Idaho Falls, Idaho Short-Term Rental Market
Idaho Falls area short-term rentals averaged $310 ADR, 66.7% occupancy and $5,550 monthly revenue in September 2026.
Quick Answer: Idaho Falls, Idaho is an active short-term rental market. average occupancy in the Idaho Falls/Rexburg market area is 67%. average monthly revenue in the Idaho Falls/Rexburg market area is $5,550. average daily rate in the Idaho Falls/Rexburg market area is $310. the top operator in the Idaho Falls/Rexburg market area is Island Park Reservations with 79 listings. market score is 67/100 (grade C).
Market data reflects the Idaho Falls/Rexburg regional market, which includes Idaho Falls. Regulations, taxes, and permit details below are specific to Idaho Falls.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Idaho Falls is the largest city in eastern Idaho, with a population of 67,725, and the commercial hub of the Yellowstone-Teton Territory tourism region. Short-term rental performance here is tracked at the eastern Idaho regional level, so every performance figure on this page describes the eastern Idaho STR market rather than Idaho Falls alone. In September 2026, the eastern Idaho STR market posted an average daily rate (ADR) of $310, occupancy of 66.7%, and average monthly revenue of $5,550 per listing. Entire-home listings earned a higher ADR of $323. Year over year, occupancy rose 15.3%, ADR rose 12.9%, and revenue rose 19.0%, a strong move on all three measures at once. Demand comes from several sources. Idaho Falls works as a basecamp for Yellowstone and Grand Teton National Parks, roughly 1.5 to 2 hours away, so much lodging demand is pass-through park traffic. Business travel tied to Idaho National Laboratory, a major regional employer, adds weekday stays. Local draws include the Snake River Greenbelt and waterfall, the Idaho Falls Temple gardens, Tautphaus Park Zoo, and the Museum of Idaho, which drew about 98,000 visitors in 2023. The six-county eastern Idaho region saw about $704 million in direct travel spending in 2023. No reliable city-specific annual visitor count is published. Bedroom, channel, and listing-type counts, along with top operator names, are tracked at a shared regional level rather than uniquely for Idaho Falls, so this profile omits them. Through the first nine months of 2026, the regional average reached 57.8% occupancy, a $270 ADR, and $4,448 in monthly revenue, ahead of the full-year 2025 figures of 52.7%, $236, and $3,565.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 43% |
| Mar | 41% |
| Apr | 48% |
| May | 61% |
| Jun | 74% |
| Jul | 76% |
| Aug | 62% |
| Sep | 58% |
| Oct | 43% |
| Nov | 37% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Idaho Falls are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Idaho Falls/Rexburg market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Idaho Falls/Rexburg market as a whole, which includes Idaho Falls, so these counts are not Idaho Falls-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Island Park Reservations | 79 | 3,841 | ★ 4.71 |
| 2 | Prime Properties | 68 | 1,889 | ★ 4.84 |
| 3 | Evolve | 59 | 2,797 | ★ 4.76 |
| 4 | Kabino | 52 | 2,814 | ★ 4.57 |
| 5 | Vacation Rental Management LLC | 48 | 2,091 | ★ 4.95 |
What Kind of STR Should I Buy in Idaho Falls?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Idaho Falls are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 39.9% |
| vrbo | 8.1% |
| both | 52% |
Home Value Trends (Idaho Falls)
Typical home values, median sale prices, and the 10-year price trend for Idaho Falls are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Idaho Falls — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Idaho Falls is a permissive market for short-term rentals, and the rules got looser in 2026. Short-term rentals are permitted, and no local permit is required. Idaho Code 67-6539 already barred cities from banning STRs, and Idaho Falls historically relied on general zoning, building, parking, trash, and nuisance rules rather than an STR-specific regime. On March 16, 2026, Governor Little signed House Bill 583, effective July 1, 2026. It bars local governments from requiring any license, fee, permit, certification, or registration to operate an STR, and it prohibits STR-specific owner-occupancy mandates, nightly or annual day caps, density limits, and mandatory reporting. Neither owner occupancy nor primary residence is required. Cities may still enforce health and safety standards, such as smoke alarms, CO detectors, fire extinguishers, escape ladders, and posted emergency information, along with occupancy limits, but only when applied equally to all residential rentals. Standard noise, parking, and nuisance ordinances still apply. Enforcement severity is rated minimal. On taxes, STRs remain subject to Idaho’s 6% state sales tax, the 2% statewide Travel and Convention tax, and the Greater Idaho Falls Auditorium District’s 5% room tax, so guests pay roughly 13% in combined lodging-related taxes. Airbnb and Vrbo must register with the Idaho State Tax Commission and collect these taxes. Investors should confirm current rules with the city and the state tax commission before buying.
Market Comparison
September 2026 occupancy in the eastern Idaho STR market was 66.7% with a $310 ADR. Year-over-year gains of 15.3% in occupancy and 12.9% in ADR show the market is strengthening rather than coasting. The strength is seasonal, though. The January occupancy of 34.7% is the low point of the year, and the market depends on summer visitors heading to Yellowstone and Grand Teton. The regulatory setting is also favorable. Idaho preempts local permits, caps, and owner-occupancy rules, which is uncommon among tourism markets, and the combined lodging tax load is roughly 13%. Typical home value of $398,674 is the entry cost to weigh against the $36,524 in annual seasonal revenue. Details on bedroom mix, channel mix, and top operators are tracked at a shared regional level rather than uniquely for Idaho Falls, so this profile omits them. Investors comparing markets should look at the full-year pattern rather than the summer peak alone.
Frequently Asked Questions About Idaho Falls, Idaho
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