Pocatello, Idaho Short-Term Rental Market
Pocatello short-term rentals averaged $262 per night at 61.2% occupancy in June 2026 across 6,873 listings.
Quick Answer: Pocatello, Idaho is an active short-term rental market. average occupancy in the Idaho Area market area is 61%. average monthly revenue in the Idaho Area market area is $3,987. average daily rate in the Idaho Area market area is $262. the top operator in the Idaho Area market area is Vacasa with 245 listings. market score is 49/100 (grade D).
Market data reflects the Idaho Area regional market, which includes Pocatello. Regulations, taxes, and permit details below are specific to Pocatello.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Pocatello’s short-term rental market includes 6,873 active listings tracked across Airbnb and Vrbo. In June 2026, the average daily rate was $262.31 with occupancy at 61.2%, producing average monthly revenue of $3,987.20 per listing. Occupancy is up 1.29 percentage points year over year even as ADR fell 5.11%, and average revenue per listing rose 7.57% year over year, a combination that points to more nights booked at a somewhat lower average rate, with total revenue still growing.
The market is dominated by whole-unit rentals: entire-place listings make up 6,555 of the 6,873 total (95.4%), private rooms account for just 317 (4.6%), and shared rooms are essentially nonexistent at 1 listing. Bedroom count skews toward smaller units, with 1-bedroom listings the largest bucket at 2,070, followed by 3-bedroom at 1,774, 2-bedroom at 1,572, 4-bedroom at 858, and 5-bedroom-plus the smallest segment at 590. By booking channel, 3,480 listings appear on both Airbnb and Vrbo, 2,946 are Airbnb-only, and 447 are Vrbo-only.
Pocatello (with adjacent Chubbuck) is southeastern Idaho’s largest city, population 59,205, sitting on I-15 roughly midway between Salt Lake City and Yellowstone National Park. Tourism is driven by outdoor recreation, Idaho State University events, and pass-through travelers headed to Yellowstone and Grand Teton. A precise annual visitor headcount was not published for this market, so no visitor total is cited here. StaySTRA’s market scoring gives this area a regulation score of 65.36 (favorable) and a rental demand score of 65.99, against a lower total score of 49.12, reflecting the seasonality swings detailed below.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 41% |
| Feb | 48% |
| Mar | 41% |
| Apr | 38% |
| May | 48% |
| Jun | 61% |
| Jul | 68% |
| Aug | 60% |
| Sep | 46% |
| Oct | 42% |
| Nov | 41% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Pocatello are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Idaho Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Idaho Area market as a whole, which includes Pocatello, so these counts are not Pocatello-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 245 | 14,933 | ★ 4.59 |
| 2 | Evolve | 200 | 8,780 | ★ 4.76 |
| 3 | Tamarack Resort | 153 | 121 | ★ 4.66 |
| 4 | Done Right Management | 150 | 3,558 | ★ 4.82 |
| 5 | FrostCabins | 118 | 7,393 | ★ 4.79 |
What Kind of STR Should I Buy in Pocatello?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Pocatello are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.9% |
| vrbo | 6.5% |
| both | 50.6% |
Home Value Trends (Pocatello)
Typical home values, median sale prices, and the 10-year price trend for Pocatello are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Pocatello — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal and lightly regulated in Pocatello. Idaho Code 67-6539, amended effective July 1, 2026, is one of the most STR-friendly state preemption laws in the country: it bars cities and counties from requiring any license, fee, permit, certification, or registration to operate a short-term rental, and it prohibits owner-occupancy mandates, caps on rental days, limits on the number or proximity of STRs, professional-management or extra-insurance requirements, additional parking rules, and STR-specific reporting. Pocatello cannot adopt STR-specific zoning that treats short-term rentals differently from other residential dwellings. No STR permit is required in this market.
Cities may still impose basic health and safety rules that apply equally to all residential dwellings, such as smoke alarms, CO detectors, fire extinguishers, and occupancy limits tied to building code, plus a requirement to provide emergency contact information. Operators remain responsible for lodging taxes: Idaho’s state Travel & Convention tax plus the Pocatello/Chubbuck Auditorium District tax, combining to an approximate 7.00% occupancy tax rate on top of Idaho’s 6% state sales tax. There is no maximum nights-per-year cap and no owner-occupancy or primary-residence requirement. Enforcement is characterized as minimal. Any local ordinances conflicting with the state preemption law had to be repealed or revised by July 1, 2026.
Market Comparison
Pocatello’s 61.2% occupancy runs well ahead of commonly cited US STR benchmarks (roughly 55% occupancy nationally), while its $262.31 ADR also exceeds the roughly $220 national median, making this an above-average performer on both volume and rate, helped by Idaho’s permit-free regulatory environment.
Property management is somewhat more consolidated here than in many markets. Vacasa leads with 245 listings (14,933 reviews, 4.59 average rating), about 3.6% of the 6,873 tracked listings. Evolve ranks second with 200 listings (8,780 reviews, 4.76 rating, 2.9% share), followed by Tamarack Resort with 153 listings (2.2% share, 4.66 rating), Done Right Management with 150 listings (the highest-rated of the top five at 4.82), and FrostCabins with 118 listings (4.79 rating). The top 5 PMs combined control just under 13% of listings, leaving most of the market to individual hosts or smaller operators, which represents room for a professional manager to grow share.
Frequently Asked Questions About Pocatello, Idaho
What is the average daily rate for Airbnb and Vrbo listings in Pocatello, ID?
What occupancy rate do Pocatello short-term rentals achieve?
Do I need a permit to operate a short-term rental in Pocatello, ID?
How much revenue does the average Pocatello short-term rental generate?
What is the slowest month for Pocatello short-term rentals?
Who are the top property managers operating in Pocatello?
How does Pocatello STR revenue compare to the typical home price?
Analyze Pocatello Rentals
Use our free calculator to estimate Airbnb revenue for any property in Pocatello.
Free Pocatello STR Calculator →
