Homosassa, Florida Short-Term Rental Market
In September 2026 the Homosassa region STR market averaged $161 ADR, 45.4% occupancy and $2,024 monthly revenue.
Quick Answer: Homosassa, Florida is an active short-term rental market. average occupancy in the Florida Central Area market area is 45%. average monthly revenue in the Florida Central Area market area is $2,024. average daily rate in the Florida Central Area market area is $161. the top operator in the Florida Central Area market area is Evolve with 358 listings. market score is 60/100 (grade C).
Market data reflects the Florida Central Area regional market, which includes Homosassa. Regulations, taxes, and permit details below are specific to Homosassa.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
In September 2026, the Homosassa region STR market, framed here as the Nature Coast and surrounding west-central Florida region, averaged an ADR of $161 and 45.4% occupancy, producing average monthly revenue of $2,024 per listing. These performance figures come from a shared regional market series, so they describe the region rather than Homosassa alone. Year over year, occupancy is up 6.8%, ADR is up 5.6% and revenue is up 2.5%. Revenue by property type shows where the money is: houses averaged $2,115 per month, entire places $2,082 and apartments $1,703. Year to date through September 2026, occupancy is 58.4%, ADR is $179 and average monthly revenue is $2,904, so September sits in the soft end of the cycle rather than defining it. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Homosassa, so this profile omits them. Homosassa itself is an unincorporated community in Citrus County with 2,299 residents and a median age near 65. Demand is driven by nature tourism. Citrus County drew about 1.7 million visitors in 2024, including 565,000 overnight guests, and roughly 300,000 came specifically for manatees. Ellie Schiller Homosassa Springs Wildlife State Park, manatee snorkel and boat tours on the Homosassa River, and tarpon and inshore fishing anchor the visitor base. Manatee season runs from mid November to late March, which lines up with the strongest months in the seasonal data. The typical home value in the latest housing snapshot is $307,931.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 80% |
| Mar | 78% |
| Apr | 58% |
| May | 53% |
| Jun | 60% |
| Jul | 64% |
| Aug | 51% |
| Sep | 48% |
| Oct | 54% |
| Nov | 58% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Homosassa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Florida Central Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Florida Central Area market as a whole, which includes Homosassa, so these counts are not Homosassa-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 358 | 13,225 | ★ 4.74 |
| 2 | A&J Home Concierge | 160 | 633 | ★ 4.74 |
| 3 | McCormick Management Vacation Rental | 106 | 3,510 | ★ 4.84 |
| 4 | Village Valet Property Management, LLC | 102 | 1,251 | ★ 4.68 |
| 5 | Down Home Properties | 87 | 1,128 | ★ 4.69 |
What Kind of STR Should I Buy in Homosassa?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Homosassa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 37.9% |
| vrbo | 12.1% |
| both | 50% |
Home Value Trends (Homosassa)
Typical home values, median sale prices, and the 10-year price trend for Homosassa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Homosassa — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Homosassa. The community is unincorporated, so Citrus County and the State of Florida regulate it. Florida law (F.S. 509.032(7)(b)) preempts local governments from banning vacation rentals or regulating their duration or frequency unless an ordinance predated June 1, 2011, so the county cannot prohibit Airbnb or VRBO style rentals or set a night cap. No annual night limit applies, and there is no owner-occupancy or primary-residence requirement. A permit is required: operators need a Florida DBPR Vacation Rental Dwelling license, renewed annually, plus a county tourist development tax account. State application, training and per-unit fees typically run a few hundred dollars per year. Guests staying six months or less pay an 11% total transient rental tax, made up of 6% Florida state sales tax and 5% Citrus County Tourist Development Tax. The county self-administers its portion, so hosts must register and remit the local tax directly to Citrus County in addition to state tax. Zoning is governed by Citrus County’s Land Development Code. Vacation rentals are generally allowed in residential zones subject to county use standards, building and safety codes, and state licensing. Local rules focus on building and fire safety, sanitation, occupancy, parking, and nuisance and noise standards. Enforcement is rated moderate and is primarily administrative, centered on licensing and tax compliance. The county tax rose from 3% to 5% effective March 1, 2017, and the 11% combined rate remains in effect for 2026. No local ban or night cap has been adopted.
Market Comparison
Measured against its own seasonal curve, the Homosassa region looks soft in September 2026, with 45.4% occupancy and a $161 ADR. Year to date the picture is stronger: 58.4% occupancy and a $179 ADR. The peak months are strong. February occupancy of 80.4% and March occupancy of 78.4% are far above September (47.9%) and August (51.2%). Luxury listings reach $286, well above the $161 all-listings ADR. Entry cost is a main strength of the market. The typical home value of $307,931 is modest, and homes recently sold at about 86.5% of list price. The market is also growing from a low base in September: occupancy is up 6.8% and ADR is up 5.6% year over year. Investors should treat this as a seasonal, nature-tourism market with strong winter performance and a softer summer and fall, and compare it with other regional markets on annual rather than single-month results.
Frequently Asked Questions About Homosassa, Florida
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