Frisco, Colorado Short-Term Rental Market
Frisco, CO STRs averaged $340/night in April 2026, a shoulder-season month; peak winter months average over $400/night at 60 to 70% occupancy.
Quick Answer: Frisco, Colorado is an active short-term rental market. average occupancy is 51%. average monthly revenue is $2,669. average daily rate is $292. the top operator is RedAwning with 497 listings. market score is 40/100 (grade D).
Market data reflects the Frisco/Silverthorne regional market, which includes Frisco. Regulations, taxes, and permit details below are specific to Frisco.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Frisco is a small mountain town of 2,825 residents in Summit County, Colorado, sitting less than 30 minutes from six major ski resorts including Breckenridge, Copper Mountain, Keystone, and Arapahoe Basin. The STR market runs on a sharp dual-season calendar: winter ski season (December through March) and summer outdoor/lake season (June through July) bookend deep shoulder periods in April-May and September-October.
The latest data month is April 2026, which is the end-of-ski-season shoulder period. April occupancy was 18.0%, ADR was $340, and monthly revenue averaged $2,291. These April figures are not representative of annual performance. Historically, March averages 69.2% occupancy and $7,774 monthly revenue; February averages 68.0% and $6,731; and December averages 60.8% and $5,477. The 2025 full-year average was 49.8% occupancy, $334 ADR, and $4,621 monthly revenue.
The market has approximately 5,582 active listings, nearly all entire-place (5,530 entire-place, 52 private-room). By bedroom: 2-bedroom units are the most common at 2,154, followed by 1-bedroom at 1,553, 3-bedroom at 1,158, 4-bedroom at 506, and 5-bedroom at 211. Unusually for a U.S. STR market, 4,139 listings appear on both Airbnb and VRBO, reflecting the professional-management dominance; 962 are Airbnb-exclusive and 481 VRBO-exclusive.
The overall market score is 40.5 out of 100. Seasonality scores 43.6, reflecting the extreme peaks and troughs, while investability (58.2) and regulation (70.5) are stronger. The license cap (see regulatory section) is the dominant constraint on this market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 59% | $384 | $6,078 |
| Feb | 68% | $404 | $6,719 |
| Mar | 69% | $410 | $7,757 |
| Apr | 26% | $309 | $2,585 |
| May | 32% | $319 | $2,847 |
| Jun | 52% | $282 | $2,804 |
| Jul | 60% | $278 | $4,075 |
| Aug | 47% | $269 | $3,586 |
| Sep | 38% | $260 | $2,741 |
| Oct | 30% | $247 | $2,266 |
| Nov | 41% | $273 | $2,372 |
| Dec | 61% | $410 | $5,470 |
Top Short-Term Rental Operators in Frisco
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | RedAwning | 497 | 1,427 | ★ 4.35 |
| 2 | Summit County Mountain Retreats | 483 | 38,150 | ★ 4.66 |
| 3 | SummitCove | 438 | 9,632 | ★ 4.78 |
| 4 | SkyRun Vacation Rentals | 408 | 15,510 | ★ 4.73 |
| 5 | Vacasa | 304 | 21,328 | ★ 4.40 |
What Kind of STR Should I Buy in Frisco?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,553 |
| 2 bed | 2,154 |
| 3 bed | 1,158 |
| 4 bed | 506 |
| 5 bed | 211 |
ADR by Property Tier
| Entire Home | $292 |
| Luxury | $610 |
| Professionally Managed | $306 |
Revenue by Dwelling Type
| Apartment | $2,133 |
| Entire Place | $2,676 |
| House | $5,461 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 17.2% |
| vrbo | 8.6% |
| both | 74.1% |
Investment Analysis
Frisco offers some of the highest nightly rates in this dataset at $340 ADR in April (shoulder season). Peak winter ADR reaches $384 to $410 per night historically. The professionally managed tier averages $368 per night even in April, while the luxury tier averages $741 per night.
Using the 2025 full-year monthly revenue average of $4,621, the annualized revenue run rate is approximately $55,500. Against the typical home value of $985,916, the implied gross yield is approximately 5.6% (using 2025 annual average revenue), before operating costs, management fees, taxes, and HOA fees where applicable.
Houses generate significantly higher revenue than the market-wide average: $3,857 per month in April versus $2,291 for all listing types. Entire-place listings average $2,292 in April.
The critical investment constraint is the license cap. Frisco capped STR licenses at approximately 900 (25% of residential housing stock) in February 2023. As of April 2026, new applicants face a waitlist reported at 12 to 14 months. Buying a property does not guarantee the ability to operate an STR. Investors must verify license availability or transferability before purchase. The $250 annual license fee is modest; the cap and waitlist are the governing risk factors.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Frisco guests book an average of 60.5 days in advance, the longest lead time of any area in this batch. This two-month booking window reflects the nature of ski vacation planning: winter cabin trips are booked well ahead, often at full-season or holiday pricing. Hosts who wait to apply dynamic pricing within 30 days are leaving revenue on the table; rate-setting decisions need to be made at least 8 to 10 weeks before the intended stay.
Average length of stay is 4.1 nights. Mountain resort stays typically combine ski weekends with multi-day shoulder travel, so 3- to 5-night minimum stays align well with the booking pattern. Holiday weeks (Christmas, New Year, Presidents Day, spring break) command premium pricing and tend to fill earliest. Hosts should price these periods aggressively well in advance and avoid last-minute discounting.
Short-Term Rental Regulations
Frisco requires a Town of Frisco Short-Term Rental License for any rental under 30 consecutive nights, governed by Ordinance 22-10 (effective October 17, 2022). The license costs $250 per year, renews annually during a February 20 through April 30 window, and all licenses expire April 30. There is no owner-occupancy or primary-residence requirement.
The dominant regulatory constraint is a license cap: total STR licenses are limited to 25% of Frisco’s residential housing stock, approximately 900 licenses. This cap was reached in February 2023. New licenses are issued only via waitlist, with reported wait times of 12 to 14 months as of April 2026. As of that date, approximately 83 applicants were on the waitlist. Active licenses may transfer under limited circumstances; buyers should verify transferability with the Town before closing.
Operators must collect and remit a combined 15.73% tax on each booking, composed of the Town’s STR excise (5%), sales tax (2.0%), and lodging tax (2.35%), plus state, Summit County, transit, and special district levies totaling 6.375%. Occupancy is capped at two people per bedroom plus four additional occupants. Enforcement is rated strict; licenses can be suspended up to 150 days or revoked for up to a year for tax failures, code violations, or operating while suspended.
Market Comparison
Frisco’s April 2026 occupancy of 18.0% is far below the U.S. STR median of approximately 55%, but April is the market’s off-season and is not representative. The 2025 full-year average of 49.8% is closer to the national median. The $340 ADR in April (shoulder) and $340 to $410 in peak winter months significantly exceed the U.S. median ADR of approximately $220, reflecting the premium mountain resort market.
The professional management layer is deep. RedAwning leads with 497 listings (1,427 reviews, 4.35 rating), Summit County Mountain Retreats has 483 listings (38,150 reviews, 4.66 rating), SummitCove has 438 listings (9,632 reviews, 4.78 rating), SkyRun Vacation Rentals has 408 listings (15,510 reviews, 4.73 rating), and Vacasa has 304 listings (21,328 reviews, 4.40 rating). The top 5 operators manage approximately 2,130 listings, roughly 38% of total inventory, indicating a market with heavy professional management concentration relative to typical STR markets.
The market score of 40.5 reflects the high seasonality risk and license-cap constraints rather than weak underlying demand.
Frequently Asked Questions About Frisco, Colorado
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