Holiday, Florida Short-Term Rental Market
Holiday, FL STRs averaged $179/night at 55.9% occupancy in April 2026 across a market of 8,100+ active listings.
Quick Answer: Holiday, Florida is an active short-term rental market. average occupancy is 55%. average monthly revenue is $2,878. average daily rate is $189. the top operator is Evolve with 358 listings. market score is 61/100 (grade C).
Market data reflects the Florida Central Area regional market, which includes Holiday. Regulations, taxes, and permit details below are specific to Holiday.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Holiday is an unincorporated census-designated place in western Pasco County, positioned along the Gulf Coast northwest of Tampa Bay and adjacent to Tarpon Springs and New Port Richey. The short-term rental market here is substantial, with more than 8,100 active listings in the snapshot, making it one of the larger inventory pools in the greater Tampa metro area.
As of April 2026, the market posted an average daily rate of $179 and occupancy of 55.9%, generating a RevPAR of $100. Compared to April 2025, occupancy declined 4.1 percentage points and ADR rose 3.0%, resulting in a modest revenue dip of about 1.1% year over year.
Listing type is heavily skewed toward entire-place stays, which account for 7,631 of roughly 8,100 total listings (94%). Private rooms add 468 listings. By bedroom count, 2-bedroom and 3-bedroom configurations are nearly equally common at around 2,796 and 2,801 units respectively, followed by 1-bedroom units at 1,795. Larger homes (4BR and 5BR) make up a smaller share at 556 and 129 units. On the channel side, 4,062 listings appear on both Airbnb and VRBO, while 3,058 are Airbnb-only and 980 are VRBO-only.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 65% | $178 | $3,126 |
| Feb | 80% | $159 | $3,056 |
| Mar | 78% | $159 | $3,290 |
| Apr | 58% | $154 | $2,467 |
| May | 53% | $154 | $2,251 |
| Jun | 60% | $164 | $2,580 |
| Jul | 64% | $168 | $3,003 |
| Aug | 52% | $149 | $2,256 |
| Sep | 48% | $137 | $1,811 |
| Oct | 54% | $134 | $1,936 |
| Nov | 58% | $139 | $2,032 |
| Dec | 57% | $149 | $2,218 |
Top Short-Term Rental Operators in Holiday
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 358 | 13,266 | ★ 4.74 |
| 2 | A&J Home Concierge | 160 | 651 | ★ 4.73 |
| 3 | McCormick Management Vacation Rental | 106 | 3,546 | ★ 4.84 |
| 4 | Village Valet Property Management, LLC | 102 | 1,262 | ★ 4.68 |
| 5 | Down Home Properties | 87 | 1,128 | ★ 4.69 |
What Kind of STR Should I Buy in Holiday?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,795 |
| 2 bed | 2,796 |
| 3 bed | 2,801 |
| 4 bed | 556 |
| 5 bed | 129 |
ADR by Property Tier
| Entire Home | $194 |
| Luxury | $309 |
| Professionally Managed | $206 |
Revenue by Dwelling Type
| Apartment | $2,058 |
| Entire Place | $2,954 |
| House | $3,084 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 37.8% |
| vrbo | 12.1% |
| both | 50.1% |
Investment Analysis
Holiday’s investment case rests on a large, accessible inventory market at modest entry-level ADR, with meaningful differentiation by listing tier. The all-listings average ADR of $179 in April 2026 compares to $184 for entire-home listings, $203 for professionally managed units, and $283 for the luxury tier, a spread of over $100 from baseline to premium.
Annualized at the April 2026 monthly revenue figure of approximately $2,831, a typical Holiday listing would project to roughly $33,970 per year. Housing cost data for this area is not available in the current snapshot, so a gross yield calculation cannot be provided here.
The year-over-year ADR trend is positive at +3.0%, indicating operators are raising rates. Occupancy pressure is real at -4.1% YoY, consistent with broader coastal Florida markets absorbing post-pandemic supply growth. Revenue growth of -1.1% YoY reflects that dynamic. The market scores 83.9 on investability and 75.1 on rental demand, which are above average signals. Revenue growth scores lower at 47.4, suggesting the near-term revenue trajectory is more competitive. Investors should confirm parcel-level subdivision STR authorization before purchasing, as Pasco County requires conditional use permits on a subdivision-specific basis.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Holiday)
Booking Insights
Holiday STR bookings carried an average lead time of 47 days in April 2026, meaning guests booked roughly six and a half weeks in advance. This is a moderate lead window. For operators, it means the booking horizon is not extremely short (where same-week pricing matters most) but also not long enough to rely heavily on early-bird rates set months out.
Average length of stay was 5.1 nights in April 2026, which is notably longer than the national STR average. A 5-night minimum aligns with the snowbird and extended-stay demand profile common on the Gulf Coast, where guests often stay for several nights to a week at a time. Longer stays reduce turnover costs and housekeeping burden. Operators should consider weekly pricing structures and minimum-night policies of 4 to 5 nights to capture this demand while protecting operational efficiency.
Short-Term Rental Regulations
Holiday is unincorporated and governed by Pasco County rather than a city. Florida state law broadly preempts local governments from banning STRs or capping rental frequency, but counties may require registration and enforce zoning.
To legally operate an STR in Holiday, an operator must complete five steps: obtain a conditional use permit from the Pasco County Planning Director; register each rental annually with Pasco County Growth Management/Zoning; obtain a Pasco County business tax receipt; hold a Florida DBPR transient public lodging (vacation rental) license; and register with the Florida Department of Revenue to collect and remit lodging taxes.
A critical parcel-level restriction applies: a home inside a subdivision generally cannot be used as an STR unless the county has specifically authorized that subdivision or section. Eligibility is parcel-specific and must be verified before purchase.
Tax obligations include the 5% Pasco Tourist Development Tax (raised from 4% as of June 1, 2022), plus the 6% Florida state sales tax and the 1% Pasco discretionary surtax, totaling approximately 12% on stays of six months or less. There is no owner-occupancy or primary-residence requirement and no annual night cap. Enforcement is rated moderate. Parking conditions apply (one designated space per rental, no RV parking on-site or in the adjacent right-of-way).
Market Comparison
At a $179 average daily rate and 55.9% occupancy, Holiday sits below the national STR median ADR of approximately $220 and near the US median occupancy of about 55%. This positions Holiday as a competitively priced coastal Florida market rather than a premium destination.
The market’s RevPAR of $100 and monthly average revenue of $2,831 reflect a volume-driven, mid-tier market. The seasonality score of 81.8 is notably high, meaning occupancy swings are wider than typical, which requires active pricing management to perform well.
On operator concentration, Evolve leads with 358 listings and a 4.74 rating across 13,266 reviews. A&J Home Concierge follows with 160 listings at a 4.73 rating. McCormick Management Vacation Rental holds 106 listings at the highest rating among top operators at 4.84. Together these three operators manage roughly 624 listings, a meaningful but not dominant share of the 8,100-listing market, leaving considerable room for independent and smaller-PM operators.
Frequently Asked Questions About Holiday, Florida
What is the average daily rate for STRs in Holiday, FL?
What is the typical occupancy rate in Holiday, FL?
Do I need a permit to operate a short-term rental in Holiday, FL?
What taxes apply to Holiday, FL short-term rentals?
Which months generate the highest STR revenue in Holiday, FL?
How does Holiday compare to national STR benchmarks?
Who are the largest property managers operating in the Holiday, FL STR market?
Analyze Holiday Rentals
Use our free calculator to estimate Airbnb revenue for any property in Holiday.
Free Holiday STR Calculator →
