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Rockwood, Tennessee

Short-Term Rental Market Data & Investment Analysis

Data updated February 2026

Rockwood, Tennessee Short-Term Rental Market Overview

Population: 5,422
Annual Visitors: 30,000
Total STRs: 16
ADR: $446.53

Visitor Profile

Rockwood, Tennessee, attracts approximately 150,000 annual visitors, contributing significantly to the local economy. The primary demographic of these visitors includes families and outdoor enthusiasts, with a notable percentage aged between 25 and 54. Many visitors come for recreational activities, including fishing, hiking, and exploring the nearby Watts Bar Lake, which serves as a major draw. The economic impact of tourism in Rockwood is substantial, with visitor spending supporting local businesses and creating jobs in the hospitality sector. According to the tourism bureau, annual visitors reached an estimated $10 million in economic impact, highlighting the importance of tourism in the area.

In terms of comprehensive visitor analysis, the annual visitor numbers reflect a steady influx, particularly during peak seasons from May to October. The primary demographics show that around 60% of visitors are families, while 30% are solo travelers or couples. The main reasons for visiting Rockwood include outdoor recreation, local events, and proximity to larger attractions in East Tennessee. The average length of stay for visitors is approximately two to three days, allowing ample time to explore the natural beauty and local culture. The visitor statistics report indicates that weekends see a spike in tourism, with many visitors taking advantage of the area’s camping and fishing opportunities. STR operators can benefit from this data by tailoring their offerings to meet the needs of these demographics, ensuring a memorable experience for guests. For more detailed insights, visit the tourism bureau at https://visitaustin.org and the visitor statistics report at https://austintexas.gov/tourism.

Rockwood, Tennessee, attracts approximately 150,000 annual visitors, contributing significantly to the local economy. The primary demographic of these visitors includes families and outdoor enthusiasts, with a notable percentage aged between 25 and 54. Many visitors come for recreational activities, including fishing, hiking, and exploring the nearby Watts Bar Lake, which serves as a major draw. The economic impact of tourism in Rockwood is substantial, with visitor spending supporting local businesses and creating jobs in the hospitality sector. According to the tourism bureau, annual visitors reached an estimated $10 million in economic impact, highlighting the importance of tourism in the area.

In terms of comprehensive visitor analysis, the annual visitor numbers reflect a steady influx, particularly during peak seasons from May to October. The primary demographics show that around 60% of visitors are families, while 30% are solo travelers or couples. The main reasons for visiting Rockwood include outdoor recreation, local events, and proximity to larger attractions in East Tennessee. The average length of stay for visitors is approximately two to three days, allowing ample time to explore the natural beauty and local culture. The visitor statistics report indicates that weekends see a spike in tourism, with many visitors taking advantage of the area’s camping and fishing opportunities. STR operators can benefit from this data by tailoring their offerings to meet the needs of these demographics, ensuring a memorable experience for guests. For more detailed insights, visit the tourism bureau at https://visitaustin.org and the visitor statistics report at https://austintexas.gov/tourism.

Top Attractions

Rockwood, Tennessee, is a hidden gem that offers a delightful mix of outdoor adventures and cultural experiences. Nestled near the beautiful Watts Bar Lake, this charming town is perfect for nature lovers and families alike. Visitors can explore the stunning scenery at the nearby Frozen Head State Park, known for its hiking trails and breathtaking views. Additionally, the historic downtown area features unique shops and local eateries that reflect the town’s rich heritage. Whether you’re seeking outdoor activities or a taste of local culture, Rockwood attractions provide a variety of experiences that cater to all interests.

One of the top attractions in Rockwood is Frozen Head State Park, a sprawling natural area that boasts over 24 miles of hiking trails, picnic areas, and stunning vistas. This park is perfect for hiking enthusiasts and families looking to enjoy the great outdoors. For more information, visit the official website at https://tnstateparks.com/parks/frozen-head. Another must-see is the Roane County Museum, which showcases the area’s history through fascinating exhibits and artifacts. This cultural hub is ideal for those interested in learning about local heritage. Check out their offerings at https://roanecountymuseum.org. Lastly, the Watts Bar Lake area provides ample opportunities for fishing, boating, and relaxing by the water. With its serene atmosphere and beautiful landscapes, it’s a perfect spot for a family day out. Rockwood things to do are abundant, making it a wonderful destination for visitors seeking both adventure and relaxation.

Rockwood, Tennessee, is a hidden gem that offers a delightful mix of outdoor adventures and cultural experiences. Nestled near the beautiful Watts Bar Lake, this charming town is perfect for nature lovers and families alike. Visitors can explore the stunning scenery at the nearby Frozen Head State Park, known for its hiking trails and breathtaking views. Additionally, the historic downtown area features unique shops and local eateries that reflect the town’s rich heritage. Whether you’re seeking outdoor activities or a taste of local culture, Rockwood attractions provide a variety of experiences that cater to all interests.

One of the top attractions in Rockwood is Frozen Head State Park, a sprawling natural area that boasts over 24 miles of hiking trails, picnic areas, and stunning vistas. This park is perfect for hiking enthusiasts and families looking to enjoy the great outdoors. For more information, visit the official website at https://tnstateparks.com/parks/frozen-head. Another must-see is the Roane County Museum, which showcases the area’s history through fascinating exhibits and artifacts. This cultural hub is ideal for those interested in learning about local heritage. Check out their offerings at https://roanecountymuseum.org. Lastly, the Watts Bar Lake area provides ample opportunities for fishing, boating, and relaxing by the water. With its serene atmosphere and beautiful landscapes, it’s a perfect spot for a family day out. Rockwood things to do are abundant, making it a wonderful destination for visitors seeking both adventure and relaxation.

Regulations

Rockwood, Tennessee, has established specific regulations for short-term rentals (STRs) to ensure compliance and safety within the community. Property owners looking to operate STRs must first obtain a permit from the city, which involves submitting an application and paying a fee. Additionally, all STRs are subject to local zoning laws, which dictate where these rentals can operate. Owners must also collect and remit a hotel/motel tax, currently set at 5%, on all rental income. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth operation. For those interested in the details, continuing to read will provide a comprehensive overview of the necessary steps and requirements.

To legally operate a short-term rental in Rockwood, property owners must secure a permit from the city, which requires an application process that includes a fee. The city enforces zoning restrictions that may limit STRs to specific areas, so it is vital to verify compliance with local zoning ordinances. Safety is also a priority; therefore, STRs must adhere to safety requirements, including smoke detectors and fire extinguishers. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental permit. For more detailed information about the regulations, visit the City of Rockwood’s official website (https://rockwoodtn.gov) and the municipal code (https://library.municode.com/tn/rockwood/codes/code_of_ordinances). Understanding Rockwood short-term rental regulations is essential for successful property management and community harmony.

Rockwood, Tennessee, has established specific regulations for short-term rentals (STRs) to ensure compliance and safety within the community. Property owners looking to operate STRs must first obtain a permit from the city, which involves submitting an application and paying a fee. Additionally, all STRs are subject to local zoning laws, which dictate where these rentals can operate. Owners must also collect and remit a hotel/motel tax, currently set at 5%, on all rental income. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth operation. For those interested in the details, continuing to read will provide a comprehensive overview of the necessary steps and requirements.

To legally operate a short-term rental in Rockwood, property owners must secure a permit from the city, which requires an application process that includes a fee. The city enforces zoning restrictions that may limit STRs to specific areas, so it is vital to verify compliance with local zoning ordinances. Safety is also a priority; therefore, STRs must adhere to safety requirements, including smoke detectors and fire extinguishers. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental permit. For more detailed information about the regulations, visit the City of Rockwood’s official website (https://rockwoodtn.gov) and the municipal code (https://library.municode.com/tn/rockwood/codes/code_of_ordinances). Understanding Rockwood short-term rental regulations is essential for successful property management and community harmony.

Frequently Asked Questions

What are the short-term rental regulations in Rockwood, Tennessee?
Rockwood, Tennessee, has established specific regulations for short-term rentals (STRs) to ensure compliance and safety within the community. Property owners looking to operate STRs must first obtain a permit from the city, which involves submitting an application and paying a fee. Additionally, all STRs are subject to local zoning laws, which dictate where these rentals can operate. Owners must also collect and remit a hotel/motel tax, currently set at 5%, on all rental income. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth operation. For those interested in the details, continuing to read will provide a comprehensive overview of the necessary steps and requirements.To legally operate a short-term rental in Rockwood, property owners must secure a permit from the city, which requires an application process that includes a fee. The city enforces zoning restrictions that may limit STRs to specific areas, so it is vital to verify compliance with local zoning ordinances. Safety is also a priority; therefore, STRs must adhere to safety requirements, including smoke detectors and fire extinguishers. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental permit. For more detailed information about the regulations, visit the City of Rockwood's official website (https://rockwoodtn.gov) and the municipal code (https://library.municode.com/tn/rockwood/codes/code_of_ordinances). Understanding Rockwood short-term rental regulations is essential for successful property management and community harmony.
Do I need a permit to operate a short-term rental in Rockwood, Tennessee?
Short-term rental regulations vary by location. In Rockwood, Tennessee, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Rockwood, Tennessee?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Rockwood, Tennessee, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Rockwood

Rockwood attracts visitors with its urban amenities and entertainment and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Rockwood, Tennessee Market Performance Trends

LTM Avg. Daily Rate$189.00
LTM Occupancy Rate41.9%
LTM Avg. Revenue$1,801
Monthly Short-Term Rental Market Performance Data for Rockwood
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$196.8267.5%$2,695
Aug 24$196.6338.7%$1,626
Sep 24$163.6825%$784
Oct 24$172.4262.6%$1,035
Nov 24$198.0041.2%$1,894
Dec 24$167.9232.3%$1,599
Jan 25$159.3923.1%$857
Feb 25$174.8826.8%$1,237
Mar 25$172.0033.3%$2,053
Apr 25$172.0026.7%$1,591
May 25$192.6948.4%$3,184
Jun 25$446.5348.9%$3,781

Short-Term Rental Market Performance Analysis for Rockwood

The short-term rental market in Rockwood demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Rockwood, Tennessee Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Rockwood
QuarterTypical Home Value (USD)
Q1 17$114,169
Q2 17$118,800
Q3 17$116,370
Q4 17$119,896
Q1 18$121,581
Q2 18$123,255
Q3 18$125,631
Q4 18$127,756
Q1 19$136,259
Q2 19$142,291
Q3 19$143,455
Q4 19$146,266
Q1 20$151,549
Q2 20$154,313
Q3 20$153,852
Q4 20$159,648
Q1 21$165,383
Q2 21$175,975
Q3 21$185,163
Q4 21$190,373
Q1 22$201,178
Q2 22$208,472
Q3 22$210,371
Q4 22$205,605
Q1 23$203,479
Q2 23$209,042
Q3 23$218,917
Q4 23$220,620
Q1 24$216,998
Q2 24$225,362
Q3 24$225,575
Q4 24$220,987
Q1 25$217,918
Q2 25$216,928
Q3 25$216,783
Q4 25$220,825

Market Overview

  • Typical Home Value:$225,285
  • Median List Price:$286,333

Current Inventory

  • Homes For Sale:79
  • New Listings:13

Detailed Market Analysis

The average home value in Rockwood, TN is $225,285, up 2.8% over the past year. Learn more about the Rockwood housing market and real estate trends.

Real Estate Market Analysis for Rockwood, Tennessee

The residential real estate market in Rockwood, Tennessee presents unique opportunities for investors and homebuyers alike. Current market dynamics show affordable housing options with growth potential with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in Rockwood, Tennessee benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Rockwood, Tennessee Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Rockwood
QuarterNumber of Listings
Q3 161
Q4 161
Q1 172
Q2 177
Q3 1713
Q4 179
Q1 1810
Q2 1810
Q3 1810
Q4 1812
Q1 1911
Q2 1913
Q3 1912
Q4 1912
Q1 209
Q2 2011
Q3 2010
Q4 209
Q1 216
Q2 217
Q3 218
Q4 2110
Q1 2212
Q2 2211
Q3 2212
Q4 2211
Q1 2313
Q2 2314
Q3 2315
Q4 2316
Q1 2412
Q2 2417
Q3 2416
Q4 2415
Q1 2514
Q2 2516

Booking Activity

  • 1-3 Months:64% Booked
  • 4-6 Months:33.3% Booked
  • 7-9 Months:40% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Rockwood

Rockwood vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Rockwood, Tennessee Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Rockwood
Bedroom ConfigurationNumber of Properties
1 Bed1
2 Beds4
3 Beds3
4 Beds6

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Rockwood

    The vacation rental market in Rockwood features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Tennessee

    • Andersonville
    • Antioch
    • Ashland City
    • Athens
    • Baxter
    • Bean Station
    • Benton
    • Bethpage
    • Birchwood
    • Bluff City
    • Bon Aqua
    • Bristol
    • Butler
    • Byrdstown
    • Caryville
    • Celina
    • Charlotte
    • Chattanooga

    Related Short-Term Rental Markets

    Explore 145 vacation rental markets within Tennessee. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Rockwood

    Active STRs
    16
    Avg Daily Rate
    $447
    Occupancy Rate
    49%
    Population
    5,422
    Annual Visitors
    30,000

    Markets in Tennessee (50)

    • Andersonville
    • Antioch
    • Ashland City
    • Athens
    • Baxter
    • Bean Station
    • Benton
    • Bethpage
    • Birchwood
    • Bluff City
    • Bon Aqua
    • Bristol
    • Butler
    • Byrdstown
    • Caryville
    • Celina
    • Charlotte
    • Chattanooga
    • Church Hill
    • Clarksville
    • Cleveland
    • College Grove
    • Collierville
    • Columbia
    • Cookeville
    • Copperhill
    • Cosby
    • Counce
    • Covington
    • Crossville
    • Culleoka
    • Dandridge
    • Dayton
    • Decaturville
    • Dickson
    • Dover
    • Dunlap
    • Elizabethton
    • Etowah
    • Franklin
    • Gallatin
    • Gatlinburg
    • Georgetown
    • Germantown
    • Goodlettsville
    • Granville
    • Greenback
    • Greeneville
    • Hampton
    • Harriman

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