Macon, Georgia Short-Term Rental Market
Macon, GA STRs averaged $175/night at 50.4% occupancy in April 2026, driven by Macon-Bibb County heritage and festival tourism.
Quick Answer: Macon, Georgia is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,064. average daily rate is $202. the top operator is Evolve with 316 listings. market score is 76/100 (grade B).
Market data reflects the Georgia Area regional market, which includes Macon. Regulations, taxes, and permit details below are specific to Macon.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Macon-Bibb County, Georgia operates a short-term rental market of approximately 9,478 active listings in a mid-sized city of 156,578 residents. In April 2026, listings averaged $174.61 per night with 50.4% occupancy, generating an average of $2,414 per listing per month. RevPAR stood at $87.95.
Entire-place listings account for 8,386 of 9,478 listings (88.5%). Private rooms represent 11.5% (1,088 listings), a notably higher private-room share than most comparable markets, likely reflecting university and event-driven demand. Shared rooms total four properties.
By bedroom count, one-bedroom units lead at 2,840 (30.0% of bedroom-tracked listings), followed by three-bedrooms at 2,717 (28.7%), two-bedrooms at 2,193 (23.2%), four-bedrooms at 1,174 (12.4%), and five-plus-bedroom properties at 549 (5.8%).
Airbnb is the primary channel. Of 9,478 listings, 5,043 are Airbnb-exclusive, 3,803 are listed on both Airbnb and VRBO, and 632 are VRBO-only.
Year-over-year, occupancy declined 8.59 percentage points while ADR rose 3.57% and revenue fell 4.91%. The investability score is high at 95.47, but revenue growth scores low at 44.22, reflecting recent softening. The market’s total score is 75.70.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 43% | $118 | $1,538 |
| Feb | 53% | $120 | $1,607 |
| Mar | 56% | $134 | $2,031 |
| Apr | 54% | $147 | $2,126 |
| May | 54% | $157 | $2,257 |
| Jun | 59% | $175 | $2,738 |
| Jul | 60% | $176 | $2,865 |
| Aug | 51% | $151 | $2,156 |
| Sep | 51% | $150 | $2,036 |
| Oct | 54% | $151 | $2,271 |
| Nov | 52% | $150 | $2,124 |
| Dec | 48% | $139 | $1,985 |
Top Short-Term Rental Operators in Macon
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 316 | 10,818 | ★ 4.66 |
| 2 | Orlando | 95 | 4,424 | ★ 4.70 |
| 3 | Patriot Family Homes | 71 | 3,674 | ★ 4.30 |
| 4 | Pine Mountain Chalet | 51 | 459 | ★ 4.13 |
| 5 | River Town Rentals | 47 | 948 | ★ 4.69 |
What Kind of STR Should I Buy in Macon?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,840 |
| 2 bed | 2,193 |
| 3 bed | 2,717 |
| 4 bed | 1,174 |
| 5 bed | 549 |
ADR by Property Tier
| Entire Home | $215 |
| Luxury | $389 |
| Professionally Managed | $256 |
Revenue by Dwelling Type
| Apartment | $2,038 |
| Entire Place | $3,271 |
| House | $3,362 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.2% |
| vrbo | 6.7% |
| both | 40.1% |
Investment Analysis
Average monthly revenue in April 2026 was $2,414, which on an annualized basis projects to approximately $28,963 in gross revenue per listing. Housing price data for this dataset is not published for Macon-Bibb County, so a gross yield calculation is not available; investors should obtain current purchase-price benchmarks from local appraisals or MLS records.
ADR segmentation shows a wide pricing spread. All-listings ADR was $175/night in April 2026. Entire-home listings averaged $186/night. Professionally managed properties averaged $216/night, a premium of approximately 24% over the all-listings rate. The luxury tier commanded $336/night, approximately 92% above the all-listings ADR.
Revenue by property type shows houses generating $2,578/month and entire-place listings $2,555/month, both above the all-listings average of $2,414. Apartment-type units averaged $1,924/month.
The annual trend shows steady revenue growth at the market level: $2,302 in 2022, $2,436 in 2024, and $2,531 in 2025. The April 2026 occupancy decline of 8.59 percentage points year-over-year is notable and warrants monitoring. ADR has risen from $155 in 2017 to $169 in 2025, providing a partial offset to occupancy pressure.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Travelers in the Macon market book an average of 38.40 days (roughly five and a half weeks) in advance, slightly shorter than destination-resort markets. This shorter window reflects the city’s mix of event-driven bookings planned around specific festival dates and opportunistic business or contractor stays.
Average length of stay is 4.00 nights, suggesting a blend of long-weekend festival visitors (Cherry Blossom Festival, Macon Christmas Light Extravaganza) and mid-week business travelers. A minimum of 3 to 4 nights may help reduce turnover costs during festival periods without significantly increasing gaps.
With a 38-day booking window and 4-night average stay, operators have roughly two to three weeks of advance demand visibility. Festival dates (the International Cherry Blossom Festival typically runs in late March) are predictable pricing anchors, and dynamic pricing should target those windows specifically.
Short-Term Rental Regulations
Short-term vacation rentals are legal in Macon-Bibb County with proper registration. Operators must obtain a Short Term Vacation Rental (STVR) permit from Macon-Bibb County Business Development Services. A 1-year permit costs $35; a 3-year permit costs $50. Permits expire December 31 and must be renewed annually. An STVR is defined as a residential dwelling rented to transient guests for 30 consecutive days or less.
Tax obligations are layered. Operators must register with the Tax Commissioner’s Office and obtain a hotel/motel occupancy tax certificate. The county’s 7% hotel/motel excise tax applies, plus 7% state and local sales tax. Effective 2026, a new flat occupation tax adds $3 per night for stays under 7 days and $1.50 per night for stays of 7 to 30 days, stacking on top of existing taxes to fund tourism projects.
There is no owner-occupancy or primary-residence requirement. Properties must comply with applicable zoning, building, health, and life-safety codes. Violations can result in permit revocation and fines of $500 for a first offense. Enforcement severity is rated moderate. No annual night cap was identified.
Market Comparison
The U.S. STR market median occupancy runs near 55% and median ADR near $220. Macon’s April 2026 occupancy of 50.4% is below the national median, and its $175 ADR is well below it, reflecting Macon’s positioning as a second-tier city market rather than a leisure destination. RevPAR of $87.95 is substantially below the national STR average.
Despite modest absolute metrics, the market investability score of 95.47 is high, reflecting low entry costs relative to revenue potential. The revenue growth score of 44.22 is the weakest market-score dimension, consistent with the recent occupancy softening.
Among professional operators, Evolve leads with 316 listings and 10,818 reviews at a 4.66 average rating. The second-ranked operator in the dataset is listed as Orlando with 95 listings (4.70 rating, 4,424 reviews). Patriot Family Homes operates 71 listings (4.30 rating). Together the top three operators account for approximately 482 listings, or about 5.1% of the market’s 9,478 total listings, indicating a relatively fragmented market dominated by independent operators.
Frequently Asked Questions About Macon, Georgia
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