Fruitland, Idaho Short-Term Rental Market
Fruitland, ID STRs averaged $145/night at 68.2% occupancy in May 2026, with a rental demand score of 92.2.
Quick Answer: Fruitland, Idaho is an active short-term rental market. average occupancy in the Boise market area is 81%. average monthly revenue in the Boise market area is $3,834. average daily rate in the Boise market area is $176. the top operator in the Boise market area is Premium Rentals with 70 listings. market score is 82/100 (grade B).
Market data reflects the Boise regional market, which includes Fruitland. Regulations, taxes, and permit details below are specific to Fruitland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Fruitland, Idaho is a small agricultural city in Payette County on the Snake River, within the broader Treasure Valley region. The local STR market tracked 3,446 active listings (by listing-type count) in the latest snapshot, operating under Idaho’s statewide preemption framework that bars most local STR restrictions. The market posted a $145 average daily rate and 68.2% occupancy in May 2026, generating average monthly revenue of $2,720 per listing. Year-over-year, occupancy rose 5.41 percentage points, revenue grew 3.83%, and ADR edged up 0.49%.
The listing mix is predominantly entire-place rentals: 3,102 of 3,446 listed (90.0%). Private rooms add 343 listings, and shared rooms are negligible at 1. By bedroom count across 3,443 tracked listings: 1-bedroom units lead at 1,089, followed by 3-bedroom (950), 2-bedroom (770), 4-bedroom (430), and 5-bedroom-plus (204). Channel distribution shows Airbnb dominance with 1,750 Airbnb-only listings and 149 VRBO-only, with 1,547 cross-listed on both platforms. The market’s composite score of 81.8 out of 100 is buoyed by an exceptional rental demand score of 92.2 and revenue growth of 71.2, though investability (61.8) and regulation scores (63.5) are more moderate.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 54% |
| Feb | 64% |
| Mar | 69% |
| Apr | 66% |
| May | 71% |
| Jun | 79% |
| Jul | 77% |
| Aug | 75% |
| Sep | 68% |
| Oct | 65% |
| Nov | 61% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Fruitland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Boise market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Boise market as a whole, which includes Fruitland, so these counts are not Fruitland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Premium Rentals | 70 | 2,380 | ★ 4.73 |
| 2 | Boise BnB | 60 | 2,210 | ★ 4.59 |
| 3 | Evolve | 59 | 2,613 | ★ 4.83 |
| 4 | ITrip Vacations | 48 | 2,526 | ★ 4.91 |
| 5 | SeeYahBye Rentals | 47 | 2,802 | ★ 4.88 |
What Kind of STR Should I Buy in Fruitland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Fruitland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 50.8% |
| vrbo | 4.3% |
| both | 44.9% |
Home Value Trends (Fruitland)
Typical home values, median sale prices, and the 10-year price trend for Fruitland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Fruitland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Fruitland has no short-term rental ordinance. Idaho state law governs operator obligations entirely. Idaho Code 67-6539 bars any city or county from prohibiting STRs or treating them as a non-residential land use. House Bill 583, signed March 16, 2026 and effective July 1, 2026, significantly expanded this preemption: local governments may not require a license, permit, registration, or fee specifically for STRs, nor impose owner-occupancy mandates, rental caps, density limits, or mandatory activity reporting.
Permit required: no. Owner-occupancy required: no. Maximum nights per year: not published. The primary compliance obligation is tax: Idaho’s 6% state sales tax plus the 2% statewide Travel and Convention Tax (8% combined) applies to stays of 30 nights or fewer. Fruitland is not a designated resort city and has no known local-option lodging tax.
Enforcement is described as minimal, consistent with the absence of any local STR permitting program. Operators should monitor HB 583 implementation (effective July 1, 2026) for any transition guidance from the state. Basic life-safety requirements (smoke and CO detectors, for example) that apply equally to all residences may still be enforced.
Market Comparison
The US short-term rental market typically posts median occupancy around 55% and a median ADR near $220. Fruitland’s May 2026 occupancy of 68.2% meaningfully exceeds the national median, a significant differentiator for a small agricultural city. The $145 ADR trails the national median by roughly $75, reflecting the market’s regional rather than destination character and the lower cost-of-living context of western Idaho.
The market’s composite score of 81.8 is well above average, driven primarily by the 92.2 rental demand score. For context, a rental demand score above 90 places Fruitland in roughly the top decile of markets in the data set for demand consistency. Revenue growth of 71.2 is also healthy, though investability at 61.8 limits the composite upside.
On the operator side, Premium Rentals leads with 70 listings and a 4.73 average rating. Boise BnB manages 60 listings (4.59 rating), and Evolve holds 59 listings with a higher 4.83 rating. ITrip Vacations manages 48 listings at 4.91 and SeeYahBye Rentals holds 47 listings at 4.88. These five operators collectively manage 284 listings, representing roughly 8% of the 3,446 tracked listings. The relatively fragmented operator landscape suggests room for new professional management entrants.
Frequently Asked Questions About Fruitland, Idaho
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