Payson, Arizona, attracts approximately 1.5 million visitors annually, drawn by its stunning natural landscapes and outdoor recreational activities. The primary demographics of these visitors include families, outdoor enthusiasts, and retirees, with a notable percentage aged between 35 and 65. Many travelers come for activities such as hiking, fishing, and camping, while others seek a peaceful retreat from urban life. The economic impact of tourism in Payson is significant, contributing millions to the local economy and supporting numerous jobs in hospitality and service sectors. According to the tourism bureau (https://www.visitarizona.com/places/cities/payson), this influx of visitors is vital for sustaining local businesses and enhancing community development.

The visitor statistics indicate that the majority of tourists are from nearby states, particularly California and Arizona, with a growing interest from international travelers. The average length of stay is around three to four days, with peak seasons occurring in the summer and fall, when the weather is most favorable for outdoor activities. Visitors often choose Payson for its proximity to the Mogollon Rim and the Tonto National Forest, which offer a plethora of recreational opportunities. Additionally, the STR (short-term rental) market has seen growth, catering to the increasing demand for unique lodging experiences. With the rise of platforms like Airbnb, property owners are capitalizing on this trend, providing accommodations that enhance the visitor experience. The visitor demographics and tourism statistics underscore the importance of Payson as a destination for both adventure and relaxation, making it a key player in Arizona’s tourism landscape. For more information, visit the official tourism site (https://www.visitarizona.com/places/cities/payson).