Immokalee, Florida Short-Term Rental Market
Immokalee-area STRs averaged $360/night at 50.2% occupancy in April 2026, with monthly revenue averaging $5,235.
Quick Answer: Immokalee, Florida is an active short-term rental market. average occupancy in the Naples market area is 51%. average monthly revenue in the Naples market area is $4,214. average daily rate in the Naples market area is $312. the top operator in the Naples market area is Marco Island Vacation Properties with 532 listings. market score is 42/100 (grade D).
Market data reflects the Naples regional market, which includes Immokalee. Regulations, taxes, and permit details below are specific to Immokalee.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Immokalee market area encompasses short-term rental activity across Collier County, southwest Florida, centered on Immokalee’s inland location roughly 35 miles northeast of Naples. The April 2026 snapshot shows 50.2% average occupancy and an average daily rate of $360, producing RevPAR of $181 and average monthly revenue of $5,235 per active listing.
The market contains approximately 10,223 active listings by channel count. Entire-place rentals account for 97.9% of supply (10,012 listings), with private rooms making up the remaining 2.1% (211 listings). By bedroom count, two-bedroom properties are most common at 36.2% of supply (3,695 listings), followed by three-bedroom (3,435 listings, 33.6%), one-bedroom (1,565 listings, 15.3%), four-bedroom (1,214 listings, 11.9%), and five-or-more-bedroom (298 listings, 2.9%). Platform distribution shows strong dual-channel presence: 57.1% of listings appear on both Airbnb and VRBO, 24.0% are VRBO-only, and 18.9% are Airbnb-only.
Year-over-year trends as of April 2026 reflect demand pressure: occupancy declined 3.4 percentage points, ADR rose 1.1%, and monthly revenue fell 6.5% compared to April 2025. The 2025 full-year average was 55.8% occupancy and $306 ADR. Market scores: revenue growth 71.4 out of 100, investability 63.3, rental demand 50.4, seasonality 49.8, and a composite total score of 42.2 out of 100.
Immokalee is an unincorporated agricultural community of approximately 26,361 residents in Collier County. The listing-count footprint reflects the broader Collier County coastal corridor, with Marco Island-focused operators among the top managers. Unlike the coastal markets of Naples and Marco Island, STR demand in Immokalee itself is anchored by the Seminole Casino Hotel and eco-tourism at Corkscrew Swamp Sanctuary and Lake Trafford rather than beach tourism.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 67% |
| Feb | 84% |
| Mar | 81% |
| Apr | 54% |
| May | 47% |
| Jun | 57% |
| Jul | 60% |
| Aug | 46% |
| Sep | 38% |
| Oct | 53% |
| Nov | 62% |
| Dec | 62% |
Month-by-month nightly rates and revenue figures for Immokalee are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Naples market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Naples market as a whole, which includes Immokalee, so these counts are not Immokalee-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Marco Island Vacation Properties | 532 | 12,609 | ★ 4.69 |
| 2 | Evolve | 263 | 7,607 | ★ 4.48 |
| 3 | Kelli Swanson | 236 | 1,664 | ★ 4.63 |
| 4 | Vacasa | 236 | 4,243 | ★ 4.50 |
| 5 | Mike Z Team | 146 | 1,352 | ★ 4.44 |
What Kind of STR Should I Buy in Immokalee?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Immokalee are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 18.9% |
| vrbo | 24% |
| both | 57.1% |
Home Value Trends (Immokalee)
Typical home values, median sale prices, and the 10-year price trend for Immokalee are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Immokalee — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Immokalee under Collier County’s registration framework (Ordinance No. 2021-45, effective January 3, 2022). Any owner renting a habitable dwelling for six months or less must obtain a Short Term Vacation Rental Registration Certificate from Collier County for each property. The registration fee is $50 per property and is a one-time charge, not an annual renewal, though ownership changes or updates to the designated 24/7 contact must be reported to the county within 10 days.
Operators must also register with the Florida Department of Business and Professional Regulation (DBPR) and the Collier County Tax Collector. Each listing must display its unique registration number in all advertising. A designated contact reachable 24 hours a day is required for each property.
Florida state law (Fla. Stat. 509.032) preempts local governments from banning STRs or imposing rental-duration or frequency caps. There is no maximum-nights limit, no owner-occupancy requirement, and no primary-residence requirement for unincorporated Immokalee.
Current lodging taxes total approximately 11%: a 5% Collier County Tourist Development Tax plus the 6% Florida state sales and use tax on stays of six months or less. A proposed ballot measure would add a sixth penny to the county’s Tourist Development Tax, raising the combined rate to approximately 12% effective January 1, 2027, if approved by voters. Enforcement for non-registration is moderate, with potential fines of up to $500 per day.
Market Comparison
The Immokalee market area’s April 2026 ADR of $360 sits approximately 64% above the US short-term rental median of roughly $220. Occupancy at 50.2% is modestly below the US STR median of approximately 55%, reflecting the inland market’s narrower demand base compared to coastal Florida destinations.
The top operator by listing count is Marco Island Vacation Properties with 532 active listings, representing 5.2% of total supply and earning a 4.69 average rating from 12,609 reviews. The presence of a Marco Island-branded operator at the top of the market confirms that this dataset spans the broader Collier County coastal corridor, not only Immokalee proper. Evolve holds the number-two position with 263 listings (2.6% of supply) and a 4.48 average rating from 7,607 reviews. Kelli Swanson (236 listings, 4.63 rating from 1,664 reviews) and Vacasa (236 listings, 4.50 rating from 4,243 reviews) tie for third and fourth. The Mike Z Team rounds out the top five with 146 listings and a 4.44 average rating from 1,352 reviews. These five operators together hold 1,413 listings, approximately 13.8% of total active supply.
Against broader Florida STR markets, the $360 ADR reflects the premium common to Southwest Florida’s Collier County corridor, where visitor spending is elevated by proximity to Naples and Marco Island coastal demand.
Frequently Asked Questions About Immokalee, Florida
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