Navarre, Florida Short-Term Rental Market
The Pensacola area STR market averaged $299 ADR, 59.3% occupancy and $4,774 monthly revenue in September 2026.
Quick Answer: Navarre, Florida is an active short-term rental market. average occupancy in the Pensacola market area is 59%. average monthly revenue in the Pensacola market area is $4,774. average daily rate in the Pensacola market area is $299. the top operator in the Pensacola market area is Vacasa with 474 listings. market score is 82/100 (grade B).
Market data reflects the Pensacola regional market, which includes Navarre. Regulations, taxes, and permit details below are specific to Navarre.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Short-term rental performance for Navarre is reported together with the wider Pensacola area, so the figures below describe the Pensacola area STR market rather than Navarre alone. Navarre is a community of 40,744 residents on the Florida Panhandle, where the Navarre Beach Fishing Pier and the Navarre Beach Marine Sanctuary draw beach travelers, anglers and snorkelers to Santa Rosa Island. In September 2026 the Pensacola area STR market posted an average daily rate of $299, occupancy of 59.3% and average monthly revenue of $4,774 per listing. Entire places averaged $304 per night. By property type, apartments earned $5,407 in monthly revenue, entire places $4,862 and houses $4,044. Year over year, occupancy rose 17.5%, ADR rose 5.8% and revenue rose 18.9%. The longer view shows a market that has recovered after a softer stretch. Average monthly revenue was $4,270 in 2021, fell to $3,827 in 2023, then climbed to $4,441 in 2024 and $4,736 in 2025. Through the first nine months of 2026 the average is $5,572 per month, on 65.0% occupancy and a $310 ADR. Averaged by calendar month, the seasonal figures sum to about $47,122 in annual revenue per listing. Navarre’s visitor base skews toward beach travelers, snowbirds, anglers and water-sports enthusiasts looking for a quieter, low-rise alternative to Pensacola Beach and Destin. Bedroom mix, booking channel mix, listing-type counts and top operators are tracked at a shared regional level rather than uniquely for Navarre, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 40% |
| Feb | 62% |
| Mar | 70% |
| Apr | 58% |
| May | 69% |
| Jun | 81% |
| Jul | 80% |
| Aug | 56% |
| Sep | 55% |
| Oct | 56% |
| Nov | 43% |
| Dec | 38% |
Month-by-month nightly rates and revenue figures for Navarre are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Pensacola market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Pensacola market as a whole, which includes Navarre, so these counts are not Navarre-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 474 | 22,239 | ★ 4.51 |
| 2 | Premier Island Management Group | 434 | 7,989 | ★ 4.75 |
| 3 | Southern Vacation Rentals by Vtrips | 371 | 10,594 | ★ 4.52 |
| 4 | Luxury Coatal Vacation Rentlas | 355 | 10,788 | ★ 4.78 |
| 5 | Paradise Beach Homes | 264 | 12,547 | ★ 4.77 |
What Kind of STR Should I Buy in Navarre?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Navarre are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 23.7% |
| vrbo | 13.4% |
| both | 62.9% |
Home Value Trends (Navarre)
Typical home values, median sale prices, and the 10-year price trend for Navarre are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Navarre — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Navarre is one of the more STR-friendly markets on the Florida Panhandle, and short-term rentals are permitted. Operators need a Florida DBPR Vacation Rental Dwelling License plus Santa Rosa County Tourist Development Tax registration. The license costs $60 in total (a $50 state application fee and a $10 human trafficking awareness training fee) and renews annually by September 30. It applies once a property is rented more than three times per calendar year for periods under 30 days. Total tax on rentals under six months is about 12%, made up of 6% Florida sales tax, 1% county discretionary surtax and a 5% local tourist development tax (2% countywide and a 3% Navarre Beach special district levy). Santa Rosa County does not impose zoning restrictions prohibiting short-term rentals in residential areas, and it does not require owner occupancy or primary residence status. Balcony inspection certificates are required every three years for units with balconies, and the DBPR license number must appear on the property and in all advertising. Enforcement severity is rated moderate and is largely complaint-driven, but operating without a valid license is a criminal misdemeanor carrying up to 60 days in jail and a $500 fine, with civil penalties up to $1,000 per violation. HOAs and condo associations on Navarre Beach may impose their own minimum-stay or use restrictions, so check deed restrictions before buying. Santa Rosa County moved Tourist Development Tax filings to an online portal at santarosacountyfl.munirevs.com effective April 1, 2025, replacing the prior touristtax.com system.
Market Comparison
September 2026 occupancy in the Pensacola area STR market was 59.3% at a $299 ADR. Average monthly revenue of $4,774 reflects that combination. Growth is also solid, with revenue up 18.9% year over year against occupancy up 17.5% and ADR up 5.8%. The advantage is not uniform through the year. June and July are the peak months, at 81.2% and 80.0% occupancy with ADRs of $344 and $335. December and January are among the quietest months, at 38.2% and 40.2% occupancy with ADRs of $190 and $171. The market is therefore best read as a strong summer destination with a quiet winter. Top operators are tracked at a shared regional level rather than uniquely for Navarre, so this profile omits them. Investors comparing Navarre with other Gulf Coast towns should weigh its quieter, low-rise character against the denser resort supply in Pensacola Beach and Destin.
Frequently Asked Questions About Navarre, Florida
What is the average Airbnb nightly rate in Navarre, FL?
What is the occupancy rate for short-term rentals in Navarre?
How much do Navarre vacation rentals earn per month?
Do I need a license to run a short-term rental in Navarre?
Does Navarre require owner occupancy for short-term rentals?
What is the best time of year for a Navarre short-term rental?
How much does a typical home cost in Navarre?
Analyze Navarre Rentals
Use our free calculator to estimate Airbnb revenue for any property in Navarre.
Free Navarre STR Calculator →
