Miramar Beach, Florida Short-Term Rental Market
Miramar Beach STR averaged $477 ADR, 51.3% occupancy and $6,357 monthly revenue in September 2026.
Quick Answer: Miramar Beach, Florida is an active short-term rental market. average occupancy in the Santa Rosa/Rosemary Beach market area is 51%. average monthly revenue in the Santa Rosa/Rosemary Beach market area is $6,357. average daily rate in the Santa Rosa/Rosemary Beach market area is $477. the top operator in the Santa Rosa/Rosemary Beach market area is Sandestin Golf And Beach Resort with 1,232 listings. market score is 63/100 (grade C).
Market data reflects the Santa Rosa/Rosemary Beach regional market, which includes Miramar Beach. Regulations, taxes, and permit details below are specific to Miramar Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Miramar Beach sits in the South Walton 30A corridor of the Florida Panhandle. The performance numbers on this page describe the South Walton 30A area STR market, so read them as a regional benchmark rather than a Miramar Beach only measurement. Bedroom, channel, and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Miramar Beach, so this profile omits them.
In September 2026 the average daily rate across all listings was $477 and occupancy was 51.3%. Average monthly revenue per listing was $6,357. Compared with September 2025, occupancy is up 20.8%, ADR is up 8.0%, and revenue is up 13.6%. Revenue growth was smaller than the occupancy gain, so the year over year picture is clearly positive but not a one for one pass through.
The longer record shows steady growth in rates. Annual ADR rose from $271 in 2017 to $489 in 2025, while average monthly revenue climbed from $2,815 to $7,041 over the same span. Occupancy has been less steady, peaking at 60.3% in 2021 and landing at 52.4% in 2025. Through the first nine months of 2026 the figures stand at 59.5% occupancy, a $529 ADR, and $8,297 in average monthly revenue, though a nine month window includes the strong June and July peak and is not directly comparable to a full year.
Demand comes from a large and loyal visitor base. Walton County recorded more than 5.1 million visitors in 2023, and roughly 80 percent of visitors are repeat guests. Most travelers come from the Southeastern United States, led by Alabama, Georgia, and Tennessee, with Texas, Louisiana, and the Midwest adding volume. The permanent population of Miramar Beach is 9,517, so rental demand is driven almost entirely by visitors.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 31% |
| Feb | 52% |
| Mar | 67% |
| Apr | 52% |
| May | 66% |
| Jun | 81% |
| Jul | 81% |
| Aug | 52% |
| Sep | 50% |
| Oct | 50% |
| Nov | 32% |
| Dec | 28% |
Month-by-month nightly rates and revenue figures for Miramar Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Santa Rosa/Rosemary Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Santa Rosa/Rosemary Beach market as a whole, which includes Miramar Beach, so these counts are not Miramar Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Sandestin Golf And Beach Resort | 1,232 | 2,042 | ★ 4.50 |
| 2 | Vacasa | 1,199 | 40,928 | ★ 4.51 |
| 3 | RealJoy | 723 | 26,843 | ★ 4.66 |
| 4 | 360 Blue | 671 | 9,901 | ★ 4.70 |
| 5 | Ocean Reef | 449 | 6,815 | ★ 4.59 |
What Kind of STR Should I Buy in Miramar Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Miramar Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 8.3% |
| vrbo | 13.2% |
| both | 78.4% |
Home Value Trends (Miramar Beach)
Typical home values, median sale prices, and the 10-year price trend for Miramar Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Miramar Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Miramar Beach, but operators need two permits before advertising or accepting bookings, and enforcement is rated strict. The first is a Florida DBPR Vacation Rental license. The annual DBPR fee is $170 for a single unit dwelling, plus a one time $50 application fee, and an inspector visits within 30 days of issuance to check fire and safety items such as hard wired smoke detectors, a rated fire extinguisher on each level, and emergency lighting. The second is a Walton County Vacation Rental Certificate, issued through Municipal Revenue Services. The county fee is $300 per property, or $227 for community managed properties. The county fee rose from $125 to $300 on February 1, 2025. Combined permit cost is $470 per year for a typical property, and renewal is annual with the 2026 to 2027 cycle aligned to a June 1 deadline.
The certificate number must appear on exterior signage and in all advertising. Operating without registration carries fines of $500 per day per violation, and the county uses monitoring software to find unlisted properties and has escalated legal action in 2026.
The total occupancy tax is 12% of gross rent. Florida state law preempts local bans and limits on rental duration and frequency, and Walton County has no cap on nights per year. There is no owner occupancy or primary residence requirement. Homeowner association and community covenants, especially in Alys Beach and Rosemary Beach, can impose stricter minimum stays or platform restrictions. Confirm current rules with the county and any association before buying.
Market Comparison
The South Walton 30A area STR market is a rate driven market rather than an occupancy driven one. September 2026 occupancy was 51.3%, and the 2025 annual figure was 52.4%. The 2026 figure through September is higher at 59.5%.
Rates are the clear strength. The all-listings ADR is $477 and luxury listings reach $701. Even the lowest seasonal ADR, $318 in January, compares with a peak of $528 in June.
The tradeoff is cost. A typical home value of $659,177 and a strong seasonal swing mean investors carry higher entry costs and need to plan for a long off season.
The main operators and their listing counts are tracked at a shared regional level rather than uniquely for Miramar Beach, so this profile omits them.
Frequently Asked Questions About Miramar Beach, Florida
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