Saint Augustine, Florida Short-Term Rental Market
Northeast Florida First Coast STR averaged $217 ADR, 51.4% occupancy and $3,069 monthly revenue in September 2026.
Quick Answer: Saint Augustine, Florida is an active short-term rental market. average occupancy in the Jacksonville market area is 51%. average monthly revenue in the Jacksonville market area is $3,069. average daily rate in the Jacksonville market area is $217. the top operator in the Jacksonville market area is Coastal Realty with 374 listings. market score is 90/100 (grade A).
Market data reflects the Jacksonville regional market, which includes Saint Augustine. Regulations, taxes, and permit details below are specific to Saint Augustine.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Northeast Florida First Coast STR market, which includes St. Augustine. Performance figures below describe that shared regional market rather than St. Augustine alone. In September 2026 the all listings average daily rate was $217 and occupancy was 51.4%, producing average monthly revenue of $3,069 per listing. Year over year, occupancy rose 7.3%, ADR rose 4.9%, and revenue rose 14.8%, so growth came from both more booked nights and higher rates. RevPAR is not published for this month.
Entire place listings averaged $230 per night in September, while the professionally managed tier averaged $278 and the luxury tier averaged $377. Houses earned $3,442 per month, entire places overall earned $3,216, and apartments earned $2,623.
Demand in St. Augustine itself rests on tourism. The city has a population of 16,033 and draws roughly 3 million visitors a year, about 2.25 million of them overnight guests and about 786,500 day visitors, based on 2021 to 2022 figures from the local visitors bureau. Tourism accounts for nearly 98 percent of the local economy and supports more than 30,000 jobs across St. Johns County. Visitors come for the historic district, Castillo de San Marcos, St. George Street and the Nights of Lights festival that runs from Thanksgiving to mid January. The visitor base leans toward history and culture seekers, couples and weekend road trippers from Florida, Georgia and the Southeast.
Bedroom, channel and listing type counts are tracked at a shared regional level rather than uniquely for St. Augustine, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 70% |
| Mar | 75% |
| Apr | 62% |
| May | 60% |
| Jun | 70% |
| Jul | 70% |
| Aug | 53% |
| Sep | 50% |
| Oct | 54% |
| Nov | 53% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Saint Augustine are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Jacksonville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jacksonville market as a whole, which includes Saint Augustine, so these counts are not Saint Augustine-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Coastal Realty | 374 | 1,714 | ★ 4.52 |
| 2 | Vacasa | 235 | 9,190 | ★ 4.48 |
| 3 | Evolve | 153 | 5,829 | ★ 4.60 |
| 4 | Silver Street Management | 142 | 6,363 | ★ 4.63 |
| 5 | Distinctive Beach Rentals by Vtrips | 134 | 4,700 | ★ 4.39 |
What Kind of STR Should I Buy in Saint Augustine?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Saint Augustine are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 9.6% |
| both | 54.2% |
Home Value Trends (Saint Augustine)
Typical home values, median sale prices, and the 10-year price trend for Saint Augustine are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Saint Augustine — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in St. Augustine but tightly regulated under City Ordinance 2019-50, and enforcement is rated strict. Every unit must register with both the City of St. Augustine and St. Johns County, and each listing needs its own registration.
City registration costs a $303.03 base plus $79.30 per bedroom under Resolution 2025-41, so a one bedroom is $382.33 and a two bedroom is $461.63. Registration renews annually on the city fiscal year, October 1 to September 30, and a late renewal carries a $100 fee.
Zoning controls how a property can be used. RS-1 and RS-2 zones allow rentals of one week or longer only, with no nightly stays. The HP-1 historic preservation zone requires monthly or longer stays. All other districts permit nightly rentals with approved registration. Investors buying in RS-1, RS-2 or HP-1 zones face stay length minimums that effectively block nightly use, so confirm zoning before making an offer.
Each property must pass an annual Life Safety Inspection by the St. Augustine Fire Department, covering smoke alarms, CO detectors and posted address numbers. At least one stabilized parking space per bedroom is required.
The 5 percent St. Johns County Tourist Development Tax applies to stays of six months or less, in addition to the 6 percent Florida state sales tax. There is no cap on nights per year and no owner occupancy or primary residence requirement. The city runs a 24/7 complaint hotline at 904-569-7077 and uses Host Compliance for monitoring.
Market Comparison
September 2026 occupancy of 51.4% and a $217 ADR are seasonally low for the Northeast Florida First Coast STR market. Calendar 2026 through September shows 62% occupancy and a $239 ADR.
Growth is also strong. Revenue is up 14.8% year over year, driven by a 7.3% gain in occupancy and a 4.9% gain in ADR. Monthly revenue of $3,069 is supported by the luxury tier at $377 and the professionally managed tier at $278, both well above the all listings ADR of $217.
Regulation is the main difference from many Florida markets. St. Augustine requires dual registration, annual inspections and zoning compliance, and enforcement is strict, which raises the cost of entry but also limits casual supply.
Top operator data is tracked at a shared regional level rather than uniquely for St. Augustine, so this profile omits it.
Frequently Asked Questions About Saint Augustine, Florida
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