Malad City, Idaho Short-Term Rental Market
Malad City, ID area STRs averaged $167/night at 40.2% occupancy in April 2026, showing YoY gains across all key metrics.
Quick Answer: Malad City, Idaho is an active short-term rental market. average occupancy in the Idaho Area market area is 57%. average monthly revenue in the Idaho Area market area is $4,751. average daily rate in the Idaho Area market area is $294. the top operator in the Idaho Area market area is Vacasa with 240 listings. market score is 50/100 (grade D).
Market data reflects the Idaho Area regional market, which includes Malad City. Regulations, taxes, and permit details below are specific to Malad City.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The short-term rental market tracked for the Malad City, Idaho area covers approximately 6,847 active listings across a regional footprint in southeastern Idaho. Malad City itself is the seat of Oneida County with a population of 2,326; the listing count reflects a broader geographic area. In April 2026, listings averaged $167.15 per night with 40.2% occupancy, generating an average of $1,907 per listing per month. RevPAR stood at $67.26.
Entire-place listings account for 6,529 of 6,847 listings (95.4%). Private rooms represent 4.6% (317 listings), and shared rooms total one property. By bedroom count, one-bedroom units lead at 2,071 (30.3% of bedroom-tracked listings), followed by three-bedrooms at 1,760 (25.7%), two-bedrooms at 1,568 (22.9%), four-bedrooms at 846 (12.4%), and five-plus-bedroom properties at 591 (8.6%).
Both Airbnb and VRBO have significant presence. Of 6,847 listings, 3,450 (50.4%) are listed on both platforms, 2,948 are Airbnb-only, and 449 are VRBO-only.
Year-over-year, occupancy rose 9.50 percentage points, ADR grew 5.42%, and revenue increased 7.68%. The market’s total score is 49.87, with investability at 68.45, seasonality at 57.05, and regulation at 66.33.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 41% |
| Feb | 48% |
| Mar | 41% |
| Apr | 39% |
| May | 48% |
| Jun | 61% |
| Jul | 68% |
| Aug | 60% |
| Sep | 46% |
| Oct | 42% |
| Nov | 41% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Malad City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Idaho Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Idaho Area market as a whole, which includes Malad City, so these counts are not Malad City-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 240 | 14,816 | ★ 4.59 |
| 2 | Evolve | 199 | 8,726 | ★ 4.76 |
| 3 | Tamarack Resort | 153 | 120 | ★ 4.63 |
| 4 | Done Right Management | 149 | 3,553 | ★ 4.82 |
| 5 | FrostCabins | 117 | 7,347 | ★ 4.78 |
What Kind of STR Should I Buy in Malad City?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Malad City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 43.1% |
| vrbo | 6.6% |
| both | 50.4% |
Home Value Trends (Malad City)
Typical home values, median sale prices, and the 10-year price trend for Malad City are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Malad City — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Malad City, Idaho with minimal regulatory friction. There is no STR-specific permit program. Historically, short-term lodging has been accommodated under Malad City Zoning Ordinance No. 474 via general use classifications: Bed & Breakfast facilities (1-5 guest rooms) in Residential zones and Tourist Homes in Commercial zones. Operators should confirm current business registration requirements with Malad City Hall.
Idaho House Bill 583, signed March 16, 2026 and effective July 1, 2026, bars cities and counties from banning STRs in residential zones, requiring STR-specific conditional or special-use permits, mandating owner or on-site residency, requiring professional property management, or requiring extra insurance beyond standard homeowner requirements. Cities may still require basic registration, collect lodging taxes, and enforce noise, parking, trash, occupancy, and safety standards.
On taxes, Idaho levies 6% state sales tax plus a 2% state Travel and Convention tax on stays of 30 nights or less, for a combined rate of approximately 8%. Oneida County adds no local-option sales tax. Operators listing through Airbnb or VRBO generally have marketplace-facilitated tax collection for these taxes; direct bookings require a state seller’s and lodging permit. There is no owner-occupancy or primary-residence requirement and no annual night cap. Enforcement severity is minimal.
Market Comparison
The U.S. STR market median occupancy runs near 55% and median ADR near $220. The Malad City area market’s April 2026 occupancy of 40.2% is well below the national median, and its $167 ADR is also below the median. RevPAR of $67.26 reflects both gaps. The total market score of 49.87 is below average, with investability at 68.45 being the strongest dimension.
At an estimated gross yield of 6.8% based on April 2026 monthly revenue annualized against a typical home value of $336,793, this market offers moderate return potential with a low-barrier regulatory environment.
Among professional operators, Vacasa leads with 240 listings and 14,816 reviews at a 4.59 average rating. Evolve manages 199 listings (4.76 rating, 8,726 reviews). Tamarack Resort operates 153 listings (4.63 rating). Together the top three account for approximately 592 listings, or about 8.6% of the market’s estimated 6,847 total listings.
Frequently Asked Questions About Malad City, Idaho
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