Idaho Falls, Idaho Short-Term Rental Market
Idaho Falls STRs averaged $156/night at 50.9% occupancy in April 2026, with revenue up 7.3% year-over-year.
Quick Answer: Idaho Falls, Idaho is an active short-term rental market. average occupancy in the Idaho Falls/Rexburg market area is 79%. average monthly revenue in the Idaho Falls/Rexburg market area is $7,752. average daily rate in the Idaho Falls/Rexburg market area is $374. the top operator in the Idaho Falls/Rexburg market area is Island Park Reservations with 79 listings. market score is 67/100 (grade C).
Market data reflects the Idaho Falls/Rexburg regional market, which includes Idaho Falls. Regulations, taxes, and permit details below are specific to Idaho Falls.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Idaho Falls, ID is the largest city in eastern Idaho and the commercial hub of the Yellowstone-Teton Territory, serving as a gateway and basecamp for Yellowstone and Grand Teton National Parks roughly 1.5 to 2 hours away. Short-term rental demand is driven by national park pass-through traffic, business travel tied to the Idaho National Laboratory, and regional outdoor recreation visitors. The eastern Idaho six-county region saw approximately $704 million in direct travel spending in 2023.
In April 2026, the market posted a 50.9% occupancy rate and a $156 average daily rate, yielding a RevPAR of $79.41. Year-over-year, occupancy improved 4.6%, ADR rose 7.6%, and average monthly revenue increased 7.3%, making Idaho Falls one of the stronger growth markets in this data batch.
Total tracked listings number approximately 2,762. Entire-place rentals dominate at 2,577, with private rooms at 181 and shared rooms at just 4. Bedroom distribution is fairly balanced: one-bedroom (660), three-bedroom (633), two-bedroom (557), five-bedroom-plus (492), and four-bedroom (419). By platform, 1,435 listings appear on both Airbnb and VRBO, reflecting operators taking a dual-channel approach. Airbnb-exclusive listings number 1,102 and VRBO-exclusive 225.
The composite market score of 66.7 is above average, with particularly strong revenue growth (82.2) and investability (73.1) scores. Regulation scores high at 75.9, reflecting Idaho’s permissive state preemption framework.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $174 | $1,753 |
| Feb | 43% | $192 | $1,950 |
| Mar | 41% | $149 | $1,761 |
| Apr | 48% | $137 | $1,614 |
| May | 61% | $216 | $2,744 |
| Jun | 74% | $306 | $5,651 |
| Jul | 76% | $297 | $5,962 |
| Aug | 62% | $284 | $4,758 |
| Sep | 57% | $242 | $3,806 |
| Oct | 43% | $189 | $2,362 |
| Nov | 37% | $146 | $1,565 |
| Dec | 45% | $190 | $1,967 |
Top Short-Term Rental Operators in Idaho Falls/Rexburg market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Idaho Falls/Rexburg market as a whole, which includes Idaho Falls, so these counts are not Idaho Falls-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Island Park Reservations | 79 | 3,841 | ★ 4.71 |
| 2 | Prime Properties | 68 | 1,889 | ★ 4.84 |
| 3 | Evolve | 59 | 2,797 | ★ 4.76 |
| 4 | Kabino | 52 | 2,814 | ★ 4.57 |
| 5 | Vacation Rental Management LLC | 48 | 2,091 | ★ 4.95 |
What Kind of STR Should I Buy in Idaho Falls?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 660 |
| 2 bed | 557 |
| 3 bed | 633 |
| 4 bed | 419 |
| 5 bed | 492 |
ADR by Property Tier
| Entire Home | $389 |
| Luxury | $653 |
| Professionally Managed | $554 |
Revenue by Dwelling Type
| Apartment | $3,386 |
| Entire Place | $8,115 |
| House | $8,885 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 39.9% |
| vrbo | 8.1% |
| both | 52% |
Investment Analysis
Idaho Falls’ April 2026 average monthly revenue of $1,906 per listing is low on an absolute basis, but the seasonal pattern reveals a dramatically different picture for peak-season operators. July average revenue reached $5,950 and June $5,389, meaning summer months alone can generate nearly three times the April average. A listing active through the peak June-August window can capture $16,092 in those three months alone, while winter months contribute significantly less.
No Zillow housing snapshot was available for Idaho Falls at the time of this analysis, so a precise gross yield calculation cannot be made. The investability score of 73.1 and revenue growth score of 82.2 are among the stronger readings in this market set, indicating improving economics. Year-over-year ADR growth of 7.6% and revenue growth of 7.3% suggest pricing power is strengthening alongside demand.
The regulatory environment is among the most permissive in the country. Idaho HB 583, signed in March 2026 and effective July 1, 2026, prohibits Idaho cities from requiring STR licenses, permits, fees, or registration and bars STR-specific owner-occupancy or night-cap rules. This removes a common barrier to investment returns and provides strong regulatory stability. The professionally managed tier commands $257/night versus the market-wide $156, a 65% premium, suggesting that quality and management quality are significant differentiators in this gateway market.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Idaho Falls guests book approximately 40.1 days in advance on average. This moderate lead time reflects a mix of national park visitors who plan ahead and regional business travelers who book closer to arrival. For operators targeting the peak summer season, this means June and July bookings are largely committed by mid-April through early May, making late-winter pricing decisions consequential for peak-season revenue.
Average length of stay is 4.0 nights. This is consistent with a national park gateway where many visitors spend several days exploring Yellowstone and the surrounding region rather than doing a single overnight. Operators offering discounts on 5-7 night stays can capture park itinerary visitors who are comparing STRs to hotels for a full week-long park trip. Four-night minimums during peak season can also reduce the high-turnover cost of one and two-night bookings during the busiest demand weeks.
Short-Term Rental Regulations
Idaho Falls operates in one of the most permissive STR regulatory environments in the United States. Idaho Code 67-6539 already prohibited cities from banning short-term rentals outright, and Idaho Falls has historically regulated STRs only through general-purpose tools such as zoning, building and fire safety, parking, and nuisance ordinances rather than requiring a dedicated STR permit.
The framework became even more permissive in 2026. Governor Little signed House Bill 583 on March 16, 2026, effective July 1, 2026. HB 583 bars local governments from requiring any license, fee, permit, certification, or registration to operate a short-term rental and prohibits STR-specific owner-occupancy mandates, nightly or annual night caps, and density limits. Cities may still enforce health and safety standards (smoke alarms, CO detectors, fire extinguishers, posted emergency information) and occupancy limits, but only if applied equally to all residential rentals. Standard noise, parking, and nuisance ordinances remain in effect.
On taxes, STR stays are subject to Idaho’s 6% state sales tax, a 2% statewide Travel and Convention lodging tax, and the Greater Idaho Falls Auditorium District’s 5% hotel and motel room tax. Combined, guests pay approximately 13% in lodging-related taxes. Airbnb and VRBO must register with the Idaho State Tax Commission to collect and remit these taxes. Enforcement of STR regulations is rated minimal.
Market Comparison
Idaho Falls’ 50.9% occupancy in April 2026 is below the U.S. STR median of approximately 55%, but this reflects April’s shoulder position rather than underlying demand weakness: summer peak occupancy reaches 75.7%. The market’s $156 ADR in April is below the national median of roughly $220, consistent with a regional gateway city rather than a high-end leisure destination.
The year-over-year revenue growth of 7.3% significantly outpaces the broader U.S. STR market, which has seen relatively flat revenue trends in recent years. This places Idaho Falls among the stronger growth markets in the Rocky Mountain corridor.
The top property managers in the market are regionally focused. Island Park Reservations leads with 79 listings and a 4.71 rating (3,841 reviews), followed by Prime Properties (68 listings, rated 4.84 with 1,889 reviews), Evolve (59 listings, rated 4.76 with 2,797 reviews), Kabino (52 listings, rated 4.57 with 2,814 reviews), and Vacation Rental Management LLC (48 listings, rated 4.95 with 2,091 reviews). The high ratings across all top five operators indicate a quality-conscious market where guest experience is a competitive differentiator.
Frequently Asked Questions About Idaho Falls, Idaho
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