Rexburg, Idaho Short-Term Rental Market
The eastern Idaho STR market around Rexburg posted a $310 ADR, 66.7% occupancy and $5,550 monthly revenue in September 2026.
Quick Answer: Rexburg, Idaho is an active short-term rental market. average occupancy in the Idaho Falls/Rexburg market area is 67%. average monthly revenue in the Idaho Falls/Rexburg market area is $5,550. average daily rate in the Idaho Falls/Rexburg market area is $310. the top operator in the Idaho Falls/Rexburg market area is Island Park Reservations with 79 listings. market score is 67/100 (grade C).
Market data reflects the Idaho Falls/Rexburg regional market, which includes Rexburg. Regulations, taxes, and permit details below are specific to Rexburg.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Rexburg, Idaho within the eastern Idaho STR market. Short-term rental performance data is tracked for the region rather than for Rexburg alone, and the same series also describes nearby communities, so every performance number here describes the eastern Idaho STR market that includes Rexburg. Bedroom, channel, and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Rexburg, so this profile omits them. In September 2026 the eastern Idaho STR market recorded an average daily rate of $310, occupancy of 66.7%, and average monthly revenue of $5,550 per listing. Compared with a year earlier, occupancy rose 15.3%, ADR rose 12.9%, and revenue rose 19.0%. That is a strong turn from recent years. Annual occupancy sat between 52.0% and 53.6% from 2022 through 2025, and ADR moved from $234 in 2022 to $236 in 2025. The first nine months of 2026 average 57.8% occupancy at a $270 ADR with $4,448 in monthly revenue, ahead of every full year from 2022 through 2025. Demand in Rexburg itself is anchored by Brigham Young University-Idaho, which has more than 20,000 students. Parent visits, graduation, devotionals, and move-in and move-out periods generate much of the lodging need. Rexburg also sits about 90 minutes from Yellowstone, so summer road-trip and outdoor travelers add to demand, along with trips to the St. Anthony Sand Dunes, Mesa Falls, and the Tetons. The city has a population of 41,160. The visitor base leans toward university-affiliated guests and outdoor tourists rather than nightlife or convention travel, which shapes the sharp seasonal swings covered below. Rexburg’s typical home value is $431,088, and the median list price is $507,967 with 161 homes for sale as of August 31, 2026.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 43% |
| Mar | 41% |
| Apr | 48% |
| May | 61% |
| Jun | 74% |
| Jul | 76% |
| Aug | 62% |
| Sep | 58% |
| Oct | 43% |
| Nov | 37% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Rexburg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Idaho Falls/Rexburg market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Idaho Falls/Rexburg market as a whole, which includes Rexburg, so these counts are not Rexburg-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Island Park Reservations | 79 | 3,841 | ★ 4.71 |
| 2 | Prime Properties | 68 | 1,889 | ★ 4.84 |
| 3 | Evolve | 59 | 2,797 | ★ 4.76 |
| 4 | Kabino | 52 | 2,814 | ★ 4.57 |
| 5 | Vacation Rental Management LLC | 48 | 2,091 | ★ 4.95 |
What Kind of STR Should I Buy in Rexburg?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Rexburg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 39.9% |
| vrbo | 8.1% |
| both | 52% |
Home Value Trends (Rexburg)
Typical home values, median sale prices, and the 10-year price trend for Rexburg are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Rexburg — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Rexburg, and the rules changed in 2026. Idaho House Bill 583, signed March 16, 2026 and effective July 1, 2026, amended Idaho Code 67-6539 to preempt local STR regulation. Cities may no longer require STR-specific permits, licenses, registration, or fees, and may not impose owner-occupancy or professional-management mandates. They also may not use conditional use permits, density caps, inspections, or proximity limits against STRs. Rexburg does not require a permit, and neither an owner-occupied nor a primary residence arrangement is required. Rexburg’s 2018 Ordinance 1177, which required registration and an on-site owner or manager, is superseded by the state law. The city retains health and safety rules that apply equally to all residential dwellings, along with generally applicable zoning, building code, noise, parking, and nuisance ordinances. Enforcement severity is rated minimal. The occupancy tax rate is listed at 8%, and operators must register with the Idaho State Tax Commission and collect lodging taxes. Because the state law is new, hosts should confirm current requirements with the city and the Tax Commission before listing, and check any homeowners association or lease limits, which this summary does not cover.
Market Comparison
The eastern Idaho STR market around Rexburg ran strong in September 2026, with 66.7% occupancy and a $310 ADR. Against its own history, 2025 averaged 52.7% occupancy and a $236 ADR, while 2026 through September averages 57.8% occupancy and a $270 ADR, so the current year is running ahead of 2025. The market is also highly seasonal. Occupancy runs from 34.7% in January to 76.0% in July, so the strong September 2026 result should be read against a summer peak and a winter trough rather than as a steady annual level. Revenue growth of 19.0% year over year is solid. Investors comparing Rexburg with other markets should weigh the 41.3 point occupancy swing and the university calendar against the entry cost of $431,088 for a typical home.
Frequently Asked Questions About Rexburg, Idaho
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