Indian Rocks Beach, Florida Short-Term Rental Market
In September 2026, Pinellas County STRs near Indian Rocks Beach averaged a $220 ADR, 47.3% occupancy and $2,937 monthly revenue.
Quick Answer: Indian Rocks Beach, Florida is an active short-term rental market. average occupancy in the St. Petersburg market area is 47%. average monthly revenue in the St. Petersburg market area is $2,937. average daily rate in the St. Petersburg market area is $220. the top operator in the St. Petersburg market area is Resort Rentals with 403 listings. market score is 56/100 (grade C).
Market data reflects the St. Petersburg regional market, which includes Indian Rocks Beach. Regulations, taxes, and permit details below are specific to Indian Rocks Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Performance figures on this page describe the Pinellas County, Florida STR market, which includes Indian Rocks Beach. In September 2026 the Pinellas County STR market posted an average daily rate of $220, occupancy of 47.3% and average monthly revenue of $2,937 per listing. Entire-place rentals averaged $226 per night, and houses earned $3,158 per month against $2,798 for apartments. Year over year, occupancy rose 5.6%, ADR rose 7.4% and revenue rose 7.0%, so September improved on both price and demand. September is also the seasonal low, so the headline numbers understate the full year. Across the first nine months of 2026, occupancy averaged 65.6% at an ADR of $268, producing $4,798 in average monthly revenue. Since 2017, average monthly revenue has grown from $1,863 to $4,415 in 2025. Indian Rocks Beach itself is a small Gulf-front town of about 3,640 residents, with roughly 2.7 miles of public beach and 27 public access points. Pinellas County drew a record 15.4 million visitors in 2024, with $6.4 billion in direct spending, according to Visit St. Pete-Clearwater. No city-specific visitor count is published for Indian Rocks Beach. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Indian Rocks Beach, so this profile omits it. The for-sale market adds context: the typical home value is $788,600 and the median list price is $763,832, with 92 homes for sale as of August 31, 2026.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 82% |
| Mar | 82% |
| Apr | 65% |
| May | 62% |
| Jun | 70% |
| Jul | 69% |
| Aug | 54% |
| Sep | 48% |
| Oct | 56% |
| Nov | 57% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Indian Rocks Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in St. Petersburg market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the St. Petersburg market as a whole, which includes Indian Rocks Beach, so these counts are not Indian Rocks Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Resort Rentals | 403 | 16,580 | ★ 4.58 |
| 2 | ITrip Vacations | 342 | 30,185 | ★ 4.65 |
| 3 | Travel Resort Services | 330 | 9,076 | ★ 4.65 |
| 4 | Vacasa | 302 | 15,079 | ★ 4.59 |
| 5 | Evolve | 299 | 12,477 | ★ 4.69 |
What Kind of STR Should I Buy in Indian Rocks Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Indian Rocks Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.5% |
| vrbo | 11.3% |
| both | 60.2% |
Home Value Trends (Indian Rocks Beach)
Typical home values, median sale prices, and the 10-year price trend for Indian Rocks Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Indian Rocks Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Indian Rocks Beach, but the city enforces its rules strictly. Ordinance 2023-02 took effect August 1, 2023, and Florida law preempts outright bans on STRs. Non-owner-occupied rentals need a city Vacation Rental Registration and a Local Business Tax Receipt, plus a Florida DBPR transient lodging license and Florida Department of Revenue sales tax registration. Registration renews annually and the permit cost is about $475. Initial and annual safety inspections are required. Owner-occupied properties and properties with a Florida homestead exemption can be exempt by filing an affidavit, which the city verifies against Pinellas County records. Neither owner occupancy nor primary residence is required to operate. Occupancy is capped at 2 guests per bedroom plus 2, with a maximum of 12 guests, stepping down to 10 as the two-year phase-in completes. One off-street parking space per bedroom is required. Noise limits are 60 dB from 7 a.m. to 6 p.m. and 55 dB from 6 p.m. to 7 a.m. Guests pay a 6% Pinellas County tourist development tax, 6% Florida sales tax and a 1% county surtax, about 13% in total. Enforcement escalated in 2026 under the new city manager. The city holds two special magistrate hearings per month and seeks the maximum $5,000 fine per violation. About $176,000 in registration fees and $70,000 in fines were collected in fiscal 2026 through April, and fee increases are under consideration. Verify current rules with the city before buying.
Market Comparison
The Pinellas County STR market was mixed in September 2026. The ADR was $220 and occupancy was 47.3%, which reflects September’s position as the seasonal low. The year-to-date picture is stronger: 65.6% occupancy and a $268 ADR across the first nine months of 2026. Rate growth of 7.4% year over year and revenue growth of 7.0% show a market that is gaining value rather than just filling calendars. The market also commands a premium at the top. Professionally managed listings at $259 and luxury listings at $366 are well above the $220 market average. The main trade-off is cost and compliance. Home values near $788,600 are high, and Indian Rocks Beach enforces registration, inspection and occupancy rules actively. Top operator names are tracked at a shared regional level rather than uniquely for Indian Rocks Beach, so this profile omits them.
Frequently Asked Questions About Indian Rocks Beach, Florida
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Are short-term rentals legal in Indian Rocks Beach?
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