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  4. Indian Rocks Beach

Indian Rocks Beach, Florida

Short-Term Rental Market Data & Investment Analysis

Indian Rocks Beach, Florida Short-Term Rental Market

In September 2026, Pinellas County STRs near Indian Rocks Beach averaged a $220 ADR, 47.3% occupancy and $2,937 monthly revenue.

Quick Answer: Indian Rocks Beach, Florida is an active short-term rental market. average occupancy in the St. Petersburg market area is 47%. average monthly revenue in the St. Petersburg market area is $2,937. average daily rate in the St. Petersburg market area is $220. the top operator in the St. Petersburg market area is Resort Rentals with 403 listings. market score is 56/100 (grade C).

Avg Monthly Revenue
$2,937
↑ 6.9% YoY
47%
Occupancy
↑ 5.5% YoY
$220
Avg Daily Rate
↑ 6.7% YoY
47.9 days avg lead time5.1 avg length of stay

Market data reflects the St. Petersburg regional market, which includes Indian Rocks Beach. Regulations, taxes, and permit details below are specific to Indian Rocks Beach.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation62
Seasonality64
Investability74
Rental Demand78
Revenue Growth54

Market Overview

Performance figures on this page describe the Pinellas County, Florida STR market, which includes Indian Rocks Beach. In September 2026 the Pinellas County STR market posted an average daily rate of $220, occupancy of 47.3% and average monthly revenue of $2,937 per listing. Entire-place rentals averaged $226 per night, and houses earned $3,158 per month against $2,798 for apartments. Year over year, occupancy rose 5.6%, ADR rose 7.4% and revenue rose 7.0%, so September improved on both price and demand. September is also the seasonal low, so the headline numbers understate the full year. Across the first nine months of 2026, occupancy averaged 65.6% at an ADR of $268, producing $4,798 in average monthly revenue. Since 2017, average monthly revenue has grown from $1,863 to $4,415 in 2025. Indian Rocks Beach itself is a small Gulf-front town of about 3,640 residents, with roughly 2.7 miles of public beach and 27 public access points. Pinellas County drew a record 15.4 million visitors in 2024, with $6.4 billion in direct spending, according to Visit St. Pete-Clearwater. No city-specific visitor count is published for Indian Rocks Beach. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Indian Rocks Beach, so this profile omits it. The for-sale market adds context: the typical home value is $788,600 and the median list price is $763,832, with 92 homes for sale as of August 31, 2026.

Seasonal Patterns

Monthly seasonal data for Indian Rocks Beach, Florida
MonthOccupancy
Jan65%
Feb82%
Mar82%
Apr65%
May62%
Jun70%
Jul69%
Aug54%
Sep48%
Oct56%
Nov57%
Dec57%

Month-by-month nightly rates and revenue figures for Indian Rocks Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in St. Petersburg market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the St. Petersburg market as a whole, which includes Indian Rocks Beach, so these counts are not Indian Rocks Beach-only figures.

#OperatorListingsReviewsRating
1Resort Rentals40316,580★ 4.58
2ITrip Vacations34230,185★ 4.65
3Travel Resort Services3309,076★ 4.65
4Vacasa30215,079★ 4.59
5Evolve29912,477★ 4.69

What Kind of STR Should I Buy in Indian Rocks Beach?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Indian Rocks Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb28.5%
vrbo11.3%
both60.2%

Investment Analysis

The full investment analysis for Indian Rocks Beach — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Indian Rocks Beach)

Typical home values, median sale prices, and the 10-year price trend for Indian Rocks Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Indian Rocks Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are permitted in Indian Rocks Beach, but the city enforces its rules strictly. Ordinance 2023-02 took effect August 1, 2023, and Florida law preempts outright bans on STRs. Non-owner-occupied rentals need a city Vacation Rental Registration and a Local Business Tax Receipt, plus a Florida DBPR transient lodging license and Florida Department of Revenue sales tax registration. Registration renews annually and the permit cost is about $475. Initial and annual safety inspections are required. Owner-occupied properties and properties with a Florida homestead exemption can be exempt by filing an affidavit, which the city verifies against Pinellas County records. Neither owner occupancy nor primary residence is required to operate. Occupancy is capped at 2 guests per bedroom plus 2, with a maximum of 12 guests, stepping down to 10 as the two-year phase-in completes. One off-street parking space per bedroom is required. Noise limits are 60 dB from 7 a.m. to 6 p.m. and 55 dB from 6 p.m. to 7 a.m. Guests pay a 6% Pinellas County tourist development tax, 6% Florida sales tax and a 1% county surtax, about 13% in total. Enforcement escalated in 2026 under the new city manager. The city holds two special magistrate hearings per month and seeks the maximum $5,000 fine per violation. About $176,000 in registration fees and $70,000 in fines were collected in fiscal 2026 through April, and fee increases are under consideration. Verify current rules with the city before buying.

Market Comparison

The Pinellas County STR market was mixed in September 2026. The ADR was $220 and occupancy was 47.3%, which reflects September’s position as the seasonal low. The year-to-date picture is stronger: 65.6% occupancy and a $268 ADR across the first nine months of 2026. Rate growth of 7.4% year over year and revenue growth of 7.0% show a market that is gaining value rather than just filling calendars. The market also commands a premium at the top. Professionally managed listings at $259 and luxury listings at $366 are well above the $220 market average. The main trade-off is cost and compliance. Home values near $788,600 are high, and Indian Rocks Beach enforces registration, inspection and occupancy rules actively. Top operator names are tracked at a shared regional level rather than uniquely for Indian Rocks Beach, so this profile omits them.

Frequently Asked Questions About Indian Rocks Beach, Florida

What is the average daily rate for Airbnb rentals in Indian Rocks Beach?
Indian Rocks Beach short-term rentals average $220 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for short-term rentals in Indian Rocks Beach?
Occupancy was 47.3% in September 2026, up 5.6% year over year. September is the seasonal low. March peaks at 82.4%, and 2026 year-to-date occupancy is 65.6%.
How much revenue does a short-term rental earn in the Indian Rocks Beach area?
Across all listing types, Indian Rocks Beach short-term rentals average $2,937 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Are short-term rentals legal in Indian Rocks Beach?
Yes. Florida law preempts outright bans, but Ordinance 2023-02 requires city registration (about $475, renewed annually), a business tax receipt, a DBPR license and inspections. Owner-occupied and homestead properties can be exempt by affidavit.
What are the guest limits and enforcement risks for Indian Rocks Beach rentals?
Occupancy is capped at 2 guests per bedroom plus 2, with a maximum of 12, stepping down to 10. The city holds two magistrate hearings per month and seeks the maximum $5,000 fine per violation.
When is the best time to rent out a property in Indian Rocks Beach?
Occupancy in Indian Rocks Beach peaks in Mar (82%) and is softest in Sep (48%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
How far ahead do guests book and how long do they stay?
Guests book about 47.9 days ahead on average and stay 5.08 nights. That supports early peak-season pricing and four or five night minimum stays.
Indian Rocks Beach, FloridaRev $2,937ADR $220Occ 47%Score C (56)

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Property Managers Serving Indian Rocks Beach

Beach Place Management · The Seaside Property Shoppe · Tourtelot Property Management +1 more

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Table of Contents

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Quick Facts: St. Petersburg market area

Avg Daily Rate
$220
Occupancy Rate
47%
Avg Revenue/Mo
$2,937
Indian Rocks Beach Population
3,640

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