Cherry Log, Georgia Short-Term Rental Market
Cherry Log GA STRs averaged $264/night at 40.6% occupancy in April 2026, with July and October each generating over $4,470 in average monthly revenue.
Quick Answer: Cherry Log, Georgia is an active short-term rental market. average occupancy is 54%. average monthly revenue is $4,483. average daily rate is $309. the top operator is Evolve with 470 listings. market score is 88/100 (grade A).
Market data reflects the North GA Mtns regional market, which includes Cherry Log. Regulations, taxes, and permit details below are specific to Cherry Log.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Cherry Log, GA is a small unincorporated community in the Blue Ridge Mountains of Gilmer County that anchors one of North Georgia’s largest cabin vacation rental markets. The broader ZIP 30522 market spans approximately 9,951 active listings by bedroom count as of the latest snapshot, with a $264 average daily rate (ADR) and 40.6% occupancy in April 2026, generating a RevPAR of $106.96. Year-over-year, all three key metrics improved: occupancy rose 2.0 percentage points, ADR rose 2.9%, and monthly revenue grew 2.9% compared to April 2025.
Three-bedroom properties are the most common at 3,276 listings, followed by two-bedroom (2,458), four-bedroom (1,776), one-bedroom (1,526), and five-bedroom (915). This bedroom distribution, weighted toward three- and four-bedroom units, reflects the cabin-getaway character of the market where group and extended-stay visitors predominate. Entire-place listings account for 9,838 units (99% of the market), with private rooms at 117 and shared rooms at 1.
Platform distribution is notably VRBO-oriented compared to most urban markets. Of the channel-tracked listings, 7,045 are dual-listed on both Airbnb and VRBO, 2,014 are Airbnb-only, and 897 are VRBO-only. VRBO’s strong presence is typical of cabin vacation rental markets where the platform has historically had deep penetration. The market’s overall score of 87.8 out of 100 reflects strong investability (91.8) as the top-rated dimension, with rental demand (68.4) and seasonality (75.8) at moderate levels. The broader North Georgia mountains region draws more than 7 million visitors annually.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 33% | $239 | $2,415 |
| Feb | 39% | $239 | $2,389 |
| Mar | 48% | $240 | $3,216 |
| Apr | 44% | $235 | $2,869 |
| May | 44% | $242 | $2,792 |
| Jun | 58% | $263 | $3,919 |
| Jul | 64% | $257 | $4,473 |
| Aug | 47% | $237 | $3,148 |
| Sep | 47% | $243 | $3,086 |
| Oct | 61% | $262 | $4,476 |
| Nov | 55% | $262 | $3,973 |
| Dec | 51% | $264 | $3,937 |
Top Short-Term Rental Operators in Cherry Log
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 470 | 28,108 | ★ 4.76 |
| 2 | Vacasa | 457 | 32,402 | ★ 4.58 |
| 3 | Escape To Blue Ridge | 371 | 4,391 | ★ 4.78 |
| 4 | Southern Comfort Cabin Rentals | 292 | 5,288 | ★ 4.71 |
| 5 | Georgia CFY | 187 | 4,592 | ★ 4.57 |
What Kind of STR Should I Buy in Cherry Log?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,526 |
| 2 bed | 2,458 |
| 3 bed | 3,276 |
| 4 bed | 1,776 |
| 5 bed | 915 |
ADR by Property Tier
| Entire Home | $310 |
| Luxury | $492 |
| Professionally Managed | $342 |
Revenue by Dwelling Type
| Apartment | $2,572 |
| Entire Place | $4,511 |
| House | $4,650 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 20.2% |
| vrbo | 9% |
| both | 70.8% |
Investment Analysis
Cherry Log’s STR market presents a strong revenue-per-booking profile driven by multi-night cabin stays at above-average nightly rates. The market averaged $3,097 in monthly revenue per listing in April 2026, with year-over-year growth of 2.9% indicating stable upward momentum. Housing market data from Zillow was not available in the current snapshot for this area, so a gross yield calculation cannot be presented. Investors researching acquisition costs should source comparable sales data from Gilmer County and Fannin County public records.
Tier comparisons show meaningful but narrower differentiation than in more heterogeneous markets. Entire-home listings averaged $264 ADR, nearly identical to the all-listings average of $264, reflecting the overwhelming dominance of entire-place inventory. Professionally managed listings averaged $285, an 8% premium. Luxury-tier properties averaged $397 per night, 50% above the all-listings average, suggesting a distinct upper-tier cabin segment with premium amenities.
Houses averaged $3,194 per month versus $3,114 for entire-place listings broadly and $1,933 for apartments. The multi-year revenue trend shows a post-2021 correction: annual average revenue peaked at $4,263 in 2021, declined to $3,447 in 2023, and recovered to $3,807 in 2025. Positive momentum in 2024 and 2025 combined with a 2.9% year-over-year revenue gain in April 2026 suggests the market has stabilized after the post-pandemic normalization. The market’s 91.8 investability score is the highest of the five markets in this batch.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Cherry Log STR guests book an average of 43 days in advance as of April 2026, and the average length of stay is 3.3 nights. A 43-day lead time is consistent with a leisure cabin destination where weekend getaways are planned 4-6 weeks out. This gives operators approximately six weeks of forward revenue visibility, which is sufficient to implement dynamic pricing adjustments in the near-term booking window.
The 3.3-night average stay is slightly above the typical two-night weekend norm, suggesting Cherry Log attracts a portion of longer mid-week or extended-weekend stays, particularly from metro Atlanta travelers. Cabin rentals in mountain markets often see higher average stay lengths than urban apartments because of the destination travel model: guests who make a three-hour round trip from Atlanta tend to book 3-4 nights rather than a single night. Minimum-stay policies of 2-3 nights work well for this market profile and help reduce single-night gaps in the calendar. During the October peak foliage season and July 4th week, minimum stays of 4-5 nights are common among cabin operators in the broader Blue Ridge area and can be supported by demand without significantly reducing fill rate.
Short-Term Rental Regulations
Cherry Log is an unincorporated community in Gilmer County, so short-term rentals are governed by Gilmer County’s STR ordinance (Chapter 45 of the County Code) rather than a city government. The ordinance took effect July 1, 2025, with a lenient enforcement period through December 31, 2025 (no fines). Full enforcement, including penalties for operating without a license and formal complaint response, began January 1, 2026.
To operate legally, an owner must obtain a Short-Term Rental Host License and a valid Occupational Tax Certificate, renewed annually. Licenses expire December 31 of each year. License fees are set by the County Fee Schedule (Chapter 66) rather than fixed in the ordinance; the exact fee was not confirmed from a primary source and is not stated here. Applications are processed online through the GovOS/MuniRevs platform.
Operators must designate a local responsible party available 24 hours per day, 7 days per week, who can respond to complaints within four hours. A Good Neighbor notification must be distributed to adjoining property owners and those within approximately 250 feet of the rental property. There is no owner-occupancy requirement and no published cap on annual rental nights, which makes Gilmer County comparatively accessible for investment operators.
Two regulatory notes for investors. First, the precise occupancy and lodging tax rates for Gilmer County were not confirmed from a primary source and are not stated here; investors should contact the Gilmer County Finance Department for current rates before closing. Second, the ZIP code 30522 extends into Fannin County (approximately 32% of the ZIP), which has a separate, stricter STR ordinance with different fees. Verify which county a specific parcel sits in before proceeding.
Market Comparison
Cherry Log’s 40.6% occupancy in April 2026 is below the approximate U.S. STR median of 55%, reflecting the destination’s pronounced seasonality rather than a demand shortfall. Its $264 ADR is 20% above the approximate national median of $220, reflecting the cabin market’s premium pricing. RevPAR of $106.96 is mid-range, with summer and fall peaks substantially higher. The market’s 87.8 overall score and 91.8 investability score indicate the long-term economic profile is well-regarded.
The operator landscape in Cherry Log is notably more concentrated than in the other markets in this batch. The top 5 operators collectively manage 1,777 listings, approximately 17.8% of the roughly 9,951-listing market. Evolve leads with 470 listings and a 4.76 rating across 28,108 reviews. Vacasa manages 457 listings with the highest review count at 32,402 and a 4.58 rating. Escape To Blue Ridge manages 371 listings at a 4.78 rating. Southern Comfort Cabin Rentals holds 292 listings at a 4.71 rating, and Georgia CFY manages 187 listings at a 4.57 rating. The presence of two large national platforms (Evolve and Vacasa) in the top two positions, combined with three regional specialists, is characteristic of mature cabin vacation rental markets where professional management is the norm rather than the exception.
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