Mooresville, North Carolina Short-Term Rental Market
Mooresville STRs earned $474 ADR, 51.9% occupancy and $6,855 monthly revenue in September 2026.
Quick Answer: Mooresville, North Carolina is an active short-term rental market. average occupancy in the Lake Norman market area is 52%. average monthly revenue in the Lake Norman market area is $6,855. average daily rate in the Lake Norman market area is $474. the top operator in the Lake Norman market area is AvantStay with 83 listings. market score is 75/100 (grade B).
Market data reflects the Lake Norman regional market, which includes Mooresville. Regulations, taxes, and permit details below are specific to Mooresville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Mooresville, North Carolina, known as Race City USA, is a town of 53,721 residents on Lake Norman, just north of Charlotte off I-77. In September 2026 the Mooresville area STR market averaged an ADR of $474 at 51.9% occupancy, producing average monthly revenue of $6,855 per listing. Compared with September 2025, occupancy is up 12.7%, ADR is up 6.8%, and revenue is up 19.6%, a strong year over year gain driven by both more booked nights and higher rates. The market is large for a town of this size. The Mooresville area STR market tracks 1,438 listings, of which 1,340 are entire places and 98 are private rooms. By bedroom count, 3 bedroom homes are the largest group at 396 listings, followed by 5 bedroom homes at 290, 4 bedroom homes at 270, 2 bedroom homes at 250, and 1 bedroom units at 232. By channel, 869 listings appear on both Airbnb and Vrbo, 443 on Airbnb only, and 126 on Vrbo only. Demand comes from two main sources. Motorsports visitors come to tour the 60+ NASCAR teams and race shops based in town, including Team Penske and JR Motorsports, and to attend events at Charlotte Motor Speedway about 30 minutes south. Lake Norman, the state’s largest man-made lake, adds boating, fishing and lakefront dining. The StaySTRA market score for the area is 74.8 out of 100, with revenue growth scoring 90.2 and investability 87.0, while seasonality scores 44.8, reflecting a pronounced summer peak. Summing the monthly seasonal averages gives annual revenue of about $56,430 per listing.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 33% |
| Feb | 49% |
| Mar | 53% |
| Apr | 53% |
| May | 55% |
| Jun | 65% |
| Jul | 69% |
| Aug | 60% |
| Sep | 50% |
| Oct | 51% |
| Nov | 47% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for Mooresville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lake Norman market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lake Norman market as a whole, which includes Mooresville, so these counts are not Mooresville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 83 | 3,053 | ★ 4.82 |
| 2 | Southern Charm Retreats | 71 | 1,993 | ★ 4.91 |
| 3 | StayLakeNorman | 55 | 1,245 | ★ 4.87 |
| 4 | Evolve | 50 | 1,532 | ★ 4.59 |
| 5 | Wishlist | 32 | 1,262 | ★ 4.95 |
What Kind of STR Should I Buy in Mooresville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mooresville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 30.8% |
| vrbo | 8.8% |
| both | 60.4% |
Home Value Trends (Mooresville)
Typical home values, median sale prices, and the 10-year price trend for Mooresville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mooresville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Mooresville, and enforcement severity is rated minimal. North Carolina state law (G.S. Chapter 160D) sharply limits the ability of cities to ban vacation rentals or impose registration schemes, and there is no statewide STR permit beyond tax obligations. The main requirement is tax. The Town of Mooresville levies a 4% room occupancy tax on the gross receipts from rental of any room or lodging within the town. Private residences or cottages rented fewer than 15 days per year are exempt, so most STR operators must register with Town Finance and remit the 4% monthly. Proceeds go to the Mooresville Travel & Tourism Authority. North Carolina state and local sales tax also applies on top. Land use is governed by the Town of Mooresville Unified Development Ordinance, adopted May 5, 2025 after 21 months and 48 public meetings. Available town sources did not show a dedicated STR overlay, an owner-occupancy mandate or an annual night cap, but operators should confirm permitted zoning districts with Mooresville Planning and Community Development. Iredell County adopted a separate STR zoning ordinance in October 2023, effective January 1, 2024. It applies only to unincorporated areas, not to property inside Mooresville town limits, and it is currently enjoined and not enforced pending litigation. Investors should still verify current rules before buying.
Market Comparison
Mooresville is a high rate, moderate occupancy market. The September 2026 ADR is $474, and the entire home ADR of $505 is higher still. Occupancy of 51.9% means revenue here comes from price as much as volume. Peak months lift results, with July occupancy at 69.1%, while January falls to 33.4%. The market is also growing, with occupancy up 12.7% and ADR up 6.8% year over year. Professional operators have a visible footprint. The largest by listing count in the Mooresville area STR market are AvantStay with 83 listings and a 4.82 rating, Southern Charm Retreats with 71 listings and a 4.91 rating, StayLakeNorman with 55 listings and a 4.87 rating, Evolve with 50 listings and a 4.59 rating, and Wishlist with 32 listings and a 4.95 rating. Individual owners compete with these operators, so review quality and presentation matter. Overall, the area offers high pricing with a clear seasonal pattern and light local regulation.
Frequently Asked Questions About Mooresville, North Carolina
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