Tallahassee, Florida Short-Term Rental Market
Tallahassee STRs averaged $159/night at 48.9% occupancy in April 2026, with football weekends and the legislative session driving distinct seasonal demand spikes.
Quick Answer: Tallahassee, Florida is an active short-term rental market. average occupancy is 49%. average monthly revenue is $1,943. average daily rate is $159. the top operator is Evolve with 45 listings. market score is 88/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Tallahassee, Florida short-term rental market is shaped by three demand drivers unique among Florida STR markets: Florida State University football (home games at Doak Campbell Stadium, capacity 67,277 after its 2025 renovation), the annual Florida legislative session (typically March through May), and year-round outdoor recreation anchored by Wakulla Springs and over 700 miles of trails. These drivers produce a seasonal pattern that differs markedly from coastal Florida markets.
The market totals approximately 1,993 active listings, with 1,709 entire-place listings (85.8%), 281 private rooms, and 3 shared rooms. Bedroom distribution is notably flat: one-bedrooms lead narrowly at 644, followed by three-bedrooms at 546, two-bedrooms at 541, four-bedrooms at 211, and five-bedrooms at 47 — reflecting a supply mix that serves both solo and group travelers.
In April 2026, the market averaged $159 per night with 48.9% occupancy and $1,943 average monthly revenue. RevPAR was $78. Year-over-year, April 2026 showed a notable shift: occupancy fell 17.5 percentage points versus April 2025, while ADR rose 11.5% — a divergent trend suggesting rate increases have partially offset occupancy softness but have not prevented revenue compression of 22.9% in this specific month. Channel distribution skews strongly to Airbnb: 1,189 listings are Airbnb-only, 710 appear on both platforms, and only 94 are VRBO-only. The market’s total score of 87.82 is among the highest in this dataset, reflecting strong investability (91.87) and seasonality (93.53) scores.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 54% | $113 | $1,752 |
| Feb | 64% | $119 | $1,938 |
| Mar | 63% | $125 | $2,122 |
| Apr | 57% | $128 | $1,920 |
| May | 48% | $135 | $1,726 |
| Jun | 61% | $119 | $1,928 |
| Jul | 62% | $113 | $1,884 |
| Aug | 63% | $131 | $2,183 |
| Sep | 49% | $149 | $1,837 |
| Oct | 51% | $170 | $2,331 |
| Nov | 47% | $161 | $2,083 |
| Dec | 47% | $138 | $1,954 |
Top Short-Term Rental Operators in Tallahassee
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 45 | 1,075 | ★ 4.55 |
| 2 | Hospitable, LLC | 22 | 2,301 | ★ 4.64 |
| 3 | Leavetown | 11 | 5 | ★ 4.57 |
| 4 | Ochlockonee Bay Vacation Rentals | 9 | 219 | ★ 4.92 |
| 5 | Hospitable | 8 | 0 | ★ 0.00 |
What Kind of STR Should I Buy in Tallahassee?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 644 |
| 2 bed | 541 |
| 3 bed | 546 |
| 4 bed | 211 |
| 5 bed | 47 |
ADR by Property Tier
| Entire Home | $174 |
| Luxury | $307 |
| Professionally Managed | $153 |
Revenue by Dwelling Type
| Apartment | $1,488 |
| Entire Place | $2,112 |
| House | $2,229 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.7% |
| vrbo | 4.7% |
| both | 35.6% |
Investment Analysis
Tallahassee’s entry pricing is mid-range for Florida at $293,664 in typical home value (Zillow, April 2026). Average monthly STR revenue was $1,943 in April 2026. Annualizing produces approximately $23,316 per year, implying a gross STR yield of roughly 7.9% before operating expenses and taxes.
Property type drives meaningful revenue separation. Houses generated $2,229 per month versus $1,488 for apartments, a $741 monthly gap. Entire-place listings averaged $2,112. Notably, the professionally managed tier in Tallahassee averaged $153 per night — below the market average of $159. This is an unusual inversion, likely reflecting the PM tier in this market managing lower-end properties oriented toward student housing and budget business travel rather than premium leisure stays. The luxury tier averaged $307 per night, nearly double the market average.
The market’s investability score of 91.87 and total market score of 87.82 are both high relative to other markets in this dataset. The seasonality score of 93.53 indicates concentrated seasonal demand, which creates clear revenue peaks for well-positioned operators. The 2025 annual average ADR of $171 represents growth from $154 in 2023, and annual average revenue of $2,464 in 2025 was the highest in the historical series. The sale-to-list ratio of 0.895 and median days to pending of 21 days (April 2026) indicate an active market where properties sell quickly, which can make sourcing at negotiated prices more competitive.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Tallahassee guests book an average of 55 days in advance, reflecting a market with both planned event travel (football game weekends, legislative session, graduation) and shorter-notice business and university-related bookings. The average length of stay is 3.8 nights — the shortest of the four Florida markets analyzed here — consistent with event-driven, high-turnover demand.
The 3.8-night average creates a higher-turnover operational profile than coastal Florida markets. Operators face more frequent cleaning and check-in cycles, which can elevate per-unit operating costs. The upside is more revenue opportunities per month and greater pricing flexibility across multiple short booking windows. Operators who monitor the FSU and FAMU athletic calendars alongside the legislative session schedule can anticipate demand spikes 55-plus days ahead and price accordingly. Graduation weekends (May and December), bowl game prep periods, and committee week during the legislative session are historically high-demand windows.
Short-Term Rental Regulations
Tallahassee has one of the simpler STR regulatory frameworks among Florida cities. No local city-level STR registration or permit is required beyond the statewide Florida DBPR Vacation Rental Dwelling License. The DBPR license for a single-unit property costs $170 per year, with a one-time $50 application fee and $10 Hospitality Education Program fee at initial application. The license triggers a mandatory safety inspection covering smoke detectors, carbon monoxide detectors, and fire extinguisher compliance.
On the tax side, operators must register separately with the Florida Department of Revenue to collect and remit 7.5% Florida sales tax (6% state plus 1.5% Leon County discretionary surtax), and separately collect and remit 5% Leon County Tourist Development Tax to the Leon County Tax Collector. Combined total tax burden on a rental stay is 12.5%. TDT applies to rentals of six months or less. No owner-occupancy or primary-residence requirement applies at the city or county level.
Florida state preemption (F.S. 509.032, as revised in 2014) bars local governments from prohibiting STRs or restricting their frequency and duration. Localities may regulate operational aspects such as noise, parking, and safety. Governor DeSantis vetoed SB 280 in June 2024, preserving the current framework. The Doak Campbell Stadium renovation (completed for the 2025 season, capacity 67,277) may affect future game-day STR demand patterns. Enforcement is rated moderate. HOA covenants may impose additional restrictions independently.
Market Comparison
Tallahassee’s $159 average daily rate in April 2026 is slightly below the US STR median of approximately $220, consistent with an inland college-town market rather than a coastal resort. However, the market’s total score of 87.82 and investability score of 91.87 are exceptionally high relative to other Florida and national STR markets in this dataset.
The seasonality score of 93.53 is among the highest available, reflecting the predictable event-driven demand calendar that allows forward-pricing around football and legislative windows. The 2025 annual average ADR of $171 and annual revenue of $2,464 were both historical highs, showing a market still on an upward trajectory even as some months experience softness.
Evolve leads the market with 45 listings and a 4.55 rating across 1,075 reviews. Hospitable LLC ranks second with 22 listings and an unusually high 2,301 reviews at a 4.64 rating, suggesting a high-volume, high-review-cadence operator. Leavetown holds 11 listings (4.57 rating, 5 reviews) and Ochlockonee Bay Vacation Rentals manages 9 listings with a 4.92 rating across 219 reviews — the highest guest satisfaction in the top tier. Together the top 4 operators (Evolve, Hospitable LLC, Leavetown, Ochlockonee Bay) manage 87 listings, approximately 4.4% of the market. Over 95% of listings are independently managed, indicating limited professional competition.
Frequently Asked Questions About Tallahassee, Florida
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