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  3. Georgia
  4. Tybee Island

Tybee Island, Georgia

Short-Term Rental Market Data & Investment Analysis

Tybee Island, Georgia Short-Term Rental Market

Tybee Island, GA banned new short-term rental certificates in most residential zones in 2024, and owners are suing over it.

Quick Answer: Tybee Island, Georgia is an active short-term rental market. average occupancy in the Savannah market area is 67%. average monthly revenue in the Savannah market area is $6,915. average daily rate in the Savannah market area is $363. the top operator in the Savannah market area is Lucky Savannah with 435 listings. market score is 73/100 (grade B).

Avg Monthly Revenue
$6,915
↓ 1.9% YoY
67%
Occupancy
↓ 3.1% YoY
$363
Avg Daily Rate
↓ 0.8% YoY
64.2 days avg lead time4.1 avg length of stay

Market data reflects the Savannah regional market, which includes Tybee Island. Regulations, taxes, and permit details below are specific to Tybee Island.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation61
Seasonality64
Investability88
Rental Demand90
Revenue Growth55

Market Overview

Tybee Island is a small barrier-island beach town of about 3,123 people, roughly 18 miles east of Savannah, drawing an estimated 1.9 million visitors a year, with about 1.7 million coming from beyond a 50-mile radius. A June 2024 city ordinance banned new Short-Term Rental Certificates in the R-1, R-1-B, and R-2 residential zoning districts and barred transferring an existing certificate when a property sells, effectively phasing out rentals in those neighborhoods over time; commercial and beach-area zones remain open. Property owners filed suit over the rules in January 2026, and in May 2026 the city proposed replacing the phase-out with a four-zone cap system, up to 60% of homes in the beach and commercial zones and 30% in the western and northern residential zones, a proposal still pending before the planning commission. On performance, StaySTRA tracks Tybee’s short-term rental time-series data at the greater Savannah area level, shared with Savannah itself, so the occupancy, ADR, and revenue figures below describe that regional coastal market rather than Tybee alone; the property manager roster reported later in this profile, by contrast, is tracked specifically for Tybee. That regional market averaged a $362.52 ADR and 67.4% occupancy in June 2026, the most recent month tracked, with $6,915 in average monthly revenue. Year over year, occupancy, ADR, and revenue are all down modestly, 3.1%, 2.2%, and 2.0% respectively.

Seasonal Patterns

Monthly seasonal data for Tybee Island, Georgia
MonthOccupancy
Jan41%
Feb57%
Mar66%
Apr62%
May62%
Jun71%
Jul69%
Aug54%
Sep53%
Oct57%
Nov49%
Dec47%

Month-by-month nightly rates and revenue figures for Tybee Island are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Savannah market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Savannah market as a whole, which includes Tybee Island, so these counts are not Tybee Island-only figures.

#OperatorListingsReviewsRating
1Lucky Savannah43531,408★ 4.70
2Southern Belle Vacation Rentals40728,205★ 4.70
3Tybee Vacation Rentals by Vtrips29412,417★ 4.54
4Tybee Beach Vacation Rentals1677,539★ 4.61
5South Key Management Co12616,978★ 4.91

What Kind of STR Should I Buy in Tybee Island?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Tybee Island are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb31.3%
vrbo6.4%
both62.3%

Investment Analysis

The full investment analysis for Tybee Island — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Tybee Island)

Typical home values, median sale prices, and the 10-year price trend for Tybee Island are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Tybee Island — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Tybee Island requires an annual Short-Term Rental Certificate for any accommodation rented to transient guests for fewer than 30 consecutive days. Certificates run the calendar year and must be renewed each year between January 1 and March 31, though the deadline was extended to May 31 for 2026. Fees are a $200 base annual fee plus a per-person occupancy fee, $10 per person for 1 to 5 occupants, $15 per person for 6 to 10, and $20 per person above 10, plus an Occupational Tax Certificate (business license) costing an additional $135 where required. Operators must remit a 7% local hotel/motel tax to the city Finance Department by the 20th of each following month, and monthly returns must be filed even when no tax is due. A June 2024 ordinance sharply tightened rules: it banned new STR certificates in residential zones R-1, R-1-B, and R-2 and prohibited transferring certificates when a property sells, effectively phasing out rentals in those neighborhoods over time; commercial and beach-area zones remain open to new certificates. The city runs an aggressive enforcement program monitoring online booking platforms, with fines reported to range from roughly $500 to $5,000 and repeat or egregious violations risking suspension or revocation of the certificate. Property owners sued the city over the rules in January 2026, and in May 2026 the city proposed replacing the phase-out with a four-zone cap system, up to 60% of homes in beach and commercial zones and 30% in residential zones, plus a waiting list and extended weekend code-enforcement hours; the proposal is pending planning commission review. Enforcement overall is classified as strict. Investors should verify a property’s zoning and existing certificate status before purchasing, since the transfer ban means an existing STR right may not survive a sale in restricted zones.

Market Comparison

Nationally, short-term rentals typically run around 55% occupancy and a $220 ADR. The shared Tybee/Savannah-area market’s June 2026 figures, 67.4% occupancy and a $362.52 ADR, run well above both national benchmarks, reflecting Tybee’s position as a premium Georgia coast beach destination. Tybee’s own property manager roster is led by Lucky Savannah (435 listings, 4.70 average rating), Southern Belle Vacation Rentals (407 listings, 4.70 rating), Tybee Vacation Rentals by Vtrips (294 listings, 4.54 rating), Tybee Beach Vacation Rentals (167 listings, 4.61 rating), and South Key Management Co (126 listings, 4.91 rating, the highest-rated of the five). That concentration among a handful of established operators, three of them Tybee-branded specifically, sets Tybee apart from more fragmented, self-managed markets. The more consequential comparison for investors is regulatory: Tybee’s residential-zone certificate ban and pending litigation make it a market where legal supply, not demand, is the binding constraint.

Frequently Asked Questions About Tybee Island, Georgia

Are new short-term rentals banned on Tybee Island?
New STR certificates are banned in the R-1, R-1-B, and R-2 residential zones as of a June 2024 ordinance. Commercial and beach-area zones remain open to new certificates.
Can I sell a Tybee Island property with an existing STR certificate?
The certificate cannot be transferred to a new owner in the restricted residential zones (R-1, R-1-B, R-2), so it does not automatically survive a sale there.
Is Tybee Island's STR ban being challenged?
Yes. Property owners filed suit over the rules in January 2026, and the city has proposed a four-zone cap system as a possible replacement, pending planning commission review as of mid-2026.
How much does a Tybee Island STR certificate cost?
A $200 base annual fee plus a per-person occupancy fee ($10 to $20 depending on group size), plus a $135 business license fee where required.
What is the average daily rate for short-term rentals on Tybee Island?
Tybee Island short-term rentals average $363 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
Who are the top short-term rental property managers on Tybee Island?
Lucky Savannah leads with 435 listings, followed by Southern Belle Vacation Rentals (407), Tybee Vacation Rentals by Vtrips (294), Tybee Beach Vacation Rentals (167), and South Key Management Co (126).
What occupancy tax applies to Tybee Island short-term rentals?
Operators remit a 7% local hotel/motel tax to the city by the 20th of each following month, with monthly returns required even when no tax is due.
Tybee Island, GeorgiaRev $6,915ADR $363Occ 67%Score B (73)

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Property Managers Serving Tybee Island

Tybee Beach Vacation Rentals · Tybee Lodging Group

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Table of Contents

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Quick Facts: Savannah market area

Avg Daily Rate
$363
Occupancy Rate
67%
Avg Revenue/Mo
$6,915
Tybee Island Population
3,123

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