Villa Rica, Georgia Short-Term Rental Market
Villa Rica, GA tracked STR data shows $202/night at 55.4% occupancy, though the figures are shared with a wider Georgia submarket.
Quick Answer: Villa Rica, Georgia is an active short-term rental market. average occupancy in the Georgia Area market area is 55%. average monthly revenue in the Georgia Area market area is $3,064. average daily rate in the Georgia Area market area is $202. the top operator in the Georgia Area market area is Evolve with 316 listings. market score is 76/100 (grade B).
Market data reflects the Georgia Area regional market, which includes Villa Rica. Regulations, taxes, and permit details below are specific to Villa Rica.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Data note: the short-term rental performance figures tracked for Villa Rica ($201.76 ADR, 55.43% occupancy, a tracked 9,478 listings) are identical to those tracked for Monroe, GA, another exurban Atlanta-area city in this report. This reflects the underlying data provider’s shared exurban-Georgia submarket definition rather than distinct town-level tracking; readers should treat these performance figures as directional for the region rather than Villa Rica-exclusive, while the regulatory and population figures below are Villa Rica-specific.
With that caveat, the tracked data shows entire-place units at 88.5% of supply (8,386 listings), private rooms at 11.5% (1,088), and shared rooms at 0.04% (4), with average monthly revenue of $3,064 per listing. Occupancy fell 4.8 percentage points year over year while ADR rose 1.8% and revenue fell 2.5%.
Villa Rica is a fast-growing small city in Carroll and Douglas counties, about 35 miles west of Atlanta along I-20, marketed as the site of Georgia’s first gold rush (1826). Tourism is primarily regional day-trip and weekend visitation drawn to its historic downtown, gold-mining heritage, outdoor recreation, and events at The MILL Amphitheater. Population is 18,551.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 43% |
| Feb | 53% |
| Mar | 56% |
| Apr | 54% |
| May | 54% |
| Jun | 59% |
| Jul | 60% |
| Aug | 51% |
| Sep | 51% |
| Oct | 54% |
| Nov | 52% |
| Dec | 48% |
Month-by-month nightly rates and revenue figures for Villa Rica are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Georgia Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Georgia Area market as a whole, which includes Villa Rica, so these counts are not Villa Rica-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 316 | 10,818 | ★ 4.66 |
| 2 | Orlando | 95 | 4,424 | ★ 4.70 |
| 3 | Patriot Family Homes | 71 | 3,674 | ★ 4.30 |
| 4 | Pine Mountain Chalet | 51 | 459 | ★ 4.13 |
| 5 | River Town Rentals | 47 | 948 | ★ 4.69 |
What Kind of STR Should I Buy in Villa Rica?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Villa Rica are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.2% |
| vrbo | 6.7% |
| both | 40.1% |
Home Value Trends (Villa Rica)
Typical home values, median sale prices, and the 10-year price trend for Villa Rica are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Villa Rica — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Georgia has no statewide short-term rental licensing regime, so rules are set locally. As of this research, Villa Rica has no identifiable dedicated short-term-rental ordinance: no STR permit, night caps, or owner-occupancy mandate were found in its Municode code or recent city-council news. In practice this makes it an operator-friendly, lightly regulated micro-market.
STR operators are still expected to obtain a standard city business or occupation tax certificate (business license, typically renewed annually) like any lodging business, and must collect and remit lodging taxes: the local hotel-motel excise tax, reported at 8.0%, plus Georgia’s $5.00-per-night State Hotel-Motel Fee. Airbnb and Vrbo generally collect the state hotel-motel fee on behalf of hosts, but operators are responsible for the local excise tax.
Zoning for lodging uses is handled under the general zoning code, so an operator should confirm the property’s district allows the use with Planning and Zoning before purchasing. Enforcement is rated minimal given the small confirmed active-listing count and absence of an STR-specific rule set. No Villa Rica-specific STR ordinance changes were found in recent (2024-2026) news or city-council coverage, though STR regulation in nearby metro Atlanta jurisdictions has tightened over 2025, so future local action is possible. Investors should treat these findings as directional and confirm current requirements directly with Villa Rica City Hall before operating.
Market Comparison
Within the tracked (exurban Georgia-wide) data, this market runs close to typical U.S. short-term rental benchmarks on occupancy but modestly below on rate. At 55.43% occupancy, the tracked figure is about 0.4 percentage points above the roughly 55% national median, essentially in line. Average daily rate of $201.76 is about 8.3% below the roughly $220 national median ADR.
Among property managers tracked in this data series, Evolve leads with 316 listings and 10,818 reviews at a 4.66 average rating. River Town Rentals holds the highest guest rating among the top five at 4.69 across 47 listings. These operators likely serve a broader exurban Georgia footprint rather than Villa Rica exclusively, given the shared submarket data noted above.
Frequently Asked Questions About Villa Rica, Georgia
Do you need a permit to run a short-term rental in Villa Rica, GA?
What taxes apply to short-term rentals in Villa Rica, GA?
What is the average Airbnb occupancy rate near Villa Rica, GA?
What draws visitors to Villa Rica, GA?
Is Villa Rica a lightly regulated short-term rental market?
What is the best season for short-term rentals near Villa Rica, GA?
Which property manager has the most listings in the Villa Rica area?
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