Supply, North Carolina Short-Term Rental Market
Supply NC has light STR rules; coastal Southeast NC STRs earned $7,594 a month at $443 ADR in August 2026.
Quick Answer: Supply, North Carolina is an active short-term rental market. average occupancy in the Wilmington market area is 51%. average monthly revenue in the Wilmington market area is $5,179. average daily rate in the Wilmington market area is $382. the top operator in the Wilmington market area is Vacasa with 776 listings. market score is 63/100 (grade C).
Market data reflects the Wilmington regional market, which includes Supply. Regulations, taxes, and permit details below are specific to Supply.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Supply is an unincorporated community of 12,674 residents in Brunswick County, North Carolina, at the crossroads of US 17 and NC 211. It is inland, a few miles from Holden Beach and Oak Island, and it works as a gateway to coastal Brunswick tourism more than as a destination itself. Its short-term rental data is reported for a shared market of six towns: Supply, Sunset Beach, Calabash, Oak Island, Southport, and Holly Ridge. Most are beach or waterfront towns, so the figures below describe the southeastern North Carolina coast STR market and are a coastal benchmark, not Supply’s own performance.
In August 2026, the latest month of data, that market averaged $443 per night at 61.7% occupancy. Average monthly revenue per listing was $7,594. Compared with August 2025, ADR rose 7.9%, revenue rose 3.1%, and occupancy fell 6.0%. The market averaged 51.4% occupancy, $314 ADR, and $4,538 in monthly revenue in 2025. Through the first eight months of 2026 the averages are 56.7% occupancy, $348 ADR, and $5,393 in monthly revenue.
The area profile says Brunswick County visitors spent over $1.22 billion in 2024, up 4.8% from 2023. It also reports about 5,838 people directly employed in county tourism. Visitors near Supply are mostly leisure and beach travelers, boaters, anglers, and golfers, plus day trippers to the Lockwood Folly River and the Green Swamp Preserve. No reliable annual visitor count exists for Supply itself.
Listing counts, channel mix, listing-type mix, and bedroom mix are tracked at a shared regional level rather than uniquely for Supply, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 45% |
| Mar | 55% |
| Apr | 56% |
| May | 60% |
| Jun | 76% |
| Jul | 81% |
| Aug | 68% |
| Sep | 52% |
| Oct | 47% |
| Nov | 39% |
| Dec | 34% |
Month-by-month nightly rates and revenue figures for Supply are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Wilmington market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Wilmington market as a whole, which includes Supply, so these counts are not Supply-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 776 | 18,259 | ★ 4.46 |
| 2 | Oak Island Accommodations | 469 | 2,489 | ★ 4.43 |
| 3 | Better Beach Rentals | 445 | 3,724 | ★ 4.37 |
| 4 | Evolve | 332 | 12,283 | ★ 4.75 |
| 5 | Carolina Retreats by Vtrips | 317 | 3,785 | ★ 4.54 |
What Kind of STR Should I Buy in Supply?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Supply are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 21.3% |
| vrbo | 16.9% |
| both | 61.8% |
Booking Insights
Booking-window and length-of-stay analysis for Supply — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Supply is unincorporated, so it has no town government and no municipal STR ordinance. Land use falls under the Brunswick County Unified Development Ordinance. The county runs no dedicated STR permit or registration program for unincorporated areas, and rentals are generally treated as a residential use under normal zoning rules. The area profile lists no owner-occupancy requirement, no primary-residence requirement, and no cap on rental nights. Enforcement is rated minimal.
North Carolina state law generally prevents outright bans on vacation rentals. The nearby incorporated beach towns of Holden Beach, Oak Island, and Southport have their own stricter rules, and those rules do not apply to Supply.
The main obligations are tax. Operators register with Brunswick County to collect the 1% county room occupancy tax on stays of fewer than 15 days. They also collect North Carolina sales tax on accommodations, at a 4.75% state rate plus local tax, roughly 7% combined. The profile puts the total lodging tax burden near 8%. Zoning rules still require that a property sit in a district that allows dwelling use, and building, septic, and safety codes apply. The profile found no Supply or county STR ordinance changes in the last 24 months. Confirm current rules with Brunswick County before you buy.
Market Comparison
Against the commonly cited US STR medians of about 55% occupancy and $220 ADR, the southeastern North Carolina coast STR market runs high on rate and mixed on fill. August 2026 ADR of $443 is about 101% above the $220 reference. Occupancy of 61.7% is 6.7 percentage points above the 55% reference. The 2025 annual average of 51.4% was about 4 points below it.
The pattern fits a summer beach destination. July occupancy reaches 80.6%, while January falls to 31.7%. Rate growth has carried revenue. Annual ADR rose from $293 in 2024 to $314 in 2025, and the 2026 average is $348 through August.
Top property manager data is tracked at a shared regional level rather than uniquely for Supply, so this profile omits it. That keeps operator names and listing counts from beach towns in the cluster from being presented as Supply’s own. Supply’s own market position is not separately measured in the data.
Frequently Asked Questions About Supply, North Carolina
Are short-term rentals legal in Supply, NC?
What taxes apply to Supply rentals?
How much do Airbnbs earn near Supply?
What is the busiest month for STRs in the area?
What does a home cost in Supply?
How far ahead do guests book, and how long do they stay?
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