Haines City, Florida Short-Term Rental Market
Haines City, in the Polk County STR market, saw $183 ADR, 44.9% occupancy and $2,381 monthly revenue in September 2026.
Quick Answer: Haines City, Florida is an active short-term rental market. average occupancy in the Lakeland/Winter Haven market area is 45%. average monthly revenue in the Lakeland/Winter Haven market area is $2,381. average daily rate in the Lakeland/Winter Haven market area is $183. the top operator in the Lakeland/Winter Haven market area is Evolve with 179 listings. market score is 87/100 (grade A).
Market data reflects the Lakeland/Winter Haven regional market, which includes Haines City. Regulations, taxes, and permit details below are specific to Haines City.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This page covers short-term rental performance for Haines City, Florida, using data through September 2026. The metrics come from a shared Polk County series, so every performance number below describes the Polk County STR market rather than Haines City alone. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Haines City, so this profile omits them.
In September 2026 the Polk County STR market posted an average daily rate of $183 and occupancy of 44.9%. Average monthly revenue per listing was $2,381. Compared with September 2025, occupancy rose 0.9%, ADR rose 5.6% and revenue rose 2.6%, so the year over year gain came mostly from price rather than from more booked nights. September is also the weakest month of the seasonal cycle, so the current reading sits at the low end of the annual range.
Year to date through September 2026, the market has averaged 58.4% occupancy, a $216 ADR and $3,483 in monthly revenue. That compares with 58.2% occupancy, a $205 ADR and $3,234 in monthly revenue for full year 2025. The best year in the series was 2022, with 63.7% occupancy, a $254 ADR and $3,837 in monthly revenue, and 2026 revenue is still below that level.
Haines City has 34,234 residents and sits in Polk County, in Central Florida’s I-4 corridor between Tampa and Orlando. LEGOLAND Florida Resort is about 10 miles away in Winter Haven, and the Orlando theme parks are roughly 30 to 40 minutes away. Polk County drew about 5,552,500 visitors between April 2024 and March 2025, up about 5% year over year. City-specific visitor counts are not published. Demand leans toward travelers who want lower-cost lodging near Orlando attractions, along with sports and event visitors.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 69% |
| Mar | 71% |
| Apr | 56% |
| May | 52% |
| Jun | 63% |
| Jul | 66% |
| Aug | 56% |
| Sep | 43% |
| Oct | 55% |
| Nov | 53% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Haines City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lakeland/Winter Haven market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lakeland/Winter Haven market as a whole, which includes Haines City, so these counts are not Haines City-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 179 | 4,635 | ★ 4.57 |
| 2 | RedAwning | 164 | 793 | ★ 4.24 |
| 3 | Vacasa | 126 | 2,251 | ★ 4.42 |
| 4 | Top Villas | 111 | 493 | ★ 4.47 |
| 5 | Master Vacation Homes | 99 | 3,309 | ★ 4.73 |
What Kind of STR Should I Buy in Haines City?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Haines City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.2% |
| vrbo | 10.5% |
| both | 49.3% |
Home Value Trends (Haines City)
Typical home values, median sale prices, and the 10-year price trend for Haines City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Haines City — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals, meaning stays under 30 days, are permitted in Haines City, but they sit under state, county and city rules. A permit is required, and the renewal period is annual. The permit cost is not published.
At the state level, Florida requires a DBPR vacation rental or lodging license for anyone renting more than three times per year for periods under 30 days, plus a Florida Department of Revenue tax certificate. At the county level, operators must complete Polk County Short-Term Rental Registration and collect and remit the Polk County Tourist Development Tax of 5% on stays of six months or less, in addition to Florida state sales tax and any discretionary surtax.
At the city level, the Haines City zoning code establishes a Short Term Rental overlay zone (Sec. 5.6.2.5, referenced under R-1 residential zoning). A property must lie in a zoning district that permits short-term rentals. The city Planning Division, at 863-421-3600, confirms whether a given parcel allows STR use, and the Code Compliance Office, at 863-421-9937, handles enforcement. Specific overlay standards such as parking, density and registration steps could not be verified from a primary source online.
No published city-wide annual night cap, owner-occupancy requirement or primary-residence requirement was found. Enforcement severity is rated moderate, and industry guides describe Haines City as relatively Airbnb-friendly with comparatively lenient enforcement. Investors should confirm parcel-level zoning and registration directly with the city before purchasing. This summary reflects research last updated in June 2026 and is not legal advice.
Market Comparison
The Polk County STR market, which includes Haines City, posted 44.9% occupancy and a $183 ADR in September 2026. Both readings are partly seasonal, because September is the weakest month in the local cycle.
Over a longer window, the picture improves. Year to date 2026 occupancy is 58.4% with a $216 ADR, and full year 2025 came in at 58.2% occupancy and a $205 ADR.
The market offers lower-cost lodging near Orlando attractions. Top operators are tracked at a shared regional level rather than uniquely for Haines City, so this profile omits them.
Frequently Asked Questions About Haines City, Florida
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