Key Colony Beach, Florida Short-Term Rental Market
Florida Keys STR market in September 2026 averaged $426 ADR, 39.5% occupancy and $4,942 monthly revenue.
Quick Answer: Key Colony Beach, Florida is an active short-term rental market. average occupancy in the Key West market area is 40%. average monthly revenue in the Key West market area is $4,942. average daily rate in the Key West market area is $426. the top operator in the Key West market area is Vacasa with 321 listings. market score is 56/100 (grade C).
Market data reflects the Key West regional market, which includes Key Colony Beach. Regulations, taxes, and permit details below are specific to Key Colony Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Key Colony Beach is a small residential resort city of about 790 residents in Monroe County, in the middle of the Florida Keys. Performance figures on this page describe the Florida Keys STR market, which is tracked at a shared regional level rather than uniquely for Key Colony Beach. In September 2026, the Florida Keys STR market averaged an ADR of $426 across all listings, occupancy of 39.5%, and revenue of $4,942 per listing for the month. Entire place rentals averaged $431 per night. September is the seasonal low, so these figures sit well below the annual pattern. Compared with September 2025, occupancy rose 7.0%, ADR rose 6.7%, and revenue rose 10.1%, which shows that even the weakest month is growing. Through the first nine months of 2026 the region averaged 62.5% occupancy, a $493 ADR and $8,193 in monthly revenue, ahead of full year 2025 at 60.9% occupancy, a $468 ADR and $7,506 in monthly revenue. The regional occupancy peak came in 2021 at 71.4%, and occupancy has since settled between 60% and 68% while ADR climbed from $389 to $493. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Key Colony Beach, so this profile omits them. Housing context comes from a June 30, 2026 snapshot: a typical home value of $875,463, a median list price of $1,058,333 and 61 homes for sale. The local appeal is a quiet, walkable town with oceanfront beach access, a nine-hole par-3 golf course, charter fishing at Sadowski Causeway Marina and sunsets at Sunset Park. The Monroe County Tourist Development Council reports an average Keys visit of 6.0 nights with a typical party of 2.8 people, and 87% of visitors are domestic.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 80% |
| Mar | 78% |
| Apr | 59% |
| May | 59% |
| Jun | 68% |
| Jul | 68% |
| Aug | 50% |
| Sep | 40% |
| Oct | 52% |
| Nov | 58% |
| Dec | 61% |
Month-by-month nightly rates and revenue figures for Key Colony Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Key West market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Key West market as a whole, which includes Key Colony Beach, so these counts are not Key Colony Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 321 | 15,979 | ★ 4.54 |
| 2 | Vacation Rentals of the Florida Keys LLC. | 232 | 4,454 | ★ 4.68 |
| 3 | Brightwild | 201 | 14,771 | ★ 4.64 |
| 4 | Last Key | 156 | 8,212 | ★ 4.89 |
| 5 | Wendy Zintsmaster and Team | 133 | 5,728 | ★ 4.81 |
What Kind of STR Should I Buy in Key Colony Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Key Colony Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 16.8% |
| vrbo | 24.6% |
| both | 58.7% |
Home Value Trends (Key Colony Beach)
Typical home values, median sale prices, and the 10-year price trend for Key Colony Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Key Colony Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Key Colony Beach permits short term rentals, and vacation rentals are allowed citywide under Chapter 9 of the Code of Ordinances. A permit is required. Operators need a Key Colony Beach vacation rental license, which is issued as a city Business Tax Receipt, plus a Monroe County business tax receipt and a Florida DBPR public lodging license. A safety inspection and a certified property manager are mandatory. The initial fee is reported at $425 and the license renews annually, with renewals reported at about $350. The city has discussed moving to occupancy based fees. No rental contract may be shorter than 7 days, so nightly stays are not allowed. Occupancy is capped at 2 persons per bedroom plus 2 per living room, no more than 1 person per 200 square feet of interior area, with an absolute maximum of 10 persons per unit. Unpermitted living space below Design Flood Elevation in flood hazard areas cannot be rented. A 24/7 local contact who can reach the property within 60 minutes is required. There is no owner occupancy or primary residence requirement, and the city does not cap the number of licenses. The combined transient rental tax is 12.5%. Enforcement is rated strict, and Monroe County and Keys municipalities have stepped up action against unlicensed rentals. Confirm current rules with the city before buying.
Market Comparison
The Florida Keys STR market shows a split picture. The September 2026 ADR of $426 and the 2026 year to date ADR of $493 point to a high rate market. Occupancy is mixed. September’s 39.5% is the seasonal low, while the 2026 year to date average is 62.5%. February at 80.2% and March at 77.6% are the strongest months, while August through October are the weakest. The result is a market that earns on rate rather than volume, with monthly revenue of $4,942 in the weakest stretch and $8,839 in March. Top operators are tracked at a shared regional level rather than uniquely for Key Colony Beach, so this profile omits them. Investors comparing Key Colony Beach with national alternatives should expect high rates, a pronounced seasonal dip, and a regulated environment with licensing, inspection and a 7 day minimum stay.
Frequently Asked Questions About Key Colony Beach, Florida
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