Palm Coast, Florida Short-Term Rental Market
Volusia and Flagler region STR market averaged $199 ADR, 39.6% occupancy and $2,318 monthly revenue in September 2026.
Quick Answer: Palm Coast, Florida is an active short-term rental market. average occupancy in the Daytona Beach market area is 40%. average monthly revenue in the Daytona Beach market area is $2,318. average daily rate in the Daytona Beach market area is $199. the top operator in the Daytona Beach market area is Great Ocean Condos with 414 listings. market score is 48/100 (grade D).
Market data reflects the Daytona Beach regional market, which includes Palm Coast. Regulations, taxes, and permit details below are specific to Palm Coast.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Palm Coast, Florida, using September 2026 data. Performance figures describe the Volusia and Flagler County region of Florida’s northeast coast, which includes Palm Coast, Flagler Beach, Ormond Beach, Daytona Beach, Deland, New Smyrna Beach and Deltona, so every number below is a figure for the regional STR market rather than for Palm Coast alone. In September 2026 the average short-term rental in the region earned an ADR of $199 at 39.6% occupancy, producing average monthly revenue of $2,318. September is the seasonal low point for occupancy, so these figures sit below the full-year picture. Compared with September 2025, occupancy rose 7.5%, ADR rose 4.8% and revenue rose 6.7%.
Year-to-date results are stronger. The nine months of 2026 so far average 56.4% occupancy, a $236 ADR and $3,667 in monthly revenue. That compares with 54.3% occupancy, a $221 ADR and $3,319 in 2025, and 54.6%, $219 and $3,270 in 2024. Occupancy reached 63.8% in 2021 and 63.3% in 2022 before easing to 58.6% in 2023, while ADR has climbed from $154 in 2017 to $236 in 2026. Summing the twelve seasonal months gives annualized revenue of $35,094 for the average listing.
By listing type, entire places averaged $2,358 per month in September 2026 and houses averaged $2,627, ahead of apartments at $2,162. Entire-place ADR was $203. Bedroom, booking channel and listing-type counts are tracked at a shared regional level rather than uniquely for Palm Coast, so this profile omits them.
Demand is tourism driven. Flagler County drew approximately 948,800 visitors in fiscal year 2024, with an estimated $890.9 million in total economic impact, and Palm Coast has a population of 106,726. Visitors are mostly domestic drive-market travelers from the Southeast who come for beaches, trails, state parks and estuary kayaking, with stronger demand in spring and fall.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 58% |
| Feb | 68% |
| Mar | 72% |
| Apr | 57% |
| May | 56% |
| Jun | 65% |
| Jul | 68% |
| Aug | 48% |
| Sep | 42% |
| Oct | 49% |
| Nov | 46% |
| Dec | 49% |
Month-by-month nightly rates and revenue figures for Palm Coast are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Daytona Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Daytona Beach market as a whole, which includes Palm Coast, so these counts are not Palm Coast-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Great Ocean Condos | 414 | 7,937 | ★ 4.62 |
| 2 | Evolve | 308 | 9,600 | ★ 4.55 |
| 3 | Vacasa | 303 | 7,803 | ★ 4.28 |
| 4 | Ocean Properties Vacation Rentals, Inc. | 231 | 2,189 | ★ 4.68 |
| 5 | CCV Rentals | 231 | 2,458 | ★ 4.45 |
What Kind of STR Should I Buy in Palm Coast?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Palm Coast are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.9% |
| vrbo | 14% |
| both | 57.1% |
Home Value Trends (Palm Coast)
Typical home values, median sale prices, and the 10-year price trend for Palm Coast are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Palm Coast — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Palm Coast, but operators must register. The city adopted Ordinance 2025-01 on January 7, 2025, effective March 3, 2025, its first comprehensive STR registration ordinance. Before that, STRs operated under general business tax and state DBPR rules only. STRs are allowed in all residential zoning districts.
Operators need a City of Palm Coast Short-Term Vacation Rental Registration, which costs $450 and renews annually, plus a City Business Tax Receipt, a Flagler County Business Tax Receipt and a Florida DBPR transient public lodging license. The tourist development tax is 5%. Platforms such as Airbnb and VRBO do not remit the Flagler County tourist tax for owners, so operators must file and remit directly to the Tax Collector by the 20th of each month. Flagler County recently moved tourist tax collection from the Florida Department of Revenue to its own Tax Collector.
Operating rules include a maximum of 10 persons per unit (2 per sleeping room, excluding children under age 1), on-property parking only, no boats or trailers stored in front yards, and quiet hours from 10 PM to 7 AM. A designated responsible party must respond to complaints within 2 hours, and safety equipment and pool compliance must be in place.
There is no cap on annual rental nights, and neither owner occupancy nor primary residence is required. Homestead-declared owner-occupied dwellings where the owner lives on site full time are exempt from registration. Enforcement severity is rated moderate. These rules apply to Palm Coast city limits, and nearby towns have their own rules.
Market Comparison
In September 2026 the Volusia and Flagler region STR market recorded 39.6% occupancy and a $199 ADR. September is the seasonal trough, so the full-year picture is better. The 2026 year-to-date averages are 56.4% occupancy and a $236 ADR, compared with 54.3% and $221 in 2025.
Growth is a point in the region’s favor. Occupancy is up 7.5% year over year, ADR is up 4.8% and revenue is up 6.7%, so the market is recovering from the 2023 occupancy dip to 58.6% and the later easing to 54.3% in 2025.
The strongest months stand well above the weakest. March reaches 72.4% occupancy, July 67.9% and February 67.7%. The weakest months, September at 41.6% and November at 46.3%, sit far below them. Investors should therefore treat this as a seasonal market where annual returns depend on the spring and summer peaks.
Top operators, bedroom counts and channel mix are tracked at a shared regional level rather than uniquely for Palm Coast, so this profile omits them.
Frequently Asked Questions About Palm Coast, Florida
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Are short-term rentals legal in Palm Coast, Florida?
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