Key Colony Beach, Florida Short-Term Rental Market
Key Colony Beach STRs averaged $529/night at 59.3% occupancy in April 2026, with a 7-day minimum stay requirement under city code.
Quick Answer: Key Colony Beach, Florida is an active short-term rental market. average occupancy in the Key West market area is 64%. average monthly revenue in the Key West market area is $8,168. average daily rate in the Key West market area is $485. the top operator in the Key West market area is Vacasa with 321 listings. market score is 56/100 (grade C).
Market data reflects the Key West regional market, which includes Key Colony Beach. Regulations, taxes, and permit details below are specific to Key Colony Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Key Colony Beach is a small resort city of approximately 790 residents in the middle Florida Keys, known locally as the ‘Gem of the Florida Keys.’ The STR market operates under a 7-day minimum rental term, meaning nightly bookings are not permitted. Within that constraint, the market posts among the highest average daily rates in the Keys: $529 per night in April 2026, with a RevPAR of $314 and average monthly revenue of $8,640.
The listing mix is almost exclusively entire-place rentals. Of the approximately 9,000 tracked units across the market area, entire-place listings account for roughly 8,844 (98.3%), with private rooms making up the remaining 152 (1.7%). By bedroom count, two-bedroom units are most common at 3,504, followed by three-bedroom (2,321), one-bedroom (1,563), four-bedroom (1,056), and five-bedroom or larger (538).
VRBO and dual-listed properties dominate the channel mix: dual-listed at 5,277, VRBO at 2,211, and Airbnb-only at 1,508. This VRBO skew is consistent with the 7-day minimum, as VRBO’s platform is better matched to weekly vacation bookings.
Year-over-year in April 2026, occupancy declined 2.61 percentage points, ADR grew 3.51%, and revenue increased 3.02%. The revenue growth score of 87.1 out of 100 is among the strongest available data points for this market, suggesting a positive medium-term revenue trend even as occupancy softened slightly.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 80% |
| Mar | 78% |
| Apr | 59% |
| May | 59% |
| Jun | 68% |
| Jul | 68% |
| Aug | 50% |
| Sep | 40% |
| Oct | 52% |
| Nov | 58% |
| Dec | 61% |
Month-by-month nightly rates and revenue figures for Key Colony Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Key West market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Key West market as a whole, which includes Key Colony Beach, so these counts are not Key Colony Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 321 | 15,979 | ★ 4.54 |
| 2 | Vacation Rentals of the Florida Keys LLC. | 232 | 4,454 | ★ 4.68 |
| 3 | Brightwild | 201 | 14,771 | ★ 4.64 |
| 4 | Last Key | 156 | 8,212 | ★ 4.89 |
| 5 | Wendy Zintsmaster and Team | 133 | 5,728 | ★ 4.81 |
What Kind of STR Should I Buy in Key Colony Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Key Colony Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 16.8% |
| vrbo | 24.6% |
| both | 58.7% |
Home Value Trends (Key Colony Beach)
Typical home values, median sale prices, and the 10-year price trend for Key Colony Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Key Colony Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Key Colony Beach permits vacation rentals citywide under Code of Ordinances Chapter 9. The minimum rental term is 7 days, with no nightly stays permitted. Maximum occupancy is 10 persons per unit (2 per bedroom plus 2 per living room, capped at 1 person per 200 square feet of interior area).
Operators must hold three licenses: a Key Colony Beach vacation rental license (city Business Tax Receipt), a Monroe County business tax receipt, and a Florida DBPR public lodging license. Each property must pass a safety inspection covering smoke detectors, emergency lighting, fire extinguishers, floor diagram, and secondary bedroom egress. The city Business Tax Receipt is approximately $425 for initial licensing and approximately $350 for annual renewal, though the city has been considering a shift to occupancy-based fees. There is no owner-occupancy or primary-residence requirement.
Owners and property managers must be available 24 hours a day, 7 days a week, reachable on-site within 60 minutes, and must inspect the property at least weekly. Managers handling their own property must complete the city’s Property Management class with renewal every 2 years.
The combined lodging tax is 12.5%: 7.5% Florida state sales and use tax plus a 5% Monroe County Tourist Development Tax, filed monthly. Enforcement is described as strict, with citations and fines for violations.
Market Comparison
Key Colony Beach’s April 2026 ADR of $529 is more than double the national STR median of approximately $220, placing it among the highest-ADR markets tracked. Occupancy at 59.3% is slightly above the national median of approximately 55%, though the 7-day minimum stay limits direct comparison.
The market’s overall investment score is 56.4 out of 100, with the standout metric being revenue growth at 87.1, which ranks very high nationally. Seasonality at 61.0 and investability at 68.6 are solid mid-range scores. Rental demand at 59.8 and regulation at 56.9 reflect the market’s constraints.
The professional management sector is well-developed. Vacasa leads with 321 listings and a 4.54 guest rating across 15,979 reviews. Vacation Rentals of the Florida Keys LLC holds 232 listings with a 4.68 rating (4,454 reviews). Brightwild manages 201 listings with a 4.64 rating (14,771 reviews). Last Key manages 156 listings and holds the highest rating in the top five at 4.89 across 8,212 reviews. Together the top five managers account for over 1,000 listings, a meaningful share of the approximately 9,000-unit market area.
Frequently Asked Questions About Key Colony Beach, Florida
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