Fruitland, Idaho Short-Term Rental Market
Fruitland, ID STRs averaged $145/night at 68.2% occupancy in May 2026, with a rental demand score of 92.2.
Quick Answer: Fruitland, Idaho is an active short-term rental market. average occupancy is 81%. average monthly revenue is $3,834. average daily rate is $176. the top operator is Premium Rentals with 70 listings. market score is 82/100 (grade B).
Market data reflects the Boise regional market, which includes Fruitland. Regulations, taxes, and permit details below are specific to Fruitland.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Fruitland, Idaho is a small agricultural city in Payette County on the Snake River, within the broader Treasure Valley region. The local STR market tracked 3,446 active listings (by listing-type count) in the latest snapshot, operating under Idaho’s statewide preemption framework that bars most local STR restrictions. The market posted a $145 average daily rate and 68.2% occupancy in May 2026, generating average monthly revenue of $2,720 per listing. Year-over-year, occupancy rose 5.41 percentage points, revenue grew 3.83%, and ADR edged up 0.49%.
The listing mix is predominantly entire-place rentals: 3,102 of 3,446 listed (90.0%). Private rooms add 343 listings, and shared rooms are negligible at 1. By bedroom count across 3,443 tracked listings: 1-bedroom units lead at 1,089, followed by 3-bedroom (950), 2-bedroom (770), 4-bedroom (430), and 5-bedroom-plus (204). Channel distribution shows Airbnb dominance with 1,750 Airbnb-only listings and 149 VRBO-only, with 1,547 cross-listed on both platforms. The market’s composite score of 81.8 out of 100 is buoyed by an exceptional rental demand score of 92.2 and revenue growth of 71.2, though investability (61.8) and regulation scores (63.5) are more moderate.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 54% | $102 | $1,628 |
| Feb | 64% | $107 | $1,718 |
| Mar | 69% | $119 | $2,194 |
| Apr | 66% | $120 | $2,144 |
| May | 71% | $134 | $2,562 |
| Jun | 79% | $143 | $2,983 |
| Jul | 77% | $135 | $2,853 |
| Aug | 75% | $133 | $2,735 |
| Sep | 68% | $127 | $2,323 |
| Oct | 65% | $125 | $2,241 |
| Nov | 61% | $117 | $1,923 |
| Dec | 58% | $114 | $1,880 |
Top Short-Term Rental Operators in Fruitland
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Premium Rentals | 70 | 2,380 | ★ 4.73 |
| 2 | Boise BnB | 60 | 2,210 | ★ 4.59 |
| 3 | Evolve | 59 | 2,613 | ★ 4.83 |
| 4 | ITrip Vacations | 48 | 2,526 | ★ 4.91 |
| 5 | SeeYahBye Rentals | 47 | 2,802 | ★ 4.88 |
What Kind of STR Should I Buy in Fruitland?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,089 |
| 2 bed | 770 |
| 3 bed | 950 |
| 4 bed | 430 |
| 5 bed | 204 |
ADR by Property Tier
| Entire Home | $189 |
| Luxury | $285 |
| Professionally Managed | $226 |
Revenue by Dwelling Type
| Apartment | $3,429 |
| Entire Place | $4,091 |
| House | $3,985 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 50.8% |
| vrbo | 4.3% |
| both | 44.9% |
Investment Analysis
Fruitland’s investment case is anchored by high occupancy and Idaho’s exceptionally operator-friendly regulatory environment. The 68.2% occupancy rate in May 2026 is well above the US short-term rental median, and the market’s rental demand score of 92.2 ranks among the strongest in the data set. Year-over-year occupancy growth of 5.41 percentage points signals an expanding demand base.
With a typical home value of $412,705 (April 2026 snapshot), annualizing the latest-month revenue of $2,720 produces a gross yield of approximately 7.9% before expenses ($2,720 x 12 / $412,705). The seasonal 12-month average revenue of $2,247/month yields a more conservative gross estimate of approximately 6.5%. Both figures are pre-expense and do not account for financing costs, management fees, or vacancy.
Revenue varies by listing type: entire-place listings average $2,877/month, houses $2,835/month, and apartments $2,433/month. The luxury ADR tier reaches $234/night versus the all-listing average of $145, a $89 spread. Professionally managed listings average $169/night, a $24 premium over the market average. The investability score of 61.8 is below the 70-point threshold typically associated with high-confidence markets, suggesting investors weigh the strong demand against the limited median list price liquidity (median list price $423,650, inventory 41 active listings).
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Fruitland guests book an average of 32 days in advance, and the average stay runs 4.9 nights. The 32-day lead time is shorter than many comparable markets, suggesting that a significant share of bookings are spontaneous or near-term decisions from regional travelers rather than long-haul destination planners.
The 4.9-night average stay is notably longer than the 3-to-4-night average common in urban and coastal markets. This suggests multi-day visits tied to river recreation (fishing, boating), Treasure Valley wine country excursions, or extended stays by pass-through travelers and relocating residents. Longer average stays reduce cleaning and turnover frequency, which can lower operating costs per booking night.
For operators, the 32-day booking window means last-minute pricing flexibility is important. Holding firm on rates too far in advance and failing to adjust for actual demand in the 2-to-4-week window before check-in could leave inventory unfilled. Dynamic pricing tools that lower rates incrementally inside the 30-day window tend to perform well in markets with this booking behavior.
Short-Term Rental Regulations
Fruitland has no short-term rental ordinance. Idaho state law governs operator obligations entirely. Idaho Code 67-6539 bars any city or county from prohibiting STRs or treating them as a non-residential land use. House Bill 583, signed March 16, 2026 and effective July 1, 2026, significantly expanded this preemption: local governments may not require a license, permit, registration, or fee specifically for STRs, nor impose owner-occupancy mandates, rental caps, density limits, or mandatory activity reporting.
Permit required: no. Owner-occupancy required: no. Maximum nights per year: not published. The primary compliance obligation is tax: Idaho’s 6% state sales tax plus the 2% statewide Travel and Convention Tax (8% combined) applies to stays of 30 nights or fewer. Fruitland is not a designated resort city and has no known local-option lodging tax.
Enforcement is described as minimal, consistent with the absence of any local STR permitting program. Operators should monitor HB 583 implementation (effective July 1, 2026) for any transition guidance from the state. Basic life-safety requirements (smoke and CO detectors, for example) that apply equally to all residences may still be enforced.
Market Comparison
The US short-term rental market typically posts median occupancy around 55% and a median ADR near $220. Fruitland’s May 2026 occupancy of 68.2% meaningfully exceeds the national median, a significant differentiator for a small agricultural city. The $145 ADR trails the national median by roughly $75, reflecting the market’s regional rather than destination character and the lower cost-of-living context of western Idaho.
The market’s composite score of 81.8 is well above average, driven primarily by the 92.2 rental demand score. For context, a rental demand score above 90 places Fruitland in roughly the top decile of markets in the data set for demand consistency. Revenue growth of 71.2 is also healthy, though investability at 61.8 limits the composite upside.
On the operator side, Premium Rentals leads with 70 listings and a 4.73 average rating. Boise BnB manages 60 listings (4.59 rating), and Evolve holds 59 listings with a higher 4.83 rating. ITrip Vacations manages 48 listings at 4.91 and SeeYahBye Rentals holds 47 listings at 4.88. These five operators collectively manage 284 listings, representing roughly 8% of the 3,446 tracked listings. The relatively fragmented operator landscape suggests room for new professional management entrants.
Frequently Asked Questions About Fruitland, Idaho
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