Homosassa, Florida Short-Term Rental Market
Homosassa STRs averaged $179/night at 55.8% occupancy in April 2026 across roughly 8,067 active listings.
Quick Answer: Homosassa, Florida is an active short-term rental market. average occupancy is 55%. average monthly revenue is $2,878. average daily rate is $189. the top operator is Evolve with 358 listings. market score is 60/100 (grade C).
Market data reflects the Florida Central Area regional market, which includes Homosassa. Regulations, taxes, and permit details below are specific to Homosassa.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Homosassa, Florida sits in unincorporated Citrus County on the Nature Coast, drawing travelers primarily for manatee encounters, fishing, and spring-fed river recreation rather than beaches or theme parks. The short-term rental market here is substantial, with approximately 8,067 active listings tracked as of the latest snapshot. In April 2026, the market posted an average daily rate of $179 and occupancy of 55.8%, generating $100 in revenue per available room (RevPAR). Year-over-year, occupancy slipped 4.1% while ADR grew 3.0%, leaving overall revenue down 1.2% compared to April 2025, reflecting a market that is repricing upward even as raw demand compresses slightly.
The listing mix skews heavily toward entire-place rentals, which account for roughly 7,621 of the 8,067 total listings, or about 94%. Private rooms add another 468 listings. On the channel side, 4,046 listings are distributed across both Airbnb and VRBO, while 3,067 list exclusively on Airbnb and 977 on VRBO alone. By bedroom count, the market is well-distributed: 1-bedroom units total 1,799, 2-bedroom units 2,787, 3-bedroom units 2,801, 4-bedroom units 551, and 5-bedroom-plus units 129. The balanced presence of 2- and 3-bedroom properties reflects Homosassa’s appeal to groups and visitors seeking multi-night, nature-focused stays.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 65% | $178 | $3,126 |
| Feb | 80% | $159 | $3,055 |
| Mar | 78% | $159 | $3,290 |
| Apr | 58% | $154 | $2,467 |
| May | 53% | $154 | $2,250 |
| Jun | 60% | $164 | $2,579 |
| Jul | 64% | $168 | $3,001 |
| Aug | 52% | $149 | $2,255 |
| Sep | 48% | $136 | $1,809 |
| Oct | 54% | $134 | $1,936 |
| Nov | 58% | $139 | $2,032 |
| Dec | 57% | $148 | $2,217 |
Top Short-Term Rental Operators in Homosassa
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 358 | 13,225 | ★ 4.74 |
| 2 | A&J Home Concierge | 160 | 633 | ★ 4.74 |
| 3 | McCormick Management Vacation Rental | 106 | 3,510 | ★ 4.84 |
| 4 | Village Valet Property Management, LLC | 102 | 1,251 | ★ 4.68 |
| 5 | Down Home Properties | 87 | 1,128 | ★ 4.69 |
What Kind of STR Should I Buy in Homosassa?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,799 |
| 2 bed | 2,787 |
| 3 bed | 2,801 |
| 4 bed | 551 |
| 5 bed | 129 |
ADR by Property Tier
| Entire Home | $194 |
| Luxury | $309 |
| Professionally Managed | $206 |
Revenue by Dwelling Type
| Apartment | $2,058 |
| Entire Place | $2,954 |
| House | $3,084 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 37.9% |
| vrbo | 12.1% |
| both | 50% |
Investment Analysis
Homosassa presents a compelling entry-cost-to-income ratio relative to many Florida coastal markets. The typical home value sits at approximately $306,000 (Zillow April 2026), while average monthly STR revenue across all listings reached $2,828 in April 2026. Annualized, that projects to roughly $33,900 per year, implying a gross yield of approximately 11.1% on a median-priced property before expenses. That figure is sensitive to seasonality and operating costs, but it signals meaningful income potential compared to Florida gateway markets where home prices exceed $600,000.
Tier differentiation is notable. Entire-place listings average $2,909 monthly versus apartments at $2,252, a $657 spread. On ADR, the luxury tier averages $283 per night versus $179 for all listings combined, and professionally managed properties average $203 per night, a $24 premium over the market-wide average. That professionally managed premium indicates that organized operators are capturing better rates, likely through stronger listing optimization and dynamic pricing.
The investability score of 83.9 out of 100 supports the income thesis. Revenue growth scored 47.5, reflecting the modest recent softening, but the longer trend is constructive: annual average revenue was $2,755 in both 2024 and 2025, and 2026 is tracking above both at $3,194 for the partial year so far. Median days to pending at 78 days and a sale-to-list ratio of 0.831 indicate a buyer-favorable acquisition environment.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time in Homosassa is 47 days as of April 2026, meaning guests typically book about six to seven weeks in advance. This is a moderately long lead time that reflects the planned, destination nature of visits to the area. Manatee-focused travelers in particular tend to book ahead for the peak November-March season, so operators should expect the bulk of winter reservations to arrive in September and October.
Average length of stay is 5.1 nights, which is above the typical short-term rental average and reflects the multi-day nature of eco-tourism and fishing trips. Longer stays reduce turnover costs and cleaning frequency, improving net margins per booking. The combination of a 47-day lead time and 5.1-night average stay means operators can lock in winter revenue months in advance and carry relatively stable weekly occupancy blocks rather than relying on last-minute fills.
For pricing strategy, the lead time suggests that dynamic price increases in September and October for peak-season dates (January through March) will capture early bookers willing to pay a premium for secured dates.
Short-Term Rental Regulations
Homosassa is an unincorporated community in Citrus County, so Florida state law and Citrus County regulations govern short-term rentals rather than any municipal ordinance. Florida Statute 509.032(7)(b) preempts local governments from banning vacation rentals or restricting their frequency and duration unless an ordinance predated June 1, 2011. Citrus County has no such grandfathered ban, so STRs are legal in residential zones subject to county land development standards and state licensing requirements.
Operators must obtain a Florida DBPR Vacation Rental Dwelling license, renewed annually. State fees typically include application, inspection, and per-unit charges. There is no countywide owner-occupancy requirement, no primary-residence restriction, and no annual night cap.
On the tax side, guests staying six months or less owe an 11% total transient rental tax: 6% Florida state sales tax plus Citrus County’s 5% Tourist Development Tax. The county TDT is self-administered, meaning operators must register with Citrus County and remit the local portion directly to the county, in addition to handling the state portion through the Florida Department of Revenue. The TDT rose from 3% to 5% effective March 1, 2017, and that combined 11% rate remains in effect for 2026.
Enforcement is rated moderate, focused primarily on licensing compliance and tax remittance rather than aggressive zoning-based restrictions. Local code covers noise, parking, occupancy limits, and safety standards.
Market Comparison
Nationally, the short-term rental market averages roughly 55% occupancy and approximately $220 in ADR. Homosassa’s April 2026 occupancy of 55.8% sits at the national median, while its $179 ADR runs about 19% below the national average, reflecting the market’s nature-tourism positioning rather than luxury beach or urban appeal. That lower price point, combined with the $306,000 typical home value, produces a more favorable gross yield than most coastal Florida markets.
The investability score of 83.9 and rental demand score of 74.9 both rank well above the market’s revenue growth score of 47.5, suggesting current income potential is stronger than near-term growth momentum.
On operator concentration, the top five property managers collectively hold a meaningful portion of the 8,067 listings. Evolve leads with 358 listings and 13,225 reviews at a 4.74 average rating. A&J Home Concierge holds 160 listings at a 4.74 rating. McCormick Management Vacation Rental operates 106 listings with a 4.84 rating and 3,510 reviews, the highest satisfaction score among the top five. Village Valet Property Management holds 102 listings at a 4.68 rating, and Down Home Properties manages 87 listings at a 4.69 rating. The top five operators represent approximately 813 listings, or about 10% of total supply, indicating a fragmented, independent-operator-dominated market.
Frequently Asked Questions About Homosassa, Florida
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