Tampa, Florida Short-Term Rental Market
Tampa area STRs averaged $151/night at 55.8% occupancy, with $2,465 monthly revenue in August 2026.
Quick Answer: Tampa, Florida is an active short-term rental market. average occupancy in the Tampa market area is 52%. average monthly revenue in the Tampa market area is $2,124. average daily rate in the Tampa market area is $147. the top operator in the Tampa market area is Evolve with 141 listings. market score is 56/100 (grade C).
Market data reflects the wider Tampa market, which covers 13 areas. Regulations, taxes, and permit details below are specific to Tampa.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Short-term rental performance data for Tampa is reported for the Tampa area of Hillsborough County as a whole. The same series covers Tampa, Apollo Beach, Lutz, Plant City, Riverview, and Ruskin. All performance figures on this page describe that Tampa area STR market, not the city alone. In August 2026, the Tampa area posted an average daily rate (ADR) of $151 and 55.8% occupancy. Average monthly revenue per listing was $2,465. Compared with August 2025, occupancy rose 2.5% and ADR rose 2.4%, yet revenue per listing fell 2.3%. The data does not explain that gap. Tampa has 419,635 residents. Hillsborough County drew more than 28 million visitors in 2025, with $6 billion in direct visitor spending. Demand comes from theme parks, beaches, professional sports, and a convention segment that produced 540 or more events and over 580,000 room nights. Annual averages show the trend. Occupancy was 70.1% in 2021, 61.6% in 2025, and 62.0% across the first eight months of 2026. ADR rose from $138 in 2021 to $168 in 2025 and $175 in 2026 so far. Listing-type mix, bedroom mix, and top property managers are tracked at a shared regional level rather than uniquely for Tampa, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 75% |
| Mar | 76% |
| Apr | 61% |
| May | 59% |
| Jun | 62% |
| Jul | 64% |
| Aug | 59% |
| Sep | 55% |
| Oct | 61% |
| Nov | 61% |
| Dec | 65% |
Month-by-month nightly rates and revenue figures for Tampa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Tampa market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Tampa market as a whole, which includes Tampa, so these counts are not Tampa-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 141 | 4,612 | ★ 4.54 |
| 2 | Sailport Waterfront Suites | 90 | 239 | ★ 4.28 |
| 3 | Emperor Rentals | 68 | 5,087 | ★ 4.83 |
| 4 | One Stone Property Group | 67 | 4,521 | ★ 4.61 |
| 5 | Bojano Stays | 61 | 121 | ★ 4.05 |
What Kind of STR Should I Buy in Tampa?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Tampa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 54.2% |
| vrbo | 5.3% |
| both | 40.5% |
Home Value Trends (Tampa)
Typical home values, median sale prices, and the 10-year price trend for Tampa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Tampa — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Tampa has no dedicated short-term rental registration program or stand-alone STR ordinance. Operators combine state and local requirements. These include a Florida DBPR Vacation Rental license, reported at about $150 and renewed annually, plus a City of Tampa Business Tax Receipt and a Hillsborough County Business Tax Receipt. Operators also hold a Hillsborough County Tourist Development Tax account. The county’s 6% Tourist Development Tax applies to stays of six months or less, including cleaning fees, and is remitted monthly. State and local sales taxes of about 7.5% apply on top. No owner-occupancy or primary-residence rule applies. Zoning is the key constraint. Hillsborough County’s Land Development Code generally limits rentals under 7 nights to commercial, lodging, and certain mixed-use districts. Within the City of Tampa, activity follows standard business licensing and zoning, and some sources report a limit of one STR unit per residential lot. Florida Statute 509.032(7) bars local bans and stay-length limits unless a rule was grandfathered before June 2011. Governor DeSantis vetoed SB 280 in 2024. Enforcement is rated moderate and focuses on occupancy limits, noise, parking, and trash. Confirm zoning for the exact parcel before buying.
Market Comparison
The Tampa area beats the national occupancy benchmark in peak months and trails it on rate. A common benchmark is about 55% occupancy and a $220 ADR. August 2026 occupancy of 55.8% is in line with that mark. The $151 ADR is $69 below it. The 2025 annual averages show a similar split. Occupancy was 61.6%, above the benchmark, and ADR was $168, well below $220. Even so, ADR has grown from $97 in 2017 to $168 in 2025. March occupancy of 75.9% shows the upside in winter. Top property managers, listing-type mix, and channel mix for Tampa are tracked at a shared regional level rather than uniquely for the city, so this profile omits them. Investors should compare any specific property against the all-listings figures first. Then compare it against the professionally managed tier at $188 ADR.
Frequently Asked Questions About Tampa, Florida
What is the average Airbnb nightly rate in the Tampa area?
What is the occupancy rate for Tampa-area short-term rentals?
How much do Airbnb hosts earn per month in the Tampa area?
Do you need a permit to run an STR in Tampa?
What taxes apply to Tampa short-term rentals?
What is the typical home price in Tampa for an STR buyer?
When is the best time to rent out a property in the Tampa area?
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