Lakeland, Florida Short-Term Rental Market
Lakeland's Polk County STR market posted $183 ADR, 44.9% occupancy and $2,381 monthly revenue in September 2026.
Quick Answer: Lakeland, Florida is an active short-term rental market. average occupancy in the Lakeland/Winter Haven market area is 45%. average monthly revenue in the Lakeland/Winter Haven market area is $2,381. average daily rate in the Lakeland/Winter Haven market area is $183. the top operator in the Lakeland/Winter Haven market area is Evolve with 179 listings. market score is 87/100 (grade A).
Market data reflects the Lakeland/Winter Haven regional market, which includes Lakeland. Regulations, taxes, and permit details below are specific to Lakeland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Lakeland is a city of 119,961 residents in Polk County, midway between Tampa and Orlando on the I-4 corridor. StaySTRA tracks short-term rental metrics for Lakeland at the Polk County level, so every performance figure below describes the Polk County, Florida STR market rather than Lakeland alone. In September 2026 the Polk County STR market averaged an all-listings ADR of $183 and occupancy of 44.9%, producing average monthly revenue of $2,381 per listing. Compared with September 2025, occupancy rose 0.9%, ADR rose 5.6% and revenue rose 2.6%. September is the seasonal low point for the region, so this reading sits below the broader picture. The 2026 year to date (nine months) averages 58.4% occupancy, a $216 ADR and $3,483 in monthly revenue. Summing the twelve seasonal monthly averages gives annualized revenue of $37,819 for a typical listing. Over the longer run, annual ADR peaked at $254 in 2022, slid to $205 in 2025 and has recovered to $216 so far in 2026. Annual occupancy has stayed between 56.9% and 59.1% since 2023. Bedroom, channel and listing-type counts and top operator rankings are tracked at a shared regional level rather than uniquely for Lakeland, so this profile omits them. Demand in and around Lakeland draws on Detroit Tigers spring training at Joker Marchant Stadium (a Lakeland tradition since 1934), the 168-acre Bonnet Springs Park, and the Frank Lloyd Wright buildings at Florida Southern College. Polk County as a whole draws roughly 5.2 million visitors a year who spend over $1.5 billion, according to Visit Central Florida and CFDC. No city-specific visitor count is published. Nearby LEGOLAND and Bok Tower Gardens add further county visitation.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 69% |
| Mar | 71% |
| Apr | 56% |
| May | 52% |
| Jun | 63% |
| Jul | 66% |
| Aug | 56% |
| Sep | 43% |
| Oct | 55% |
| Nov | 53% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Lakeland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lakeland/Winter Haven market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lakeland/Winter Haven market as a whole, which includes Lakeland, so these counts are not Lakeland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 179 | 4,635 | ★ 4.57 |
| 2 | RedAwning | 164 | 793 | ★ 4.24 |
| 3 | Vacasa | 126 | 2,251 | ★ 4.42 |
| 4 | Top Villas | 111 | 493 | ★ 4.47 |
| 5 | Master Vacation Homes | 99 | 3,309 | ★ 4.73 |
What Kind of STR Should I Buy in Lakeland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Lakeland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.2% |
| vrbo | 10.5% |
| both | 49.3% |
Home Value Trends (Lakeland)
Typical home values, median sale prices, and the 10-year price trend for Lakeland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Lakeland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Lakeland, and the city takes a hands-off, largely state-governed approach. Florida’s 2011 state preemption (Fla. Stat. 509.032) bars cities from regulating rental duration or frequency, which sharply limits what Lakeland can do. Any dwelling rented more than three times a year for periods under 30 days counts as a transient rental and needs a Florida DBPR Vacation Rental Dwelling license, which is renewed annually and carries safety and health inspection standards. Operators must also hold a Polk County Tourist Development Tax account and a City of Lakeland Business Tax Receipt. No separate city STR permit exists, and the permit cost is not published in the data reviewed. A 5% Polk County Tourist Development Tax applies to stays of six months or less, on top of Florida’s 6% state sales tax and Polk’s local surtax, for a combined lodging tax of roughly 11% to 12%. Airbnb and Vrbo typically collect and remit these taxes. There is no cap on nights per year, and no owner-occupancy or primary-residence requirement. Zoning is the main practical constraint. Lakeland’s Land Development Code does not single out short-term rentals, so whole-home STRs are generally a residential use. The RA-1 through RA-4 districts allow only detached single dwellings with no duplexes, while duplex use is by-right in RB and conditional in MF and O-1. Rules on accessory dwelling units limit converting detached accessory structures into separate rentable units. Enforcement is rated minimal. In 2022 city commissioners directed staff to study options after about 188 STRs concentrated in Lake Morton, Lake Hollingsworth and Dixieland, but no STR ordinance has been adopted. The September 2024 ordinances (24-034 and 24-035) addressed zoning, accessory units and overlay matters, not STRs.
Market Comparison
September is the market’s seasonal trough, so the September 2026 reading of 44.9% occupancy and a $183 ADR understates the broader picture. The better comparison is the 2026 year to date, which shows 58.4% occupancy and a $216 ADR. Momentum is positive: ADR is up 5.6% and revenue up 2.6% year over year. Occupancy runs above 60% in February, March, June and July. The ADR is also well below the $254 reached in 2022, so the market has not yet regained its peak pricing. Professionally managed listings at $244 and luxury at $376 give room to move above the average. Top operator rankings and bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Lakeland, so this profile omits them. Investors should treat Lakeland as a mid-tier, event-driven Florida market with steady annual occupancy.
Frequently Asked Questions About Lakeland, Florida
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