Jacksonville Beach, Florida Short-Term Rental Market
Jacksonville Beach STRs averaged $245/night at 63.4% occupancy in April 2026 across roughly 13,400 active listings.
Quick Answer: Jacksonville Beach, Florida is an active short-term rental market. average occupancy in the Jacksonville market area is 68%. average monthly revenue in the Jacksonville market area is $4,949. average daily rate in the Jacksonville market area is $273. the top operator in the Jacksonville market area is Coastal Realty with 374 listings. market score is 90/100 (grade A).
Market data reflects the Jacksonville regional market, which includes Jacksonville Beach. Regulations, taxes, and permit details below are specific to Jacksonville Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Jacksonville Beach sits on Florida’s First Coast, a compact beach city of 23,654 residents within the broader Jacksonville metro. The short-term rental market here is large and active. As of April 2026, the market logged a 63.4% average occupancy rate and a $245 average daily rate, producing average monthly revenue of $4,248 per listing. RevPAR stood at $155.62.
Year-over-year, occupancy rose 10.0% compared to the same month in the prior year, and revenue climbed 25.0%. ADR growth of 52% in the most recent month comparison reflects a combination of rate recovery and mix shift toward higher-value listing types.
The market carries roughly 13,400 active listings by listing type. Entire-place rentals dominate at 12,169 listings (90.9% of the market), with 1,216 private-room listings (9.1%) and just 7 shared-room listings. Bedroom composition skews toward smaller units: 1-bedroom (3,965 listings, 29.6%), 2-bedroom (4,276, 31.9%), and 3-bedroom (3,215, 24.0%), with 4-bedroom (1,308, 9.8%) and 5-bedroom (615, 4.6%) making up the remainder.
On the channel side, 7,255 listings appear on both Airbnb and VRBO, 4,851 are Airbnb-only, and 1,286 are VRBO-only, indicating strong dual-platform presence among active operators.
StaySTRA’s composite market score is 89.79 out of 100, driven by rental demand (85.29), investability (82.56), and seasonality (81.06). Revenue growth scores 74.90 and the regulatory environment scores 60.95, the lowest sub-score, reflecting the multi-license compliance stack operators must maintain.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 70% |
| Mar | 75% |
| Apr | 62% |
| May | 60% |
| Jun | 70% |
| Jul | 70% |
| Aug | 54% |
| Sep | 50% |
| Oct | 54% |
| Nov | 53% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Jacksonville Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Jacksonville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jacksonville market as a whole, which includes Jacksonville Beach, so these counts are not Jacksonville Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Coastal Realty | 374 | 1,714 | ★ 4.52 |
| 2 | Vacasa | 235 | 9,190 | ★ 4.48 |
| 3 | Evolve | 153 | 5,829 | ★ 4.60 |
| 4 | Silver Street Management | 142 | 6,363 | ★ 4.63 |
| 5 | Distinctive Beach Rentals by Vtrips | 134 | 4,700 | ★ 4.39 |
What Kind of STR Should I Buy in Jacksonville Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Jacksonville Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 9.6% |
| both | 54.2% |
Home Value Trends (Jacksonville Beach)
Typical home values, median sale prices, and the 10-year price trend for Jacksonville Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Jacksonville Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Jacksonville Beach has required Short-Term Vacation Rental (STVR) permits since November 2019. Any dwelling rented more than three times per calendar year for fewer than 30 consecutive nights must hold a city-issued STVR Certificate, renewed annually by October 1. The annual cost is $229.20, consisting of a $150 STVR Certificate fee plus a $79.20 Local Business Tax Receipt. A Fire Marshal inspection is required before the initial certificate is issued and after any modifications; a $100 no-show fee applies for missed appointments.
STVRs are permitted in all residential zoning districts in Jacksonville Beach, including single-family, townhouse, and multi-family zones. No zone-based ban exists. There is no cap on annual rental nights, and neither owner-occupancy nor primary-residence status is required.
Maximum occupancy is 2 persons per bedroom plus 2 additional, capped at 16 total. Parking is limited to 1 space per 4 transient occupants. Owner-occupied units renting 50% or less of the dwelling are exempt from registration entirely.
Beyond the city permit, operators must hold a Duval County Tourist Tax Certificate, a Florida DBPR vacation rental license, and a Florida DOR sales tax certificate. The combined guest tax burden is 13.5%: 6% Duval County Tourist Development Tax plus 7.5% Florida state sales and use tax. Enforcement follows a graduated structure from warnings to fines and civil or criminal penalties. Violations can be reported to [email protected].
Florida SB 280 (2024), which would have shifted STR oversight to the state, was vetoed by Governor DeSantis in June 2024. Jacksonville Beach’s 2019 ordinance therefore remains fully in effect with no amendments identified through 2026.
Market Comparison
Jacksonville Beach outperforms national STR benchmarks on occupancy. The U.S. STR median occupancy is approximately 55%; Jacksonville Beach averaged 63.4% in April 2026. On ADR, the market is slightly above the national median of approximately $220, at $245 per night.
The composite market score of 89.79 places this market in the top tier by StaySTRA’s scoring model. Rental demand (85.29) and investability (82.56) are the two leading sub-scores, reflecting durable occupancy and a favorable revenue-to-asset ratio.
The professional management landscape is led by Coastal Realty with 374 listings and a 4.52 rating across 1,714 reviews. Vacasa manages 235 listings with a 4.48 rating and 9,190 reviews, indicating a high-volume national operator with significant review depth. Evolve manages 153 listings (4.60 rating, 5,829 reviews) and Silver Street Management holds 142 listings with the highest rating among the top five at 4.63 across 6,363 reviews. Distinctive Beach Rentals by Vtrips rounds out the top five at 134 listings and a 4.39 rating.
The top 5 operators collectively manage 1,038 listings, representing approximately 7.8% of the roughly 13,400-listing market. That low concentration indicates Jacksonville Beach is predominantly owner-managed, which is typical of coastal Florida beach markets.
Frequently Asked Questions About Jacksonville Beach, Florida
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Do I need a permit to run a short-term rental in Jacksonville Beach?
What taxes do Jacksonville Beach Airbnb hosts owe?
When is peak season for Jacksonville Beach short-term rentals?
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How does Jacksonville Beach compare to other Florida beach markets?
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