Lady Lake, Florida Short-Term Rental Market
Central Florida STR market averaged $212 ADR, 50.2% occupancy and $2,997 monthly revenue in September 2026.
Quick Answer: Lady Lake, Florida is an active short-term rental market. average occupancy in the Orlando market area is 50%. average monthly revenue in the Orlando market area is $2,997. average daily rate in the Orlando market area is $212. the top operator in the Orlando market area is Master Vacation Homes with 1,891 listings. market score is 96/100 (grade A).
Market data reflects the Orlando regional market, which includes Lady Lake. Regulations, taxes, and permit details below are specific to Lady Lake.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Lady Lake sits in Lake County, about an hour north of Orlando, and its short-term rental performance data is reported for the Central Florida STR market, a shared region. Every performance figure below describes that Central Florida STR market rather than Lady Lake alone. In September 2026 the Central Florida STR market posted an average daily rate of $212 and occupancy of 50.2%, producing average monthly revenue of $2,997 per listing. Entire homes earned a higher rate of $221 per night. Compared with September 2025, occupancy rose 5.8%, ADR rose 5.0% and revenue rose 7.1%, so growth came from both more booked nights and higher prices. Over the first nine months of 2026 the region averaged 62% occupancy, a $246 ADR and $4,207 in monthly revenue, ahead of the full 2025 figures of 61%, $235 and $3,956. September is the seasonal low, so the 50.2% reading understates the annual picture. Lady Lake itself is a town of 16,675 residents and is best known as the birthplace of The Villages, the large age-restricted retirement community. Local visitor demand leans toward retirees, people visiting Villages residents, and 55+ buyers touring the community, with activity centered on golf, town square entertainment, dining and live performances. That demand pattern differs from the theme park traffic that drives much of the wider Central Florida data, so investors should treat the regional numbers as a benchmark and not a Lady Lake forecast. Bedroom, booking channel and listing-type counts are tracked at a shared regional level rather than uniquely for Lady Lake, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 54% |
| Feb | 70% |
| Mar | 71% |
| Apr | 60% |
| May | 55% |
| Jun | 65% |
| Jul | 66% |
| Aug | 55% |
| Sep | 46% |
| Oct | 56% |
| Nov | 55% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Lady Lake are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Orlando market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Orlando market as a whole, which includes Lady Lake, so these counts are not Lady Lake-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Master Vacation Homes | 1,891 | 73,946 | ★ 4.75 |
| 2 | Top Villas | 1,319 | 6,477 | ★ 3.85 |
| 3 | Ohana Vacation | 808 | 3,603 | ★ 4.21 |
| 4 | Vacasa | 762 | 13,386 | ★ 4.38 |
| 5 | RedAwning | 657 | 4,363 | ★ 4.12 |
What Kind of STR Should I Buy in Lady Lake?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Lady Lake are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36% |
| vrbo | 12.7% |
| both | 51.2% |
Home Value Trends (Lady Lake)
Typical home values, median sale prices, and the 10-year price trend for Lady Lake are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Lady Lake — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Lady Lake does not appear to have its own short-term rental ordinance, registration or permit program, and short-term rentals are permitted. No local permit is required and enforcement severity is minimal. Under Florida Statute 509.032, municipalities that adopted rules after June 1, 2011 cannot ban vacation rentals or regulate their duration or frequency, and no evidence suggests Lady Lake had an earlier ordinance. Operators still need a Florida DBPR Vacation Rental Dwelling license, which is required when a property is rented more than three times per year for periods under 30 days. Occupancy tax in Lake County is 4% through the Tourist Development Tax, administered by the Lake County Tax Collector. Combined with the 6% state sales tax and the 1% county surtax, the total is roughly 11% on rentals of six months or less. Since October 1, 2022, the Town of Lady Lake no longer issues local Business Tax Receipts or collects business tax, so there is no local business license to obtain. At the state level, the 2024 preemption bill SB 280 was vetoed, leaving the existing framework in place. The biggest practical constraint is private. Much of the surrounding residential land is within The Villages, a deed-restricted 55+ community whose covenants commonly restrict or prohibit short-term and non-age-qualified rentals regardless of city zoning. Investors should verify HOA and deed covenants before buying, obtain the state license, and register for tax collection.
Market Comparison
In September 2026 the Central Florida STR market ran at 50.2% occupancy and a $212 ADR. That reading is held down by timing, since September is the weakest month in this market. On a full year basis the picture is stronger. The first nine months of 2026 averaged 62% occupancy and a $246 ADR, and the seasonal peak months of February and March exceed 69% occupancy. Revenue is growing at 7.1% year over year, driven by both occupancy and rate gains. Lady Lake differs from the theme park driven parts of the region because its demand is tied to The Villages and an older visitor base, so owners should expect lower volatility around school holidays but should not assume the regional averages transfer directly. Top operators are tracked at a shared regional level rather than uniquely for Lady Lake, so this profile omits them.
Frequently Asked Questions About Lady Lake, Florida
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Do I need a permit to run a short-term rental in Lady Lake?
Can I rent out a home inside The Villages?
How much revenue do short-term rentals earn per month?
What does a typical home cost in Lady Lake?
How far ahead do guests book and how long do they stay?
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