Miramar Beach, Florida Short-Term Rental Market
Miramar Beach STRs averaged $516/night at 56.9% occupancy in April 2026, with summer peaks exceeding 80% occupancy and $10,000/month revenue.
Quick Answer: Miramar Beach, Florida is an active short-term rental market. average occupancy is 57%. average monthly revenue is $7,469. average daily rate is $516. the top operator is Sandestin Golf And Beach Resort with 1,232 listings. market score is 63/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Miramar Beach is part of the South Walton / 30A corridor on Florida’s Gulf Coast, a destination anchored by white-sand beaches, coastal dune lakes, and architecturally distinct planned communities including Seaside, Rosemary Beach, and WaterColor. Walton County recorded more than 5.1 million visitors in 2023 who spent more than $4.7 billion, and the corridor collects more than $60 million in Tourist Development Tax annually. The STR market is the dominant lodging type in this area, with approximately 19,553 active listings: 19,509 entire-place units (99.8% of supply) and 44 private rooms.
In April 2026, the market posted a $516 average daily rate and 56.9% occupancy, generating $293.67 in RevPAR. Average monthly revenue per active listing was $7,469. Year-over-year, occupancy gained 3.0%, ADR grew 3.5%, and revenue increased 2.9%. The bedroom mix skews toward larger units: 2-bedrooms lead at 4,896 listings, followed by 3-bedrooms (4,638), 1-bedrooms (3,681), 4-bedrooms (3,424), and 5-bedrooms (2,900). VRBO has a larger presence here (2,587 VRBO-only listings vs. 1,632 Airbnb-only), with 15,334 listings appearing on both platforms, reflecting the vacation-rental focus of this market. The revenue-growth score of 74.0 and rental demand score of 79.9 are both well above average.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 31% | $318 | $2,509 |
| Feb | 52% | $321 | $3,190 |
| Mar | 67% | $416 | $6,025 |
| Apr | 52% | $408 | $5,593 |
| May | 66% | $433 | $6,820 |
| Jun | 81% | $507 | $10,261 |
| Jul | 81% | $476 | $9,840 |
| Aug | 53% | $398 | $5,795 |
| Sep | 49% | $348 | $4,556 |
| Oct | 50% | $345 | $4,237 |
| Nov | 32% | $358 | $2,963 |
| Dec | 28% | $376 | $2,782 |
Top Short-Term Rental Operators in Miramar Beach
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Sandestin Golf And Beach Resort | 1,232 | 2,042 | ★ 4.50 |
| 2 | Vacasa | 1,199 | 40,928 | ★ 4.51 |
| 3 | RealJoy | 723 | 26,843 | ★ 4.66 |
| 4 | 360 Blue | 671 | 9,901 | ★ 4.70 |
| 5 | Ocean Reef | 449 | 6,815 | ★ 4.59 |
What Kind of STR Should I Buy in Miramar Beach?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,681 |
| 2 bed | 4,896 |
| 3 bed | 4,638 |
| 4 bed | 3,424 |
| 5 bed | 2,900 |
ADR by Property Tier
| Entire Home | $517 |
| Luxury | $820 |
| Professionally Managed | $551 |
Revenue by Dwelling Type
| Apartment | $5,480 |
| Entire Place | $7,475 |
| House | $10,095 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 8.3% |
| vrbo | 13.2% |
| both | 78.4% |
Investment Analysis
Miramar Beach generates some of the highest absolute STR revenue of any Florida market. At the all-listings April 2026 average of $7,469/month, annualized gross revenue approaches $89,628. Against a typical home value of $647,525, that implies a gross yield near 13.8%, exceptional for a high-priced coastal market. Houses specifically averaged $10,095/month, and annualizing that single figure approaches $121,140. Entire-place properties broadly averaged $7,475/month.
ADR segmentation shows the professionally managed tier averaging $551/night versus $516 for the all-listings average, only a 7% premium. The luxury tier averaged $820/night. The relatively small PM premium over the broad market average is notable: it reflects the already-premium baseline of this market rather than a wide gap between managed and unmanaged properties. Entire-home ADR of $517 is nearly identical to the all-listings figure, consistent with the market being almost entirely entire-place rentals.
Revenue has grown strongly over the data history. The 2025 annual average of $7,051/month was the highest in the dataset, up from $6,341 in 2022. The 2023 pullback to $5,908 and 2024 recovery to $6,475 reflect the post-pandemic normalization pattern common to premium coastal markets. The revenue-growth score of 74.0 signals continued positive momentum. For buyers, the housing market itself shows a sale-to-list ratio of 1.098, meaning properties routinely sell above list price, with a median sale price of $737,167 against a median list price of $671,667.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Miramar Beach STR guests book an average of 71.7 days in advance, the longest lead time of the five markets in this batch, with an average length of stay of 4.31 nights. The 72-day (roughly 10-week) lead time reflects the premium beach vacation market’s planning cycle: guests securing summer Gulf-front rentals book early and in high demand. For operators, this extended window enables dynamic pricing rate increases to begin 10-12 weeks before arrival, particularly for summer peak weeks.
The 4.3-night average stay is consistent with a 7-night-minimum market during peak season. Many guests book Saturday-to-Saturday week blocks in June and July, pulling the annual average to well above a standard weekend. For off-peak months (November through February), operators who shift to shorter minimums (2-3 nights) can improve occupancy by capturing weekend shoulder-season visitors without significantly diluting revenue per booking. The combination of long lead times and long stays makes this market particularly well-suited to advanced revenue management tools.
Short-Term Rental Regulations
South Walton / Miramar Beach operators must hold two separate permits and maintain them annually. Enforcement is classified as strict, with the county using monitoring software to identify non-compliant listings.
First, a Florida DBPR Vacation Rental License is required. The annual fee is $170 for a single-unit dwelling (plus a $50 one-time application fee). A DBPR inspector visits within 30 days of license issuance to verify fire and safety standards.
Second, a Walton County Vacation Rental Certificate is required, issued through Municipal Revenue Services (MuniRevs). The annual county fee is $300 per individual property ($227 for community-managed properties), effective February 1, 2025, when Walton County raised the fee from the prior $125 under Resolution 2024-57. Beginning with the 2026-2027 cycle, the county renewal deadline aligns with the state DBPR cycle (June 1). Properties must display their county certificate number on all advertising.
Operating without registration triggers fines of $500 per day per violation. The combined estimated annual permit cost is approximately $470. On taxes, operators must collect 12% in combined taxes: 6% Florida state sales tax, 1% Walton County discretionary sales surtax, and 5% Tourist Development Tax. No owner-occupancy or primary-residence requirements apply. HOA and community-level covenants in Alys Beach and Rosemary Beach may impose stricter minimum-stay or platform restrictions beyond county rules.
Market Comparison
Against U.S. STR benchmarks (approximately 55% median occupancy, approximately $220 median ADR), Miramar Beach significantly outperforms on ADR ($516 vs. $220 national median) while running close to the national median on occupancy (56.9%). RevPAR of $293.67 is well above most comparable coastal markets nationally. The 2025 annual average occupancy of 52.3% is modestly below the national median, reflecting the deep winter trough, but the summer peak at 80%+ is exceptional.
The market is heavily professionally managed at scale. Sandestin Golf and Beach Resort leads with 1,232 listings (a 4.50 average rating across 2,042 reviews). Vacasa is close behind with 1,199 listings and 40,928 reviews at a 4.51 rating. RealJoy holds 723 listings at a 4.66 rating (26,843 reviews), and 360 Blue has 671 listings at a 4.70 rating (9,901 reviews). The top four operators combined manage 3,825 listings, roughly 19.6% of the 19,553-listing market, a much higher concentration of professional management than most comparable markets. This creates strong pricing and service benchmarks that independent operators must meet to compete effectively.
Frequently Asked Questions About Miramar Beach, Florida
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