Navarre, Florida Short-Term Rental Market
Navarre, FL STRs averaged $300/night at 61.8% occupancy in April 2026 across 9,600+ active listings.
Quick Answer: Navarre, Florida is an active short-term rental market. average occupancy is 62%. average monthly revenue is $4,941. average daily rate is $300. the top operator is Vacasa with 474 listings. market score is 82/100 (grade B).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Navarre, Florida sits on Santa Rosa Island along the Florida Panhandle, offering white-sand Gulf beaches with less commercial density than neighboring Pensacola Beach and Destin. The market recorded an average daily rate of $300 and occupancy of 61.8% in April 2026, generating average monthly revenue of $4,941 per listing. RevPAR stood at $185.36.
Year-over-year momentum was positive: occupancy rose 5.7%, ADR was up 0.4%, and revenue grew 4.0% compared to the same month one year prior. Annual averages from 2025 show $285 ADR and 58.4% occupancy, reflecting the sustained strength of this beach market.
Active inventory totals approximately 9,630 listings. Entire-place properties represent the dominant share at 9,302 listings, or 96.6% of the market. Private-room listings add 323 more. The platform mix is notable: 6,057 listings appear on both Airbnb and VRBO simultaneously, 2,279 on Airbnb only, and 1,294 on VRBO only, indicating high dual-channel exposure among operators.
The bedroom mix leans toward mid-size properties: 3-bedroom listings are the most common at 3,144, followed by 2-bedroom (3,086), 1-bedroom (1,792), 4-bedroom (1,142), and 5-bedroom-plus (458). The overall market score is 81.86 out of 100, supported by strong rental demand (85.95) and revenue growth (84.32), offset by a seasonality score of 44.50 reflecting significant peak-to-trough swings.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 40% | $171 | $1,872 |
| Feb | 62% | $186 | $2,454 |
| Mar | 70% | $250 | $4,094 |
| Apr | 58% | $261 | $4,074 |
| May | 69% | $287 | $4,963 |
| Jun | 81% | $334 | $6,947 |
| Jul | 80% | $325 | $6,811 |
| Aug | 56% | $267 | $4,217 |
| Sep | 54% | $237 | $3,425 |
| Oct | 56% | $222 | $3,216 |
| Nov | 43% | $196 | $2,158 |
| Dec | 38% | $190 | $1,939 |
Top Short-Term Rental Operators in Navarre
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 474 | 22,239 | ★ 4.51 |
| 2 | Premier Island Management Group | 434 | 7,989 | ★ 4.75 |
| 3 | Southern Vacation Rentals by Vtrips | 371 | 10,594 | ★ 4.52 |
| 4 | Luxury Coatal Vacation Rentlas | 355 | 10,788 | ★ 4.78 |
| 5 | Paradise Beach Homes | 264 | 12,547 | ★ 4.77 |
What Kind of STR Should I Buy in Navarre?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,792 |
| 2 bed | 3,086 |
| 3 bed | 3,144 |
| 4 bed | 1,142 |
| 5 bed | 458 |
ADR by Property Tier
| Entire Home | $305 |
| Luxury | $465 |
| Professionally Managed | $366 |
Revenue by Dwelling Type
| Apartment | $5,336 |
| Entire Place | $5,030 |
| House | $4,540 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 23.7% |
| vrbo | 13.4% |
| both | 62.9% |
Investment Analysis
Navarre presents a high-revenue beach market with meaningful gross yields. The typical home value is $417,701, with a median list price of $500,808 and 388 active for-sale listings as of April 2026. At April 2026 average monthly revenue of $4,941, an investor at the typical home value would see annualized gross revenue of approximately $59,286, representing a gross yield of roughly 14.2% before operating expenses.
Professionally managed listings command an ADR of $366 versus the all-listings average of $300, a 22% premium that reflects the operational lift from dedicated management. Luxury-tier listings average $465 per night, 55% above the market average.
Revenue by property type shows an interesting inversion: apartment and condo-style listings average $5,336 per month, above both entire-place ($5,030) and house ($4,540) averages. This likely reflects the premium location of beachfront condos and the strong VRBO presence for unit-style beach properties.
Year-over-year revenue growth has been consistent: 2024 annual average was $4,441 per month and 2025 rose to $4,749. The investability score of 93.60 out of 100 and revenue growth score of 84.32 both signal that Navarre remains a strong market for new and existing operators. Median days to pending is 35 days, and the sale-to-list ratio of 0.794 indicates buyers are negotiating below list in the current market, which may provide acquisition opportunities.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Navarre guests book an average of 50.6 days in advance, a planning window of roughly seven weeks. This longer lead time compared to many markets reflects the vacation-planning behavior of beach travelers who secure accommodations well ahead of summer and holiday travel dates. Operators benefit from pricing confidence: rates can be held at peak levels for bookings made 50-plus days out, with dynamic discounting applied selectively closer to arrival for shoulder-month inventory.
Average length of stay is 4.5 nights, consistent with a long-weekend and week-stay beach market. This implies roughly six to seven turnovers per month at full occupancy, requiring efficient cleaning and maintenance operations. During peak summer months, enforcing 5- or 7-night minimums is common practice in Navarre and reduces single-night friction at high-demand weekends. The 50.6-day lead time also means that last-minute availability in November and December can be difficult to fill; operators should price those months to clear inventory rather than hold for late bookings that may not materialize.
Short-Term Rental Regulations
Short-term rentals in Navarre are permitted and well-established. Operators must hold two registrations: a Florida Department of Business and Professional Regulation Vacation Rental Dwelling License (state application fee $50, plus a $10 human trafficking awareness training fee) and a Santa Rosa County Tourist Development Tax account for local tax remittance.
The DBPR license applies once a property is rented more than three times per calendar year for periods under 30 days. Licenses renew annually by September 30. The DBPR license number must appear on the property and in all advertising. For units with balconies, a balcony inspection certificate is required every three years.
Guests pay approximately 12% in combined taxes on rentals under six months: 6% Florida sales tax, 1% county discretionary surtax, and a 5% local tourist development tax (2% countywide plus a 3% Navarre Beach special district levy). The total permit cost runs approximately $60 at initial registration.
Santa Rosa County does not zone residential areas to exclude short-term rentals and imposes no owner-occupancy or primary-residence requirement. HOAs and condo associations on Navarre Beach sometimes impose their own minimum-stay or use restrictions; investors should review deed restrictions before purchasing.
Operating without a valid DBPR license is a criminal misdemeanor carrying up to 60 days in jail and a $500 fine, with additional civil penalties up to $1,000 per violation. Enforcement is complaint-driven. One recent operational change: Santa Rosa County moved Tourist Development Tax filings to a new online portal effective April 1, 2025.
Market Comparison
Navarre’s April 2026 occupancy of 61.8% exceeds the U.S. STR median of approximately 55%, and the 2025 annual average of 58.4% also sits above the national baseline. ADR of $300 is significantly above the national STR median of approximately $220, reflecting the premium pricing of Gulf beachfront inventory.
The 14.2% gross yield is notably high by national standards, where beach markets typically range from 8% to 12% gross yield depending on acquisition cost and occupancy profile. The revenue growth score of 84.32 and rental demand score of 85.95 both place Navarre in the upper tier of coastal markets nationally.
The operator landscape in Navarre is highly professional and concentrated. Vacasa leads with 474 listings and 22,239 reviews at a 4.51 average rating. Premier Island Management Group holds second with 434 listings and 7,989 reviews at a 4.75 rating. Southern Vacation Rentals by Vtrips operates 371 listings with 10,594 reviews at a 4.52 rating. These three operators together account for 1,279 listings, representing approximately 13.3% of total active inventory, indicating a meaningfully consolidated professional management layer compared to most markets.
Frequently Asked Questions About Navarre, Florida
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