Jerome, Arizona Short-Term Rental Market
Jerome AZ STRs averaged $370/night at 70.9% occupancy in April 2026, generating $7,204 average monthly revenue.
Quick Answer: Jerome, Arizona is an active short-term rental market. average occupancy is 48%. average monthly revenue is $4,386. average daily rate is $317. the top operator is I Love Vacations – Sedona with 200 listings. market score is 67/100 (grade C).
Market data reflects the Sedona regional market, which includes Jerome. Regulations, taxes, and permit details below are specific to Jerome.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Jerome, Arizona is a former copper-mining town of 464 residents perched on Cleopatra Hill above the Verde Valley, designated a National Historic Landmark. Despite its tiny population, the town draws roughly 1 million visitors annually, making it one of Arizona’s most visited small communities. The short-term rental market serves this outsized visitor demand with approximately 4,962 active listings: 4,741 entire-place rentals (95.5% of supply), 220 private-room listings, and 1 shared-room unit.
In April 2026, the market posted a $370.18 average daily rate and 70.9% occupancy, generating a RevPAR of $262.61. Average monthly revenue per listing reached $7,204. Year-over-year, the ADR increased 2.2% and revenue rose 0.5%, while occupancy declined 2.9% versus April 2025.
By bedroom count: 1,644 one-bedroom units, 1,179 two-bedrooms, 1,379 three-bedrooms, 469 four-bedrooms, and 277 five-bedroom listings. Channel distribution shows 2,798 listings on both Airbnb and VRBO, 1,824 on Airbnb only, and 340 on VRBO only. The market’s composite score of 67.4 reflects particularly strong rental demand (88.5) and solid seasonality performance (70.9), with moderate marks for regulation (62.0) and revenue growth (62.0).
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 47% | $234 | $3,250 |
| Feb | 63% | $247 | $3,813 |
| Mar | 76% | $290 | $5,998 |
| Apr | 69% | $284 | $5,348 |
| May | 63% | $276 | $4,785 |
| Jun | 55% | $261 | $3,949 |
| Jul | 54% | $234 | $3,471 |
| Aug | 51% | $232 | $3,161 |
| Sep | 57% | $245 | $3,566 |
| Oct | 67% | $260 | $4,706 |
| Nov | 61% | $260 | $4,166 |
| Dec | 56% | $259 | $3,956 |
Top Short-Term Rental Operators in Jerome
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | I Love Vacations – Sedona | 200 | 10,435 | ★ 4.87 |
| 2 | Evolve | 160 | 13,389 | ★ 4.79 |
| 3 | Foothills Property Management Inc | 111 | 6,128 | ★ 4.80 |
| 4 | Sedona Premier Vacations | 89 | 6,715 | ★ 4.92 |
| 5 | Christian Taylor Vacations | 74 | 202 | ★ 4.73 |
What Kind of STR Should I Buy in Jerome?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,644 |
| 2 bed | 1,179 |
| 3 bed | 1,379 |
| 4 bed | 469 |
| 5 bed | 277 |
ADR by Property Tier
| Entire Home | $324 |
| Luxury | $587 |
| Professionally Managed | $376 |
Revenue by Dwelling Type
| Apartment | $2,486 |
| Entire Place | $4,511 |
| House | $4,953 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.8% |
| vrbo | 6.9% |
| both | 56.4% |
Investment Analysis
Jerome operates at a high ADR tier relative to most Arizona STR markets, driven by its unique historic identity and strong inbound visitor volume. The $370.18 average daily rate in April 2026 is well above national STR medians, and the 70.9% occupancy represents a notably strong spring performance. Annualized gross revenue at current monthly averages would be approximately $86,448 per listing.
Property management premiums are measurable: professionally managed listings averaged $428.51 per night versus $370.18 for all listings, a 15.8% uplift. Luxury-tier listings averaged $681.68 per night, nearly double the market average, pointing to strong ceiling pricing for premium historic properties.
Houses command the highest revenue at $8,125 per month, versus $7,416 for entire-place units and $4,446 for apartments. The long-run ADR trend is positive: from $175 average in 2017 to $338 in 2026, a 93% nominal increase over nine years. Rental demand scores 88.5 out of 100, reflecting the structural gap between visitor volume (1 million per year) and the town’s tiny housing stock.
Typical home value data was not published in our dataset for Jerome, so entry-cost yield calculations are not available at this time. The for-sale inventory of 4 properties signals an extremely constrained acquisition market.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Jerome guests book an average of 62.7 days in advance, with an average length of stay of just 3.5 nights. The relatively long lead time of over two months reflects the planned nature of visits to a niche historic destination, with visitors often booking Jerome as part of a Verde Valley or Sedona regional itinerary well in advance.
The 3.5-night average stay is shorter than many leisure markets, reflecting a mix of weekend road-trippers and day-to-multi-night heritage visitors rather than extended vacationers. For hosts, this means higher turnover relative to beach or mountain markets, and nightly rates and minimum-stay policies (for example, two or three night minimums during peak March and October) can be used to reduce cleaning overhead while maintaining occupancy rates.
Short-Term Rental Regulations
Short-term rentals are legal in Jerome and require a Town of Jerome STR License under Ordinance No. 484, effective October 21, 2022, codified in Town Code Article 8-7. Every STR must obtain this license before operating; existing operators were required to comply by November 21, 2022.
The STR license fee is $500 (non-refundable), renewed annually. Arizona state law (A.R.S. 9-500.39) preempts Jerome from banning STRs or imposing owner-occupancy or primary-residence requirements, and there is no cap on nights per year.
Operators must register for Arizona Transaction Privilege Tax (TPT) and collect the Town of Jerome’s 3% transient lodging tax (raised from 2% by Ordinance No. 420, effective November 1, 2016) plus applicable state and county lodging taxes. Airbnb and VRBO typically collect and remit Arizona state and county taxes automatically. Operators must also file with the Yavapai County Assessor.
Enforcement is rated moderate. Jerome actively licenses STRs and tracks complaints, with parking on the steep, narrow hillside streets being the primary operational pressure point. The town is tourism-dependent rather than a restrictive jurisdiction.
Market Comparison
Jerome’s $370 average daily rate in April 2026 is well above the national STR median ADR of approximately $220, placing it among the higher-priced leisure markets in the Southwest. Occupancy at 70.9% also exceeds the national median of approximately 55%, driven by the town’s concentrated visitor demand relative to its small housing stock.
The rental demand score of 88.5 out of 100 is a standout metric, reflecting the structural imbalance between 1 million annual visitors and roughly 464 permanent residents. Few STR markets achieve this level of demand concentration.
Among operators, I Love Vacations – Sedona leads the Jerome-area market with 200 listings and 10,435 reviews at a 4.87 average rating. Evolve holds 160 listings with 13,389 reviews at a 4.79 rating. Foothills Property Management Inc manages 111 listings at a 4.80 average. The top three operators collectively manage 471 listings, representing approximately 9.5% of total market supply. Sedona Premier Vacations (89 listings, 4.92 rating) and Christian Taylor Vacations (74 listings) round out the top five.
Frequently Asked Questions About Jerome, Arizona
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