Villa Rica, Georgia Short-Term Rental Market
Villa Rica, GA tracked STR data shows $202/night at 55.4% occupancy, though the figures are shared with a wider Georgia submarket.
Quick Answer: Villa Rica, Georgia is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,064. average daily rate is $202. the top operator is Evolve with 316 listings. market score is 76/100 (grade B).
Market data reflects the Georgia Area regional market, which includes Villa Rica. Regulations, taxes, and permit details below are specific to Villa Rica.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Data note: the short-term rental performance figures tracked for Villa Rica ($201.76 ADR, 55.43% occupancy, a tracked 9,478 listings) are identical to those tracked for Monroe, GA, another exurban Atlanta-area city in this report. This reflects the underlying data provider’s shared exurban-Georgia submarket definition rather than distinct town-level tracking; readers should treat these performance figures as directional for the region rather than Villa Rica-exclusive, while the regulatory and population figures below are Villa Rica-specific.
With that caveat, the tracked data shows entire-place units at 88.5% of supply (8,386 listings), private rooms at 11.5% (1,088), and shared rooms at 0.04% (4), with average monthly revenue of $3,064 per listing. Occupancy fell 4.8 percentage points year over year while ADR rose 1.8% and revenue fell 2.5%.
Villa Rica is a fast-growing small city in Carroll and Douglas counties, about 35 miles west of Atlanta along I-20, marketed as the site of Georgia’s first gold rush (1826). Tourism is primarily regional day-trip and weekend visitation drawn to its historic downtown, gold-mining heritage, outdoor recreation, and events at The MILL Amphitheater. Population is 18,551.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 43% | $118 | $1,538 |
| Feb | 53% | $120 | $1,607 |
| Mar | 56% | $134 | $2,031 |
| Apr | 54% | $147 | $2,126 |
| May | 54% | $157 | $2,257 |
| Jun | 59% | $175 | $2,738 |
| Jul | 60% | $176 | $2,865 |
| Aug | 51% | $151 | $2,156 |
| Sep | 51% | $150 | $2,036 |
| Oct | 54% | $151 | $2,271 |
| Nov | 52% | $150 | $2,124 |
| Dec | 48% | $139 | $1,985 |
Top Short-Term Rental Operators in Villa Rica
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 316 | 10,818 | ★ 4.66 |
| 2 | Orlando | 95 | 4,424 | ★ 4.70 |
| 3 | Patriot Family Homes | 71 | 3,674 | ★ 4.30 |
| 4 | Pine Mountain Chalet | 51 | 459 | ★ 4.13 |
| 5 | River Town Rentals | 47 | 948 | ★ 4.69 |
What Kind of STR Should I Buy in Villa Rica?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,840 |
| 2 bed | 2,193 |
| 3 bed | 2,717 |
| 4 bed | 1,174 |
| 5 bed | 549 |
ADR by Property Tier
| Entire Home | $215 |
| Luxury | $389 |
| Professionally Managed | $256 |
Revenue by Dwelling Type
| Apartment | $2,038 |
| Entire Place | $3,271 |
| House | $3,362 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.2% |
| vrbo | 6.7% |
| both | 40.1% |
Investment Analysis
Given the shared-data caveat above, the tracked ADR and occupancy figures should be read as a regional exurban-Georgia reference point rather than Villa Rica-exclusive performance. Within that tracked data, the professionally managed tier averages $255.91 a night (26.8% above the $201.76 blended ADR) and the luxury tier averages $388.95, 92.8% above blended, nearly double.
Housing valuation data (typical home value, median sale price) is not published for Villa Rica in the current snapshot, so a gross yield estimate cannot be calculated here; investors should pull comparable local sales directly before underwriting acquisition costs.
One factor working in Villa Rica’s favor for investors is its lightly regulated status: as of this research, Villa Rica has no identifiable dedicated short-term-rental ordinance, no permit requirement, no night caps, and no owner-occupancy mandate, making it comparatively operator-friendly relative to nearby jurisdictions like Stone Mountain that require case-by-case permitting.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Villa Rica)
Booking Insights
Within the tracked (exurban Georgia-wide) data, average booking lead time is 40.2 days and average length of stay is 4.60 nights, figures that should be treated as directional for Villa Rica specifically, given the shared regional data source.
These moderate booking-window and stay-length figures are broadly consistent with a regional day-trip and weekend-getaway market drawn to Villa Rica’s historic downtown and gold-mining heritage attractions.
Short-Term Rental Regulations
Georgia has no statewide short-term rental licensing regime, so rules are set locally. As of this research, Villa Rica has no identifiable dedicated short-term-rental ordinance: no STR permit, night caps, or owner-occupancy mandate were found in its Municode code or recent city-council news. In practice this makes it an operator-friendly, lightly regulated micro-market.
STR operators are still expected to obtain a standard city business or occupation tax certificate (business license, typically renewed annually) like any lodging business, and must collect and remit lodging taxes: the local hotel-motel excise tax, reported at 8.0%, plus Georgia’s $5.00-per-night State Hotel-Motel Fee. Airbnb and Vrbo generally collect the state hotel-motel fee on behalf of hosts, but operators are responsible for the local excise tax.
Zoning for lodging uses is handled under the general zoning code, so an operator should confirm the property’s district allows the use with Planning and Zoning before purchasing. Enforcement is rated minimal given the small confirmed active-listing count and absence of an STR-specific rule set. No Villa Rica-specific STR ordinance changes were found in recent (2024-2026) news or city-council coverage, though STR regulation in nearby metro Atlanta jurisdictions has tightened over 2025, so future local action is possible. Investors should treat these findings as directional and confirm current requirements directly with Villa Rica City Hall before operating.
Market Comparison
Within the tracked (exurban Georgia-wide) data, this market runs close to typical U.S. short-term rental benchmarks on occupancy but modestly below on rate. At 55.43% occupancy, the tracked figure is about 0.4 percentage points above the roughly 55% national median, essentially in line. Average daily rate of $201.76 is about 8.3% below the roughly $220 national median ADR.
Among property managers tracked in this data series, Evolve leads with 316 listings and 10,818 reviews at a 4.66 average rating. River Town Rentals holds the highest guest rating among the top five at 4.69 across 47 listings. These operators likely serve a broader exurban Georgia footprint rather than Villa Rica exclusively, given the shared submarket data noted above.
Frequently Asked Questions About Villa Rica, Georgia
Do you need a permit to run a short-term rental in Villa Rica, GA?
What taxes apply to short-term rentals in Villa Rica, GA?
What is the average Airbnb occupancy rate near Villa Rica, GA?
What draws visitors to Villa Rica, GA?
Is Villa Rica a lightly regulated short-term rental market?
What is the best season for short-term rentals near Villa Rica, GA?
Which property manager has the most listings in the Villa Rica area?
Analyze Villa Rica Rentals
Use our free calculator to estimate Airbnb revenue for any property in Villa Rica.
Free Villa Rica STR Calculator →
