Indian Rocks Beach, Florida Short-Term Rental Market
Indian Rocks Beach, FL STRs averaged $292/night at 67.2% occupancy in April 2026, with monthly revenue averaging $5,338.
Quick Answer: Indian Rocks Beach, Florida is an active short-term rental market. average occupancy is 68%. average monthly revenue is $5,523. average daily rate is $295. the top operator is Resort Rentals with 403 listings. market score is 56/100 (grade C).
Market data reflects the St. Petersburg regional market, which includes Indian Rocks Beach. Regulations, taxes, and permit details below are specific to Indian Rocks Beach.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Indian Rocks Beach market area covers short-term rental activity along the Pinellas County Gulf coast, centered on a small barrier-island community on Florida’s west coast. The April 2026 snapshot shows 67.2% average occupancy and an average daily rate of $292, producing RevPAR of $196 and average monthly revenue of $5,338 per active listing.
The market contains approximately 19,312 active listings by channel count, reflecting the broader Pinellas County Gulf barrier-island corridor. Entire-place rentals account for 95.7% of supply (18,488 listings), private rooms 4.1% (797 listings), and shared rooms 0.1% (27 listings). Two-bedroom properties are most common at 36.3% of supply (6,987 listings), followed by one-bedroom (5,999 listings, 31.1%), three-bedroom (4,214 listings, 21.9%), four-bedroom (1,421 listings, 7.4%), and five-or-more-bedroom (642 listings, 3.3%). Platform distribution shows dual-channel dominance: 60.2% of listings appear on both Airbnb and VRBO, 28.5% are Airbnb-only, and 11.3% are VRBO-only.
Year-over-year trends as of April 2026: occupancy declined 5.4 percentage points, ADR rose 3.6%, and monthly revenue fell 2.1% compared to April 2025. The 2025 full-year average was 64.7% occupancy, $249 ADR, and $4,408 average monthly revenue. Market scores: rental demand 77.6 out of 100, investability 74.4, seasonality 64.0, revenue growth 54.1, regulation 61.7, and total 55.5 out of 100.
Indian Rocks Beach city proper has approximately 3,640 residents; the full dataset reflects the broader Gulf barrier-island market. Regulatory enforcement escalated significantly in 2026 under a new city manager, making compliance a front-line operating requirement.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 65% | $187 | $3,152 |
| Feb | 82% | $215 | $3,952 |
| Mar | 82% | $249 | $5,116 |
| Apr | 65% | $233 | $4,080 |
| May | 62% | $222 | $3,765 |
| Jun | 70% | $238 | $4,404 |
| Jul | 70% | $220 | $4,224 |
| Aug | 54% | $197 | $3,127 |
| Sep | 48% | $174 | $2,331 |
| Oct | 56% | $179 | $2,573 |
| Nov | 57% | $175 | $2,467 |
| Dec | 57% | $188 | $2,626 |
Top Short-Term Rental Operators in Indian Rocks Beach
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Resort Rentals | 403 | 16,580 | ★ 4.58 |
| 2 | ITrip Vacations | 342 | 30,185 | ★ 4.65 |
| 3 | Travel Resort Services | 330 | 9,076 | ★ 4.65 |
| 4 | Vacasa | 302 | 15,079 | ★ 4.59 |
| 5 | Evolve | 299 | 12,477 | ★ 4.69 |
What Kind of STR Should I Buy in Indian Rocks Beach?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 5,999 |
| 2 bed | 6,987 |
| 3 bed | 4,214 |
| 4 bed | 1,421 |
| 5 bed | 642 |
ADR by Property Tier
| Entire Home | $300 |
| Luxury | $474 |
| Professionally Managed | $350 |
Revenue by Dwelling Type
| Apartment | $5,209 |
| Entire Place | $5,646 |
| House | $5,998 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.5% |
| vrbo | 11.3% |
| both | 60.2% |
Investment Analysis
April 2026 ADR shows differentiation by tier. The all-listings average of $292 per night compares to $299 for entire-home listings, $353 for professionally managed properties, and $480 for the luxury tier. The professionally managed ADR premium over all-listings is approximately $61 per night (20.7%). Monthly revenue averages $5,338 across all listing types, equivalent to approximately $64,056 annualized. Houses generate $5,730 per month (approximately $68,760 per year). Entire-place listings average $5,469 per month ($65,628 per year), while apartments average $5,072 per month ($60,864 per year).
Based on the Zillow typical home value of approximately $777,000, a gross yield estimate using April 2026 revenue is approximately 8.2% ($64,056 / $777,000). The median list price of $801,000 implies a slightly lower yield for buyers at current asking prices. This estimate does not account for taxes, management fees, vacancies, or the $475 annual registration and inspection cost. The 2025 full-year monthly average of $4,408 ($52,896 annualized) yields approximately 6.8% at the $777,000 typical home value and is a more conservative baseline for underwriting.
Full-year annual revenue grew 5.9% from 2024 ($4,161/month average) to 2025 ($4,408), a positive trajectory despite the single-month April 2026 year-over-year dip of 2.1%.
The investability score of 74.4 out of 100 reflects a fundamentally sound market with the main risk factor being the strict and escalating regulatory environment in Indian Rocks Beach.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The Indian Rocks Beach market area shows a booking lead time of approximately 62 days in the April 2026 data. Guests commit to reservations roughly nine weeks before their intended arrival date, a moderate lead window consistent with a Gulf coast vacation destination that attracts both regional and national leisure travel.
For operators, the 62-day lead window provides meaningful advance pricing flexibility. Pricing can be set firmly through the first 45 days after dates open, then adjusted as needed as the arrival date approaches.
Average length of stay is 5.1 days, just over five nights. This mid-to-long booking pattern supports seven-night minimums during the January-through-March peak and June-through-July summer season to maximize per-booking revenue and reduce turnover, and shorter minimums (three to four nights) during the August-through-November soft period.
Short-Term Rental Regulations
Indian Rocks Beach regulates short-term rentals tightly under Ordinance 2023-02, adopted May 9, 2023 and effective August 1, 2023. Every non-owner-occupied rental must: (1) register annually with the city via a Vacation Rental Registration Application, (2) hold a city Local Business Tax Receipt, (3) obtain a Florida DBPR transient lodging license, and (4) register with the Florida Department of Revenue and the Pinellas County Tax Collector to collect and remit taxes. The initial registration and annual safety inspection cost approximately $475. Annual safety inspections are required to verify compliance with current Florida Building Code standards.
Occupancy is capped at two guests per bedroom plus two, with a hard maximum of 12 guests. As the 2023 ordinance’s two-year phase-in completes, the cap steps down to 10 guests. Owners must provide one off-street parking space per bedroom, comply with noise limits of 60 dB during daytime (7 a.m. to 6 p.m.) and 55 dB at night, and be reachable 24/7 to respond to complaints. Owner-occupied and Florida homestead-exempt properties may file an affidavit to be exempt from the article’s requirements.
Lodging taxes total approximately 13%: the 6% Pinellas County Tourist Development Tax, plus the 6% Florida state sales tax, plus a 1% county discretionary surtax on stays of six months or less.
Enforcement is classified as strict and escalated materially in 2026. Under a new city manager, the city holds two special magistrate hearings per month and pursues maximum fines of up to $5,000 per violation. Through April 2026, the city collected approximately $176,000 in registration fees and approximately $70,000 in fines. Fee increases are under consideration.
Market Comparison
Indian Rocks Beach’s April 2026 ADR of $292 is approximately 33% above the US short-term rental median of roughly $220. Occupancy at 67.2% is well above the US STR median of approximately 55%, reflecting strong Gulf coast leisure demand in the Pinellas barrier-island corridor.
The top operator by listing count is Resort Rentals with 403 active listings and a 4.58 average rating from 16,580 reviews. ITrip Vacations holds the number-two position with 342 listings and a 4.65 rating from 30,185 reviews. Travel Resort Services ranks third with 330 listings and a 4.65 rating from 9,076 reviews. Vacasa has 302 listings and a 4.59 rating from 15,079 reviews. Evolve rounds out the top five with 299 listings and a 4.69 rating from 12,477 reviews. Together the top five operators hold 1,676 listings, approximately 8.7% of total active supply.
ITrip Vacations leads all operators in total review count with 30,185, the highest volume in this market. The top five operators’ ratings cluster tightly between 4.58 and 4.69, indicating relatively consistent service standards across leading managers in this market.
Frequently Asked Questions About Indian Rocks Beach, Florida
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