Gibsonton, Florida Short-Term Rental Market
The Tampa Bay area STR market, including Gibsonton, averaged $166/night at 58.4% occupancy in June 2026.
Quick Answer: Gibsonton, Florida is an active short-term rental market. average occupancy in the Tampa market area is 58%. average monthly revenue in the Tampa market area is $2,644. average daily rate in the Tampa market area is $166.
Market data reflects the Tampa regional market, which includes Gibsonton. Regulations, taxes, and permit details below are specific to Gibsonton.
Market Overview
Gibsonton is an unincorporated community in Hillsborough County, part of the Tampa Bay area, about 12 miles southeast of downtown Tampa on the Alafia River. StaySTRA’s underlying STR performance data for this area is tracked at a shared Tampa Bay (Hillsborough County) level, Gibsonton shares a series with Odessa, Seffner, and Sun City Center, rather than uniquely for Gibsonton, so the figures below describe that shared area STR market rather than Gibsonton in isolation. All four towns in this series are non-destination Hillsborough County residential and exurban communities rather than beachfront or downtown Tampa tourism markets.
In June 2026, the most recent month with data, the Tampa Bay area STR market averaged 58.4% occupancy (essentially flat year over year, up 0.1%) and a $166.47 average daily rate (down 4.9% year over year). Average monthly revenue per listing was $2,644, down 7.5% year over year.
RevPAR (revenue per available listing-night) was $97.17 for the month.
Gibsonton’s own draw is niche and cultural rather than resort tourism: ‘Gibtown’ was the historic winter home of traveling carnival and circus performers, and it still hosts the International Independent Showmen’s Association’s annual trade show, the industry’s largest, plus its museum. Broader tourism demand is regional, driven by the wider Tampa Bay area, with a Gibsonton population of roughly 18,754.
Bedroom mix, channel split, listing-type counts, and property-manager data are not published for Gibsonton or the shared Tampa Bay series, so this profile omits those breakdowns rather than guessing.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 75% |
| Mar | 76% |
| Apr | 61% |
| May | 59% |
| Jun | 62% |
| Jul | 64% |
| Aug | 59% |
| Sep | 56% |
| Oct | 61% |
| Nov | 61% |
| Dec | 65% |
Month-by-month nightly rates and revenue figures for Gibsonton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Gibsonton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Gibsonton is an unincorporated community in Hillsborough County, so no city-specific STR rules apply; Hillsborough County and Florida state rules govern. STRs are legal. Florida preempts local governments from banning short-term rentals or capping the length or frequency of stays, so there is no max-nights limit.
The key local constraint is zoning: rentals of fewer than 7 nights are only permitted on parcels zoned commercial, lodging, or certain mixed-use districts, while rentals of 7 or more nights are allowed in ordinary residential zones. Investors should verify parcel-specific zoning with the Hillsborough County Land Development office before operating a sub-7-night rental.
To operate legally, an owner needs a Florida DBPR Vacation Rental license (application around $150, scaling to $150-$350 by unit count and license period), a Hillsborough County Business Tax Receipt, and a Hillsborough County Tourist Development Tax account. Lodging is taxed at a combined roughly 13.5%: 6% Florida sales tax, 1.5% county discretionary surtax, and 6% county Tourist Development tax, remitted monthly.
Owners renting a room while living on-site are exempt from the county business license. There is no owner-occupancy or primary-residence mandate. Enforcement is described as moderate: operating in the wrong zone or without licenses can draw fines, though the county runs no dedicated STR registry beyond standard licensing and tax collection.
Market Comparison
The Tampa Bay area STR market’s 58.4% occupancy in the latest month is close to the roughly 55% occupancy typically cited as a national STR median, while its $166.47 ADR runs below the roughly $220 national median ADR figure often cited for the US market. That combination, near-average booking volume at a below-national rate, is consistent with a series of non-destination Hillsborough County residential and exurban communities rather than a beachfront or downtown tourism market.
Property manager and top-operator data is not currently available for this market, so this profile does not name specific operators or listing counts here.
For broader context, the wider Tampa Bay area draws tens of millions of visitors annually, but that demand concentrates on Tampa’s downtown, waterfront, and coastal attractions rather than the inland residential communities in this shared series, which likely explains the below-national ADR here.
Frequently Asked Questions About Gibsonton, Florida
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