Norcross, Georgia Short-Term Rental Market
Norcross STRs averaged $209/night at 57.1% occupancy in June 2026 across 25,341 active listings.
Quick Answer: Norcross, Georgia is an active short-term rental market. average occupancy is 57%. average monthly revenue is $3,149. average daily rate is $209. the top operator is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Norcross. Regulations, taxes, and permit details below are specific to Norcross.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Norcross, Georgia had 25,341 active short-term rental listings as of the latest snapshot, split between Airbnb (15,586), Vrbo (1,140), and 8,615 properties listed on both platforms. That listing count is large relative to Norcross’s own population of 18,007, suggesting StaySTRA’s tracked market area extends beyond the small historic city’s limits into the surrounding Gwinnett County/I-85 corridor submarket rather than reflecting the city proper alone; readers should treat the figures as descriptive of the broader Norcross-area market rather than the incorporated city specifically.
The market posted a $208.52 average daily rate (ADR) and 57.05% occupancy in June 2026, generating average monthly revenue of $3,149 per listing. Occupancy fell 9.20% year over year, a notable decline, while ADR rose 6.04% and average revenue climbed 7.94%, indicating operators pushed rates significantly even as booking volume softened.
Entire-place listings dominate at 20,145 (79.5% of supply), with 5,125 private-room listings and 71 shared-room listings. By bedroom count, 1-bedroom units are by far the largest category at 11,591 listings, followed by 2-bedroom (5,193), 3-bedroom (4,853), 4-bedroom (2,321), and 5-bedroom (1,339).
Norcross itself is a small historic railroad-era city roughly 20 miles northeast of Atlanta, not a primary leisure destination; visitation centers on regional day-trippers, business travelers along the I-85 corridor, and food tourists drawn to the adjacent Buford Highway international dining corridor and the October Norcross Art Splash festival. Booking data shows a 39.73-day average lead time and a 4.53-night average length of stay. StaySTRA’s overall market score for Norcross is 63.09, with seasonality an unusually strong sub-component at 98.08 and rental demand the softest at 54.97.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $142 | $2,037 |
| Feb | 54% | $139 | $1,913 |
| Mar | 60% | $141 | $2,335 |
| Apr | 56% | $139 | $2,146 |
| May | 59% | $145 | $2,272 |
| Jun | 62% | $151 | $2,445 |
| Jul | 63% | $141 | $2,446 |
| Aug | 58% | $135 | $2,180 |
| Sep | 54% | $137 | $2,014 |
| Oct | 58% | $137 | $2,207 |
| Nov | 55% | $136 | $2,025 |
| Dec | 54% | $141 | $2,110 |
Top Short-Term Rental Operators in Norcross
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,248 | ★ 4.40 |
| 2 | Minty Living | 199 | 5,272 | ★ 4.70 |
| 3 | Properties By Preston | 124 | 291 | ★ 3.54 |
| 4 | Landing, Inc. | 116 | 115 | ★ 3.89 |
| 5 | FHS PARTNERS | 100 | 4,090 | ★ 4.29 |
What Kind of STR Should I Buy in Norcross?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 11,591 |
| 2 bed | 5,193 |
| 3 bed | 4,853 |
| 4 bed | 2,321 |
| 5 bed | 1,339 |
ADR by Property Tier
| Entire Home | $239 |
| Luxury | $377 |
| Professionally Managed | $244 |
Revenue by Dwelling Type
| Apartment | $2,816 |
| Entire Place | $3,572 |
| House | $3,352 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Investment Analysis
Norcross’s ADR tiers show wide separation: the market-wide average of $208.52 sits well below the entire-home tier at $238.78, professionally managed listings at $243.99, and the luxury tier at $377.43, a $168.91 gap and roughly 81.0% premium over the market average.
Revenue by property type is mixed: entire-place listings overall average the highest at $3,572, ahead of houses at $3,352 and apartments at $2,816, an unusual pattern where the blended entire-place figure exceeds the house-specific figure, a roughly 26.9% spread between apartment and entire-place revenue.
The trailing-year trend shows a sharp 9.20% occupancy decline more than offset by a 6.04% ADR increase, netting a strong 7.94% revenue gain. StaySTRA’s revenue-growth score of 64.29 sits above the midpoint of the six tracked components, and the market’s seasonality score of 98.08 is exceptionally high, suggesting unusually stable demand across the calendar.
Typical home value and median sale price data are not currently published for Norcross in this dataset, so a gross-yield calculation against acquisition cost cannot be produced here.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Norcross guests book an average of 39.73 days in advance, giving operators roughly five and a half weeks of runway to adjust pricing ahead of arrival. This lead time fits a market driven by business travel, festival attendance, and food-tourism trips planned a few weeks out rather than long-planned vacations.
Average length of stay is 4.53 nights, a moderate length consistent with a mix of business travel and short leisure or festival trips. This length of stay supports 3 to 4-night minimum-stay policies without significantly restricting bookable inventory.
Given the market’s relatively flat seasonal demand and moderate booking lead time, operators should focus on consistent, steady pricing supplemented by targeted rate increases around known event dates like the October Norcross Art Splash festival and the summer concert series, rather than broad seasonal swings.
Short-Term Rental Regulations
Short-term rentals are permitted in Norcross, and no STR-specific permit is required: there is no dedicated STR permit, no posted maximum-nights cap, and no owner-occupancy or primary-residence requirement in city code, per StaySTRA’s area profile (last updated June 30, 2026). STRs are instead treated as a general business: operators must obtain a standard City of Norcross business license (occupational tax certificate, renewed annually) and hold a valid Certificate of Occupancy, and the property’s zoning district must allow transient lodging or rental use.
Where city code is silent, Norcross applies Gwinnett County’s Unified Development Code. Operators should confirm zoning for a specific parcel with the Norcross Community Development Department, since operation depends on transient lodging being a permitted use in that property’s zoning district.
On taxes, the City of Norcross levies a 7% hotel/motel excise tax on stays under 30 days, in addition to Georgia’s 4% state sales tax on short-term rentals and the state’s $5-per-night hotel-motel fee (stays of 30 or more consecutive nights are exempt). Marketplaces like Airbnb and Vrbo may collect some state taxes, but operators remain responsible for local occupancy tax registration and filing. Enforcement is described as minimal, operating at a standard-business level rather than STR-targeted.
Market Comparison
Norcross’s 57.05% occupancy runs modestly above the roughly 55% national STR median, while its $208.52 ADR sits about 5% below the national median of approximately $220. This near-parity with national benchmarks fits a market built on steady business and day-trip demand rather than a premium leisure destination with pronounced seasonal pricing power.
The market’s top property managers include Evolve, the leader with 343 listings and 7,248 reviews (4.396 rating), followed by Minty Living (199 listings, 5,272 reviews, 4.698 rating, the highest-rated of the top five), Properties By Preston (124 listings, 291 reviews, 3.540 rating), Landing, Inc. (116 listings, 115 reviews, 3.886 rating), and FHS Partners (100 listings, 4,090 reviews, 4.293 rating). Together these five operators manage 882 listings, about 3.5% of the market’s 25,341 total active listings, indicating supply here is overwhelmingly independent hosts.
Frequently Asked Questions About Norcross, Georgia
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