Surprise, Arizona, attracts a diverse range of visitors, with annual tourism numbers estimated at around 1.5 million. The primary demographic includes families and retirees, with a significant portion of visitors aged 45 and older. Many come to enjoy outdoor activities, cultural events, and sports, particularly spring training baseball, which significantly boosts tourism during the months of March and April. The economic impact of tourism in Surprise is substantial, contributing millions to the local economy and supporting various businesses, from hotels to restaurants. This growth aligns with broader trends in Arizona, where tourism revenue reached $24 billion in 2021, showcasing the sector’s resilience and recovery post-pandemic.

Key visitor statistics reveal that Surprise’s tourism market is characterized by a mix of domestic travelers, primarily from neighboring states like California and Texas. The average length of stay for visitors is typically three to four nights, with peak seasons occurring during the winter months when the weather is ideal for outdoor activities. Visitors are drawn to attractions such as the Surprise Stadium, which hosts Major League Baseball spring training, and the city’s numerous parks and recreational facilities. According to the tourism bureau (https://www.visitarizona.com/places/cities/surprise), the city is also becoming increasingly popular for events and festivals, further enhancing its appeal. As the tourism landscape continues to evolve, STR operators in Surprise can benefit from understanding these visitor demographics and travel patterns to tailor their offerings effectively. For more insights on Arizona’s tourism recovery, visit the Chamber Business News (https://chamberbusinessnews.com/2022/07/19/arizona-tourism-showing-strong-recovery/) and learn about the economic contributions of the sector.