Lady Lake, Florida Short-Term Rental Market
Lady Lake, FL STRs averaged $256/night at 65.5% occupancy in April 2026, with revenue up 9.8% year over year.
Quick Answer: Lady Lake, Florida is an active short-term rental market. average occupancy is 62%. average monthly revenue is $4,482. average daily rate is $267. the top operator is Master Vacation Homes with 1,891 listings. market score is 96/100 (grade A).
Market data reflects the Orlando regional market, which includes Lady Lake. Regulations, taxes, and permit details below are specific to Lady Lake.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Lady Lake sits at the heart of The Villages retirement corridor in Lake County, Central Florida, and its short-term rental market reflects a distinctive visitor base of retirees, prospective buyers, and guests visiting residents of the surrounding 55-plus community. In April 2026, active STRs averaged $255.89 per night (ADR) at 65.5% occupancy, generating an average monthly revenue of $4,444 per listing. RevPAR came in at $167.47.
Year over year, the market showed broad-based improvement: occupancy rose 1.86 percentage points, ADR increased 2.24%, and revenue climbed 9.75% compared to April 2025.
By listing type, entire-place rentals dominate at roughly 93.6% of the market, with private rooms making up about 6.2% and shared rooms under 1%. Larger properties lead the bedroom mix: five-bedroom-plus units account for the highest share of listings (about 34.4%), followed by three-bedroom (19.3%), four-bedroom (18.8%), one-bedroom (16.1%), and two-bedroom (11.4%) properties. Distribution channels skew toward dual-platform listing, with roughly 51.2% of listings appearing on both Airbnb and VRBO, 36.1% Airbnb-only, and 12.8% VRBO-only.
The market’s overall score is 95.6 out of 100, with investability at 87.1, revenue growth at 93.3, and rental demand at 74.6, reflecting strong momentum despite a relatively moderate regulation score of 61.2.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 54% | $210 | $3,075 |
| Feb | 70% | $219 | $3,687 |
| Mar | 71% | $244 | $4,493 |
| Apr | 60% | $232 | $3,550 |
| May | 55% | $209 | $3,033 |
| Jun | 65% | $244 | $3,955 |
| Jul | 66% | $238 | $4,128 |
| Aug | 56% | $216 | $3,321 |
| Sep | 46% | $190 | $2,402 |
| Oct | 56% | $198 | $2,846 |
| Nov | 55% | $214 | $2,960 |
| Dec | 56% | $230 | $3,273 |
Top Short-Term Rental Operators in Lady Lake
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Master Vacation Homes | 1,891 | 73,946 | ★ 4.75 |
| 2 | Top Villas | 1,319 | 6,477 | ★ 3.85 |
| 3 | Ohana Vacation | 808 | 3,603 | ★ 4.21 |
| 4 | Vacasa | 762 | 13,386 | ★ 4.38 |
| 5 | RedAwning | 657 | 4,363 | ★ 4.12 |
What Kind of STR Should I Buy in Lady Lake?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 10,090 |
| 2 bed | 7,112 |
| 3 bed | 12,048 |
| 4 bed | 11,748 |
| 5 bed | 21,520 |
ADR by Property Tier
| Entire Home | $276 |
| Luxury | $494 |
| Professionally Managed | $311 |
Revenue by Dwelling Type
| Apartment | $3,332 |
| Entire Place | $4,636 |
| House | $5,175 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36% |
| vrbo | 12.7% |
| both | 51.2% |
Investment Analysis
Lady Lake’s April 2026 revenue of $4,444 per month per listing annualizes to approximately $53,328. No Zillow housing snapshot was available for this area at the time of generation, so a gross yield calculation cannot be made with confidence. Investors should source current local home values independently before underwriting.
The ADR tier spread is meaningful: all-listings ADR of $255.89 compares to $265.01 for entire-home listings specifically, $302.58 for professionally managed properties, and $463.96 for luxury-tier units. That gap between professionally managed ($302.58) and all-listings average ($255.89) suggests a $47/night premium for professional management, pointing to upside for operators who invest in presentation and service.
Revenue growth has been solid. Annual average revenue climbed from $3,693 in 2023 to $3,821 in 2024, then reached $3,958 in 2025 (a 3.6% year-over-year gain), and 2026 is on pace to exceed $4,300 based on the April data point of $4,444.
The five-bedroom-plus segment is the most represented in the market, consistent with the group-travel and extended-stay patterns common among visitors to The Villages corridor. Larger properties in well-regarded resort communities typically benefit from longer average stays (4.88 nights here) and lower per-turn costs.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Lady Lake STR guests book an average of 59 days in advance, and stays average 4.88 nights. The 59-day lead time is moderately long, suggesting that operators have a meaningful window to manage dynamic pricing before arrival. Discounting should not begin until roughly 30 days out, after the primary booking window has closed.
The 4.88-night average stay is above the typical national STR average of 3-4 nights, which is consistent with the extended-stay patterns of retirees, snowbirds, and visitors spending longer periods with residents at The Villages. Longer stays reduce per-booking turnover costs and lower cleaning frequency relative to revenue, improving net margin compared to markets with 2-3 night average stays.
For operators, this combination (long lead time, long stay) suggests that rate integrity matters more than last-minute discounting. Setting competitive but firm rates early in the booking window and avoiding deep promotional pricing in peak months will protect ADR without sacrificing occupancy.
Short-Term Rental Regulations
Lady Lake does not operate its own short-term rental permit or registration program. Under Florida Statute 509.032, municipalities are preempted from banning vacation rentals or regulating their frequency or duration if they did not have such rules in place before June 1, 2011. No evidence of a prior Lady Lake ordinance was found, so STRs are effectively permitted under state preemption.
Operators are required to obtain a Florida DBPR Vacation Rental Dwelling license at the state level, which applies to properties rented more than three times per year for periods under 30 days. There is no local Lady Lake permit or business license required. As of October 1, 2022, Lady Lake stopped issuing local Business Tax Receipts and no longer collects a business tax.
Tax obligations total approximately 11% on transient rentals of six months or less: Florida’s 6% state sales tax, plus Lake County’s 1% local option sales surtax, plus Lake County’s 4% Tourist Development Tax. The Lake County Tourist Development Tax is administered by the Lake County Tax Collector.
The most significant practical constraint is private rather than governmental: much of the surrounding housing stock sits inside The Villages, a deed-restricted 55-plus community whose covenants commonly restrict or prohibit short-term rentals and non-age-qualified guests. Investors must verify HOA and deed restrictions on any specific property. Enforcement at the city level is rated minimal. No new Lady Lake STR ordinance was identified following the 2024 veto of Florida SB 280.
Market Comparison
Lady Lake’s April 2026 occupancy of 65.5% runs about 10 percentage points above the commonly cited US STR median of approximately 55%, a notable outperformance. Its all-listings ADR of $255.89 is above the US median of roughly $220, though below top-tier resort markets. RevPAR of $167.47 reflects the combination of above-average occupancy and above-average rates.
The operator landscape is concentrated at the top. Master Vacation Homes leads with 1,891 listings and 73,946 reviews at a 4.745 average rating, giving it substantial reach across the broader Central Florida market. Top Villas follows with 1,319 listings (3.846 rating), while Ohana Vacation holds 808 listings (4.210 rating). Vacasa manages 762 listings with 13,386 reviews at 4.380, and RedAwning rounds out the top five at 657 listings and a 4.124 rating.
The market’s total score of 95.6 out of 100 (per the dimension snapshot) and revenue growth score of 93.3 place it in the top tier of tracked STR markets nationally, suggesting the Lady Lake corridor is outperforming on growth momentum even as it operates from an already-strong base.
Frequently Asked Questions About Lady Lake, Florida
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Who are the largest property management companies operating in the Lady Lake STR market?
Are short-term rentals allowed inside The Villages retirement community near Lady Lake?
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