Fort Mc Coy, Florida Short-Term Rental Market
Fort Mc Coy, FL STRs averaged $154/night at 49.1% occupancy in April 2026, with revenue up 0.8% year over year.
Quick Answer: Fort Mc Coy, Florida is an active short-term rental market. average occupancy in the Ocala market area is 49%. average monthly revenue in the Ocala market area is $2,260. average daily rate in the Ocala market area is $159. the top operator in the Ocala market area is Evolve with 105 listings. market score is 64/100 (grade C).
Market data reflects the Ocala regional market, which includes Fort Mc Coy. Regulations, taxes, and permit details below are specific to Fort Mc Coy.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Fort Mc Coy is a small unincorporated community in northeastern Marion County, Florida, situated at the western edge of the 387,000-acre Ocala National Forest. The STR market here serves outdoor recreation travelers: spring swimmers, kayakers, hikers, campers, and equestrian visitors drawn to the broader Ocala region.
In April 2026, the market averaged $154 per night at 49.1% occupancy, generating RevPAR of $76. Year-over-year, occupancy rose 1.1%, ADR was essentially flat at -0.09%, and revenue grew 0.8%. This is a slow-growth, stability-oriented market rather than an appreciation story.
The listing base is compact, with approximately 2,189 active listings. Entire-place rentals dominate at 1,994 units, with 190 private rooms and 5 shared-room listings. By bedroom count, 3-bedroom units are most common at 725, followed by 1-bedroom (643), 2-bedroom (535), 4-bedroom (241), and 5-bedroom (41). Channel distribution shows 1,177 listings on Airbnb only, 875 dual-listed on both Airbnb and VRBO, and 137 on VRBO only. The market score of 64 out of 100 is driven by a high investability score of 83 and excellent seasonality score of 88, reflecting predictable winter/spring demand patterns.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 63% |
| Feb | 76% |
| Mar | 70% |
| Apr | 50% |
| May | 49% |
| Jun | 56% |
| Jul | 58% |
| Aug | 48% |
| Sep | 47% |
| Oct | 49% |
| Nov | 53% |
| Dec | 53% |
Month-by-month nightly rates and revenue figures for Fort Mc Coy are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Ocala market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Ocala market as a whole, which includes Fort Mc Coy, so these counts are not Fort Mc Coy-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 105 | 2,678 | ★ 4.71 |
| 2 | Lake Kerr Rentals | 30 | 183 | ★ 4.90 |
| 3 | H&H Vacation Rentals | 13 | 399 | ★ 4.85 |
| 4 | Vacasa | 13 | 145 | ★ 4.29 |
| 5 | Landing | 10 | 1 | ★ 1.50 |
What Kind of STR Should I Buy in Fort Mc Coy?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Fort Mc Coy are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.8% |
| vrbo | 6.3% |
| both | 40% |
Home Value Trends (Fort Mc Coy)
Typical home values, median sale prices, and the 10-year price trend for Fort Mc Coy are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Fort Mc Coy — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Fort Mc Coy is unincorporated, so STR rules come from two layers: Florida state law and Marion County, with no city-level ordinance.
At the state level, operators must obtain a Florida Department of Business and Professional Regulation (DBPR) Vacation Rental Dwelling license for any whole-home rented to transient guests more than three times per year for periods under 30 days. A Florida Department of Revenue sales tax registration is also required.
At the county level, Marion County levies a 4% Tourist Development Tax (TDT) on rentals of six months or less, remitted to the Marion County Tax Collector. The combined transient tax burden is approximately 11.5%: 6% Florida state sales tax, 1.5% local surtax, and 4% TDT. Marion County does not operate a separate vacation-rental registration program, occupancy cap, or owner-occupancy requirement for unincorporated areas.
Florida HB 79 (effective 2026) added water-safety requirements (door and window alarms) for vacation rentals within 150 feet of a pool or open water, relevant given the area’s many lakefront and riverfront properties. Enforcement is light and primarily tax-focused.
Market Comparison
Fort Mc Coy’s 49.1% occupancy in April 2026 is below the U.S. STR median of approximately 55%, though the market’s February peak of 76.1% places it well above that benchmark during high season. Its $154 ADR is significantly below the national median of approximately $220, reflecting the rural, budget-friendly nature tourism positioning of this market.
The operator landscape is small and locally oriented. Evolve leads with 105 listings and 2,678 reviews at a 4.71 average rating. Lake Kerr Rentals, a local specialist, manages 30 listings with a notably high 4.90 average rating and 183 reviews, suggesting strong guest satisfaction from a market-native operator. H&H Vacation Rentals holds 13 listings at a 4.85 rating. The limited scale of professional management operators in this market (versus large-market leaders with hundreds of listings) means independent operators can effectively compete by focusing on local knowledge, responsive service, and property quality near key draws such as Silver Springs State Park and Salt Springs.
Frequently Asked Questions About Fort Mc Coy, Florida
What is the average daily rate for STRs in Fort Mc Coy, FL?
What is the STR occupancy rate in Fort Mc Coy?
Are short-term rentals permitted in Fort Mc Coy, FL?
What is the seasonal pattern for STRs in Fort Mc Coy?
What property type earns the most in Fort Mc Coy?
Who are the leading STR operators in Fort Mc Coy?
What is the typical length of stay for STR guests in Fort Mc Coy?
Analyze Fort Mc Coy Rentals
Use our free calculator to estimate Airbnb revenue for any property in Fort Mc Coy.
Free Fort Mc Coy STR Calculator →
