Newnan, Georgia Short-Term Rental Market
Newnan, GA tracked STR data shows $202/night at 55.4% occupancy, as the city advances a new STR certificate rule.
Quick Answer: Newnan, Georgia is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,064. average daily rate is $202. the top operator is Evolve with 316 listings. market score is 76/100 (grade B).
Market data reflects the Georgia Area regional market, which includes Newnan. Regulations, taxes, and permit details below are specific to Newnan.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Data note: the short-term rental performance figures tracked for Newnan ($201.76 ADR, 55.43% occupancy, a tracked 9,478 listings) are identical to those tracked for Monroe, Villa Rica, and Warner Robins, three other Georgia cities in this report. This reflects the underlying data provider’s shared exurban-Georgia submarket definition rather than distinct town-level tracking; readers should treat these performance figures as directional for the region rather than Newnan-exclusive, while the regulatory and population figures below are Newnan-specific.
With that caveat, the tracked data shows entire-place units at 88.5% of supply (8,386 listings), private rooms at 11.5% (1,088), with average monthly revenue of $3,064 per listing. Occupancy fell 4.8 percentage points year over year while ADR rose 1.8% and revenue fell 2.5%.
Newnan sits about 40 miles southwest of Atlanta and adjacent to the world’s busiest airport (Hartsfield-Jackson), making it a convenient day-trip and weekend destination within metro Atlanta. Tourism centers on its six National Register historic districts and antebellum and Victorian architecture, earning it the nickname ‘City of Homes,’ plus a walkable historic downtown square anchored by the Historic 1904 Courthouse. Population is 44,235.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 43% | $118 | $1,538 |
| Feb | 53% | $120 | $1,607 |
| Mar | 56% | $134 | $2,031 |
| Apr | 54% | $147 | $2,126 |
| May | 54% | $157 | $2,257 |
| Jun | 59% | $175 | $2,738 |
| Jul | 60% | $176 | $2,865 |
| Aug | 51% | $151 | $2,156 |
| Sep | 51% | $150 | $2,036 |
| Oct | 54% | $151 | $2,271 |
| Nov | 52% | $150 | $2,124 |
| Dec | 48% | $139 | $1,985 |
Top Short-Term Rental Operators in Newnan
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 316 | 10,818 | ★ 4.66 |
| 2 | Orlando | 95 | 4,424 | ★ 4.70 |
| 3 | Patriot Family Homes | 71 | 3,674 | ★ 4.30 |
| 4 | Pine Mountain Chalet | 51 | 459 | ★ 4.13 |
| 5 | River Town Rentals | 47 | 948 | ★ 4.69 |
What Kind of STR Should I Buy in Newnan?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,840 |
| 2 bed | 2,193 |
| 3 bed | 2,717 |
| 4 bed | 1,174 |
| 5 bed | 549 |
ADR by Property Tier
| Entire Home | $215 |
| Luxury | $389 |
| Professionally Managed | $256 |
Revenue by Dwelling Type
| Apartment | $2,038 |
| Entire Place | $3,271 |
| House | $3,362 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.2% |
| vrbo | 6.7% |
| both | 40.1% |
Investment Analysis
Given the shared-data caveat above, the tracked ADR and occupancy figures should be read as a regional exurban-Georgia reference point rather than Newnan-exclusive performance. Within that tracked data, the professionally managed tier averages $255.91 a night (26.8% above the $201.76 blended ADR) and the luxury tier averages $388.95, 92.8% above blended, nearly double.
Housing valuation data (typical home value, median sale price) is not published for Newnan in the current snapshot, so a gross yield estimate cannot be calculated here; investors should pull comparable local sales directly before underwriting acquisition costs.
The most important near-term factor for Newnan investors is regulatory, not just economic: the city is actively moving toward its first dedicated STR ordinance (see regulatory summary), which would introduce a formal certificate program, inspection requirements, and a 20% cap on STRs within historic overlay districts, a meaningful constraint given how much of Newnan’s housing stock sits within its six National Register historic districts.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Within the tracked (exurban Georgia-wide) data, average booking lead time is 40.2 days and average length of stay is 4.60 nights, figures that should be treated as directional for Newnan specifically, given the shared regional data source.
Given Newnan’s position as a convenient day-trip and weekend destination near Hartsfield-Jackson International Airport, actual booking patterns may include a mix of leisure weekend travel and airport-adjacent stays, which could differ somewhat from this shared regional figure.
Short-Term Rental Regulations
Newnan currently allows short-term rentals and treats them like lodging for tax purposes: an 8.0% city hotel-motel excise tax applies (raised from 5% to 8% in 2020), remitted monthly by the 20th of the following month, and operators must hold a city Occupation Tax Certificate. There is currently no dedicated STR-specific ordinance in effect, though the city has long debated one: regulations were drafted in 2018 but tabled.
That is changing. In April 2025, the City Council directed staff to revisit STR regulation, and in June 2025 the Planning Commission unanimously recommended a zoning-code amendment for City Council approval. Under the proposed ordinance, every STR unit would need a Short-Term Rental Certificate from Planning and Zoning, renewed annually, with each application requiring a certified home-safety inspection, proof of ownership, insurance, garbage service, a local rental agent or contact, and the rental agreement. Occupancy would be capped at two adults per bedroom, paved off-street parking would be required, and STRs in historic overlay districts would be limited to 20% of residences, with existing operators given 60 days to apply.
As of the latest sources reviewed, final City Council passage of this ordinance was not confirmed, so investors should treat the certificate program as pending rather than in force and monitor Newnan City Council meeting agendas for final adoption. Enforcement under the current framework (occupation tax and excise tax compliance) is rated moderate.
Market Comparison
Within the tracked (exurban Georgia-wide) data, this market runs close to typical U.S. short-term rental benchmarks on occupancy but modestly below on rate. At 55.43% occupancy, the tracked figure is about 0.4 percentage points above the roughly 55% national median, essentially in line. Average daily rate of $201.76 is about 8.3% below the roughly $220 national median ADR.
Among property managers tracked in this data series, Evolve leads with 316 listings and 10,818 reviews at a 4.66 average rating. River Town Rentals holds the highest guest rating among the top five at 4.69 across 47 listings. These operators likely serve a broader exurban Georgia footprint rather than Newnan exclusively, given the shared submarket data noted above.
Frequently Asked Questions About Newnan, Georgia
Is Newnan, GA introducing new short-term rental rules?
What taxes apply to short-term rentals in Newnan, GA currently?
What is the average Airbnb occupancy rate near Newnan, GA?
Will historic district homes in Newnan be able to operate as short-term rentals?
What draws visitors to Newnan, GA?
What is the best month for short-term rental revenue near Newnan, GA?
Which property manager has the most listings in the Newnan area?
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