Immokalee, Florida Short-Term Rental Market
Immokalee-area STRs averaged $360/night at 50.2% occupancy in April 2026, with monthly revenue averaging $5,235.
Quick Answer: Immokalee, Florida is an active short-term rental market. average occupancy is 51%. average monthly revenue is $4,214. average daily rate is $312. the top operator is Marco Island Vacation Properties with 532 listings. market score is 42/100 (grade D).
Market data reflects the Naples regional market, which includes Immokalee. Regulations, taxes, and permit details below are specific to Immokalee.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Immokalee market area encompasses short-term rental activity across Collier County, southwest Florida, centered on Immokalee’s inland location roughly 35 miles northeast of Naples. The April 2026 snapshot shows 50.2% average occupancy and an average daily rate of $360, producing RevPAR of $181 and average monthly revenue of $5,235 per active listing.
The market contains approximately 10,223 active listings by channel count. Entire-place rentals account for 97.9% of supply (10,012 listings), with private rooms making up the remaining 2.1% (211 listings). By bedroom count, two-bedroom properties are most common at 36.2% of supply (3,695 listings), followed by three-bedroom (3,435 listings, 33.6%), one-bedroom (1,565 listings, 15.3%), four-bedroom (1,214 listings, 11.9%), and five-or-more-bedroom (298 listings, 2.9%). Platform distribution shows strong dual-channel presence: 57.1% of listings appear on both Airbnb and VRBO, 24.0% are VRBO-only, and 18.9% are Airbnb-only.
Year-over-year trends as of April 2026 reflect demand pressure: occupancy declined 3.4 percentage points, ADR rose 1.1%, and monthly revenue fell 6.5% compared to April 2025. The 2025 full-year average was 55.8% occupancy and $306 ADR. Market scores: revenue growth 71.4 out of 100, investability 63.3, rental demand 50.4, seasonality 49.8, and a composite total score of 42.2 out of 100.
Immokalee is an unincorporated agricultural community of approximately 26,361 residents in Collier County. The listing-count footprint reflects the broader Collier County coastal corridor, with Marco Island-focused operators among the top managers. Unlike the coastal markets of Naples and Marco Island, STR demand in Immokalee itself is anchored by the Seminole Casino Hotel and eco-tourism at Corkscrew Swamp Sanctuary and Lake Trafford rather than beach tourism.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 67% | $274 | $4,537 |
| Feb | 84% | $296 | $5,332 |
| Mar | 81% | $321 | $6,375 |
| Apr | 54% | $292 | $4,488 |
| May | 47% | $248 | $3,359 |
| Jun | 57% | $258 | $3,694 |
| Jul | 60% | $246 | $3,919 |
| Aug | 46% | $220 | $2,921 |
| Sep | 38% | $194 | $2,063 |
| Oct | 53% | $208 | $2,540 |
| Nov | 62% | $242 | $3,405 |
| Dec | 62% | $285 | $4,120 |
Top Short-Term Rental Operators in Immokalee
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Marco Island Vacation Properties | 532 | 12,609 | ★ 4.69 |
| 2 | Evolve | 263 | 7,607 | ★ 4.48 |
| 3 | Kelli Swanson | 236 | 1,664 | ★ 4.63 |
| 4 | Vacasa | 236 | 4,243 | ★ 4.50 |
| 5 | Mike Z Team | 146 | 1,352 | ★ 4.44 |
What Kind of STR Should I Buy in Immokalee?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,565 |
| 2 bed | 3,695 |
| 3 bed | 3,435 |
| 4 bed | 1,214 |
| 5 bed | 298 |
ADR by Property Tier
| Entire Home | $315 |
| Luxury | $511 |
| Professionally Managed | $368 |
Revenue by Dwelling Type
| Apartment | $3,150 |
| Entire Place | $4,261 |
| House | $4,931 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 18.9% |
| vrbo | 24% |
| both | 57.1% |
Investment Analysis
April 2026 data shows differentiated returns by property type and management tier. The all-listings ADR of $360 compares to $364 for entire-home listings specifically, $419 for professionally managed properties, and $629 for the luxury tier. The spread between the all-listings ADR and professionally managed ADR is $59, or 16.4%, indicating professional management lifts pricing power measurably.
Monthly revenue averages $5,235 across all listing types, equivalent to roughly $62,820 annualized. Houses generate higher revenue at $5,988 per month (approximately $71,856 per year). Entire-place listings broadly average $5,297 per month ($63,564 per year), while apartments trail at $4,181 per month ($50,172 per year).
No Zillow housing value data is available for Immokalee in the StaySTRA database, so a gross yield calculation cannot be produced here. Investors should source current home values independently before modeling returns.
The revenue growth market score of 71.4 out of 100 points to above-average revenue trajectory relative to comparable inland Florida markets, despite the April 2026 year-over-year revenue decline of 6.5% versus April 2025. The 2025 full-year monthly average of $4,572 (annualizing to roughly $54,864) provides a more conservative, seasonally adjusted baseline for underwriting.
The investability score of 63.3 out of 100 reflects moderate-to-favorable conditions. Collier County’s registration framework carries no owner-occupancy requirement, no primary-residence requirement, and no rental-night cap, reducing operational and regulatory risk for investors.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The Immokalee market area shows a booking lead time of approximately 71 days in the April 2026 data. Guests commit to reservations roughly 10 weeks before their intended arrival date. For operators, this lead window supports yield-management strategies: pricing can be held at higher rates for the first 60 days after dates open, then adjusted as the arrival date approaches if the calendar remains unfilled.
Average length of stay is 5.9 days, just under one week. A near-weekly average stay reduces per-stay turnover frequency and cleaning costs relative to markets with shorter booking windows. The pattern is consistent with casino-resort visits to the Seminole Casino Hotel and multi-day eco-tourism itineraries at Corkscrew Swamp Sanctuary and Lake Trafford, both primary visitor draws in the Immokalee area.
Operators can align minimum-stay requirements of five to seven nights during the January-through-March peak season with the natural booking patterns, improving per-booking revenue without materially reducing calendar fill.
Short-Term Rental Regulations
Short-term rentals are permitted in Immokalee under Collier County’s registration framework (Ordinance No. 2021-45, effective January 3, 2022). Any owner renting a habitable dwelling for six months or less must obtain a Short Term Vacation Rental Registration Certificate from Collier County for each property. The registration fee is $50 per property and is a one-time charge, not an annual renewal, though ownership changes or updates to the designated 24/7 contact must be reported to the county within 10 days.
Operators must also register with the Florida Department of Business and Professional Regulation (DBPR) and the Collier County Tax Collector. Each listing must display its unique registration number in all advertising. A designated contact reachable 24 hours a day is required for each property.
Florida state law (Fla. Stat. 509.032) preempts local governments from banning STRs or imposing rental-duration or frequency caps. There is no maximum-nights limit, no owner-occupancy requirement, and no primary-residence requirement for unincorporated Immokalee.
Current lodging taxes total approximately 11%: a 5% Collier County Tourist Development Tax plus the 6% Florida state sales and use tax on stays of six months or less. A proposed ballot measure would add a sixth penny to the county’s Tourist Development Tax, raising the combined rate to approximately 12% effective January 1, 2027, if approved by voters. Enforcement for non-registration is moderate, with potential fines of up to $500 per day.
Market Comparison
The Immokalee market area’s April 2026 ADR of $360 sits approximately 64% above the US short-term rental median of roughly $220. Occupancy at 50.2% is modestly below the US STR median of approximately 55%, reflecting the inland market’s narrower demand base compared to coastal Florida destinations.
The top operator by listing count is Marco Island Vacation Properties with 532 active listings, representing 5.2% of total supply and earning a 4.69 average rating from 12,609 reviews. The presence of a Marco Island-branded operator at the top of the market confirms that this dataset spans the broader Collier County coastal corridor, not only Immokalee proper. Evolve holds the number-two position with 263 listings (2.6% of supply) and a 4.48 average rating from 7,607 reviews. Kelli Swanson (236 listings, 4.63 rating from 1,664 reviews) and Vacasa (236 listings, 4.50 rating from 4,243 reviews) tie for third and fourth. The Mike Z Team rounds out the top five with 146 listings and a 4.44 average rating from 1,352 reviews. These five operators together hold 1,413 listings, approximately 13.8% of total active supply.
Against broader Florida STR markets, the $360 ADR reflects the premium common to Southwest Florida’s Collier County corridor, where visitor spending is elevated by proximity to Naples and Marco Island coastal demand.
Frequently Asked Questions About Immokalee, Florida
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