Hollywood, Florida Short-Term Rental Market
Hollywood, FL STRs averaged $270/night at 61.8% occupancy in April 2026 across nearly 24,000 active listings.
Quick Answer: Hollywood, Florida is an active short-term rental market. average occupancy in the Ft. Lauderdale market area is 58%. average monthly revenue in the Ft. Lauderdale market area is $3,959. average daily rate in the Ft. Lauderdale market area is $265. the top operator in the Ft. Lauderdale market area is Stay Sol with 982 listings. market score is 58/100 (grade C).
Market data reflects the Ft. Lauderdale regional market, which includes Hollywood. Regulations, taxes, and permit details below are specific to Hollywood.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Hollywood is a beachfront city in Broward County, Florida, positioned between Fort Lauderdale and Miami along the Greater Fort Lauderdale tourism corridor. The market draws from a diverse mix of beach and leisure travelers, snowbirds and seasonal residents, casino and entertainment visitors anchored by the Seminole Hard Rock Hotel, and international visitors from Canada, Latin America, and Europe. The Greater Fort Lauderdale market attracted more than 20.9 million travelers in 2025.
As of April 2026, Hollywood STRs posted an average daily rate of $270 and an occupancy rate of 61.8%, generating a RevPAR of $167. Year over year, occupancy rose 1.1 percentage points, ADR increased 0.4%, and revenue grew 6.1%, a positive trend across all three metrics. This marks one of the more consistent performance profiles in the current batch.
The market is one of the largest in the dataset at approximately 23,996 active listings. Entire-place stays dominate at 21,367 (89%), with private rooms accounting for a notable 2,500 listings, an above-average share. The bedroom mix is heavily weighted toward studio and 1-bedroom units at 11,738, suggesting a significant condo and apartment inventory base. 2-bedroom units follow at 5,579, with 3-bedroom at 3,540, 4-bedroom at 1,808, and 5-bedroom at 1,221. The channel split is close to even: 11,531 listings are Airbnb-only, 10,943 appear on both platforms, and 1,522 are VRBO-only.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 63% |
| Feb | 76% |
| Mar | 76% |
| Apr | 59% |
| May | 59% |
| Jun | 59% |
| Jul | 62% |
| Aug | 54% |
| Sep | 50% |
| Oct | 57% |
| Nov | 59% |
| Dec | 64% |
Month-by-month nightly rates and revenue figures for Hollywood are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Ft. Lauderdale market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Ft. Lauderdale market as a whole, which includes Hollywood, so these counts are not Hollywood-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Stay Sol | 982 | 14,479 | ★ 4.23 |
| 2 | Victoria Rentals | 216 | 1,070 | ★ 3.54 |
| 3 | Beachfront Marenas | 200 | 5,218 | ★ 4.44 |
| 4 | Evolve | 180 | 4,096 | ★ 4.42 |
| 5 | Sobe Villas | 174 | 2,655 | ★ 4.05 |
What Kind of STR Should I Buy in Hollywood?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hollywood are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 48.1% |
| vrbo | 6.3% |
| both | 45.6% |
Home Value Trends (Hollywood)
Typical home values, median sale prices, and the 10-year price trend for Hollywood are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Hollywood — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Hollywood is one of the more regulated STR markets in Florida, with a strict licensing framework codified in Chapter 119 of the City Code.
Operators must complete three licensing steps (the ‘licensing trifecta’): obtain a City of Hollywood Vacation Rental License ($500 new, $350 annual renewal, with a $25 fee for owner-occupied properties); obtain a City Business Tax Receipt (BTR); and hold a Florida DBPR Division of Hotels and Restaurants license. Applications are submitted through an online-only portal (paper applications are not accepted) and typically take 4 to 6 weeks to process.
A short-term rental is defined as a dwelling rented for periods under six months and one day and rented more than three times per calendar year. Each licensed property must be equipped with a noise-level detection device that retains 180 days of data. The property must comply with the city’s noise ordinance, meet parking requirements, and designate a responsible party able to respond to complaints within a defined window. A 24/7 hotline accepts complaints about licensed properties.
Tax obligations include the 6% Broward County Tourist Development Tax, plus 6% Florida state sales tax and a 1% county surtax, totaling approximately 13% on stays under six months. There is no owner-occupancy or primary-residence requirement (though an owner-occupied fee tier exists), no published cap on annual rental nights, and no minimum night requirement imposed by the city.
Market Comparison
At a $270 ADR and 61.8% occupancy, Hollywood exceeds both the national STR median ADR of approximately $220 and the US median occupancy of about 55%. It is one of the better-positioned markets in this batch on combined occupancy and rate, with the additional support of year-over-year positive trends across all three key metrics.
RevPAR of $167 in April 2026 is the highest among the five markets in this batch, reflecting the combination of above-average ADR and occupancy. The full year-over-year revenue growth of 6.1% while also growing occupancy 1.1 points is an unusually favorable combination.
The operator landscape is large but more concentrated at the top. Stay Sol leads with 982 listings and a 4.23 rating across 14,479 reviews, representing about 4.1% of the 23,996-listing market on its own. Beachfront Marenas holds 200 listings at 4.44, and Evolve manages 180 listings at 4.42. The top-rated operator in the top 5 by pure listing count is Stay Sol, though Beachfront Marenas and Evolve carry meaningfully higher ratings. Independent operators dominate the overall market given the 24,000-listing scale.
Frequently Asked Questions About Hollywood, Florida
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What is the housing market like for STR investors in Hollywood, FL?
Who are the top STR operators in Hollywood, FL?
How does Hollywood, FL compare to national STR benchmarks?
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