Holiday, Florida Short-Term Rental Market
Holiday, FL STRs averaged $179/night at 55.9% occupancy in April 2026 across a market of 8,100+ active listings.
Quick Answer: Holiday, Florida is an active short-term rental market. average occupancy in the Florida Central Area market area is 55%. average monthly revenue in the Florida Central Area market area is $2,878. average daily rate in the Florida Central Area market area is $189. the top operator in the Florida Central Area market area is Evolve with 358 listings. market score is 61/100 (grade C).
Market data reflects the Florida Central Area regional market, which includes Holiday. Regulations, taxes, and permit details below are specific to Holiday.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Holiday is an unincorporated census-designated place in western Pasco County, positioned along the Gulf Coast northwest of Tampa Bay and adjacent to Tarpon Springs and New Port Richey. The short-term rental market here is substantial, with more than 8,100 active listings in the snapshot, making it one of the larger inventory pools in the greater Tampa metro area.
As of April 2026, the market posted an average daily rate of $179 and occupancy of 55.9%, generating a RevPAR of $100. Compared to April 2025, occupancy declined 4.1 percentage points and ADR rose 3.0%, resulting in a modest revenue dip of about 1.1% year over year.
Listing type is heavily skewed toward entire-place stays, which account for 7,631 of roughly 8,100 total listings (94%). Private rooms add 468 listings. By bedroom count, 2-bedroom and 3-bedroom configurations are nearly equally common at around 2,796 and 2,801 units respectively, followed by 1-bedroom units at 1,795. Larger homes (4BR and 5BR) make up a smaller share at 556 and 129 units. On the channel side, 4,062 listings appear on both Airbnb and VRBO, while 3,058 are Airbnb-only and 980 are VRBO-only.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 80% |
| Mar | 78% |
| Apr | 58% |
| May | 53% |
| Jun | 60% |
| Jul | 64% |
| Aug | 52% |
| Sep | 48% |
| Oct | 54% |
| Nov | 58% |
| Dec | 57% |
Month-by-month nightly rates and revenue figures for Holiday are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Florida Central Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Florida Central Area market as a whole, which includes Holiday, so these counts are not Holiday-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 358 | 13,266 | ★ 4.74 |
| 2 | A&J Home Concierge | 160 | 651 | ★ 4.73 |
| 3 | McCormick Management Vacation Rental | 106 | 3,546 | ★ 4.84 |
| 4 | Village Valet Property Management, LLC | 102 | 1,262 | ★ 4.68 |
| 5 | Down Home Properties | 87 | 1,128 | ★ 4.69 |
What Kind of STR Should I Buy in Holiday?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Holiday are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 37.8% |
| vrbo | 12.1% |
| both | 50.1% |
Home Value Trends (Holiday)
Typical home values, median sale prices, and the 10-year price trend for Holiday are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Holiday — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Holiday is unincorporated and governed by Pasco County rather than a city. Florida state law broadly preempts local governments from banning STRs or capping rental frequency, but counties may require registration and enforce zoning.
To legally operate an STR in Holiday, an operator must complete five steps: obtain a conditional use permit from the Pasco County Planning Director; register each rental annually with Pasco County Growth Management/Zoning; obtain a Pasco County business tax receipt; hold a Florida DBPR transient public lodging (vacation rental) license; and register with the Florida Department of Revenue to collect and remit lodging taxes.
A critical parcel-level restriction applies: a home inside a subdivision generally cannot be used as an STR unless the county has specifically authorized that subdivision or section. Eligibility is parcel-specific and must be verified before purchase.
Tax obligations include the 5% Pasco Tourist Development Tax (raised from 4% as of June 1, 2022), plus the 6% Florida state sales tax and the 1% Pasco discretionary surtax, totaling approximately 12% on stays of six months or less. There is no owner-occupancy or primary-residence requirement and no annual night cap. Enforcement is rated moderate. Parking conditions apply (one designated space per rental, no RV parking on-site or in the adjacent right-of-way).
Market Comparison
At a $179 average daily rate and 55.9% occupancy, Holiday sits below the national STR median ADR of approximately $220 and near the US median occupancy of about 55%. This positions Holiday as a competitively priced coastal Florida market rather than a premium destination.
The market’s RevPAR of $100 and monthly average revenue of $2,831 reflect a volume-driven, mid-tier market. The seasonality score of 81.8 is notably high, meaning occupancy swings are wider than typical, which requires active pricing management to perform well.
On operator concentration, Evolve leads with 358 listings and a 4.74 rating across 13,266 reviews. A&J Home Concierge follows with 160 listings at a 4.73 rating. McCormick Management Vacation Rental holds 106 listings at the highest rating among top operators at 4.84. Together these three operators manage roughly 624 listings, a meaningful but not dominant share of the 8,100-listing market, leaving considerable room for independent and smaller-PM operators.
Frequently Asked Questions About Holiday, Florida
What is the average daily rate for STRs in Holiday, FL?
What is the typical occupancy rate in Holiday, FL?
Do I need a permit to operate a short-term rental in Holiday, FL?
What taxes apply to Holiday, FL short-term rentals?
Which months generate the highest STR revenue in Holiday, FL?
How does Holiday compare to national STR benchmarks?
Who are the largest property managers operating in the Holiday, FL STR market?
Analyze Holiday Rentals
Use our free calculator to estimate Airbnb revenue for any property in Holiday.
Free Holiday STR Calculator →
