Jensen Beach, Florida Short-Term Rental Market
Jensen Beach STRs averaged $217/night at 55.4% occupancy in April 2026 across 5,338 active listings.
Quick Answer: Jensen Beach, Florida is an active short-term rental market. average occupancy is 56%. average monthly revenue is $3,305. average daily rate is $220. the top operator is Evolve with 191 listings. market score is 71/100 (grade B).
Market data reflects the Port St. Lucie regional market, which includes Jensen Beach. Regulations, taxes, and permit details below are specific to Jensen Beach.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Jensen Beach, Florida sits on Hutchinson Island along the Treasure Coast, drawing seasonal visitors and anglers to its uncrowded beaches and Indian River Lagoon waterways. The short-term rental market holds approximately 5,338 active listings, with entire-place rentals dominating at 4,861 units (91% of supply), another 475 private-room listings, and just 2 shared-room options.
In April 2026, the market posted a $216.67 average daily rate and 55.4% occupancy, generating a RevPAR of $120.02. Average monthly revenue per listing came in at $3,482. Year-over-year, the ADR increased 5.3% and occupancy ticked up a marginal 0.3%, though revenue slipped 5.5% versus April 2025, reflecting a softer shoulder-season performance.
By bedroom count, the inventory is well-distributed: 1,652 one-bedroom units, 1,676 two-bedrooms, 1,342 three-bedrooms, 476 four-bedrooms, and 183 five-bedroom listings. Channel distribution shows 2,684 properties listed on both Airbnb and VRBO, 1,971 on Airbnb only, and 683 on VRBO only, indicating strong dual-channel penetration. The market’s composite score of 71.3 out of 100 reflects solid investability (73.5) and exceptional revenue growth momentum (95.0), partially offset by moderate regulation (61.2) and seasonality (63.6) scores.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 70% | $171 | $3,142 |
| Feb | 85% | $187 | $3,754 |
| Mar | 80% | $198 | $4,196 |
| Apr | 56% | $180 | $2,900 |
| May | 54% | $165 | $2,465 |
| Jun | 62% | $183 | $2,924 |
| Jul | 64% | $170 | $2,963 |
| Aug | 52% | $151 | $2,327 |
| Sep | 51% | $133 | $1,874 |
| Oct | 56% | $140 | $2,084 |
| Nov | 59% | $158 | $2,367 |
| Dec | 62% | $176 | $2,751 |
Top Short-Term Rental Operators in Jensen Beach
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 191 | 5,617 | ★ 4.63 |
| 2 | Paradise Vacation Rentals | 157 | 259 | ★ 4.39 |
| 3 | Hutchinson Island Real Estate | 73 | 37 | ★ 4.33 |
| 4 | Right Direction Rentals | 57 | 169 | ★ 4.71 |
| 5 | Island Beach Resort | 35 | 383 | ★ 4.48 |
What Kind of STR Should I Buy in Jensen Beach?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,652 |
| 2 bed | 1,676 |
| 3 bed | 1,342 |
| 4 bed | 476 |
| 5 bed | 183 |
ADR by Property Tier
| Entire Home | $231 |
| Luxury | $470 |
| Professionally Managed | $359 |
Revenue by Dwelling Type
| Apartment | $2,321 |
| Entire Place | $3,481 |
| House | $3,722 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.9% |
| vrbo | 12.8% |
| both | 50.3% |
Investment Analysis
Jensen Beach presents a measurable investment case grounded in Florida’s STR-permissive regulatory environment and a healthy ADR premium for professionally managed and luxury-tier properties. At a typical home value of $415,523, the market’s average monthly revenue of $3,482 implies an annualized gross revenue of approximately $41,784, representing a gross yield of roughly 10.1% on entry cost before operating expenses.
Professionally managed properties command a significant ADR premium: $367.37 versus $216.67 for the all-listings average, a 69.5% uplift. Luxury-tier listings average $423.26 per night. Entire-place units average $227.23 per night and generate $3,653 monthly, while houses average $3,734 and apartments average $2,950. The ADR trajectory is positive, up 5.3% year-over-year in April 2026, and the revenue growth market score of 95.0 out of 100 is among the highest possible.
The housing market shows a sale-to-list ratio of 0.892, with a median sale price of $420,417 and 57 median days to pending, suggesting selective buyer activity and room for negotiation. For sale inventory of 374 units provides acquisition options. The five-year revenue trend shows meaningful appreciation from $1,577 average monthly revenue in 2017 to $3,482 in April 2026.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Jensen Beach)
Booking Insights
Jensen Beach guests book an average of 47.5 days in advance, with an average length of stay of 6.1 nights. The booking lead time suggests hosts have a meaningful window to adjust pricing after a stay is confirmed, but early-bird discounts for February and March peak-season slots can capture premium rates from winter travelers planning months ahead.
A 6.1-night average stay is longer than the typical urban STR market, reflecting the destination nature of Jensen Beach: guests arriving for beach vacations, fishing trips, or extended snowbird stays tend to book multi-night blocks. This reduces per-stay turnover costs relative to markets where two-night stays dominate. Minimum-night policies of five or six nights during peak season are consistent with this pattern and help optimize cleaning and operational efficiency.
Short-Term Rental Regulations
Jensen Beach is an unincorporated community within Martin County, Florida, so Martin County rules govern rather than a separate city ordinance. Short-term rentals are permitted for stays under 30 days rented more than three times per year.
Operators must obtain three items: a state Vacation Rental License from the Florida Department of Business and Professional Regulation (DBPR), a Martin County Local Business Tax Receipt (BTR), and registration to collect applicable taxes. The BTR requires a zoning review and compliance determination from Martin County Growth Management before issuance.
Guests pay Martin County’s 5% Tourist Development Tax on stays of six months or less, in addition to Florida’s 6% state sales tax plus any applicable discretionary surtax (approximately 11.5% combined). There is no maximum nights per year cap, no owner-occupancy requirement, and no primary-residence requirement.
Florida state law (F.S. 509.032) preempts local governments from banning STRs or capping duration and frequency unless a pre-June 2011 ordinance exists, making Martin County’s regulatory posture comparatively investor-friendly. The permitting process typically takes two to three weeks. Enforcement severity is rated moderate. Operators should monitor state-level legislative activity, as a 2024 bill (SB 280) that would have created a statewide registration framework was vetoed, leaving the current structure in place.
Market Comparison
The Jensen Beach market outperforms national STR benchmarks on ADR: the market’s $217 average daily rate in April 2026 compares favorably to the U.S. STR median ADR of approximately $220. Occupancy at 55.4% is roughly in line with the national median of approximately 55%, though February’s 84.6% occupancy is well above typical national averages for the same month.
The market’s revenue growth score of 95.0 out of 100 places Jensen Beach in the top tier nationally for growth momentum, while its investability score of 73.5 reflects strong fundamentals relative to comparable Florida Treasure Coast markets.
Among operators, Evolve leads the Jensen Beach market with 191 listings and 5,617 reviews at a 4.63 average rating. Paradise Vacation Rentals holds 157 listings with a 4.39 rating. Hutchinson Island Real Estate operates 73 listings locally. The top three operators collectively manage 421 listings, representing approximately 7.9% of the total market. The remaining supply is fragmented across independent hosts, consistent with a leisure beach market where individual property owners are active participants.
Frequently Asked Questions About Jensen Beach, Florida
What is the average daily rate for short-term rentals in Jensen Beach?
What occupancy rate can I expect for a Jensen Beach vacation rental?
How much revenue does a typical Jensen Beach STR generate per month?
Do I need a permit to rent my Jensen Beach property short-term?
What taxes apply to Jensen Beach short-term rentals?
What is the typical home value in Jensen Beach for investment purposes?
Who are the top property managers in the Jensen Beach STR market?
Analyze Jensen Beach Rentals
Use our free calculator to estimate Airbnb revenue for any property in Jensen Beach.
Free Jensen Beach STR Calculator →
