Rexburg, Idaho Short-Term Rental Market
Rexburg-Idaho Falls area STR market averaged $374 a night at 78.6% occupancy in June 2026, as new state law takes effect.
Quick Answer: Rexburg, Idaho is an active short-term rental market. average occupancy in the Idaho Falls/Rexburg market area is 79%. average monthly revenue in the Idaho Falls/Rexburg market area is $7,752. average daily rate in the Idaho Falls/Rexburg market area is $374. the top operator in the Idaho Falls/Rexburg market area is Island Park Reservations with 79 listings. market score is 67/100 (grade C).
Market data reflects the Idaho Falls/Rexburg regional market, which includes Rexburg. Regulations, taxes, and permit details below are specific to Rexburg.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Rexburg, ID is a college town of 41,160 residents in eastern Idaho anchored by Brigham Young University-Idaho, an LDS-affiliated school with more than 20,000 students that drives most local lodging demand: visits from relatives, graduation, devotionals, and student move-in and move-out. Rexburg is also a Yellowstone and Grand Teton gateway community, about 90 minutes from Yellowstone, pulling summer road-trip and outdoor-recreation travelers to nearby attractions like the St. Anthony Sand Dunes, Mesa Falls, and Yellowstone Bear World. No published city-specific annual visitor count was located.
Listing-level bedroom mix, market-score benchmarks, and top property managers are tracked at a shared level across the Idaho Falls-Rexburg area, byte-identical to neighboring Idaho Falls and Saint Anthony but distinct from Pocatello’s separate bedroom mix, rather than uniquely for Rexburg, so this profile omits those figures rather than present shared data as city-specific. All performance figures below describe the Rexburg-Idaho Falls area STR market.
In the most recent month of data (June 2026), the Rexburg area STR market posted an average daily rate of $374.09 and average occupancy of 78.60%, among the highest occupancy readings in this data set. Average monthly revenue per listing was $7,752, with standalone houses averaging $8,885 a month and entire-place listings averaging $8,115, both far ahead of the $3,386 average for apartment-style listings.
Year over year, occupancy rose 2.7 percentage points and revenue jumped 8.9%, even as average daily rate fell 5.6%, a pattern of rising volume outpacing softer nightly rates. Longer-run data shows revenue climbing steadily from $2,460 in 2017 to $3,567 in 2025, though occupancy has plateaued in the low-to-mid 50s since 2022 after peaking at 58.65% in 2021.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 43% |
| Mar | 41% |
| Apr | 48% |
| May | 61% |
| Jun | 74% |
| Jul | 76% |
| Aug | 62% |
| Sep | 57% |
| Oct | 43% |
| Nov | 37% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Rexburg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Idaho Falls/Rexburg market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Idaho Falls/Rexburg market as a whole, which includes Rexburg, so these counts are not Rexburg-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Island Park Reservations | 79 | 3,841 | ★ 4.71 |
| 2 | Prime Properties | 68 | 1,889 | ★ 4.84 |
| 3 | Evolve | 59 | 2,797 | ★ 4.76 |
| 4 | Kabino | 52 | 2,814 | ★ 4.57 |
| 5 | Vacation Rental Management LLC | 48 | 2,091 | ★ 4.95 |
What Kind of STR Should I Buy in Rexburg?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Rexburg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 39.9% |
| vrbo | 8.1% |
| both | 52% |
Home Value Trends (Rexburg)
Typical home values, median sale prices, and the 10-year price trend for Rexburg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Rexburg — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Rexburg, but the regulatory landscape changed dramatically in 2026. Under the city’s prior framework (Ordinance 1177, adopted April 2018), operators had to register with the city, pass a building-safety inspection, and keep the owner or a manager living on site; STRs were permitted by-right in high-density zones and via conditional use permit in medium-density zones, with three ordinance violations sufficient to revoke a registration. Rexburg was historically among Idaho’s more aggressive enforcers, at one point threatening charges against non-compliant hosts.
That framework is now overridden. Idaho Governor Brad Little signed House Bill 583 on March 16, 2026, amending Idaho Code 67-6539, effective July 1, 2026, the strongest state STR preemption in the country. Cities and counties may no longer require STR-specific permits, licenses, registration, or fees; may not impose owner-occupancy or professional-management mandates; and may not use conditional use permits, density caps, inspections, or proximity limits against STRs. Local governments retain only health-and-safety rules that apply equally to all residential dwellings, smoke alarms, CO detectors, fire extinguishers, escape ladders, plus generally applicable zoning, noise, parking, and nuisance laws.
Operators must still register with the Idaho State Tax Commission and collect lodging taxes; the area profile records an 8.00% combined occupancy tax rate. There is no owner-occupancy or primary-residence requirement, and enforcement is now rated minimal following the state preemption.
Market Comparison
The Rexburg area’s 78.60% average occupancy in the latest month runs well above the roughly 55% median occupancy typically seen across the broader US short-term rental market, and its $374.09 average daily rate is well above the roughly $220 national median, reflecting strong demand from both university-driven visitor travel and Yellowstone-gateway tourism.
Property manager rankings and total listing counts for this market are tracked at a shared level across the Idaho Falls-Rexburg area rather than distinctly for Rexburg alone, so this profile omits a market-specific operator breakdown rather than present shared data as city-specific. Investors evaluating a Rexburg-area property should request current, address-specific management proposals rather than rely on a regional operator ranking. Idaho’s new House Bill 583 preemption, effective July 1, 2026, is also a distinctive regulatory tailwind worth weighing against markets in states with more restrictive local STR ordinances still in force.
Frequently Asked Questions About Rexburg, Idaho
What is the average Airbnb occupancy rate in the Rexburg, ID area?
What is the average daily rate for a short-term rental in the Rexburg, ID area?
How much revenue can an Airbnb in the Rexburg, ID area generate per month?
Are short-term rentals legal in Rexburg, ID?
What taxes apply to short-term rentals in Rexburg, ID?
When is the best time to book or list a short-term rental in the Rexburg, ID area?
Analyze Rexburg Rentals
Use our free calculator to estimate Airbnb revenue for any property in Rexburg.
Free Rexburg STR Calculator →
