Lakeland, Florida Short-Term Rental Market
Lakeland, FL STRs averaged $223/night at 60.3% occupancy in April 2026, with revenue up 12.6% year-over-year.
Quick Answer: Lakeland, Florida is an active short-term rental market. average occupancy in the Lakeland/Winter Haven market area is 60%. average monthly revenue in the Lakeland/Winter Haven market area is $3,905. average daily rate in the Lakeland/Winter Haven market area is $242. the top operator in the Lakeland/Winter Haven market area is Evolve with 179 listings. market score is 87/100 (grade A).
Market data reflects the Lakeland/Winter Haven regional market, which includes Lakeland. Regulations, taxes, and permit details below are specific to Lakeland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Lakeland market area covers short-term rental activity in Polk County, central Florida, centered on a mid-size city of approximately 119,961 residents situated between Tampa and Orlando on the I-4 corridor. The April 2026 snapshot shows 60.3% average occupancy and an average daily rate of $223, producing RevPAR of $135 and average monthly revenue of $3,567 per active listing.
The market contains approximately 8,438 active listings by channel count. Entire-place rentals account for 87.3% of supply (7,371 listings), private rooms 12.6% (1,060 listings), and shared rooms 0.1% (7 listings). The bedroom distribution is distinctive: five-or-more-bedroom properties are the most common at 37.2% of supply (3,135 listings), followed by one-bedroom (1,620 listings, 19.2%), four-bedroom (1,585 listings, 18.8%), three-bedroom (1,290 listings, 15.3%), and two-bedroom (798 listings, 9.5%). This large-unit concentration reflects the market’s strength in group vacation homes serving Central Florida leisure travel. Platform distribution: 49.3% of listings appear on both Airbnb and VRBO, 40.2% are Airbnb-only, and 10.5% are VRBO-only.
Year-over-year trends as of April 2026: occupancy rose 0.8 percentage points, ADR rose 0.7%, and monthly revenue grew 12.6% compared to April 2025. The 2025 full-year average was 58.2% occupancy, $205 ADR, and $3,229 average monthly revenue. Market scores are among the strongest in this batch: revenue growth 92.2 out of 100, investability 89.3, total 87.2, seasonality 85.4, rental demand 57.8, and regulation 54.8 out of 100.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 69% |
| Mar | 71% |
| Apr | 56% |
| May | 52% |
| Jun | 63% |
| Jul | 66% |
| Aug | 57% |
| Sep | 42% |
| Oct | 55% |
| Nov | 53% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Lakeland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lakeland/Winter Haven market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lakeland/Winter Haven market as a whole, which includes Lakeland, so these counts are not Lakeland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 179 | 4,635 | ★ 4.57 |
| 2 | RedAwning | 164 | 793 | ★ 4.24 |
| 3 | Vacasa | 126 | 2,251 | ★ 4.42 |
| 4 | Top Villas | 111 | 493 | ★ 4.47 |
| 5 | Master Vacation Homes | 99 | 3,309 | ★ 4.73 |
What Kind of STR Should I Buy in Lakeland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Lakeland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.2% |
| vrbo | 10.5% |
| both | 49.3% |
Home Value Trends (Lakeland)
Typical home values, median sale prices, and the 10-year price trend for Lakeland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Lakeland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Lakeland takes a minimal, state-governed approach to short-term rentals. The city code does not specifically define or ban STRs, and Florida’s 2011 state preemption law (Fla. Stat. 509.032) bars cities from regulating rental duration or frequency, sharply limiting what Lakeland can impose. The city has discussed but not adopted STR-specific registration or occupancy-based rules.
Operators must comply at the state level: any dwelling rented more than three times per year for periods under 30 days is a ‘transient’ rental requiring a Florida DBPR Vacation Rental license (with safety and health inspection standards). Operators must also register for a Polk County Tourist Development Tax account and obtain a City of Lakeland Business Tax Receipt.
Taxes include a 5% Polk County Tourist Development (bed) tax on stays of six months or less, plus Florida’s 6% state sales tax, plus Polk County’s local discretionary surtax. Combined lodging tax is approximately 11 to 12%. Airbnb and VRBO typically collect and remit these automatically for bookings made on their platforms.
There is no city-imposed cap on nights per year, no owner-occupancy or primary-residence requirement, and no city STR-specific permit. Zoning is the main practical constraint: STRs are treated as a residential use, but accessory structures cannot be illegally converted into separate dwelling units. Enforcement is classified as minimal.
Market Comparison
Lakeland’s April 2026 ADR of $223 is approximately 1% above the US short-term rental median of roughly $220. Occupancy at 60.3% is above the US STR median of approximately 55%, though not dramatically so. The market’s investment case rests more on affordability (typical home values near $312,000) and revenue growth trajectory (92.2/100 revenue growth score) than on premium ADR.
The top operator by listing count is Evolve with 179 active listings (2.1% of supply) and a 4.57 average rating from 4,635 reviews. RedAwning holds the number-two position with 164 listings (1.9% of supply) and a 4.24 rating from 793 reviews. Vacasa ranks third with 126 listings and a 4.42 rating from 2,251 reviews. Top Villas has 111 listings and a 4.47 rating from 493 reviews. Master Vacation Homes rounds out the top five with 99 listings and the highest rating in the group at 4.73 from 3,309 reviews. Together the top five operators hold 679 listings, approximately 8.0% of total active supply, indicating a fragmented market with room for independent operators to compete.
The Lakeland market’s combination of high revenue growth scores, affordable entry prices, and minimal regulatory burden makes it distinctive relative to the coastal Florida markets in this batch.
Frequently Asked Questions About Lakeland, Florida
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