Jackson, Georgia Short-Term Rental Market
Jackson, GA STRs averaged $175/night at 50.4% occupancy in April 2026 across roughly 9,400 active listings.
Quick Answer: Jackson, Georgia is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,064. average daily rate is $202. the top operator is Evolve with 315 listings. market score is 77/100 (grade B).
Market data reflects the Georgia Area regional market, which includes Jackson. Regulations, taxes, and permit details below are specific to Jackson.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Jackson, Georgia sits about 40 miles south of Atlanta along I-75 and serves primarily as a gateway to High Falls State Park, Indian Springs State Park, and Jackson Lake. The short-term rental market here is substantial, with approximately 9,466 active listings as of the latest snapshot. Entire-place rentals dominate at 8,379 units (88.5% of supply), with private rooms accounting for 1,086 listings and shared rooms a negligible 5. Bedroom mix skews toward one-bedroom (2,841) and three-bedroom (2,710) units, with two-bedroom (2,194), four-bedroom (1,174), and five-or-more-bedroom (547) properties rounding out supply.
In April 2026, the market posted an average daily rate of $174.73 and occupancy of 50.4%, yielding a RevPAR of $88.02. Year-over-year, occupancy declined 8.56 percentage points and revenue fell 4.75%, though ADR nudged up 3.62%. The platform split leans heavily Airbnb: 5,047 listings appear exclusively on Airbnb, 639 exclusively on VRBO, and 3,784 are listed on both channels. The market’s overall score is 77.0 out of 100, with investability rated exceptionally high at 95.7 and seasonality at 84.6, indicating relatively consistent year-round demand anchored by outdoor recreation.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 43% | $118 | $1,538 |
| Feb | 53% | $120 | $1,607 |
| Mar | 56% | $134 | $2,030 |
| Apr | 54% | $147 | $2,125 |
| May | 54% | $157 | $2,256 |
| Jun | 59% | $175 | $2,737 |
| Jul | 60% | $176 | $2,864 |
| Aug | 51% | $151 | $2,155 |
| Sep | 51% | $150 | $2,036 |
| Oct | 54% | $151 | $2,271 |
| Nov | 52% | $150 | $2,124 |
| Dec | 48% | $139 | $1,985 |
Top Short-Term Rental Operators in Jackson
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 315 | 10,767 | ★ 4.66 |
| 2 | Orlando | 94 | 4,398 | ★ 4.70 |
| 3 | Patriot Family Homes | 70 | 3,671 | ★ 4.31 |
| 4 | Pine Mountain Chalet | 51 | 456 | ★ 4.13 |
| 5 | River Town Rentals | 46 | 937 | ★ 4.70 |
What Kind of STR Should I Buy in Jackson?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,841 |
| 2 bed | 2,194 |
| 3 bed | 2,710 |
| 4 bed | 1,174 |
| 5 bed | 547 |
ADR by Property Tier
| Entire Home | $215 |
| Luxury | $389 |
| Professionally Managed | $256 |
Revenue by Dwelling Type
| Apartment | $2,038 |
| Entire Place | $3,271 |
| House | $3,362 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.3% |
| vrbo | 6.7% |
| both | 40% |
Investment Analysis
Jackson’s STR market presents a notable entry-cost-to-revenue ratio. The typical home value stands at $285,226 (Zillow, April 2026), and average monthly revenue in April 2026 was $2,416 across all listing types. Annualizing the April figure gives a rough ceiling of approximately $28,989 in gross revenue, implying a gross yield of around 10.2% against the typical home value. That figure will vary with seasonality and actual purchase price, but the entry cost is meaningfully below national gateway-market averages.
Rate tiers show clear stratification. The all-listings ADR of $174.73 rises to $185.93 for entire-home listings, $216.36 for professionally managed properties, and $336.61 for luxury-tier units, suggesting that operators who invest in professional management or position in the upper tier can significantly outperform the market average. Revenue by property type confirms the gap: houses average $2,581 per month versus $2,557 for entire-place listings broadly and $1,923 for apartments. Year-over-year revenue declined 4.75% in April 2026, reflecting an 8.56-point occupancy pullback even as ADR held firmer. The investability score of 95.7 out of 100 reflects strong demand fundamentals relative to supply and price, though the occupancy trend bears watching.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, Jackson STR guests booked an average of 38.4 days in advance and stayed an average of 4.0 nights. The lead time of 38 days is moderate, suggesting that many bookings come from regional Atlanta-area travelers planning weekend or short-week escapes rather than long-haul visitors who book months ahead. Operators benefit from dynamic pricing systems that can capture last-minute demand without leaving revenue on the table for last-minute Atlanta-area bookers.
The 4.0-night average stay is slightly longer than a standard weekend, indicating that a meaningful share of guests are taking extended weekend or short-week trips, particularly during summer. This length of stay supports higher per-stay revenue and reduces the operational cost of frequent turnovers. Operators with a minimum stay set at 3 to 4 nights are well-positioned to align with guest behavior while limiting single-night cleaning overhead.
Short-Term Rental Regulations
Jackson operates under Ordinance 2023-024, adopted July 18, 2023, the city’s first dedicated STR framework. STRs are defined as single-family detached homes renting for stays of 15 days or less. Only individual homeowners may hold permits; businesses, LLCs, and corporations are not eligible. A separate annual permit is required for each dwelling, and no single person may operate more than two STR properties in the city.
Permit fees are $50 per year for a primary residence and $250 per year for a second non-primary property. The city has set a hard cap of 50 STR permits citywide, with renewals prioritized over new applicants. Eligible properties must be single-family detached homes in R-15, R-20, or R-30 zoning districts. Multifamily, townhomes, manufactured homes, apartments, and group homes are prohibited. Operators must collect and remit a 3% hotel/motel occupancy tax monthly by the 20th. Enforcement is rated moderate: two or more code citations in the prior calendar year trigger permit revocation. The 50-permit citywide cap is a meaningful constraint for new entrants, as the renewal queue takes priority.
Market Comparison
Jackson’s April 2026 ADR of $174.73 is below the U.S. short-term rental median of approximately $220, reflecting the market’s positioning as a regional, drive-to outdoor destination rather than a premium resort or urban market. Occupancy at 50.4% is near the national median of roughly 55%, though the year-over-year decline of 8.56 points warrants attention.
On the operator landscape, Evolve dominates with 315 listings, 10,767 reviews, and a 4.66 average rating, representing roughly 3.3% of total market supply. The second-largest operator, Orlando, holds 94 listings with 4,398 reviews and a 4.70 rating. Patriot Family Homes ranks third with 70 listings and a 4.31 rating. The top three operators together account for approximately 479 listings, or about 5.1% of the roughly 9,466-listing market, indicating that supply is relatively fragmented and individual operators control most of the inventory. Pine Mountain Chalet (51 listings, 4.13 rating) and River Town Rentals (46 listings, 4.70 rating) round out the top five.
Frequently Asked Questions About Jackson, Georgia
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