Malad City, Idaho Short-Term Rental Market
Malad City, ID area STRs averaged $167/night at 40.2% occupancy in April 2026, showing YoY gains across all key metrics.
Quick Answer: Malad City, Idaho is an active short-term rental market. average occupancy in the Idaho Area market area is 61%. average monthly revenue in the Idaho Area market area is $3,987. average daily rate in the Idaho Area market area is $262. the top operator in the Idaho Area market area is Vacasa with 240 listings. market score is 50/100 (grade D).
Market data reflects the Idaho Area regional market, which includes Malad City. Regulations, taxes, and permit details below are specific to Malad City.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The short-term rental market tracked for the Malad City, Idaho area covers approximately 6,847 active listings across a regional footprint in southeastern Idaho. Malad City itself is the seat of Oneida County with a population of 2,326; the listing count reflects a broader geographic area. In April 2026, listings averaged $167.15 per night with 40.2% occupancy, generating an average of $1,907 per listing per month. RevPAR stood at $67.26.
Entire-place listings account for 6,529 of 6,847 listings (95.4%). Private rooms represent 4.6% (317 listings), and shared rooms total one property. By bedroom count, one-bedroom units lead at 2,071 (30.3% of bedroom-tracked listings), followed by three-bedrooms at 1,760 (25.7%), two-bedrooms at 1,568 (22.9%), four-bedrooms at 846 (12.4%), and five-plus-bedroom properties at 591 (8.6%).
Both Airbnb and VRBO have significant presence. Of 6,847 listings, 3,450 (50.4%) are listed on both platforms, 2,948 are Airbnb-only, and 449 are VRBO-only.
Year-over-year, occupancy rose 9.50 percentage points, ADR grew 5.42%, and revenue increased 7.68%. The market’s total score is 49.87, with investability at 68.45, seasonality at 57.05, and regulation at 66.33.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 41% | $211 | $2,384 |
| Feb | 48% | $218 | $2,603 |
| Mar | 41% | $180 | $2,144 |
| Apr | 38% | $151 | $1,655 |
| May | 48% | $165 | $1,872 |
| Jun | 61% | $225 | $3,270 |
| Jul | 68% | $251 | $4,440 |
| Aug | 60% | $239 | $3,897 |
| Sep | 46% | $190 | $2,375 |
| Oct | 42% | $161 | $1,921 |
| Nov | 41% | $161 | $1,707 |
| Dec | 46% | $208 | $2,296 |
Top Short-Term Rental Operators in Idaho Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Idaho Area market as a whole, which includes Malad City, so these counts are not Malad City-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 240 | 14,816 | ★ 4.59 |
| 2 | Evolve | 199 | 8,726 | ★ 4.76 |
| 3 | Tamarack Resort | 153 | 120 | ★ 4.63 |
| 4 | Done Right Management | 149 | 3,553 | ★ 4.82 |
| 5 | FrostCabins | 117 | 7,347 | ★ 4.78 |
What Kind of STR Should I Buy in Malad City?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,071 |
| 2 bed | 1,568 |
| 3 bed | 1,760 |
| 4 bed | 846 |
| 5 bed | 591 |
ADR by Property Tier
| Entire Home | $269 |
| Luxury | $541 |
| Professionally Managed | $395 |
Revenue by Dwelling Type
| Apartment | $2,833 |
| Entire Place | $4,092 |
| House | $4,550 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 43.1% |
| vrbo | 6.6% |
| both | 50.4% |
Investment Analysis
At a typical home value of $336,793 and average monthly revenue of $1,907 in April 2026, an investor projecting consistent monthly performance over a full year would see annualized gross revenue of approximately $22,879, implying a gross yield of roughly 6.8% before expenses. This is materially below the peak-summer revenue levels and reflects the low-occupancy spring shoulder season.
ADR segmentation shows significant stratification. All-listings ADR was $167/night in April 2026. Entire-home listings averaged $171/night. Professionally managed properties averaged $240/night, a 44% premium over the broad average. The luxury tier commanded $369/night, a 121% premium.
Revenue by property type shows houses generating $2,087/month and entire-place listings $1,949/month. Apartment-type units averaged $1,533/month.
The multi-year trend shows occupancy declining from 2021 COVID-era peaks (56.9%, $3,016/month revenue) to a low of 47.8% in 2025 ($2,908/month). The 2025 annual average revenue of $2,908 exceeded the 2024 average of $2,800 and 2023 average of $2,796, indicating a gradual recovery. ADR has grown from $208 in 2022 to $219 in 2025, partially compensating for the occupancy decline from the 2021 peak.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Travelers in the Malad City area book an average of 36.39 days (roughly five weeks) in advance. This relatively short booking window is consistent with a rural market where spontaneous weekend trips and regional travel are common.
Average length of stay is 3.51 nights, a mid-range figure suggesting a blend of long-weekend recreational visits and passes-through accommodated for multi-night stays. A three-night minimum helps reduce turnover during peak summer weeks.
With a 36-day booking window and 3.51-night average stay, operators have roughly three weeks of advance demand visibility. Summer weeks (June through August) warrant firm pricing well in advance, while shoulder months benefit from flexible minimums and moderate discounting to maintain occupancy.
Short-Term Rental Regulations
Short-term rentals are permitted in Malad City, Idaho with minimal regulatory friction. There is no STR-specific permit program. Historically, short-term lodging has been accommodated under Malad City Zoning Ordinance No. 474 via general use classifications: Bed & Breakfast facilities (1-5 guest rooms) in Residential zones and Tourist Homes in Commercial zones. Operators should confirm current business registration requirements with Malad City Hall.
Idaho House Bill 583, signed March 16, 2026 and effective July 1, 2026, bars cities and counties from banning STRs in residential zones, requiring STR-specific conditional or special-use permits, mandating owner or on-site residency, requiring professional property management, or requiring extra insurance beyond standard homeowner requirements. Cities may still require basic registration, collect lodging taxes, and enforce noise, parking, trash, occupancy, and safety standards.
On taxes, Idaho levies 6% state sales tax plus a 2% state Travel and Convention tax on stays of 30 nights or less, for a combined rate of approximately 8%. Oneida County adds no local-option sales tax. Operators listing through Airbnb or VRBO generally have marketplace-facilitated tax collection for these taxes; direct bookings require a state seller’s and lodging permit. There is no owner-occupancy or primary-residence requirement and no annual night cap. Enforcement severity is minimal.
Market Comparison
The U.S. STR market median occupancy runs near 55% and median ADR near $220. The Malad City area market’s April 2026 occupancy of 40.2% is well below the national median, and its $167 ADR is also below the median. RevPAR of $67.26 reflects both gaps. The total market score of 49.87 is below average, with investability at 68.45 being the strongest dimension.
At an estimated gross yield of 6.8% based on April 2026 monthly revenue annualized against a typical home value of $336,793, this market offers moderate return potential with a low-barrier regulatory environment.
Among professional operators, Vacasa leads with 240 listings and 14,816 reviews at a 4.59 average rating. Evolve manages 199 listings (4.76 rating, 8,726 reviews). Tamarack Resort operates 153 listings (4.63 rating). Together the top three account for approximately 592 listings, or about 8.6% of the market’s estimated 6,847 total listings.
Frequently Asked Questions About Malad City, Idaho
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