Savannah draws 17 million annual visitors across 2,540 active STR listings, with average daily rates climbing to $319 in early 2026.
Market Overview
Savannah, Georgia operates one of the Southeast’s larger short-term rental markets, with 2,540 active listings recorded in February 2026. The market is anchored by the city’s position as a major tourism destination. Chatham County recorded 12.9 million visitors in 2024, a 2.3% increase year over year, with visitor spending reaching $4.1 billion.
The listing supply has grown substantially since 2021, when roughly 1,796 active listings were tracked. By 2025 the count reached 2,566, a 43% increase over four years. That supply growth has compressed occupancy rates, which averaged 65.2% in 2021 but fell to 49.3% in 2025. As of February 2026, the trailing monthly occupancy sits at 41.0%, consistent with the winter slow season.
Despite occupancy softening, average daily rates have moved in the opposite direction. The market’s ADR averaged $247 in 2021 and reached $296 in 2025. The February 2026 figure of $319 reflects both seasonal pricing and continued rate appreciation. RevPAR (revenue per available room) was $127 in the latest snapshot, with a median of $99.70.
The market is geographically concentrated. City regulations restrict where new short-term rentals can legally operate, which limits supply growth in core historic districts and gives established operators a structural advantage. The Downtown, Victorian, and Streetcar historic districts form the STVR overlay zone where residential STRs are permitted.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue | Active Listings |
|---|---|---|---|---|
| Jan | 44% | $261 | $3,537 | 2,265 |
| Feb | 53% | $264 | $3,969 | 2,271 |
| Mar | 66% | $285 | $6,116 | 2,075 |
| Apr | 66% | $275 | $5,765 | 2,075 |
| May | 61% | $283 | $5,652 | 2,014 |
| Jun | 63% | $279 | $5,695 | 2,150 |
| Jul | 58% | $268 | $5,374 | 2,286 |
| Aug | 53% | $249 | $4,419 | 2,290 |
| Sep | 56% | $261 | $4,539 | 2,288 |
| Oct | 61% | $277 | $5,350 | 2,187 |
| Nov | 54% | $277 | $4,429 | 2,209 |
| Dec | 51% | $284 | $4,439 | 2,255 |
Savannah’s STR market has a pronounced spring peak and a meaningful winter trough, with a secondary shoulder season in fall.
March and April are the strongest months. March averages 66.2% occupancy with a $285 ADR and $6,116 in average revenue. April follows closely at 65.6% occupancy, $275 ADR, and $5,765 revenue. The St. Patrick’s Day celebration in Savannah is one of the largest in the United States and drives exceptional March demand.
May and June remain solid at 61.4% and 62.8% occupancy respectively, with ADR holding near $279-$283. Revenue in these months averages $5,652-$5,695.
July and August begin the gradual decline into the slower season. July averages 58.4% occupancy at $268 ADR ($5,374 revenue). August drops to 53.2% at $249 ADR ($4,419 revenue), likely reflecting the heat and the end of peak summer travel.
September and October form a secondary shoulder: occupancy recovers to 55.8% and 61.2% respectively, with ADR near $261-$277 and revenue in the $4,539-$5,350 range. The fall Savannah Food and Wine Festival and cooler temperatures support this recovery.
November through January are the weakest months. November averages 53.6% occupancy ($4,429 revenue), December holds at 51.2% ($4,439 revenue), and January is the slowest at 44.0% occupancy and $3,537 average revenue.
The swing between peak (March, $6,116) and trough (January, $3,537) is 73%, which is substantial. Operators should price dynamically and manage costs carefully in Q1.
Revenue Breakdown
| Metric | 25th Pctile | Median | 75th Pctile | 90th Pctile |
|---|---|---|---|---|
| Revenue/mo | $1,500 | $2,792 | $4,547 | $7,093 |
| ADR | $190 | $251 | $372 | $554 |
| Occupancy | 22% | 41% | 58% | 73% |
Revenue distribution in the Savannah market is wide, meaning property quality, location, and management practices produce significantly different outcomes.
In February 2026, the bottom quartile (p25) earned $1,500 or less per month. The median property (p50) earned $2,792. The 75th percentile reached $4,547, and the 90th percentile produced $7,093. The market average was $3,555, pulled above the median by high-earning outliers.
On an annualized basis using the market-wide average of approximately $4,700 per month (the average across all months in 2025 was $4,400), a typical active listing generates roughly $53,000 per year. Properties in the top quartile likely generate $65,000 or more annually.
ADR percentiles follow a similar spread. The p25 ADR was $190 in February 2026, the median was $251, the p75 was $372, and the p90 reached $554. The wide ADR range reflects the mix of budget-oriented properties and premium historic-district accommodations commanding nightly rates of $400-$600 or more.
Occupancy percentiles show less spread, ranging from 22% (p25) to 73% (p90) in February 2026, with a median of 41%. The top performers maintain strong occupancy even in the winter slow season, which points to the importance of reviews, professional photography, and responsive hosting.
Investment Analysis
Revenue Trend
RevPAR & ADR Trend
| Date | Revenue | RevPAR | ADR |
|---|---|---|---|
| Mar 2021 | $5,911 | $191 | $230 |
| Apr 2021 | $5,721 | $191 | $236 |
| May 2021 | $5,825 | $188 | $242 |
| Jun 2021 | $6,110 | $204 | $246 |
| Jul 2021 | $6,025 | $194 | $261 |
| Aug 2021 | $5,677 | $183 | $244 |
| Sep 2021 | $5,346 | $178 | $249 |
| Oct 2021 | $5,548 | $179 | $269 |
| Nov 2021 | $5,019 | $167 | $252 |
| Dec 2021 | $4,844 | $156 | $245 |
| Jan 2022 | $4,121 | $133 | $234 |
| Feb 2022 | $4,455 | $159 | $248 |
| Mar 2022 | $6,123 | $198 | $279 |
| Apr 2022 | $6,058 | $202 | $280 |
| May 2022 | $6,041 | $195 | $268 |
| Jun 2022 | $6,267 | $209 | $255 |
| Jul 2022 | $6,152 | $198 | $265 |
| Aug 2022 | $4,826 | $156 | $230 |
| Sep 2022 | $5,185 | $173 | $237 |
| Oct 2022 | $5,713 | $184 | $238 |
| Nov 2022 | $5,019 | $167 | $232 |
| Dec 2022 | $4,733 | $153 | $229 |
| Jan 2023 | $4,331 | $140 | $229 |
| Feb 2023 | $4,658 | $166 | $239 |
| Mar 2023 | $6,989 | $226 | $282 |
| Apr 2023 | $6,477 | $216 | $268 |
| May 2023 | $6,781 | $219 | $297 |
| Jun 2023 | $6,715 | $224 | $284 |
| Jul 2023 | $6,293 | $203 | $266 |
| Aug 2023 | $4,909 | $158 | $243 |
| Sep 2023 | $4,597 | $153 | $257 |
| Oct 2023 | $4,960 | $160 | $262 |
| Nov 2023 | $3,949 | $132 | $294 |
| Dec 2023 | $4,091 | $132 | $327 |
| Jan 2024 | $3,117 | $101 | $292 |
| Feb 2024 | $3,514 | $121 | $250 |
| Mar 2024 | $5,664 | $183 | $311 |
| Apr 2024 | $5,268 | $176 | $295 |
| May 2024 | $4,924 | $159 | $303 |
| Jun 2024 | $4,778 | $159 | $306 |
| Jul 2024 | $4,045 | $131 | $276 |
| Aug 2024 | $3,219 | $104 | $259 |
| Sep 2024 | $3,890 | $130 | $275 |
| Oct 2024 | $5,098 | $165 | $293 |
| Nov 2024 | $3,792 | $126 | $284 |
| Dec 2024 | $4,074 | $131 | $289 |
| Jan 2025 | $2,901 | $94 | $252 |
| Feb 2025 | $3,661 | $131 | $266 |
| Mar 2025 | $5,892 | $190 | $321 |
| Apr 2025 | $5,302 | $177 | $295 |
| May 2025 | $4,690 | $151 | $306 |
| Jun 2025 | $4,605 | $154 | $303 |
| Jul 2025 | $4,358 | $141 | $273 |
| Aug 2025 | $3,465 | $112 | $270 |
| Sep 2025 | $3,674 | $123 | $285 |
| Oct 2025 | $5,433 | $175 | $325 |
| Nov 2025 | $4,367 | $146 | $322 |
| Dec 2025 | $4,455 | $144 | $329 |
| Jan 2026 | $3,216 | $104 | $299 |
| Feb 2026 | $3,555 | $127 | $319 |
Occupancy vs Supply
| Date | Occupancy | Active Listings |
|---|---|---|
| Mar 2021 | 71% | 1,605 |
| Jun 2021 | 68% | 1,793 |
| Sep 2021 | 67% | 1,856 |
| Dec 2021 | 62% | 1,880 |
| Mar 2022 | 66% | 1,907 |
| Jun 2022 | 71% | 2,346 |
| Sep 2022 | 64% | 2,361 |
| Dec 2022 | 61% | 2,337 |
| Mar 2023 | 74% | 2,324 |
| Jun 2023 | 71% | 2,290 |
| Sep 2023 | 56% | 2,262 |
| Dec 2023 | 43% | 2,041 |
| Mar 2024 | 60% | 1,983 |
| Jun 2024 | 53% | 1,635 |
| Sep 2024 | 48% | 2,288 |
| Dec 2024 | 46% | 2,479 |
| Mar 2025 | 60% | 2,557 |
| Jun 2025 | 51% | 2,687 |
| Sep 2025 | 44% | 2,671 |
| Dec 2025 | 44% | 2,539 |
Savannah presents a bifurcated investment picture. Revenue potential is real but entry costs and regulatory constraints require careful underwriting.
On the revenue side, the median short-term rental earned $2,792 per month in February 2026 (p50). The top quartile (p75) produced $4,547, and the 90th percentile reached $7,093. Annual projections based on trailing twelve-month averages put median performers around $54,000 to $58,000 per year, with top-quartile properties approaching $70,000 or more.
On the cost side, the typical Savannah home is valued at $322,470, with the median sale price at $339,000 as of the latest housing data. The market moves at a measured pace: 50 median days to pending contract, and a 98.0% sale-to-list ratio, indicating sellers have modest pricing power. Inventory stands at 1,146 active listings, giving buyers reasonable selection.
Gross yield on a median-priced home at $339,000 with median STR revenue around $56,000 annually works out to roughly 16.5% gross before expenses. Net yields after mortgage, insurance, management (typically 20-25%), and maintenance will be lower, but the math can still work for properties in high-demand zones.
The primary risk factor is regulatory exposure. Properties outside the STVR overlay district cannot legally operate as short-term rentals in residential zoning. Buyers must confirm zoning eligibility before purchase. A 20% cap on new STR certificates in most residential areas creates an additional constraint. The occupancy trend (down from 65% in 2021 to 49% in 2025) also signals that supply has outpaced demand growth, which means operator quality and property positioning matter more than they did in earlier years.
Unlock Revenue & Investment Data
Get full revenue percentiles, ROI analysis, and market trend charts for every STR market.
Start Free TrialHome Value Trends
| Date | Typical Home Value |
|---|---|
| Mar 2021 | $220,334 |
| Dec 2021 | $244,773 |
| Sep 2022 | $288,656 |
| Jun 2023 | $305,418 |
| Mar 2024 | $327,100 |
| Dec 2024 | $335,547 |
| Sep 2025 | $325,606 |
Booking Insights
Savannah guests book with moderate lead times and prefer short-to-medium stays, which informs both pricing strategy and calendar management.
The average booking lead time in the February 2026 snapshot was 54 days, with a median of 38 days. This gap between mean and median indicates a portion of bookings come in 90 or more days out (likely event-driven reservations for St. Patrick’s Day, weddings, and festivals), pulling the average up while most guests book 3-5 weeks ahead.
Average length of stay was 4.4 nights, with a median of 3.0 nights. Most guests are booking long-weekend or short-week trips rather than extended stays. This favors a nightly pricing model over weekly discounts and means properties will typically turn over 5-8 times per month at full occupancy.
For pricing strategy, the 38-day median lead time suggests operators should lock in base rates 5-6 weeks out and use dynamic pricing tools to adjust for last-minute demand spikes, particularly around known Savannah events. Properties near the historic district squares, riverfront, and Forsyth Park should apply significant premiums during March (St. Patrick’s Day) and October (Food and Wine Festival).
The 3-night median stay also suggests setting a 2-night minimum to reduce cleaning cost per dollar of revenue, while allowing 1-night gap fills at premium pricing to keep calendars full.
Short-Term Rental Regulations
Savannah operates one of the more structured STR regulatory frameworks in Georgia. Operators must obtain a Short-Term Vacation Rental (STVR) certificate from the City of Savannah before accepting guests. The application process requires proof of ownership or authorization, contact information for a local responsible party, and payment of applicable fees.
Geography is the most critical regulatory factor. STVRs in residential zoning are only permitted within the STVR overlay district, which covers the Downtown, Victorian, and Streetcar local historic districts. Outside this overlay, residential-zoned properties cannot legally operate as STVRs. Certain business and agricultural zoning classifications (B-C, B-N, B-L, and A-1) may allow STVRs outside the overlay, but investors should verify this with the city’s zoning department before purchasing.
A 20% cap applies to new STVR certificates in most residential areas, excluding owner-occupied parcels. This cap can limit the number of investment properties that can obtain certificates in a given area, so buyers should confirm certificate availability before closing.
Operational rules include a two-adult-per-bedroom occupancy limit in most configurations and noise ordinances that apply to all STVR operations. Chatham County also levies a hotel-motel excise tax on short-term rental revenue, and operators are responsible for collecting and remitting this tax.
Given the complexity of Savannah’s regulations, new operators are advised to consult directly with the City of Savannah’s Zoning Administration and confirm certificate status before listing a property. Regulations have been revised multiple times in recent years and may continue to evolve.
Market Comparison
Savannah’s STR performance sits in a middle tier relative to major US leisure markets, with above-average ADR offset by below-average occupancy.
The market’s 2025 average occupancy of 49.3% is below the typical US STR market occupancy range of 55-62% for comparably sized leisure destinations. However, the market’s ADR of $296 in 2025 (rising to $319 in early 2026) exceeds the US national STR average ADR, which the major platforms have reported in the $170-$210 range for the overall market. Savannah’s higher ADR reflects the premium attached to historic-district properties and the city’s status as a sought-after travel destination.
Compared to other Southeast coastal and historic markets, Savannah’s revenue profile is competitive with Charleston, SC and Asheville, NC, both of which have seen similar supply growth pressures. Savannah’s regulatory overlay zone creates a supply constraint that does not exist in many comparable markets, which provides some downside protection for properties within the permitted district.
The market’s supply growth trajectory (43% more listings since 2021) is a caution flag relative to demand growth. Markets that grew supply faster than demand through 2022-2024 generally saw occupancy corrections of 10-15 percentage points, consistent with what Savannah’s data shows. Whether occupancy stabilizes near current levels or continues to decline depends on whether new certificate issuance slows under the 20% cap rules.
Frequently Asked Questions About Savannah, Georgia
How many active short-term rentals are there in Savannah, GA?
What is the average monthly revenue for a Savannah short-term rental?
What is the average daily rate (ADR) for Savannah short-term rentals?
When is the best time of year to operate a Savannah short-term rental?
Where are short-term rentals legally allowed in Savannah?
How has the Savannah STR market changed over the past few years?
What is the typical home price for a short-term rental investment in Savannah?
Analyze Savannah Rentals
Use our free calculator to estimate Airbnb revenue for any property in Savannah.
Free Savannah STR Calculator →
