Jacksonville Beach, Florida Short-Term Rental Market
Northeast Florida First Coast STR market averaged $217 ADR, 51.4% occupancy and $3,069 monthly revenue in September 2026.
Quick Answer: Jacksonville Beach, Florida is an active short-term rental market. average occupancy in the Jacksonville market area is 51%. average monthly revenue in the Jacksonville market area is $3,069. average daily rate in the Jacksonville market area is $217. the top operator in the Jacksonville market area is Coastal Realty with 374 listings. market score is 90/100 (grade A).
Market data reflects the Jacksonville regional market, which includes Jacksonville Beach. Regulations, taxes, and permit details below are specific to Jacksonville Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Jacksonville Beach sits on the Atlantic coast of Northeast Florida and has 23,654 residents. The short-term rental performance figures on this page describe the Northeast Florida First Coast STR market, a shared regional market, so every performance number below applies to that region rather than to Jacksonville Beach alone. In September 2026 the First Coast STR market averaged an ADR of $217, occupancy of 51.4%, and revenue of $3,069 for the month. Compared with September 2025, occupancy rose 7.3%, ADR rose 4.9%, and revenue rose 14.8%. Entire home listings averaged $230 per night, above the all listings average, and houses averaged $3,442 in monthly revenue. Year to date, 2026 has run at 62.0% occupancy, a $239 ADR, and $4,079 in average monthly revenue across nine months, ahead of the full year 2025 figures of 59.9%, $227, and $3,768. September is the weakest month of the year by occupancy, so the latest reading understates the annual picture. Summing the twelve seasonal months gives annual revenue of $38,957. Listing type, bedroom, and channel counts are tracked at a shared regional level rather than uniquely for Jacksonville Beach, so this profile omits them. On the demand side, the Jacksonville metro welcomed over 8 million visitors in 2024, generating $7.4 billion in economic impact according to the Visit Jacksonville 2024 Economic Impact Report, and Jacksonville Beach is its primary Atlantic beach destination. Visitors are mostly domestic, with top origin markets in Orlando and Daytona, New York City, Atlanta, Tampa and St. Petersburg, and Miami and Fort Lauderdale.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 70% |
| Mar | 75% |
| Apr | 62% |
| May | 60% |
| Jun | 70% |
| Jul | 70% |
| Aug | 53% |
| Sep | 50% |
| Oct | 54% |
| Nov | 53% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Jacksonville Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Jacksonville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jacksonville market as a whole, which includes Jacksonville Beach, so these counts are not Jacksonville Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Coastal Realty | 374 | 1,714 | ★ 4.52 |
| 2 | Vacasa | 235 | 9,190 | ★ 4.48 |
| 3 | Evolve | 153 | 5,829 | ★ 4.60 |
| 4 | Silver Street Management | 142 | 6,363 | ★ 4.63 |
| 5 | Distinctive Beach Rentals by Vtrips | 134 | 4,700 | ★ 4.39 |
What Kind of STR Should I Buy in Jacksonville Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Jacksonville Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 9.6% |
| both | 54.2% |
Home Value Trends (Jacksonville Beach)
Typical home values, median sale prices, and the 10-year price trend for Jacksonville Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Jacksonville Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Jacksonville Beach and have been regulated since November 2019. Any dwelling rented more than three times per calendar year for fewer than 30 consecutive nights needs a Short-Term Vacation Rental Certificate from the city, renewed annually by October 1. City costs total about $229 per year: $150 for the certificate plus $79.20 for the Local Business Tax Receipt. A Fire Marshal inspection is required before the first certificate is issued and after modifications, and a $100 no-show fee applies if the owner misses the appointment. Rentals are allowed in all residential zoning districts, with no zone based ban and no commercial zone restriction. There is no cap on annual rental nights, and neither owner occupancy nor primary residence is required. Owner-occupied units that rent 50% or less of the unit are exempt from registration. Maximum occupancy is 2 persons per bedroom plus 2 additional, capped at 16 total, with children under 24 months excluded. Parking is limited to 1 space per 4 transient occupants. Operators also need a Duval County Tourist Tax Certificate, a Florida DBPR vacation rental license, and a Florida DOR sales tax certificate. The total guest tax burden is 13.5%: 6% Duval County Tourist Development Tax plus 7.5% Florida sales and use tax. Enforcement is rated moderate and follows a graduated process from warnings to fines, enforcement proceedings, and injunctive relief, liens, and penalties. Complaints go to [email protected]. Florida SB 280 (2024), which would have limited local authority, was vetoed in June 2024, so the city ordinance remains in force. Confirm current rules with the city before buying.
Market Comparison
In September 2026 the First Coast STR market, which includes Jacksonville Beach, posted 51.4% occupancy and a $217 ADR. September is the weakest month of the year, so this reading sits at a seasonal low. The year to date picture is stronger: 2026 occupancy of 62.0% and a $239 ADR run ahead of the full year 2025 figures of 59.9% occupancy and a $227 ADR. Growth is another point in the region’s favor, with revenue up 14.8% year over year in September. March, June, and July run well above the September level. Top operators are tracked at a shared regional level rather than uniquely for Jacksonville Beach, so this profile omits them. Investors comparing markets should weigh the seasonal swing, since the March to September gap is 24.3 occupancy points.
Frequently Asked Questions About Jacksonville Beach, Florida
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