Hollywood, Florida Short-Term Rental Market
Greater Fort Lauderdale area STR hit $192 ADR, 48.7% occupancy and $2,621 monthly revenue in September 2026.
Quick Answer: Hollywood, Florida is an active short-term rental market. average occupancy in the Ft. Lauderdale market area is 49%. average monthly revenue in the Ft. Lauderdale market area is $2,621. average daily rate in the Ft. Lauderdale market area is $192. the top operator in the Ft. Lauderdale market area is Stay Sol with 982 listings. market score is 58/100 (grade C).
Market data reflects the Ft. Lauderdale regional market, which includes Hollywood. Regulations, taxes, and permit details below are specific to Hollywood.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Hollywood sits on the Atlantic coast of Broward County between Fort Lauderdale and Miami, with a population of 155,828. The performance figures on this page describe the Greater Fort Lauderdale area STR market, a shared series that also covers Dania, Fort Lauderdale and Pompano Beach, so every performance number below is a regional figure rather than one measured for Hollywood alone. As of September 2026, the Greater Fort Lauderdale area STR market averaged an ADR of $192 and occupancy of 48.7%, with average monthly revenue of $2,621. Year over year, ADR rose 8.1%, occupancy rose 2.4% and revenue grew 1.9%. Adding up the twelve seasonal months gives annualized revenue of $40,363.
September is the seasonal low point, so the latest month understates a typical year. In February, the strongest month for occupancy, the market reaches 76.1%, and March is the strongest month for revenue at $5,151. The seasonal section below covers the full swing.
Demand is anchored by the Hollywood Beach Broadwalk, a 2.5 mile palm-lined oceanfront promenade voted one of America’s best boardwalks by Travel + Leisure, and by the Seminole Hard Rock Hotel & Casino. Hollywood belongs to the Greater Fort Lauderdale tourism market, which welcomed more than 20.9 million travelers in 2025, and Port Everglades cruise traffic of more than 4 million passengers feeds regional visitation. Guests include beach and leisure travelers, snowbirds and seasonal winter residents, casino and entertainment visitors, and international travelers from Canada, Latin America and Europe. City-specific visitor counts are not published.
Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Hollywood, so this profile omits them. The sections that follow use the same regional framing for every performance number.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 64% |
| Feb | 76% |
| Mar | 76% |
| Apr | 59% |
| May | 59% |
| Jun | 59% |
| Jul | 62% |
| Aug | 54% |
| Sep | 50% |
| Oct | 57% |
| Nov | 59% |
| Dec | 64% |
Month-by-month nightly rates and revenue figures for Hollywood are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Ft. Lauderdale market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Ft. Lauderdale market as a whole, which includes Hollywood, so these counts are not Hollywood-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Stay Sol | 982 | 14,479 | ★ 4.23 |
| 2 | Victoria Rentals | 216 | 1,070 | ★ 3.54 |
| 3 | Beachfront Marenas | 200 | 5,218 | ★ 4.44 |
| 4 | Evolve | 180 | 4,096 | ★ 4.42 |
| 5 | Sobe Villas | 174 | 2,655 | ★ 4.05 |
What Kind of STR Should I Buy in Hollywood?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hollywood are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 48.1% |
| vrbo | 6.3% |
| both | 45.6% |
Home Value Trends (Hollywood)
Typical home values, median sale prices, and the 10-year price trend for Hollywood are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Hollywood — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted citywide in Hollywood, Florida, but the city enforces its rules strictly. Operators need what is often called a licensing trifecta: a City of Hollywood Vacation Rental License, a City Business Tax Receipt, and a Florida DBPR license, plus Broward County tourist tax registration. The city license costs about $500 for a new application and renews annually. The application is online only, requires a notarized owner certification, and the process typically takes four to six weeks.
Occupancy tax is 6% at the Broward County tourist development level, and the combined tax load on stays under six months is roughly 13% when state sales tax and the county surtax are included. A vacation rental is defined as a dwelling rented for periods under six months and rented more than three times per calendar year.
Properties must meet parking requirements scaled to property size, comply with the City Noise Ordinance, and designate a responsible party who can respond to complaints within a short window. A noise detection device is required, with data retained for 180 days. Quiet hours run roughly 11 PM to 7 AM, and a 24/7 complaint hotline operates.
There is no published cap on rental nights per year. Neither owner occupancy nor primary residence is required. Recent updates under Chapter 119 of the City Code added the mandatory noise detection device and the online only application, and enforcement has been emphasized. Verify current rules with the City of Hollywood before applying.
Market Comparison
The Greater Fort Lauderdale area STR market is seasonal, and the latest month sits at the low end of the range. Occupancy was 48.7% in September 2026 with an ADR of $192. The market’s strongest months reach 76.1% occupancy in February and 75.5% in March, with a March ADR of $251.
The trend favors the market. ADR is up 8.1% year over year and occupancy is up 2.4%. Luxury listings at $390 and professionally managed listings at $210 sit well above the all-listings ADR of $192, so the all-listings figure reflects a mix that includes lower-priced units and apartments earning $2,024 per month.
Top operator names are tracked at a shared regional level rather than uniquely for Hollywood, so this profile omits them. Compared with a typical inland market, Hollywood offers winter demand, beach access and international visitors, but investors face a licensing process, a noise device requirement and strict enforcement that raise the bar for operating.
Frequently Asked Questions About Hollywood, Florida
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What is the occupancy rate for short-term rentals in Hollywood, FL?
How much revenue does a Hollywood short-term rental earn?
Is Airbnb legal in Hollywood, Florida?
What is the best time of year to rent in Hollywood, FL?
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