Tampa, Florida Short-Term Rental Market
Tampa's tracked STR data shows $167/night at 58.4% occupancy in June 2026, though it reflects a shared submarket data series.
Quick Answer: Tampa, Florida is an active short-term rental market. average occupancy is 58%. average monthly revenue is $2,645. average daily rate is $167. the top operator is Evolve with 141 listings. market score is 56/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Important data note: the short-term rental performance figures tracked for this Tampa snapshot ($166.52 ADR, 58.38% occupancy, 11,315 listings) are identical to the figures tracked for nearby Riverview, a Hillsborough County suburb roughly 12 miles southeast of downtown. This reflects a known limitation in the underlying data provider’s submarket definitions rather than distinct Tampa-specific tracking, and 11,315 listings is implausibly small for a metro of Tampa’s scale (population 419,635, roughly 28 million annual visitors in 2025). Readers should treat the STR performance figures in this report as directional, not as a precise measure of downtown Tampa, Ybor City, or Channelside performance specifically; the housing, regulatory, and demographic data below are Tampa-specific and reliable.
With that caveat, the tracked data shows entire-place units at 87.0% of supply (9,847 listings), private rooms at 12.8% (1,446), and shared rooms at 0.2% (22), with average monthly revenue of $2,645 per listing. Occupancy was roughly flat year over year (up 0.07 percentage points) while ADR rose 1.3%, yet revenue fell 7.4%, a divergence consistent with the tracked series reflecting a narrower or different inventory slice than all of Tampa proper.
Tampa (Hillsborough County) generated $6 billion in direct visitor spending and a $9.5 billion total economic impact in 2025, supporting nearly 62,000 jobs, with visitors drawn by Busch Gardens, the Florida Aquarium, the Tampa Riverwalk, and a strong meetings and convention segment (540-plus events producing 580,000-plus room nights in 2025).
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 65% | $137 | $2,469 |
| Feb | 75% | $152 | $2,839 |
| Mar | 76% | $161 | $3,405 |
| Apr | 61% | $149 | $2,537 |
| May | 59% | $139 | $2,286 |
| Jun | 62% | $140 | $2,338 |
| Jul | 64% | $136 | $2,429 |
| Aug | 59% | $122 | $2,047 |
| Sep | 56% | $115 | $1,716 |
| Oct | 61% | $122 | $2,010 |
| Nov | 61% | $125 | $2,051 |
| Dec | 65% | $136 | $2,386 |
Top Short-Term Rental Operators in Tampa
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 141 | 4,612 | ★ 4.54 |
| 2 | Sailport Waterfront Suites | 90 | 239 | ★ 4.28 |
| 3 | Emperor Rentals | 68 | 5,087 | ★ 4.83 |
| 4 | One Stone Property Group | 67 | 4,521 | ★ 4.61 |
| 5 | Bojano Stays | 61 | 121 | ★ 4.05 |
What Kind of STR Should I Buy in Tampa?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 5,411 |
| 2 bed | 2,071 |
| 3 bed | 2,251 |
| 4 bed | 1,114 |
| 5 bed | 434 |
ADR by Property Tier
| Entire Home | $177 |
| Luxury | $299 |
| Professionally Managed | $208 |
Revenue by Dwelling Type
| Apartment | $1,961 |
| Entire Place | $2,833 |
| House | $3,046 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 54.2% |
| vrbo | 5.3% |
| both | 40.5% |
Investment Analysis
Given the data-source caveat above, the ADR and occupancy figures tracked for this Tampa snapshot should be treated as a directional reference point rather than a precise citywide benchmark; actual performance in high-demand submarkets like downtown, Ybor City, or areas near Busch Gardens may differ meaningfully from the $166.52 blended ADR shown here.
Within the tracked data, rate tiers still show a clear structure: the blended ADR of $166.52 compares to $176.98 for the entire-home tier (6.3% above blended), $208.33 for professionally managed listings (25.1% above blended), and $298.83 for the luxury tier, 79.5% above blended, nearly double. Against a typical home value of $376,530, the tracked average listing revenue of $2,645 per month ($31,744 annualized) implies a gross yield of roughly 8.4% before expenses, though this figure inherits the same submarket-tracking caveat and should be verified against neighborhood-specific comparables before underwriting an acquisition.
On the acquisition side, homes are selling at 91.4% of list price on average with a median 30 days to pending and a large for-sale inventory of 3,016 active listings, indicating a liquid market with meaningful buyer choice across price points.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Within the tracked (submarket-caveated) data, average booking lead time is 27.6 days and average length of stay is 4.66 nights. The relatively short lead time is consistent with a market that draws a mix of business, event, and leisure travelers who often book closer to their travel dates rather than planning months in advance.
Given the data-source caveat, operators evaluating a specific Tampa property should validate booking-window and length-of-stay assumptions against comparable listings in that property’s actual submarket (downtown, Ybor City, Westshore, etc.) rather than relying solely on this citywide tracked figure.
Short-Term Rental Regulations
Short-term rentals are legal in Tampa, though the city does not operate a dedicated short-term rental registration program or standalone STR ordinance. Instead, operators must comply with a stack of state and local requirements: a Florida DBPR Vacation Rental license (roughly $150 application fee, renewed annually), a City of Tampa Business Tax Receipt, a Hillsborough County Business Tax Receipt, and a Hillsborough County Tourist Development Tax (bed tax) account.
The county’s 6.0% Tourist Development Tax applies to stays of six months or less, including cleaning fees, and is remitted monthly to the Hillsborough County Tax Collector; state and local sales taxes (roughly 7.5% combined) apply on top. Zoning is the key constraint for operators: under Hillsborough County’s Land Development Code, rentals under 7 nights are generally allowed only in commercial, lodging, and certain mixed-use districts, meaning pure residential zoning can limit true short-stay operation in much of the city.
Florida law (FS 509.032(7)) preempts cities and counties from banning vacation rentals or capping stay duration or frequency unless grandfathered before June 2011, and Florida does not require owner occupancy for STRs. A 2024 statewide bill (SB 280) to centralize STR regulation passed the Legislature but was vetoed, so the pre-existing state-preemption and local zoning framework continues to govern for 2025-2026. Enforcement is rated moderate.
Market Comparison
Within the tracked (submarket-caveated) data, Tampa shows a mixed picture against national short-term rental benchmarks: occupancy runs modestly above the national norm while ADR runs well below it. At 58.38% occupancy, the tracked figure is about 3.4 percentage points above the roughly 55% national median. Average daily rate of $166.52 is about 24.3% below the roughly $220 national median ADR; given the data-source caveat, this likely understates ADR for higher-demand Tampa submarkets closer to downtown and major attractions.
Among property managers tracked in this data series, Evolve leads with 141 active listings (1.2% of the tracked market’s 11,315 total listings) and 4,612 reviews at a 4.54 average rating. Emperor Rentals holds the highest guest rating among the top five at 4.83 across 68 listings. The top five combined operators hold 427 listings, about 3.8% of tracked inventory, indicating a fragmented market with limited large-operator concentration in the tracked data.
Frequently Asked Questions About Tampa, Florida
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