Hollywood, Florida Short-Term Rental Market
Hollywood, FL STRs averaged $270/night at 61.8% occupancy in April 2026 across nearly 24,000 active listings.
Quick Answer: Hollywood, Florida is an active short-term rental market. average occupancy is 58%. average monthly revenue is $3,959. average daily rate is $265. the top operator is Stay Sol with 982 listings. market score is 58/100 (grade C).
Market data reflects the Ft. Lauderdale regional market, which includes Hollywood. Regulations, taxes, and permit details below are specific to Hollywood.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Hollywood is a beachfront city in Broward County, Florida, positioned between Fort Lauderdale and Miami along the Greater Fort Lauderdale tourism corridor. The market draws from a diverse mix of beach and leisure travelers, snowbirds and seasonal residents, casino and entertainment visitors anchored by the Seminole Hard Rock Hotel, and international visitors from Canada, Latin America, and Europe. The Greater Fort Lauderdale market attracted more than 20.9 million travelers in 2025.
As of April 2026, Hollywood STRs posted an average daily rate of $270 and an occupancy rate of 61.8%, generating a RevPAR of $167. Year over year, occupancy rose 1.1 percentage points, ADR increased 0.4%, and revenue grew 6.1%, a positive trend across all three metrics. This marks one of the more consistent performance profiles in the current batch.
The market is one of the largest in the dataset at approximately 23,996 active listings. Entire-place stays dominate at 21,367 (89%), with private rooms accounting for a notable 2,500 listings, an above-average share. The bedroom mix is heavily weighted toward studio and 1-bedroom units at 11,738, suggesting a significant condo and apartment inventory base. 2-bedroom units follow at 5,579, with 3-bedroom at 3,540, 4-bedroom at 1,808, and 5-bedroom at 1,221. The channel split is close to even: 11,531 listings are Airbnb-only, 10,943 appear on both platforms, and 1,522 are VRBO-only.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 63% | $212 | $3,535 |
| Feb | 76% | $232 | $4,208 |
| Mar | 76% | $251 | $5,144 |
| Apr | 59% | $222 | $3,604 |
| May | 59% | $210 | $3,329 |
| Jun | 59% | $207 | $3,249 |
| Jul | 62% | $197 | $3,247 |
| Aug | 54% | $175 | $2,727 |
| Sep | 50% | $160 | $2,192 |
| Oct | 57% | $174 | $2,606 |
| Nov | 59% | $180 | $2,761 |
| Dec | 64% | $222 | $3,537 |
Top Short-Term Rental Operators in Hollywood
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Stay Sol | 982 | 14,479 | ★ 4.23 |
| 2 | Victoria Rentals | 216 | 1,070 | ★ 3.54 |
| 3 | Beachfront Marenas | 200 | 5,218 | ★ 4.44 |
| 4 | Evolve | 180 | 4,096 | ★ 4.42 |
| 5 | Sobe Villas | 174 | 2,655 | ★ 4.05 |
What Kind of STR Should I Buy in Hollywood?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 11,738 |
| 2 bed | 5,579 |
| 3 bed | 3,540 |
| 4 bed | 1,808 |
| 5 bed | 1,221 |
ADR by Property Tier
| Entire Home | $280 |
| Luxury | $498 |
| Professionally Managed | $308 |
Revenue by Dwelling Type
| Apartment | $3,067 |
| Entire Place | $4,210 |
| House | $5,124 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 48.1% |
| vrbo | 6.3% |
| both | 45.6% |
Investment Analysis
Hollywood’s investment profile is defined by one of the highest occupancy rates in this batch (61.8% in April), a strong revenue base, and an active real estate market with meaningful for-sale inventory. The Zillow typical home value is approximately $442,600. The median sale price as of April 2026 was $450,000, with a median list price of $488,700 and a sale-to-list ratio of 0.921, meaning properties are typically selling about 8% below list price, an indicator of negotiating room for buyers.
At the April 2026 monthly revenue of $4,635, annualized revenue projects to roughly $55,600 per year. Using the typical home value as a rough entry cost proxy, the implied gross yield is approximately 12.6%. This is illustrative only: actual investment costs may differ, operating expenses and taxes are excluded, and performance will vary by property type and location within the market.
Tier differentiation is meaningful. The all-listings ADR of $270 compares to $286 for entire-home listings, $315 for professionally managed units, and $507 for the luxury tier. The professionally managed premium of $45 per night (16.7% above market average) reflects a consistent uplift that justifies professional management for well-positioned properties. The luxury tier’s premium of $238 per night over the market average represents an 88% uplift.
For-sale inventory is the highest of any area in this batch at 1,889 listings, and the median days to pending is 66, giving investors meaningful time to evaluate acquisitions. Both factors suggest a buyer’s market for real estate.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Hollywood STR bookings carried an average lead time of 38 days in April 2026, the shortest of any market in this batch. Roughly five and a half weeks of advance booking lead time reflects a more impulse-driven demand base, consistent with a major urban-coastal market where travelers can often find last-minute availability.
The shorter lead time has pricing implications. Revenue management should weight close-in dynamic pricing more heavily, with rate adjustments frequent in the 0-to-30-day window. Setting rates too high too early may leave inventory unfilled in a large, competitive market with many alternatives.
Average length of stay was 4.4 nights in April 2026, a moderate duration consistent with both weekend-plus-day extensions and mid-week leisure stays. This is longer than the Hollister and Holland markets but shorter than the Holiday, FL snowbird-influenced stays.
Short-Term Rental Regulations
Hollywood is one of the more regulated STR markets in Florida, with a strict licensing framework codified in Chapter 119 of the City Code.
Operators must complete three licensing steps (the ‘licensing trifecta’): obtain a City of Hollywood Vacation Rental License ($500 new, $350 annual renewal, with a $25 fee for owner-occupied properties); obtain a City Business Tax Receipt (BTR); and hold a Florida DBPR Division of Hotels and Restaurants license. Applications are submitted through an online-only portal (paper applications are not accepted) and typically take 4 to 6 weeks to process.
A short-term rental is defined as a dwelling rented for periods under six months and one day and rented more than three times per calendar year. Each licensed property must be equipped with a noise-level detection device that retains 180 days of data. The property must comply with the city’s noise ordinance, meet parking requirements, and designate a responsible party able to respond to complaints within a defined window. A 24/7 hotline accepts complaints about licensed properties.
Tax obligations include the 6% Broward County Tourist Development Tax, plus 6% Florida state sales tax and a 1% county surtax, totaling approximately 13% on stays under six months. There is no owner-occupancy or primary-residence requirement (though an owner-occupied fee tier exists), no published cap on annual rental nights, and no minimum night requirement imposed by the city.
Market Comparison
At a $270 ADR and 61.8% occupancy, Hollywood exceeds both the national STR median ADR of approximately $220 and the US median occupancy of about 55%. It is one of the better-positioned markets in this batch on combined occupancy and rate, with the additional support of year-over-year positive trends across all three key metrics.
RevPAR of $167 in April 2026 is the highest among the five markets in this batch, reflecting the combination of above-average ADR and occupancy. The full year-over-year revenue growth of 6.1% while also growing occupancy 1.1 points is an unusually favorable combination.
The operator landscape is large but more concentrated at the top. Stay Sol leads with 982 listings and a 4.23 rating across 14,479 reviews, representing about 4.1% of the 23,996-listing market on its own. Beachfront Marenas holds 200 listings at 4.44, and Evolve manages 180 listings at 4.42. The top-rated operator in the top 5 by pure listing count is Stay Sol, though Beachfront Marenas and Evolve carry meaningfully higher ratings. Independent operators dominate the overall market given the 24,000-listing scale.
Frequently Asked Questions About Hollywood, Florida
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How does Hollywood, FL compare to national STR benchmarks?
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