Hayden, Idaho Short-Term Rental Market
Hayden, ID STRs averaged $198/night at 50.3% occupancy in April 2026 with summer peaks reaching $5,961 average monthly revenue.
Quick Answer: Hayden, Idaho is an active short-term rental market. average occupancy in the Coeur d'Alene market area is 67%. average monthly revenue in the Coeur d'Alene market area is $5,933. average daily rate in the Coeur d'Alene market area is $371. the top operator in the Coeur d'Alene market area is Evolve with 66 listings. market score is 43/100 (grade D).
Market data reflects the Coeur d'Alene regional market, which includes Hayden. Regulations, taxes, and permit details below are specific to Hayden.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Hayden, Idaho (population 17,690) is a fast-growing suburban community immediately north of Coeur d’Alene in Kootenai County. It is not a standalone destination but benefits from the broader Coeur d’Alene and North Idaho tourism economy. The region drew approximately $1.25 billion in direct travel spending across five counties in 2023. Visitors are primarily lake-recreation and outdoor-activity travelers from the Pacific Northwest, with Spokane, WA approximately 35 miles west.
The market posted an average daily rate of $198.21 and an occupancy rate of 50.3% in April 2026, with a RevPAR of $99.66. The April figures represent a shoulder-season reading between spring and the summer peak. Year-over-year as of April 2026, ADR is up 5.51% while occupancy is down 1.55% and revenue is down 2.79%, indicating the market is repricing upward while experiencing some demand softening.
By listing type, entire-place rentals overwhelmingly dominate with 1,786 of approximately 1,861 tracked listings (96% of supply). Private rooms add 74 listings, with a single shared-room unit. By bedroom count, the supply is distributed across 1-bedroom (431), 2-bedroom (499), 3-bedroom (493), 4-bedroom (288), and 5-bedroom-plus (150) properties. Channel distribution shows 1,085 listings on both Airbnb and VRBO, 624 Airbnb-only, and 152 VRBO-only. The market’s total score of 43.06 and seasonality score of 46.00 reflect significant seasonal concentration risk.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 37% | $169 | $1,835 |
| Feb | 49% | $172 | $1,911 |
| Mar | 53% | $172 | $2,231 |
| Apr | 53% | $180 | $2,323 |
| May | 57% | $212 | $2,675 |
| Jun | 68% | $293 | $4,483 |
| Jul | 75% | $309 | $5,965 |
| Aug | 73% | $306 | $5,879 |
| Sep | 50% | $234 | $3,188 |
| Oct | 47% | $176 | $2,295 |
| Nov | 44% | $173 | $1,895 |
| Dec | 46% | $188 | $2,150 |
Top Short-Term Rental Operators in Coeur d'Alene market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Coeur d'Alene market as a whole, which includes Hayden, so these counts are not Hayden-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 66 | 3,018 | ★ 4.84 |
| 2 | Vacasa | 64 | 3,552 | ★ 4.57 |
| 3 | CDA Vacation Rentals | 59 | 2,032 | ★ 4.70 |
| 4 | Vacation Rental Authority | 58 | 2,433 | ★ 4.79 |
| 5 | NW Hosting | 49 | 2,158 | ★ 4.84 |
What Kind of STR Should I Buy in Hayden?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 431 |
| 2 bed | 499 |
| 3 bed | 493 |
| 4 bed | 288 |
| 5 bed | 150 |
ADR by Property Tier
| Entire Home | $380 |
| Luxury | $652 |
| Professionally Managed | $461 |
Revenue by Dwelling Type
| Apartment | $4,216 |
| Entire Place | $6,129 |
| House | $6,462 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 33.5% |
| vrbo | 8.2% |
| both | 58.3% |
Investment Analysis
Hayden’s STR market generated average monthly revenue of $2,411.92 in April 2026 (a shoulder month), projecting to approximately $28,943 annualized at that rate. However, summer peak months (July-August) average $5,868-$5,961 in monthly revenue, meaning annual revenue for a well-occupied property is substantially higher than the April snapshot implies. No housing value data is currently available for this market, so a gross yield calculation cannot be provided.
Tier differentiation is significant. The overall average daily rate of $198.21 compares to $202.49 for entire-home listings, $273.30 for professionally managed properties, and $426.71 for the luxury tier. Professional management adds a $75.09/night premium (38%), while the luxury tier commands a $228.50/night premium (115%) over the market average ADR.
Revenue by property type: houses average $2,589.62/month and entire-place listings average $2,473.72/month versus $1,752.85 for apartments. The 2025 annual average revenue of $3,624 per listing represents a plateau following the post-pandemic peak of $3,648 in 2021. The revenue growth score of 68.28 indicates moderate positive trajectory at the market level, while the seasonality score of 46.00 out of 100 is a below-average rating, signaling that seasonal revenue concentration is a risk factor investors must model carefully.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Hayden STR guests book an average of 35.73 days in advance in April 2026, with an average length of stay of 3.84 nights. The 36-day lead time reflects a leisure-driven market where guests plan ahead for summer lake trips and outdoor recreation stays, though the lead window is shorter than markets dominated by destination events requiring earlier commitments.
A 3.84-night average stay is consistent with weekend-plus-extension bookings, which is typical for a drive-market lake resort destination. At 50.3% occupancy across a 30-day month, the average listing hosts approximately 3-4 guest parties per month, though summer months with 70-75% occupancy likely see 5-6 parties at the shorter average stay.
Operators looking to maximize summer revenue should load availability and set pricing 5 to 6 weeks ahead of summer peak months. Minimum-stay requirements of 2-3 nights are well-matched to this market’s 3.84-night average. For shoulder and off-season periods, flexible minimums of 1-2 nights can help fill gaps. Dynamic pricing tools calibrated to the market’s sharp summer peak are essential for capturing the full rate premium in July and August without leaving rooms unbooked in March and April.
Short-Term Rental Regulations
Short-term rentals are legal in Hayden, Idaho, and the regulatory environment is among the most permissive in the country. Idaho Code 67-6539 bars cities and counties from enacting or enforcing ordinances that expressly or practically prohibit short-term or vacation rentals, requiring STRs to be classified as a residential land use.
House Bill 583, signed March 16, 2026, and effective July 1, 2026, significantly strengthened this pre-emption. It bars local governments from requiring any license, fee, permit, certification, or registration for STRs and prohibits local rules imposing owner-occupancy requirements, night caps, density caps, proximity caps, or additional parking and insurance requirements that do not also apply to ordinary single-family homes. Local authority is now largely confined to life-safety requirements (smoke and CO alarms, fire extinguishers, escape ladders, and occupancy limits per building code) that apply equally to ordinary residences.
No dedicated STR ordinance or registration program was found for the City of Hayden. Note that the adjacent City of Hayden Lake is a separate municipality with its own Chapter 9 STR ordinance, so investors must confirm which jurisdiction a property sits in before assuming permissive city-of-Hayden rules apply.
On taxes, Idaho applies a 6% state sales tax plus a 2% statewide travel and convention tax, for an effective 8% lodging tax on short-term rentals. Enforcement severity is rated minimal.
Market Comparison
Nationally, the median STR market occupancy rate is approximately 55% and median ADR is around $220. Hayden’s April 2026 occupancy of 50.3% is below the national median, consistent with a shoulder-season reading in a highly seasonal market, while summer peak occupancy of 72-75% far exceeds it. The ADR of $198.21 is just below the national median, appropriate for a regional lake-resort market without international destination appeal.
The top operator is Evolve with 66 listings and 3,018 reviews at an average rating of 4.84. Vacasa holds 64 listings with 3,552 reviews at 4.57. CDA Vacation Rentals manages 59 listings at 4.70, Vacation Rental Authority holds 58 listings at 4.79, and NW Hosting manages 49 listings at 4.84. The top five collectively manage approximately 296 listings, representing roughly 16% of the market’s estimated 1,861 active listings, a moderately concentrated operator landscape.
Compared to similar Idaho Panhandle and Pacific Northwest lake markets, Hayden’s revenue growth score of 68.28 and investability score of 62.07 place it in the middle tier, tempered by the steep seasonal swing and a recent year-over-year revenue decline of 2.79%. The market’s small size relative to Hawley or Hawthorne means individual operators have more pricing influence, for better or worse.
Frequently Asked Questions About Hayden, Idaho
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