Nags Head, North Carolina Short-Term Rental Market
Outer Banks short-term rentals averaged $390 ADR, 56.7% occupancy and $5,562 monthly revenue in September 2026.
Quick Answer: Nags Head, North Carolina is an active short-term rental market. average occupancy in the Outer Banks market area is 57%. average monthly revenue in the Outer Banks market area is $5,562. average daily rate in the Outer Banks market area is $390. the top operator in the Outer Banks market area is Vacasa with 629 listings. market score is 78/100 (grade B).
Market data reflects the Outer Banks regional market, which includes Nags Head. Regulations, taxes, and permit details below are specific to Nags Head.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Outer Banks (Dare County) STR market, which includes Nags Head. Performance figures are measured at that regional level rather than uniquely for Nags Head, and they are described that way throughout. In September 2026 the Outer Banks STR market averaged an ADR of $390, occupancy of 56.7%, and revenue of $5,562 for the month. Compared with September 2025, occupancy rose 7.8%, ADR rose 9.1%, and revenue rose 7.3%. Entire-home listings averaged an ADR of $393, close to the all-listings figure, which reflects how much of the market is whole-house rentals. Houses earned $5,906 in the month, entire places $5,630 and apartments $4,409. Booking lead time averaged 88 days and the average stay was 4.5 nights. Nags Head sits in Dare County, which draws more than 5 million visitors a year and generated $2.1 billion in visitor spending in 2024, the fourth highest among North Carolina’s 100 counties. The town itself has 3,329 residents, so rental demand is driven almost entirely by visitors. Draws include Jockey’s Ridge State Park, Jennette’s Pier, Bodie Island Lighthouse and the Wright Brothers National Memorial. Visitors come mostly by car from Virginia, the Carolinas and the wider Mid-Atlantic, many of them repeat guests who book weekly stays in summer. Bedroom, channel and listing-type counts and the leading operators are tracked at a shared regional level rather than uniquely for Nags Head, so this profile omits them. Summing the twelve monthly seasonal averages gives about $50,900 in annual revenue, and the market is strongly seasonal, with July occupancy of 83.6% against 28.9% in January.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 29% |
| Feb | 41% |
| Mar | 55% |
| Apr | 57% |
| May | 63% |
| Jun | 79% |
| Jul | 84% |
| Aug | 79% |
| Sep | 61% |
| Oct | 48% |
| Nov | 39% |
| Dec | 32% |
Month-by-month nightly rates and revenue figures for Nags Head are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Outer Banks market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Outer Banks market as a whole, which includes Nags Head, so these counts are not Nags Head-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 629 | 22,352 | ★ 4.33 |
| 2 | Village Realty | 575 | 5,553 | ★ 4.49 |
| 3 | Surf Or Sound | 451 | 2,567 | ★ 4.30 |
| 4 | Resort Realty | 435 | 1,965 | ★ 4.39 |
| 5 | Seaside vacation rentals | 354 | 3,576 | ★ 4.44 |
What Kind of STR Should I Buy in Nags Head?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Nags Head are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 19.9% |
| vrbo | 24% |
| both | 56.1% |
Home Value Trends (Nags Head)
Typical home values, median sale prices, and the 10-year price trend for Nags Head are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Nags Head — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Nags Head, and the rules are light. The Town allows residential rentals of fewer than 30 days in every zoning district with no density caps. There is no maximum number of nights per year, and whole-house rentals do not require owner occupancy or primary residence status. Operators must complete an annual Short-Term Rental Registration with the Town of Nags Head Planning and Development Department. The fee is $25 per rental, and registration renews each year before September 1. Properties managed by a licensed North Carolina real estate broker are exempt from registration, as are hotels, motels and rentals to people with no other primary residence. Hosts must carry appropriate liability insurance, follow the safety provisions of the North Carolina Vacation Rental Act, and register for and remit taxes. Dare County charges a 6% occupancy tax, and combined with North Carolina sales tax the total lodging tax is roughly 12.75%. The occupancy tax does not apply to residences rented fewer than 15 days per year or to stays of 90 or more continuous days. Whole-house rentals need no parking beyond what the dwelling already requires. Partial-house rentals are limited to a resident-occupied home renting up to two guest rooms, need one additional parking space, and renting more than two bedrooms can count as a bed and breakfast requiring a conditional use permit. Enforcement is rated minimal and is administrative and registration based. The registration program has been in place since 2019, and no major recent tightening was identified. Confirm current requirements with the Town before buying.
Market Comparison
The Outer Banks STR market posted 56.7% occupancy and a $390 ADR in September 2026. September falls after peak season, so the strongest months are well above these numbers and the weakest months are far below. Growth is positive, with ADR up 9.1% and occupancy up 7.8% from September 2025. The market score data shows revenue growth, investability and rental demand all rating high, while seasonality is the weak spot, which matches the monthly pattern. Nags Head offers a lighter regulatory burden than many coastal destinations, with a $25 registration, no night caps and minimal enforcement. The trade-off is high home values, with a typical Nags Head value of $726,809, and a revenue stream that depends heavily on summer.
Frequently Asked Questions About Nags Head, North Carolina
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