Mooresville, North Carolina Short-Term Rental Market
Mooresville STRs earned $643 ADR at 64.5% occupancy in June 2026 across 1,438 active listings near Lake Norman.
Quick Answer: Mooresville, North Carolina is an active short-term rental market. average occupancy in the Lake Norman market area is 64%. average monthly revenue in the Lake Norman market area is $11,061. average daily rate in the Lake Norman market area is $643. the top operator in the Lake Norman market area is AvantStay with 83 listings. market score is 75/100 (grade B).
Market data reflects the Lake Norman regional market, which includes Mooresville. Regulations, taxes, and permit details below are specific to Mooresville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Mooresville, North Carolina had 1,438 active short-term rental listings in the latest snapshot, spread across the Lake Norman area north of Charlotte. In June 2026 the market posted an average daily rate of $643 and 64.45% occupancy, though that ADR sits well above the market’s 2025 full-year average of $416 and its 2026 year-to-date average of $385, so June looks like a strong outlier month rather than the typical rate. Revenue per active listing averaged $11,061 for the month, compared with a 2025 monthly average of about $527 ($6,326 annualized), reflecting the same seasonal effect. Year over year, occupancy is essentially flat (down 0.79 percentage points) and ADR is down 9.25% from a year ago, while revenue is up 2.18%, suggesting operators filled more nights at lower rates rather than raising price.
Listing-type mix skews heavily toward entire-place rentals: 1,340 of the 1,438 listings (93.2%) are entire homes, with 98 private-room listings (6.8%). Bedroom mix is led by 3-bedroom units (396 listings, 27.5%), followed by 5-bedroom (290, 20.2%), 4-bedroom (270, 18.8%), 2-bedroom (250, 17.4%) and 1-bedroom (232, 16.1%) properties, a spread that serves both couples/small groups and larger lake-house groups. Channel data shows 869 listings (60.4%) on both Airbnb and Vrbo, 443 (30.8%) Airbnb-only, and 126 (8.8%) Vrbo-only, so dual-listing is standard practice here.
Mooresville markets itself as “Race City USA,” home to 60+ NASCAR teams and shops including Team Penske and JR Motorsports, which drives motorsports tourism alongside Lake Norman, North Carolina’s largest man-made lake. StaySTRA’s market-score data rates the area 86.95 for investability and 90.18 for revenue growth (out of 100), with a lower seasonality score of 44.83, consistent with the wide swing between January (33.42% occupancy) and July (69.01% occupancy).
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 33% |
| Feb | 49% |
| Mar | 53% |
| Apr | 53% |
| May | 55% |
| Jun | 65% |
| Jul | 69% |
| Aug | 61% |
| Sep | 50% |
| Oct | 51% |
| Nov | 47% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for Mooresville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lake Norman market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lake Norman market as a whole, which includes Mooresville, so these counts are not Mooresville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 83 | 3,053 | ★ 4.82 |
| 2 | Southern Charm Retreats | 71 | 1,993 | ★ 4.91 |
| 3 | StayLakeNorman | 55 | 1,245 | ★ 4.87 |
| 4 | Evolve | 50 | 1,532 | ★ 4.59 |
| 5 | Wishlist | 32 | 1,262 | ★ 4.95 |
What Kind of STR Should I Buy in Mooresville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mooresville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 30.8% |
| vrbo | 8.8% |
| both | 60.4% |
Home Value Trends (Mooresville)
Typical home values, median sale prices, and the 10-year price trend for Mooresville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mooresville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Mooresville, NC lists short-term rentals as permitted in StaySTRA’s area profile (last updated June 28, 2026). The town levies a 4.00% room occupancy tax on gross rental receipts, with private residences or cottages rented fewer than 15 days per year exempt; most operators must register with Mooresville Town Finance and remit the tax monthly, with proceeds funding the Mooresville Travel & Tourism Authority.
No dedicated town-specific STR registration, permit, or occupancy-cap program has been confirmed in public town sources as of this update, so whether a permit is formally required is not published; operators should verify allowed zoning districts directly with Mooresville Planning & Community Development. Land use falls under the Town of Mooresville Unified Development Ordinance (UDO), adopted May 5, 2025 after a 21-month, 48-meeting process.
Enforcement is rated minimal in StaySTRA’s data. Notably, Iredell County’s separate STR zoning ordinance (adopted October 17, 2023, effective January 1, 2024) applies only to unincorporated parts of the county, not to property inside Mooresville town limits, and even those county rules are currently enjoined and not enforced pending litigation. North Carolina state law (G.S. Chapter 160D) also limits how far cities can go in restricting or requiring permits for short-term rentals, contributing to the market’s regulation score of 68.57 out of 100. Buyers should still confirm current requirements with the town before purchasing, since no dedicated STR overlay or owner-occupancy mandate was found in available public sources.
Market Comparison
Mooresville’s June 2026 occupancy of 64.45% runs well above the commonly cited US STR median of roughly 55%, while its $643 ADR is nearly 3x the commonly cited US median ADR of roughly $220, though that ADR reflects a seasonal peak month rather than Mooresville’s typical rate ($416 in 2025, $385 year-to-date in 2026). Even using the more representative 2025 average ADR of $416, Mooresville still runs above the national median.
The market is led by five property managers with a meaningful local footprint: AvantStay operates the most listings (83, 3,053 reviews, 4.82 average rating), followed by Southern Charm Retreats (71 listings, 1,993 reviews, 4.91 rating), StayLakeNorman (55 listings, 1,245 reviews, 4.87 rating), Evolve (50 listings, 1,532 reviews, 4.59 rating), and Wishlist (32 listings, 1,262 reviews, 4.95 rating). Together these top five operators manage 291 of the market’s 1,438 listings, about 20.2%, indicating a market not dominated by a single large operator, with room for independent hosts and smaller managers to compete alongside national brands like Evolve.
Frequently Asked Questions About Mooresville, North Carolina
What is the average Airbnb occupancy rate in Mooresville, NC?
What is the average daily rate (ADR) for short-term rentals in Mooresville?
How many active short-term rental listings are in Mooresville?
Are short-term rentals legal in Mooresville, NC?
What is the typical home value for STR investment in Mooresville?
When is the best time to book or price an Airbnb in Mooresville?
Who are the largest property managers in Mooresville's STR market?
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