Driggs, Idaho Short-Term Rental Market
Driggs, ID short-term rentals averaged $506/night at 58.5% annual occupancy in 2025, with revenue up 13.6% year-over-year across roughly 2,300 active listings.
Quick Answer: Driggs, Idaho is an active short-term rental market. average occupancy is 22%. average monthly revenue is $4,024. average daily rate is $506. the top operator is Outpost with 286 listings. market score is 67/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Driggs is a small mountain town in Teton Valley, Idaho, sitting at the base of Grand Targhee Resort roughly 20 miles west of Jackson Hole. Despite a population of 2,263, the area supports an estimated 2,300+ short-term rental listings, driven by year-round outdoor recreation demand from approximately 75,000 annual visitors.
The latest full-year data (2025 annual average) shows 58.5% occupancy, a $538 average daily rate, and $8,250 in average monthly revenue per listing. In April 2026, the most recent data month, occupancy fell to 22.2% reflecting the traditional spring shoulder season, while ADR held at $506. Year-over-year versus April 2025, occupancy declined 10.9 percentage points, ADR rose 8.4%, and average revenue increased 7.5%.
By listing type, entire-place rentals dominate with 2,273 of approximately 2,349 active listings (96.8%). Private rooms account for 75 listings. On bedroom count, two- and three-bedroom properties are nearly tied as the most common configuration (634 and 639 listings respectively), followed by one-bedroom (481), four-bedroom (315), and five-or-more-bedroom (275). Larger properties command meaningfully higher revenue, with houses averaging $5,746/month versus $2,855/month for apartments in the April period.
Channel distribution shows 1,572 listings active on both Airbnb and VRBO, while 545 list exclusively on Airbnb and 232 exclusively on VRBO. Cross-listing is the norm in this market. The overall market score is 67.4 out of 100, with revenue growth scoring highest at 88.8 and rental demand at 78.9. Seasonality is the primary drag at 45.8, reflecting the pronounced two-season swing between winter ski demand and summer outdoor recreation.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 52% | $507 | $6,621 |
| Feb | 64% | $529 | $7,794 |
| Mar | 54% | $509 | $7,236 |
| Apr | 25% | $358 | $3,202 |
| May | 60% | $321 | $3,762 |
| Jun | 71% | $486 | $8,247 |
| Jul | 74% | $524 | $9,902 |
| Aug | 70% | $525 | $9,496 |
| Sep | 65% | $424 | $7,157 |
| Oct | 38% | $353 | $4,088 |
| Nov | 26% | $343 | $2,807 |
| Dec | 56% | $622 | $5,897 |
Top Short-Term Rental Operators in Driggs
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Outpost | 286 | 24,140 | ★ 4.79 |
| 2 | Rendezvous Mountain | 121 | 3,608 | ★ 4.82 |
| 3 | Jackson Hole Resort Lodging | 120 | 4,423 | ★ 4.78 |
| 4 | Teton Valley Property Management | 98 | 6,059 | ★ 4.86 |
| 5 | Teton Homestead Property Management | 80 | 3,906 | ★ 4.92 |
What Kind of STR Should I Buy in Driggs?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 481 |
| 2 bed | 634 |
| 3 bed | 639 |
| 4 bed | 315 |
| 5 bed | 275 |
ADR by Property Tier
| Entire Home | $515 |
| Luxury | $1,750 |
| Professionally Managed | $466 |
Revenue by Dwelling Type
| Apartment | $2,855 |
| Entire Place | $4,111 |
| House | $5,746 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 23.2% |
| vrbo | 9.9% |
| both | 66.9% |
Investment Analysis
Using 2025 annual average figures, a Driggs STR generating $8,250/month in revenue produces approximately $99,000 annualized. Against Zillow’s April 2026 typical home value of $799,274, that implies a gross yield of approximately 12.4%. Investors should treat this as an upper-bound estimate: it assumes the property operates as an entire-place STR at the market average for a full year, with no vacancy months, management fees, or operating costs deducted.
The current median list price of $968,250 reflects the active listing pool, which skews toward higher-end properties. At that entry point, the gross yield against the same $99,000 annualized revenue would be approximately 10.2%.
On rate tiers, luxury properties averaged $1,750/night in April 2026, compared to $506 across all listings and $466 for professionally managed properties. The professionally managed ADR running below the all-listings average suggests that high-volume operators compete on availability and rating rather than rate.
Revenue growth is a notable positive signal. Annual average revenue rose from $6,754 in 2023 to $7,260 in 2024 to $8,250 in 2025, a 22.1% gain over two years. The year-over-year revenue growth score from the market dimension data is 88.8 out of 100, placing Driggs near the top of markets tracked on this metric. The investability score is 72.5 out of 100.
Entry cost is the main constraint. At $799,274 to $968,250, Driggs properties are substantially above typical STR markets, and the high seasonality score of 45.8 out of 100 underscores that investors must underwrite the spring and fall shoulder months carefully.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time in Driggs is 60 days. Guests are booking approximately two months in advance, which is consistent with a destination ski-and-outdoor market where travelers plan ahead for peak weeks but remain more spontaneous in shoulder months. For operators, a 60-day window means the primary pricing leverage point is 8 to 10 weeks out, not last-minute.
Average length of stay is 3.8 nights. This is longer than a typical urban market (where 2 to 3 nights is common) but shorter than some remote mountain markets. A 3.8-night average allows for roughly 8 turnovers per month at full occupancy, though the actual turnover frequency varies sharply by season. During July and August, high demand keeps calendars tighter, while shoulder months may see longer individual stays at lower rates as guests negotiate extended bookings.
For pricing strategy, the combination of a 60-day lead time and 3.8-night stays suggests minimum-stay requirements of 3 nights during peak periods are broadly market-consistent, with flexibility toward shorter stays in April and November to fill gaps.
Short-Term Rental Regulations
Short-term rentals are permitted in Driggs under an annual permit system established by Ordinances 423-21 and 450-22. The initial permit fee is $80 and the annual renewal fee is $50, due by March 1 each year. Renewal requires submission of a tax report detailing nights rented, gross rental price, and taxes remitted.
Operators must designate a local representative who permanently resides within 20 vehicular miles of Driggs city limits. The permit must be posted on site along with house rules. Properties are subject to building safety inspections by the Fire Marshal and Building Inspector prior to permit issuance. Permits are non-transferable. There is no owner-occupancy or primary residence requirement, and no annual maximum night cap.
As of January 1, 2026, the Driggs local lodging tax rate increased from 6% to 8%, following voter approval on November 4, 2025 per Ordinance 501-26. Idaho state taxes add 6% sales tax and 2% travel and convention tax, bringing total combined taxes to 16% of gross rental receipts. Airbnb and VRBO collect and remit Idaho state taxes automatically, but operators remain responsible for the city lodging tax. Annual tax report submission is now required at renewal under Ordinance 494-25.
Outside city limits, unincorporated Teton County requires a separate county STR business permit with wastewater treatment capacity verification, plus quiet hours from 8:00 p.m. to 8:00 a.m. Idaho State Code 67-6539 prohibits municipalities from effectively banning STRs. Enforcement severity is rated moderate. Two state bills seeking to further restrict local STR regulation authority (HB 506 in 2024 and SB 1162 in 2025) both failed to pass.
Market Comparison
Against U.S. STR benchmarks (median occupancy approximately 55%, median ADR approximately $220), Driggs sits above average on ADR and broadly in line on occupancy when measured at the annual level. The 2025 annual average ADR of $538 is 2.4x the national median rate. Annual occupancy of 58.5% is slightly above the national median, though the April trough (22.2%) is well below national norms for that month.
The market is served by five identifiable professional operators. Outpost leads with 286 listings and 24,140 reviews at a 4.79 rating. Rendezvous Mountain holds 121 listings with a 4.82 rating. Jackson Hole Resort Lodging has 120 listings at a 4.78 rating. Teton Valley Property Management has 98 listings and a 4.86 rating. Teton Homestead Property Management has 80 listings and the highest rating of the top five at 4.92. Together, the top five operators account for approximately 705 listings, or roughly 30% of the estimated 2,349 active listings.
The market score of 67.4 out of 100 compares favorably to comparable mountain markets in terms of revenue growth (88.8) and rental demand (78.9). The seasonality score of 45.8 is the main differentiator from more evenly distributed year-round markets.
Frequently Asked Questions About Driggs, Idaho
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