Granby, Colorado Short-Term Rental Market
Granby's Rocky Mountain National Park gateway STR market averaged $395 ADR, 65.1% occupancy and $7,006 monthly revenue in September 2026.
Quick Answer: Granby, Colorado is an active short-term rental market. average occupancy in the Rocky Mtn Natl Park market area is 65%. average monthly revenue in the Rocky Mtn Natl Park market area is $7,006. average daily rate in the Rocky Mtn Natl Park market area is $395. the top operator in the Rocky Mtn Natl Park market area is Evolve with 225 listings. market score is 69/100 (grade C).
Market data reflects the Rocky Mtn Natl Park regional market, which includes Granby. Regulations, taxes, and permit details below are specific to Granby.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Granby, Colorado, using the Rocky Mountain National Park gateway STR market as its frame. That region includes Granby, Grand Lake, Estes Park and Drake, and every performance number below describes the region as a whole rather than Granby alone. In September 2026 the average daily rate across all listings was $395 and occupancy was 65.1%, producing average monthly revenue of $7,006 per listing. Compared with a year earlier, occupancy is up 6.1%, ADR is up 4.9% and revenue is up 9.0%. Summing the seasonal monthly averages gives annualized revenue of $50,407 for a typical listing.
Granby sits in Grand County on Colorado’s Western Slope and has a population of 2,270. The Grand Lake west entrance to Rocky Mountain National Park is roughly a 20-minute drive away, and the park drew about 4.15 million visitors in 2024. Lake Granby, a reservoir of more than 7,000 acres, Gold Medal trout fishing on the Colorado River and skiing at Granby Ranch give the area demand in both summer and winter. Visitors are mostly leisure and outdoor travelers from the Front Range and from drive and fly markets elsewhere.
Bedroom, booking channel and listing-type counts, along with top operator names, are tracked at a shared regional level rather than uniquely for Granby, so this profile omits them.
The longer trend shows a market that has matured. Average annual occupancy was 43.5% in 2017 and peaked at 58.1% in 2020, then eased to 50.3% in 2024. It recovered to 50.8% in 2025 and stands at 53.0% across the first nine months of 2026. ADR has climbed from $251 in 2017 to $364 so far in 2026, and average monthly revenue rose from $2,916 in 2017 to $5,535 in 2026 year to date.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 34% |
| Feb | 42% |
| Mar | 47% |
| Apr | 34% |
| May | 53% |
| Jun | 71% |
| Jul | 76% |
| Aug | 65% |
| Sep | 62% |
| Oct | 49% |
| Nov | 35% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Granby are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Rocky Mtn Natl Park market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Rocky Mtn Natl Park market as a whole, which includes Granby, so these counts are not Granby-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 225 | 15,838 | ★ 4.75 |
| 2 | Vacasa | 157 | 10,044 | ★ 4.52 |
| 3 | SkyRun Vacation Rentals | 141 | 10,759 | ★ 4.84 |
| 4 | Rocky Mountain Resorts | 98 | 10,160 | ★ 4.72 |
| 5 | WorldMark | 83 | 1,440 | ★ 4.82 |
What Kind of STR Should I Buy in Granby?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Granby are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 24.4% |
| vrbo | 9.8% |
| both | 65.7% |
Home Value Trends (Granby)
Typical home values, median sale prices, and the 10-year price trend for Granby are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Granby — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Granby allows short-term rentals, but every rental needs a Town of Granby Short-Term Rental Unit Permit under Town Code Chapter 5.20. Operating or even advertising without a valid permit is unlawful. The cost is a one-time $100 application fee plus an annual permit fee of $728 per bedroom, effective January 1, 2024, so fees rise with home size. Permits renew annually, are not transferable, and can be managed by a third party.
No owner-occupancy or primary-residence requirement was found, so non-owner-occupied investor rentals are allowed. No documented town-wide cap on the number of STR permits was found.
Fire safety is a real gate. Grand Fire Protection District #1 requires a Knox Box (about $500) and an annual fire inspection (about $250) for renewal, and the STR license must be displayed inside the home.
Taxes are layered. Granby has not enacted a local lodging tax and uses an STR impact fee instead, but stays are subject to combined sales and lodging taxes of roughly 10.2%: Colorado state 2.9%, Grand County 1.3%, Grand County lodging 2.0% and the Town of Granby 4.0%. The county lodging tax rose to 2.0% on January 1, 2025. Before renewal, owners must report prior-year STR revenue and related taxes.
Property location matters. Permits apply only inside town limits. Silversage, Legacy Park, Innsbruck and Val-Moritz are not in town and follow separate Grand County rules. Enforcement runs through the Granby police and code enforcement officer plus the annual fire inspection cycle, and its severity is rated moderate.
Market Comparison
The Rocky Mountain National Park gateway market posted 65.1% occupancy and a $395 ADR in September 2026. September is a strong shoulder month, so the full-year picture is less lopsided: the 2026 year-to-date occupancy is 53.0% and the year-to-date ADR is $364.
Rate does more of the work than fill. With ADR at $364 year to date, even moderate occupancy produces strong revenue per listing, with 2026 averaging $5,535 per month so far.
The market also benefits from steady growth. Revenue is up 9.0% year over year, and ADR has risen every year since 2020, from $263 in 2020 to $364 in 2026.
Operator concentration and bedroom or channel mix are tracked at a shared regional level rather than uniquely for Granby, so this profile omits them. Investors comparing Granby with other markets should weigh the strong rates against high purchase prices, seasonal swings, and the permit and fire inspection costs described above.
Frequently Asked Questions About Granby, Colorado
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