Supply, North Carolina Short-Term Rental Market
Supply, NC (unincorporated) has no county STR permit; lighter rules than nearby beach towns. June 2026 area ADR was $460.
Quick Answer: Supply, North Carolina is an active short-term rental market. average occupancy in the Wilmington market area is 75%. average monthly revenue in the Wilmington market area is $8,822. average daily rate in the Wilmington market area is $460. the top operator in the Wilmington market area is Vacasa with 776 listings. market score is 63/100 (grade C).
Market data reflects the Wilmington regional market, which includes Supply. Regulations, taxes, and permit details below are specific to Supply.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Supply is unincorporated, so short-term rentals fall under the Brunswick County Unified Development Ordinance rather than a town ordinance. Brunswick County does not run a dedicated STR permit or registration program for unincorporated areas; rentals are generally treated as a residential use subject to normal zoning-district rules. This is notably lighter than incorporated Brunswick beach towns nearby, Holden Beach, Oak Island, and Southport, all of which have their own, stricter STR rules that do not apply to Supply.
Supply is a small inland unincorporated community in Brunswick County, population 12,674, at the crossroads of US 17 and NC 211, a few miles from Holden Beach and Oak Island, functioning as a gateway and bedroom area for coastal Brunswick tourism rather than a destination itself. Brunswick County is a top-6 North Carolina county for visitor spending, with domestic and international visitors spending over $1.22 billion in 2024, up 4.8% from 2023.
StaySTRA tracks Supply’s ADR, occupancy, and revenue at a shared regional level with Southport, Sunset Beach, Calabash, Oak Island, and Holly Ridge. Five of those six towns, Supply, Southport, Sunset Beach, Calabash, and Oak Island, are Brunswick County coastal communities; Holly Ridge is a separate Onslow County town roughly 70 miles north, so the figures below describe a broader southeastern North Carolina coast STR market. Worth noting: Southport, one of this cluster’s members, bans new whole-home STRs in residential zones, a real contrast with Supply’s unrestricted county rules. In June 2026, that area STR market posted a blended ADR of $460.25 and 74.9% occupancy, with average monthly revenue of $8,822/listing.
One note on the annual data below: the 2026 row is a January-through-June average, which excludes July, this market’s single highest-revenue month, so it understates the eventual full-year 2026 average. Bedroom mix, listing-type breakdown, and the top-property-manager list are tracked at the same shared regional level rather than uniquely for Supply, so this profile omits those breakdowns.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 45% |
| Mar | 55% |
| Apr | 56% |
| May | 60% |
| Jun | 76% |
| Jul | 81% |
| Aug | 69% |
| Sep | 52% |
| Oct | 47% |
| Nov | 39% |
| Dec | 34% |
Month-by-month nightly rates and revenue figures for Supply are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Wilmington market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Wilmington market as a whole, which includes Supply, so these counts are not Supply-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 776 | 18,259 | ★ 4.46 |
| 2 | Oak Island Accommodations | 469 | 2,489 | ★ 4.43 |
| 3 | Better Beach Rentals | 445 | 3,724 | ★ 4.37 |
| 4 | Evolve | 332 | 12,283 | ★ 4.75 |
| 5 | Carolina Retreats by Vtrips | 317 | 3,785 | ★ 4.54 |
What Kind of STR Should I Buy in Supply?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Supply are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 21.3% |
| vrbo | 16.9% |
| both | 61.8% |
Booking Insights
Booking-window and length-of-stay analysis for Supply — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Supply is an unincorporated community in Brunswick County, so there is no town government and no municipal short-term rental ordinance governing it. Land use is regulated by the Brunswick County Unified Development Ordinance; the county does not run a dedicated STR permit or registration program for unincorporated areas, and North Carolina state law generally prevents outright prohibition of vacation rentals.
In practice, an investor operating an STR in Supply faces no county STR permit fee, no owner-occupancy requirement, no primary-residence requirement, and no cap on rental nights per year, a notably light regulatory environment compared with the incorporated Brunswick beach towns (Holden Beach, Oak Island, Southport) that have their own registration, inspection, and occupancy rules.
The main compliance obligations are tax-related: operators must register with Brunswick County to collect and remit the 1% county Room Occupancy Tax on stays of fewer than 15 days, and must collect North Carolina sales tax on accommodations (state 4.75% plus local, roughly 7% combined), for a total lodging tax burden of roughly 8%. Zoning-district rules under the UDO still apply, and standard building, septic, and safety codes apply. Enforcement is rated minimal and largely tax-driven rather than through STR-specific inspections. Always confirm the specific zoning district of a parcel and current UDO language before purchasing.
Market Comparison
This southeastern North Carolina coast market’s June 2026 occupancy of 74.9% runs well above the commonly cited US STR median of roughly 55%, while its $460.25 blended ADR is well above the roughly $220 US median; its luxury tier ($711.20) is more than three times the national ADR benchmark.
Top-property-manager data is not currently published uniquely for Supply in this snapshot (tracked at a shared regional level with Southport, Sunset Beach, Calabash, Oak Island, and Holly Ridge instead), so this profile omits a named-operator comparison. Supply’s light county-level regulation is a real contrast with cluster-mate Southport, which bans new whole-home STRs in residential zones.
Frequently Asked Questions About Supply, North Carolina
Does Supply, NC require a short-term rental permit?
Are Supply's short-term rental rules the same as Southport's?
What is the average daily rate for short-term rentals in Supply, NC?
What taxes apply to short-term rentals in Supply?
Does Supply require owner-occupancy for short-term rentals?
When is the busiest season for short-term rentals near Supply?
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