Tampa, Florida Short-Term Rental Market
Tampa's tracked STR data shows $167/night at 58.4% occupancy in June 2026, though it reflects a shared submarket data series.
Quick Answer: Tampa, Florida is an active short-term rental market. average occupancy in the Tampa market area is 58%. average monthly revenue in the Tampa market area is $2,645. average daily rate in the Tampa market area is $167. the top operator in the Tampa market area is Evolve with 141 listings. market score is 56/100 (grade C).
Market data reflects the wider Tampa market, which covers 13 areas. Regulations, taxes, and permit details below are specific to Tampa.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Important data note: the short-term rental performance figures tracked for this Tampa snapshot ($166.52 ADR, 58.38% occupancy, 11,315 listings) are identical to the figures tracked for nearby Riverview, a Hillsborough County suburb roughly 12 miles southeast of downtown. This reflects a known limitation in the underlying data provider’s submarket definitions rather than distinct Tampa-specific tracking, and 11,315 listings is implausibly small for a metro of Tampa’s scale (population 419,635, roughly 28 million annual visitors in 2025). Readers should treat the STR performance figures in this report as directional, not as a precise measure of downtown Tampa, Ybor City, or Channelside performance specifically; the housing, regulatory, and demographic data below are Tampa-specific and reliable.
With that caveat, the tracked data shows entire-place units at 87.0% of supply (9,847 listings), private rooms at 12.8% (1,446), and shared rooms at 0.2% (22), with average monthly revenue of $2,645 per listing. Occupancy was roughly flat year over year (up 0.07 percentage points) while ADR rose 1.3%, yet revenue fell 7.4%, a divergence consistent with the tracked series reflecting a narrower or different inventory slice than all of Tampa proper.
Tampa (Hillsborough County) generated $6 billion in direct visitor spending and a $9.5 billion total economic impact in 2025, supporting nearly 62,000 jobs, with visitors drawn by Busch Gardens, the Florida Aquarium, the Tampa Riverwalk, and a strong meetings and convention segment (540-plus events producing 580,000-plus room nights in 2025).
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 75% |
| Mar | 76% |
| Apr | 61% |
| May | 59% |
| Jun | 62% |
| Jul | 64% |
| Aug | 59% |
| Sep | 56% |
| Oct | 61% |
| Nov | 61% |
| Dec | 65% |
Month-by-month nightly rates and revenue figures for Tampa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Tampa market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Tampa market as a whole, which includes Tampa, so these counts are not Tampa-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 141 | 4,612 | ★ 4.54 |
| 2 | Sailport Waterfront Suites | 90 | 239 | ★ 4.28 |
| 3 | Emperor Rentals | 68 | 5,087 | ★ 4.83 |
| 4 | One Stone Property Group | 67 | 4,521 | ★ 4.61 |
| 5 | Bojano Stays | 61 | 121 | ★ 4.05 |
What Kind of STR Should I Buy in Tampa?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Tampa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 54.2% |
| vrbo | 5.3% |
| both | 40.5% |
Home Value Trends (Tampa)
Typical home values, median sale prices, and the 10-year price trend for Tampa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Tampa — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Tampa, though the city does not operate a dedicated short-term rental registration program or standalone STR ordinance. Instead, operators must comply with a stack of state and local requirements: a Florida DBPR Vacation Rental license (roughly $150 application fee, renewed annually), a City of Tampa Business Tax Receipt, a Hillsborough County Business Tax Receipt, and a Hillsborough County Tourist Development Tax (bed tax) account.
The county’s 6.0% Tourist Development Tax applies to stays of six months or less, including cleaning fees, and is remitted monthly to the Hillsborough County Tax Collector; state and local sales taxes (roughly 7.5% combined) apply on top. Zoning is the key constraint for operators: under Hillsborough County’s Land Development Code, rentals under 7 nights are generally allowed only in commercial, lodging, and certain mixed-use districts, meaning pure residential zoning can limit true short-stay operation in much of the city.
Florida law (FS 509.032(7)) preempts cities and counties from banning vacation rentals or capping stay duration or frequency unless grandfathered before June 2011, and Florida does not require owner occupancy for STRs. A 2024 statewide bill (SB 280) to centralize STR regulation passed the Legislature but was vetoed, so the pre-existing state-preemption and local zoning framework continues to govern for 2025-2026. Enforcement is rated moderate.
Market Comparison
Within the tracked (submarket-caveated) data, Tampa shows a mixed picture against national short-term rental benchmarks: occupancy runs modestly above the national norm while ADR runs well below it. At 58.38% occupancy, the tracked figure is about 3.4 percentage points above the roughly 55% national median. Average daily rate of $166.52 is about 24.3% below the roughly $220 national median ADR; given the data-source caveat, this likely understates ADR for higher-demand Tampa submarkets closer to downtown and major attractions.
Among property managers tracked in this data series, Evolve leads with 141 active listings (1.2% of the tracked market’s 11,315 total listings) and 4,612 reviews at a 4.54 average rating. Emperor Rentals holds the highest guest rating among the top five at 4.83 across 68 listings. The top five combined operators hold 427 listings, about 3.8% of tracked inventory, indicating a fragmented market with limited large-operator concentration in the tracked data.
Frequently Asked Questions About Tampa, Florida
What is the average Airbnb occupancy rate in Tampa?
What is the average daily rate for a short-term rental in Tampa?
Do you need a permit to run a short-term rental in Tampa?
Where can you legally operate a short-term rental in Tampa?
How much does a typical home cost in Tampa?
Why does Tampa's STR data look identical to Riverview's on this page?
How many visitors does Tampa draw annually?
Analyze Tampa Rentals
Use our free calculator to estimate Airbnb revenue for any property in Tampa.
Free Tampa STR Calculator →
