Saint Augustine, Florida Short-Term Rental Market
Saint Augustine STRs averaged $245/night at 63.4% occupancy in April 2026 across roughly 13,400 active listings.
Quick Answer: Saint Augustine, Florida is an active short-term rental market. average occupancy in the Jacksonville market area is 68%. average monthly revenue in the Jacksonville market area is $4,949. average daily rate in the Jacksonville market area is $273. the top operator in the Jacksonville market area is Coastal Realty with 374 listings. market score is 90/100 (grade A).
Market data reflects the Jacksonville regional market, which includes Saint Augustine. Regulations, taxes, and permit details below are specific to Saint Augustine.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Saint Augustine, Florida is the oldest continuously inhabited European-founded settlement in the United States, drawing roughly 3 million tourists annually. As of April 2026, the STR market holds approximately 13,392 active listings, with 12,169 entire-place units, 1,216 private rooms, and 7 shared rooms. The average daily rate is $245, occupancy sits at 63.4%, and RevPAR is $156.
The bedroom distribution is well-spread: 2-bedroom listings lead with 4,276, followed by 1-bedroom (3,965), 3-bedroom (3,215), 4-bedroom (1,308), and 5-bedroom-plus (615). Cross-platform listings dominate: 7,255 properties list on both Airbnb and VRBO. Airbnb-exclusive listings total 4,851 and VRBO-exclusive 1,286.
Year-over-year as of April 2026, performance is essentially flat: occupancy up 0.1%, ADR up 0.5%, and revenue up 0.3%. The market total score is 89.8 out of 100, with an investability score of 82.6 and rental demand score of 85.3. Zoning plays a critical role in this market: properties in RS-1 and RS-2 residential zones are restricted to one-week minimum stays, which effectively limits nightly STR use to specific non-residential zones.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 70% |
| Mar | 75% |
| Apr | 62% |
| May | 60% |
| Jun | 70% |
| Jul | 70% |
| Aug | 54% |
| Sep | 50% |
| Oct | 54% |
| Nov | 53% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Saint Augustine are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Jacksonville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jacksonville market as a whole, which includes Saint Augustine, so these counts are not Saint Augustine-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Coastal Realty | 374 | 1,714 | ★ 4.52 |
| 2 | Vacasa | 235 | 9,190 | ★ 4.48 |
| 3 | Evolve | 153 | 5,829 | ★ 4.60 |
| 4 | Silver Street Management | 142 | 6,363 | ★ 4.63 |
| 5 | Distinctive Beach Rentals by Vtrips | 134 | 4,700 | ★ 4.39 |
What Kind of STR Should I Buy in Saint Augustine?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Saint Augustine are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 9.6% |
| both | 54.2% |
Home Value Trends (Saint Augustine)
Typical home values, median sale prices, and the 10-year price trend for Saint Augustine are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Saint Augustine — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Saint Augustine requires dual registration: both a City of St. Augustine and a St. Johns County short-term vacation rental registration for each listing. City registration is tiered by bedroom count: $303.03 base plus $79.30 per bedroom under Resolution 2025-41 (a 1-bedroom unit costs $382.33). The registration year runs October 1 to September 30, with a $100 late fee for renewals past the deadline.
The combined lodging tax is 11%: 5% St. Johns County Tourist Development Tax plus 6% Florida state sales tax. The 5% county rate took effect October 1, 2021 under County Ordinance 2021-43.
Zoning controls are the critical variable for investors. RS-1 and RS-2 residential zones require a one-week minimum stay, effectively blocking nightly rentals. HP-1 historic preservation zones require a one-month minimum stay. All other zones permit nightly rentals with approved registration. Every property must pass an annual Life Safety Inspection by the St. Augustine Fire Department covering smoke alarms, CO detectors, and posted address numbers. At least one stabilized parking space is required per bedroom.
There is no owner-occupancy requirement and no citywide night cap. Enforcement is rated strict: the city runs a 24/7 complaint hotline (904-569-7077) and uses Host Compliance monitoring for unlicensed operators.
Market Comparison
Saint Augustine’s 63.4% April occupancy is well above the national STR median of approximately 55%, reflecting the city’s strong year-round tourism base. The ADR of $245 is above the US median of approximately $220, driven by cultural tourism premiums and the destination’s status as a top Southeast heritage site.
Among the top operators, Coastal Realty leads with 374 listings and a 4.52 average rating, representing approximately 2.8% of the market. Vacasa holds 235 listings (4.48 rating, 9,190 reviews). Evolve manages 153 listings (4.60 rating) and Silver Street Management operates 142 listings (4.63 rating). Collectively the top five operators control 1,038 listings, approximately 7.7% of the market, indicating a predominantly owner-operated market with significant independent operator presence.
The total market score of 89.8 and investability score of 82.6 reflect strong fundamentals offset by the zoning complexity and strict enforcement environment. The market suits investors who can identify properties in nightly-rental-eligible zones and maintain full regulatory compliance.
Frequently Asked Questions About Saint Augustine, Florida
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