Fort Pierce STR market has 509 active listings with median monthly revenue of $2,993 and ADR rising 76% since 2021.
Market Overview
Fort Pierce’s short-term rental market sits on Florida’s Treasure Coast with 509 active listings as of February 2026, making it a mid-sized STR market within the state. The market has expanded significantly in supply terms, up from roughly 290 listings in 2021 to 509 today, a 75% increase over five years.
Average daily rates have climbed sharply over the same period. The market-wide ADR averaged $305.80 in February 2026, compared to $171 in 2021, a 79% increase. The median ADR (p50) sits at $232, meaning half of active listings charge less than that figure. Top-performing properties at the 90th percentile command $498.30 per night.
Occupancy tells a different story. Market-wide average occupancy was 44% in February 2026, down from 59.7% in 2021. The spread in occupancy is wide: the bottom quartile of listings sits at just 15% occupancy while the top quartile reaches 71% and the top 10% hit 86%. That gap signals the market rewards well-positioned and well-managed properties while underperforming listings drag the average down.
RevPAR (revenue per available room) averaged $151.80 in February 2026, with a median of $106.90. Fort Pierce draws roughly 500,000 visitors annually to a city of approximately 50,805 residents, with demand anchored by the Fort Pierce Inlet, beaches, and the National Navy UDT-SEAL Museum.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue | Active Listings |
|---|---|---|---|---|
| Jan | 52% | $241 | $4,084 | 406 |
| Feb | 58% | $246 | $4,783 | 406 |
| Mar | 68% | $219 | $5,438 | 351 |
| Apr | 54% | $200 | $3,707 | 353 |
| May | 49% | $198 | $3,229 | 339 |
| Jun | 53% | $199 | $3,775 | 366 |
| Jul | 52% | $202 | $3,948 | 391 |
| Aug | 44% | $197 | $3,324 | 394 |
| Sep | 44% | $196 | $2,989 | 393 |
| Oct | 44% | $203 | $3,100 | 377 |
| Nov | 45% | $220 | $3,147 | 383 |
| Dec | 44% | $238 | $3,525 | 399 |
Fort Pierce follows a clear winter-spring peak pattern driven by snowbird arrivals and spring break travel, with a softer summer and a slow fall.
March is the strongest month by every metric: average occupancy reaches 67.6%, average monthly revenue hits $5,438, and the market’s active listing count drops to roughly 351, meaning some operators remove listings during shoulder periods. February is the second-strongest month at 57.6% occupancy and $4,783 average revenue. January rounds out the winter peak at 51.8% occupancy and $4,084 average revenue.
The shoulder period begins in April. Occupancy falls to 53.6% and average revenue drops to $3,707. May sees further softening to 49.4% occupancy and $3,229 average revenue, the lowest of any month except September.
Summer performance is moderate rather than strong. June through July runs 52% to 53% occupancy with ADR near $199 to $202, producing average monthly revenues of $3,775 to $3,948. Florida heat keeps summer occupancy from reaching peak-season levels.
August through October is the weakest stretch. Occupancy averages 44.4% in both August and September, with September revenue averaging just $2,989. October sits at 44% occupancy and $3,100 average revenue. Hurricane season risk (June through November) is a factor that both suppresses demand and raises insurance costs in this period.
December and November show moderate recovery, with ADR ticking up toward $238 and $220 respectively as holiday travel picks up, though occupancy remains around 44% to 45%.
Revenue Breakdown
| Metric | 25th Pctile | Median | 75th Pctile | 90th Pctile |
|---|---|---|---|---|
| Revenue/mo | $1,235 | $2,993 | $5,343 | $8,272 |
| ADR | $181 | $232 | $337 | $498 |
| Occupancy | 15% | 43% | 71% | 86% |
Revenue in Fort Pierce is highly skewed toward the top of the distribution, making percentile analysis essential for setting realistic expectations.
The bottom 25% of listings (p25) generate $1,234.70 per month or less. These properties likely struggle to cover operating costs on a financed acquisition. The median listing (p50) produces $2,992.80 per month, or roughly $35,914 annualized.
Moving to the 75th percentile, monthly revenue reaches $5,343.40, which represents $64,121 annualized. The top 10% of listings (p90) hit $8,271.80 per month, or approximately $99,262 per year before expenses.
The gap between the p25 and p90 is more than 6.7x, reflecting how much property quality, location, management quality, and listing optimization affect outcomes. ADR at the 90th percentile is $498.30 per night compared to $180.50 at the 25th percentile, a 2.8x spread. Similarly, occupancy ranges from 15% at the bottom quartile to 86% at the 90th percentile.
Operators who land in the top quartile by occupancy (71%+) combined with above-median ADR ($232+) represent the realistic upper bound for a well-run property in this market.
Investment Analysis
Revenue Trend
RevPAR & ADR Trend
| Date | Revenue | RevPAR | ADR |
|---|---|---|---|
| Mar 2021 | $4,789 | $155 | $167 |
| Apr 2021 | $4,241 | $141 | $166 |
| May 2021 | $4,224 | $136 | $168 |
| Jun 2021 | $4,326 | $144 | $169 |
| Jul 2021 | $4,754 | $153 | $171 |
| Aug 2021 | $4,056 | $131 | $172 |
| Sep 2021 | $3,936 | $131 | $169 |
| Oct 2021 | $3,766 | $122 | $175 |
| Nov 2021 | $3,490 | $116 | $172 |
| Dec 2021 | $3,301 | $107 | $178 |
| Jan 2022 | $4,019 | $130 | $179 |
| Feb 2022 | $4,056 | $145 | $191 |
| Mar 2022 | $5,034 | $162 | $193 |
| Apr 2022 | $3,542 | $118 | $178 |
| May 2022 | $3,377 | $109 | $176 |
| Jun 2022 | $4,368 | $146 | $188 |
| Jul 2022 | $4,345 | $140 | $188 |
| Aug 2022 | $3,701 | $119 | $173 |
| Sep 2022 | $3,731 | $124 | $176 |
| Oct 2022 | $3,799 | $123 | $180 |
| Nov 2022 | $3,778 | $126 | $188 |
| Dec 2022 | $4,000 | $129 | $200 |
| Jan 2023 | $4,533 | $146 | $204 |
| Feb 2023 | $5,090 | $182 | $223 |
| Mar 2023 | $6,125 | $198 | $231 |
| Apr 2023 | $4,020 | $134 | $209 |
| May 2023 | $3,092 | $100 | $185 |
| Jun 2023 | $3,568 | $119 | $182 |
| Jul 2023 | $3,874 | $125 | $184 |
| Aug 2023 | $3,111 | $100 | $180 |
| Sep 2023 | $2,684 | $90 | $176 |
| Oct 2023 | $2,206 | $71 | $177 |
| Nov 2023 | $2,671 | $89 | $204 |
| Dec 2023 | $2,876 | $93 | $237 |
| Jan 2024 | $3,917 | $126 | $254 |
| Feb 2024 | $5,075 | $175 | $245 |
| Mar 2024 | $5,398 | $174 | $244 |
| Apr 2024 | $3,191 | $106 | $218 |
| May 2024 | $2,652 | $86 | $220 |
| Jun 2024 | $3,267 | $109 | $217 |
| Jul 2024 | $3,438 | $111 | $228 |
| Aug 2024 | $2,978 | $96 | $226 |
| Sep 2024 | $2,369 | $79 | $213 |
| Oct 2024 | $2,948 | $95 | $225 |
| Nov 2024 | $2,866 | $96 | $251 |
| Dec 2024 | $3,834 | $124 | $279 |
| Jan 2025 | $3,956 | $128 | $274 |
| Feb 2025 | $5,442 | $194 | $265 |
| Mar 2025 | $5,846 | $189 | $261 |
| Apr 2025 | $3,541 | $118 | $231 |
| May 2025 | $2,799 | $90 | $241 |
| Jun 2025 | $3,345 | $112 | $236 |
| Jul 2025 | $3,328 | $107 | $239 |
| Aug 2025 | $2,772 | $89 | $235 |
| Sep 2025 | $2,226 | $74 | $244 |
| Oct 2025 | $2,780 | $90 | $256 |
| Nov 2025 | $2,928 | $98 | $286 |
| Dec 2025 | $3,612 | $117 | $297 |
| Jan 2026 | $3,998 | $129 | $296 |
| Feb 2026 | $4,251 | $152 | $306 |
Occupancy vs Supply
| Date | Occupancy | Active Listings |
|---|---|---|
| Mar 2021 | 67% | 242 |
| Jun 2021 | 65% | 291 |
| Sep 2021 | 61% | 303 |
| Dec 2021 | 49% | 309 |
| Mar 2022 | 65% | 315 |
| Jun 2022 | 57% | 397 |
| Sep 2022 | 54% | 396 |
| Dec 2022 | 55% | 390 |
| Mar 2023 | 71% | 388 |
| Jun 2023 | 58% | 387 |
| Sep 2023 | 40% | 378 |
| Dec 2023 | 35% | 329 |
| Mar 2024 | 65% | 311 |
| Jun 2024 | 41% | 240 |
| Sep 2024 | 36% | 390 |
| Dec 2024 | 43% | 461 |
| Mar 2025 | 70% | 500 |
| Jun 2025 | 44% | 516 |
| Sep 2025 | 31% | 499 |
| Dec 2025 | 38% | 507 |
Fort Pierce presents a mid-range entry point by Florida coastal standards. Typical home values sit at $273,953 with a median sale price of $252,500. The sale-to-list ratio of 96.2% and 68 median days to pending indicate a moderately soft buyer market, giving investors some negotiating room relative to tighter coastal markets.
Revenue potential varies widely by property tier. The median active listing generates $2,993 per month in revenue. Properties at the 75th percentile reach $5,343 per month and the top 10% clear $8,272 monthly. At the 25th percentile, monthly revenue drops to $1,235, which would be insufficient to cover debt service on most financed properties.
Using the $252,500 median purchase price as a baseline and the p50 monthly revenue of $2,993, gross annual revenue runs approximately $35,916. At the p75 level ($5,343/mo), annual gross reaches $64,116. After typical STR expenses including platform fees (roughly 3% for Airbnb host fee), cleaning, utilities, insurance, and the city’s annual registration fee of $200, net operating income will be materially lower.
The ADR trend is a positive signal for investors: rates have risen from $171 in 2021 to $301 in 2025 on an annualized basis. However, occupancy compression from 59.7% to 44.2% over the same period reflects a market absorbing substantial new supply. Investors should underwrite conservatively at 44% to 50% occupancy for new listings rather than using peak-year figures. The 756 properties currently for sale in the market provides reasonable selection for acquisition.
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| Date | Typical Home Value |
|---|---|
| Mar 2021 | $203,309 |
| Dec 2021 | $238,520 |
| Sep 2022 | $289,383 |
| Jun 2023 | $291,952 |
| Mar 2024 | $307,075 |
| Dec 2024 | $302,776 |
| Sep 2025 | $290,957 |
Booking Insights
Fort Pierce guests book further in advance than many comparable STR markets. The average booking lead time is 101.8 days, with a median of 72 days. This extended booking window has meaningful implications for pricing strategy and revenue management.
Because a large share of reservations are made 10 or more weeks out, dynamic pricing tools that only adjust rates within a 30-day window will miss the opportunity to capture demand during the early booking phase. Operators should set firm rates for peak season (January through March) well in advance, ideally 90 to 120 days out, and use a dynamic rate ladder that increases prices as availability tightens.
Average length of stay is 9.5 days with a median of 5 days. The divergence between mean and median suggests a meaningful portion of bookings are extended stays (2+ weeks) that pull the average up, while the typical booking is a 4 to 7 night trip. This stay profile fits Fort Pierce’s positioning as a beach destination where guests take longer vacations rather than weekend getaways.
For operators, minimum stay requirements should account for this pattern. A 3 to 4 night minimum during peak season can improve revenue per available night while still capturing the dominant 5-night booking segment. During slow months (August through October), reducing minimum stays to 2 nights can improve occupancy.
Short-Term Rental Regulations
Fort Pierce operates under a formal short-term rental registration framework established in August 2021 when the City Commission adopted Chapter 22, Article X of the Fort Pierce Code of Ordinances. All short-term and vacation rentals for periods less than six months must be registered with the City of Fort Pierce before accepting guests.
Registration fees are $350 for the initial registration and $200 per year for annual renewal, per unit. Operators must maintain current registration at all times or risk fines and permit revocation.
Tax obligations include a 6% Florida state sales tax and a 1% St. Lucie County tourist development tax on all rental income. These must be collected from guests and remitted to the appropriate authorities on the applicable schedule.
The city eliminated the conditional use zoning approval process for vacation rentals in August 2021, which streamlined entry compared to earlier requirements. However, zoning restrictions in certain residential areas may still limit the number of rental properties permitted in a given zone, so buyers should verify zoning compliance before purchase.
Safety requirements include functioning smoke detectors and fire extinguishers. Violations of registration, safety, or tax requirements can result in fines or revocation of the rental registration.
For registration inquiries, contact the City Clerk at [email protected] or 772-467-3065. The city’s official short-term rental page is at cityoffortpierce.com/478/Short-Term-Vacation-Rentals. As with any municipality, regulations can change; operators should verify current requirements directly with the city before listing.
Market Comparison
Fort Pierce occupies a mid-tier position within Florida’s coastal STR landscape. Its $232 median ADR (p50) is lower than established markets like Miami, Naples, or the Florida Keys but competitive with other Treasure Coast and Space Coast destinations. The market’s 44% average occupancy as of February 2026 is below Florida coastal averages that often run 55% to 65% for better-established beach markets.
Supply growth has been the defining market dynamic. Active listings grew from 290 in 2021 to 509 in early 2026, a 75% increase. Most established Florida coastal markets saw supply growth in the 20% to 40% range over the same period, making Fort Pierce’s expansion notably rapid. This supply influx is the primary driver of the occupancy decline from 59.7% in 2021 to 44.2% in 2025.
The offsetting factor is ADR growth. Fort Pierce’s average daily rate increased approximately 79% from 2021 to early 2026 ($171 to $305.80), which has roughly maintained average monthly revenue ($4,088 in 2021 versus $4,124 in early 2026 on an annualized basis) despite the occupancy compression.
Entry price is a relative advantage. At a $252,500 median home price, Fort Pierce offers lower acquisition costs than comparable Florida coastal markets, with the Treasure Coast positioned as a more affordable alternative to Palm Beach County to the south.
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