Pocatello, Idaho Short-Term Rental Market
Pocatello short-term rentals averaged $262 per night at 61.2% occupancy in June 2026 across 6,873 listings.
Quick Answer: Pocatello, Idaho is an active short-term rental market. average occupancy is 61%. average monthly revenue is $3,987. average daily rate is $262. the top operator is Vacasa with 245 listings. market score is 49/100 (grade D).
Market data reflects the Idaho Area regional market, which includes Pocatello. Regulations, taxes, and permit details below are specific to Pocatello.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Pocatello’s short-term rental market includes 6,873 active listings tracked across Airbnb and Vrbo. In June 2026, the average daily rate was $262.31 with occupancy at 61.2%, producing average monthly revenue of $3,987.20 per listing. Occupancy is up 1.29 percentage points year over year even as ADR fell 5.11%, and average revenue per listing rose 7.57% year over year, a combination that points to more nights booked at a somewhat lower average rate, with total revenue still growing.
The market is dominated by whole-unit rentals: entire-place listings make up 6,555 of the 6,873 total (95.4%), private rooms account for just 317 (4.6%), and shared rooms are essentially nonexistent at 1 listing. Bedroom count skews toward smaller units, with 1-bedroom listings the largest bucket at 2,070, followed by 3-bedroom at 1,774, 2-bedroom at 1,572, 4-bedroom at 858, and 5-bedroom-plus the smallest segment at 590. By booking channel, 3,480 listings appear on both Airbnb and Vrbo, 2,946 are Airbnb-only, and 447 are Vrbo-only.
Pocatello (with adjacent Chubbuck) is southeastern Idaho’s largest city, population 59,205, sitting on I-15 roughly midway between Salt Lake City and Yellowstone National Park. Tourism is driven by outdoor recreation, Idaho State University events, and pass-through travelers headed to Yellowstone and Grand Teton. A precise annual visitor headcount was not published for this market, so no visitor total is cited here. StaySTRA’s market scoring gives this area a regulation score of 65.36 (favorable) and a rental demand score of 65.99, against a lower total score of 49.12, reflecting the seasonality swings detailed below.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 41% | $211 | $2,384 |
| Feb | 48% | $218 | $2,603 |
| Mar | 41% | $180 | $2,144 |
| Apr | 38% | $151 | $1,654 |
| May | 48% | $165 | $1,871 |
| Jun | 61% | $225 | $3,267 |
| Jul | 68% | $251 | $4,436 |
| Aug | 60% | $239 | $3,894 |
| Sep | 46% | $190 | $2,372 |
| Oct | 42% | $161 | $1,920 |
| Nov | 41% | $161 | $1,707 |
| Dec | 46% | $208 | $2,295 |
Top Short-Term Rental Operators in Pocatello
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 245 | 14,933 | ★ 4.59 |
| 2 | Evolve | 200 | 8,780 | ★ 4.76 |
| 3 | Tamarack Resort | 153 | 121 | ★ 4.66 |
| 4 | Done Right Management | 150 | 3,558 | ★ 4.82 |
| 5 | FrostCabins | 118 | 7,393 | ★ 4.79 |
What Kind of STR Should I Buy in Pocatello?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,070 |
| 2 bed | 1,572 |
| 3 bed | 1,774 |
| 4 bed | 858 |
| 5 bed | 590 |
ADR by Property Tier
| Entire Home | $269 |
| Luxury | $541 |
| Professionally Managed | $395 |
Revenue by Dwelling Type
| Apartment | $2,833 |
| Entire Place | $4,092 |
| House | $4,550 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.9% |
| vrbo | 6.5% |
| both | 50.6% |
Investment Analysis
ADR varies widely by listing tier. All-listing average ADR is $262.31, entire-home listings average $268.71, and professionally managed listings command $394.65, a 50.5% premium over the all-listings average. The luxury tier tops out at $541.24 per night, just over double the market average, indicating real upside for higher-end product. Average revenue per listing is up 7.57% year over year despite ADR falling 5.11%, driven by the 1.29-point occupancy gain, a sign that pricing was likely trimmed to capture more booked nights.
On the acquisition side, Zillow-sourced housing data puts the typical home value at $341,601.02, with a median sale price of $322,344.33 and a sale-to-list ratio of 0.871 (homes selling below asking on average), 257 homes currently for sale, and a median 34 days to pending. Annualizing the average listing’s $3,987.20 monthly revenue to $47,846.45 against the $341,601.02 typical home value works out to a gross revenue yield of roughly 14.0%, before cleaning, management, mortgage, insurance, and lodging tax costs. That is a gross topline figure, not a net cash-on-cash return. Idaho’s statewide STR-preemption law (Idaho Code 67-6539, amended effective July 1, 2026) removes local permit and density-cap risk entirely, which is a meaningful underwriting advantage compared to markets with permit caps or moratoriums.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Average booking lead time in Pocatello is 62.03 days, over two months ahead of the stay date, which is longer than many short-stay markets and gives operators a wide window to adjust pricing as the date approaches. Average length of stay is a short 3.54 nights, consistent with weekend trips, Idaho State University visits, and pass-through stops for travelers heading to Yellowstone or Grand Teton rather than extended vacations. The combination of a long booking window and short stays favors a dynamic pricing strategy: operators can hold rates firm early in the 62-day window and only discount closer to the date if a gap remains, since turnover between short stays is frequent and cleaning/scheduling logistics need to accommodate more frequent guest changeovers than a market with longer average stays.
Short-Term Rental Regulations
Short-term rentals are legal and lightly regulated in Pocatello. Idaho Code 67-6539, amended effective July 1, 2026, is one of the most STR-friendly state preemption laws in the country: it bars cities and counties from requiring any license, fee, permit, certification, or registration to operate a short-term rental, and it prohibits owner-occupancy mandates, caps on rental days, limits on the number or proximity of STRs, professional-management or extra-insurance requirements, additional parking rules, and STR-specific reporting. Pocatello cannot adopt STR-specific zoning that treats short-term rentals differently from other residential dwellings. No STR permit is required in this market.
Cities may still impose basic health and safety rules that apply equally to all residential dwellings, such as smoke alarms, CO detectors, fire extinguishers, and occupancy limits tied to building code, plus a requirement to provide emergency contact information. Operators remain responsible for lodging taxes: Idaho’s state Travel & Convention tax plus the Pocatello/Chubbuck Auditorium District tax, combining to an approximate 7.00% occupancy tax rate on top of Idaho’s 6% state sales tax. There is no maximum nights-per-year cap and no owner-occupancy or primary-residence requirement. Enforcement is characterized as minimal. Any local ordinances conflicting with the state preemption law had to be repealed or revised by July 1, 2026.
Market Comparison
Pocatello’s 61.2% occupancy runs well ahead of commonly cited US STR benchmarks (roughly 55% occupancy nationally), while its $262.31 ADR also exceeds the roughly $220 national median, making this an above-average performer on both volume and rate, helped by Idaho’s permit-free regulatory environment.
Property management is somewhat more consolidated here than in many markets. Vacasa leads with 245 listings (14,933 reviews, 4.59 average rating), about 3.6% of the 6,873 tracked listings. Evolve ranks second with 200 listings (8,780 reviews, 4.76 rating, 2.9% share), followed by Tamarack Resort with 153 listings (2.2% share, 4.66 rating), Done Right Management with 150 listings (the highest-rated of the top five at 4.82), and FrostCabins with 118 listings (4.79 rating). The top 5 PMs combined control just under 13% of listings, leaving most of the market to individual hosts or smaller operators, which represents room for a professional manager to grow share.
Frequently Asked Questions About Pocatello, Idaho
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