Jacksonville Beach STR market offers strong ADR growth but rising supply has compressed occupancy to 44% as of early 2026.
Market Overview
Jacksonville Beach is a compact coastal city of roughly 23,800 residents on Florida’s Atlantic coast, drawing approximately 1.5 million visitors per year. As of February 2026, the short-term rental market holds 789 active listings, down slightly from a 2025 peak of 857. The average daily rate has climbed steadily from $272 in 2021 to $327 in 2025, a gain of roughly 20% over four years. That ADR growth tells one part of the story. The other part is occupancy: the market-wide average has dropped from 75.3% in 2021 to 50.8% in 2025, with early 2026 data showing 44%. Supply expansion is the primary driver. Active listings grew from 526 in 2021 to a high of 804 in 2023, and the market has not fully absorbed that inventory. Average monthly revenue across all listings was $3,892 in February 2026, reflecting both the off-season period and the tighter occupancy environment. For investors, the market rewards differentiation. Properties at the 75th percentile earned $5,084 per month in February, while top-quartile operators at the 90th percentile reached $7,699. The gap between median ($3,028) and top performers ($7,699) is wide, which means property quality, positioning, and management have outsized influence on returns here.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue | Active Listings |
|---|---|---|---|---|
| Jan | 50% | $257 | $3,845 | 756 |
| Feb | 60% | $263 | $4,450 | 755 |
| Mar | 74% | $292 | $6,937 | 696 |
| Apr | 69% | $268 | $5,763 | 692 |
| May | 64% | $279 | $5,700 | 653 |
| Jun | 68% | $300 | $6,519 | 724 |
| Jul | 70% | $305 | $7,103 | 779 |
| Aug | 59% | $271 | $5,330 | 774 |
| Sep | 54% | $262 | $4,537 | 773 |
| Oct | 56% | $274 | $4,819 | 736 |
| Nov | 53% | $277 | $4,352 | 746 |
| Dec | 53% | $291 | $4,634 | 752 |
Jacksonville Beach follows a clear beach-season pattern with March as the strongest month of the year. March averages 74.2% occupancy and $292 ADR, combining for average monthly revenue of $6,937. July is the second-strongest month at 70.0% occupancy and $305 ADR, averaging $7,103 in revenue, making it the single highest-revenue month on average. June also performs well at 67.8% occupancy and $300 ADR, with $6,519 in average revenue. The summer window from June through July is consistently the most competitive period for operators to capture premium rates. The shoulder seasons tell a more nuanced story. April and May hold up reasonably well, with occupancy at 69.2% and 63.8% respectively, and ADR in the $268 to $279 range. February is stronger than many coastal markets would expect at 59.8% occupancy, likely due to snowbird demand and mild Florida winter temperatures. The true slow season runs from August through January. August drops sharply from July to 58.6% occupancy, and September falls further to 54.4%. January is the weakest month at 49.6% occupancy and $257 ADR. The occupancy swing from peak March (74.2%) to trough January (49.6%) is 24.6 percentage points, which is meaningful but not extreme. Investors can expect the low season to still generate positive cash flow at median performance levels, with revenue around $3,845 to $4,537 per month during the fall and winter months.
Revenue Breakdown
| Metric | 25th Pctile | Median | 75th Pctile | 90th Pctile |
|---|---|---|---|---|
| Revenue/mo | $1,611 | $3,028 | $5,084 | $7,699 |
| ADR | $184 | $257 | $392 | $577 |
| Occupancy | 23% | 43% | 62% | 79% |
The February 2026 revenue distribution across Jacksonville Beach listings shows a wide performance spread. At the 25th percentile, operators earned $1,611 per month. The median (50th percentile) was $3,028. The 75th percentile reached $5,084, and the top 10% of listings produced $7,699 or more. This means a top-quartile property earns roughly 3.2 times what a bottom-quartile property earns in the same month and market. Average monthly revenue across all 789 active listings was $3,892, pulled above the median by the high-earning tail of the distribution. On the ADR side, the p25 was $183.60, the median was $256.50, the p75 was $392.10, and the p90 hit $576.80. The wide ADR range reflects the mix of property types and quality tiers in the market, from budget condos to oceanfront vacation homes. RevPAR (revenue per available room) averaged $139 with a median of $108 in February 2026. Investors targeting the 75th percentile or above should plan for properties with strong direct beach access, updated interiors, and professional management or high-quality owner operations.
Investment Analysis
Revenue Trend
RevPAR & ADR Trend
| Date | Revenue | RevPAR | ADR |
|---|---|---|---|
| Mar 2021 | $7,943 | $256 | $271 |
| Apr 2021 | $7,607 | $254 | $272 |
| May 2021 | $7,650 | $247 | $272 |
| Jun 2021 | $8,129 | $271 | $291 |
| Jul 2021 | $8,379 | $270 | $291 |
| Aug 2021 | $7,210 | $233 | $275 |
| Sep 2021 | $6,115 | $204 | $263 |
| Oct 2021 | $6,489 | $209 | $270 |
| Nov 2021 | $5,616 | $187 | $262 |
| Dec 2021 | $5,131 | $166 | $251 |
| Jan 2022 | $4,687 | $151 | $228 |
| Feb 2022 | $5,238 | $187 | $237 |
| Mar 2022 | $7,680 | $248 | $278 |
| Apr 2022 | $6,594 | $220 | $261 |
| May 2022 | $6,154 | $199 | $277 |
| Jun 2022 | $7,239 | $241 | $281 |
| Jul 2022 | $7,933 | $256 | $295 |
| Aug 2022 | $5,767 | $186 | $249 |
| Sep 2022 | $5,092 | $170 | $241 |
| Oct 2022 | $5,077 | $164 | $242 |
| Nov 2022 | $4,485 | $150 | $230 |
| Dec 2022 | $4,727 | $153 | $235 |
| Jan 2023 | $3,957 | $128 | $216 |
| Feb 2023 | $4,608 | $165 | $216 |
| Mar 2023 | $6,705 | $216 | $258 |
| Apr 2023 | $5,335 | $178 | $230 |
| May 2023 | $4,812 | $155 | $230 |
| Jun 2023 | $5,610 | $187 | $239 |
| Jul 2023 | $6,708 | $216 | $265 |
| Aug 2023 | $4,814 | $155 | $231 |
| Sep 2023 | $4,322 | $144 | $235 |
| Oct 2023 | $3,962 | $128 | $240 |
| Nov 2023 | $3,400 | $113 | $247 |
| Dec 2023 | $4,283 | $138 | $289 |
| Jan 2024 | $3,391 | $109 | $252 |
| Feb 2024 | $4,295 | $148 | $255 |
| Mar 2024 | $5,801 | $187 | $311 |
| Apr 2024 | $4,258 | $142 | $280 |
| May 2024 | $4,903 | $158 | $293 |
| Jun 2024 | $5,322 | $177 | $326 |
| Jul 2024 | $5,767 | $186 | $320 |
| Aug 2024 | $4,051 | $131 | $282 |
| Sep 2024 | $3,482 | $116 | $265 |
| Oct 2024 | $3,970 | $128 | $279 |
| Nov 2024 | $3,745 | $125 | $297 |
| Dec 2024 | $4,232 | $137 | $318 |
| Jan 2025 | $3,253 | $105 | $272 |
| Feb 2025 | $4,217 | $151 | $282 |
| Mar 2025 | $6,555 | $211 | $341 |
| Apr 2025 | $5,020 | $167 | $298 |
| May 2025 | $4,983 | $161 | $323 |
| Jun 2025 | $6,295 | $210 | $364 |
| Jul 2025 | $6,728 | $217 | $358 |
| Aug 2025 | $4,806 | $155 | $319 |
| Sep 2025 | $3,673 | $122 | $306 |
| Oct 2025 | $4,596 | $148 | $341 |
| Nov 2025 | $4,517 | $151 | $350 |
| Dec 2025 | $4,798 | $155 | $363 |
| Jan 2026 | $3,938 | $127 | $318 |
| Feb 2026 | $3,892 | $139 | $327 |
Occupancy vs Supply
| Date | Occupancy | Active Listings |
|---|---|---|
| Mar 2021 | 84% | 505 |
| Jun 2021 | 82% | 525 |
| Sep 2021 | 69% | 533 |
| Dec 2021 | 64% | 541 |
| Mar 2022 | 83% | 547 |
| Jun 2022 | 75% | 839 |
| Sep 2022 | 60% | 837 |
| Dec 2022 | 61% | 833 |
| Mar 2023 | 80% | 835 |
| Jun 2023 | 71% | 827 |
| Sep 2023 | 55% | 817 |
| Dec 2023 | 48% | 729 |
| Mar 2024 | 61% | 707 |
| Jun 2024 | 54% | 527 |
| Sep 2024 | 45% | 813 |
| Dec 2024 | 46% | 871 |
| Mar 2025 | 63% | 887 |
| Jun 2025 | 57% | 903 |
| Sep 2025 | 43% | 864 |
| Dec 2025 | 44% | 787 |
Entry prices in Jacksonville Beach are substantial. Typical home values sit at $617,596 and the median sale price is $619,666, with 226 properties currently listed for sale. At that price point, investors are working with a meaningful capital base, and revenue projections need to be grounded in realistic occupancy assumptions rather than peak-year comps. Using the trailing 12-month average occupancy of roughly 51% and an ADR near $290, a median-performing property generates approximately $44,000 to $54,000 in gross annual revenue. That implies a gross yield in the 7% to 9% range before operating costs, which typically run 35% to 50% of revenue after platform fees, cleaning, maintenance, insurance, and property management. Net yields for average performers likely land in the 3.5% to 5% range. Top-quartile properties at $5,084 per month ($61,000 annualized) produce stronger returns but require the investment to justify it in amenities and location. The key risk factor is the continued supply trend. The market added nearly 300 listings between 2021 and 2023. Although supply has stabilized somewhat, any new condo or vacation home development could pressure occupancy further. Investors should also budget for Florida’s multi-layer tax and licensing requirements, which add compliance costs. The upside case depends on ADR holding above $300 and selective property positioning in the walkable beach-access tier.
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| Date | Typical Home Value |
|---|---|
| Mar 2021 | $477,757 |
| Dec 2021 | $558,914 |
| Sep 2022 | $650,507 |
| Jun 2023 | $647,856 |
| Mar 2024 | $672,668 |
| Dec 2024 | $675,784 |
| Sep 2025 | $644,509 |
Booking Insights
Jacksonville Beach guests book an average of 41 days in advance, with a median lead time of 23 days. The 18-day gap between average and median indicates a portion of bookings come from last-minute travelers pulling the median down, while a meaningful segment of guests plans well ahead and skews the average up. For operators, this pattern supports a dual pricing strategy: hold firm on rates for bookings made 30 or more days out, then consider tactical discounts for windows within the final two to three weeks if availability remains open. Average length of stay is 5.8 nights with a median of 4 nights. The longer average suggests some weekly and extended-stay bookings exist in the mix, though most guests stay for long weekends or short vacations. A minimum stay policy of 3 to 4 nights during peak season would align with the median stay pattern while filtering out the least profitable single-night bookings. During summer peak season, operators should extend minimum stays to 5 to 7 nights to protect revenue and reduce turnover costs. The combination of moderate lead times and mid-length stays suggests this market favors operators who are responsive and can update pricing dynamically rather than setting rates weeks or months in advance and leaving them static.
Short-Term Rental Regulations
Jacksonville Beach requires short-term rental operators to obtain a Short-Term Vacation Rental Registration Certificate through the city’s Planning and Development Department at City Hall, 11 Third Street North. The initial application fee is $150 per property, and the certificate must be renewed annually by October 1st at the same $150 rate. Before a certificate is issued or modified, the property must pass a Fire Marshal inspection. Missing a scheduled inspection incurs a $100 no-show fee. Maximum occupancy is capped at two persons per bedroom plus two additional guests. Beyond the city registration, operators must navigate several state and county-level requirements. These include a Florida Department of Revenue certificate of registration, a Florida Department of Business and Professional Regulation (DBPR) license, a Duval County Tourist Tax certificate or account, and a local business tax receipt from the city. On the tax side, operators must collect a 6% Florida sales tax and a 1% Duval County tourist development tax from guests, remitting both to the Florida Department of Revenue. New investors should budget time and professional assistance to work through these multi-agency requirements before taking a first booking. Non-compliance carries financial and operational risk, and Duval County has been active in enforcement. All requirements and fees should be confirmed directly with the city and county, as regulations can change.
Market Comparison
Jacksonville Beach occupies a mid-tier position among Florida’s coastal STR markets. Its February 2026 ADR of $327 is competitive with markets like St. Augustine and Fernandina Beach but well below Miami Beach, Naples, or 30A communities in the Florida Panhandle where ADRs routinely exceed $400 to $500. The 44% February occupancy is below the national STR average for beach markets, which typically runs 50% to 60% in off-peak months, reflecting the elevated supply that built up through 2022 and 2023. From a pricing standpoint, the market’s ADR trajectory is positive: rates have risen from $272 in 2021 to $327 in 2025, a 20% gain over four years. That growth outpaces inflation and indicates the demand segment is willing to pay more for quality product. The challenge is that occupancy declined faster than ADR grew, resulting in lower average revenue per listing in 2025 ($4,953) compared to 2021 ($7,027). The market has not returned to its 2021 efficiency levels, which were likely inflated by pandemic-era travel patterns and a smaller supply base. Investors comparing Jacksonville Beach to other Florida beach markets should note it offers lower entry costs than South Florida and Gulf Coast luxury markets, with trade-offs in year-round demand depth and revenue ceiling.
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