Lawrenceville, Georgia Short-Term Rental Market
Lawrenceville, GA STRs averaged $172/night at 58.3% occupancy in April 2026, with 9.6% year-over-year revenue growth in a regulated Gwinnett County suburb.
Quick Answer: Lawrenceville, Georgia is an active short-term rental market. average occupancy is 57%. average monthly revenue is $3,149. average daily rate is $209. the top operator is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Lawrenceville. Regulations, taxes, and permit details below are specific to Lawrenceville.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Lawrenceville is the county seat of Gwinnett County, Georgia’s second-most-populous county and a large component of the metro Atlanta area, with a city population of 31,877. The short-term rental market here reflects suburban residential demand anchored by arts and entertainment (Aurora Theatre, Coolray Field), corporate travel, and metro Atlanta visitor overflow rather than destination vacation travel. The market reported approximately 25,282 active listings as of the latest snapshot, a figure reflecting the broader Northeast Georgia regional data. In April 2026, listings averaged $172 per night at 58.3% occupancy, yielding a RevPAR of $100. Year-over-year through April 2026, revenue grew 9.6%, ADR increased 3.1%, and occupancy improved 0.38 percentage points. Supply is dominated by entire-place units: approximately 20,097 are entire-place rentals (79.5% of total), with 5,115 private rooms and 70 shared rooms. By bedroom count, 1-bedroom properties lead with 11,566 listings, followed by 2-bedroom (5,175), 3-bedroom (4,846), 4-bedroom (2,311), and 5-bedroom (1,341). The channel mix is Airbnb-heavy: 15,554 listings on Airbnb only, 8,598 on both platforms, and 1,130 on VRBO only. The overall market score is 62.8, with a seasonality score of 98.1, reflecting the year-round suburban demand characteristic of a large metro market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $142 | $2,037 |
| Feb | 54% | $139 | $1,913 |
| Mar | 60% | $141 | $2,335 |
| Apr | 56% | $139 | $2,146 |
| May | 59% | $145 | $2,271 |
| Jun | 62% | $151 | $2,446 |
| Jul | 63% | $141 | $2,445 |
| Aug | 58% | $135 | $2,180 |
| Sep | 54% | $137 | $2,014 |
| Oct | 58% | $137 | $2,206 |
| Nov | 55% | $135 | $2,025 |
| Dec | 54% | $141 | $2,110 |
Top Short-Term Rental Operators in Lawrenceville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,207 | ★ 4.39 |
| 2 | Minty Living | 198 | 5,240 | ★ 4.70 |
| 3 | Properties By Preston | 123 | 283 | ★ 3.54 |
| 4 | Landing, Inc. | 115 | 114 | ★ 3.88 |
| 5 | FHS PARTNERS | 100 | 4,057 | ★ 4.29 |
What Kind of STR Should I Buy in Lawrenceville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 11,566 |
| 2 bed | 5,175 |
| 3 bed | 4,846 |
| 4 bed | 2,311 |
| 5 bed | 1,341 |
ADR by Property Tier
| Entire Home | $239 |
| Luxury | $377 |
| Professionally Managed | $244 |
Revenue by Dwelling Type
| Apartment | $2,816 |
| Entire Place | $3,572 |
| House | $3,352 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Investment Analysis
Lawrenceville’s investment case is driven by an active housing market with a meaningful yield opportunity at current home prices. The Zillow typical home value was $383,365 as of April 2026, with a median sale price of $375,333 against a median list price of $399,933 and 938 active for-sale listings. The sale-to-list ratio of 0.938 and 38-day median time to pending indicate a moderately competitive market where properties typically sell close to but below asking price. Using the 2025 full-year average of $2,527 per month, annualized revenue is approximately $30,300, implying a gross yield of about 7.9% against the $383,365 typical home value. Tier differentials are present: luxury-tier properties averaged $336 per night versus the all-listings ADR of $172 (a 95% premium), and professionally managed properties averaged $203 per night. By property type, entire-place listings averaged $3,083 per month versus $2,906 for houses and $2,455 for apartments. The 9.6% year-over-year revenue growth through April 2026 is the market’s strongest signal, indicating continued demand expansion. Investors should note Lawrenceville’s 120-reservation-per-calendar-year cap, though at the market’s average 4.46-night length of stay, properties operating at average occupancy would log approximately 47 reservations per year, well below the cap.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Lawrenceville-area guests book approximately 28 days in advance, one of the shorter planning windows in the dataset and consistent with suburban travelers making near-term plans for arts events, baseball games, or corporate stays rather than booking months ahead. The average length of stay is 4.46 nights, longer than a standard weekend, reflecting extended business stays or multi-day event visits at Aurora Theatre or Coolray Field. At 58.3% occupancy across a 30-day month (approximately 17.5 occupied nights), a typical listing generates about 4 completed guest stays per month at the 4.46-night average. The short advance booking window means operators should maintain dynamic pricing responsiveness rather than setting rates far in advance, to capture last-minute demand during high-interest event weekends.
Short-Term Rental Regulations
Lawrenceville operates a structured STR permit program. Owners must obtain an annual short-term rental permit from City of Lawrenceville Planning and Development Services, costing $100 per year. Owners may hold a maximum of two STR permits, and at least one of those two properties must be the owner’s primary residence, effectively limiting non-resident investors to a single STR per person. Each STR must carry minimum $500,000 in liability insurance. Stays are defined as 29 days or less. A cap of 120 reservations per calendar year applies per property. STRs must sit at least 500 feet apart from one another and provide a minimum of one parking space per bedroom plus one additional space. Occupancy is limited to two guests per bedroom plus one additional guest. Operational rules include posting 24/7 emergency contact information, notifying adjacent property owners within 10 days of permit approval, maintaining a guest log (name, address, phone, and dates), noise restrictions from 10:00 PM to 7:00 AM, and a prohibition on parties and disruptive events. STRs are permitted in all zoning districts except agricultural and rural designations. Guests pay Georgia’s $5-per-night state hotel-motel fee plus state and local sales taxes. An additional city hotel and motel occupancy excise tax applies under city code Chapter 34, Article IV; the exact rate was not confirmed from a primary source. Enforcement is rated moderate.
Market Comparison
Against US STR market medians of approximately 55% occupancy and $220 ADR, Lawrenceville outperforms on occupancy (58.3%) but runs below median on ADR ($172), reflecting a suburban market priced for accessibility rather than premium resort positioning. The 9.6% year-over-year revenue growth substantially outpaces the national trend. The 98.1 seasonality consistency score indicates demand that compares favorably with markets where seasonal dips significantly reduce annual cash flow. Management is lightly organized: Evolve leads with 343 listings at a 4.39 average rating across 7,207 reviews. Minty Living holds second with 198 listings and a 4.70 rating across 5,240 reviews. Properties By Preston ranks third with 123 listings at a 3.54 rating. Together the top three operate approximately 664 of 25,282 active listings, or about 2.6% of the market, leaving the large majority in the hands of independent hosts.
Frequently Asked Questions About Lawrenceville, Georgia
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