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  4. Mount Jackson

Mount Jackson, Virginia

Short-Term Rental Market Data & Investment Analysis

Mount Jackson, Virginia Short-Term Rental Market

The Mount Jackson, VA area STR market averaged $262 a night at 52.8% occupancy in June 2026.

Quick Answer: Mount Jackson, Virginia is an active short-term rental market. average occupancy in the Shenandoah Valley market area is 53%. average monthly revenue in the Shenandoah Valley market area is $3,923. average daily rate in the Shenandoah Valley market area is $262. the top operator in the Shenandoah Valley market area is Evolve with 130 listings. market score is 98/100 (grade A).

Avg Monthly Revenue
$3,923
↑ 4.8% YoY
53%
Occupancy
↑ 2.4% YoY
$262
Avg Daily Rate
↑ 3.1% YoY
54.9 days avg lead time3.5 avg length of stay

Market data reflects the Shenandoah Valley regional market, which includes Mount Jackson. Regulations, taxes, and permit details below are specific to Mount Jackson.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation76
Seasonality93
Investability90
Rental Demand77
Revenue Growth77

Market Overview

Mount Jackson is a small town in Virginia’s Shenandoah Valley, in Shenandoah County, roughly two hours from Washington, D.C. Notably, most properties carrying a Mount Jackson, VA mailing address actually sit in unincorporated Shenandoah County rather than inside the small incorporated town itself, so the STR performance figures below describe the broader Mount Jackson area submarket rather than the town limits alone.

As of June 2026, the Mount Jackson area STR market shows an average daily rate of $261.61 with occupancy at 52.78%, up 2.51% year over year, and ADR up 3.52%. Revenue per listing rose 5.15% year over year to $3,923.06 per month for the average active listing.

Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Mount Jackson, so this profile omits those specific breakdowns.

Entire home rentals average $269.53 a night, above the area wide figure, while listings in the top luxury tier command $424.20 a night and professionally managed listings average $289.18, both above the $261.61 area wide ADR. Shenandoah County’s tourism revenue exceeded $138 million in 2022, supporting about 1,245 jobs, and the broader region benefits from Shenandoah National Park’s roughly 1.7 million annual visitors.

Seasonal Patterns

Monthly seasonal data for Mount Jackson, Virginia
MonthOccupancy
Jan39%
Feb43%
Mar45%
Apr52%
May51%
Jun54%
Jul60%
Aug58%
Sep49%
Oct57%
Nov50%
Dec45%

Month-by-month nightly rates and revenue figures for Mount Jackson are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Shenandoah Valley market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Shenandoah Valley market as a whole, which includes Mount Jackson, so these counts are not Mount Jackson-only figures.

#OperatorListingsReviewsRating
1Evolve1308,129★ 4.69
2TripForth1233,960★ 4.62
3Bryce Mountain Escapes1021,303★ 4.71
4Be Still Getaways514,986★ 4.92
5Vacay Away Vacation Rentals402,965★ 4.53

What Kind of STR Should I Buy in Mount Jackson?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mount Jackson are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb43.2%
vrbo6.3%
both50.4%

Investment Analysis

The full investment analysis for Mount Jackson — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Mount Jackson)

Typical home values, median sale prices, and the 10-year price trend for Mount Jackson are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Mount Jackson — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are legal and active in the Mount Jackson area, but most properties carrying a Mount Jackson, VA address actually sit in unincorporated Shenandoah County, so the county’s STR framework usually applies rather than a town-specific one. The county permits STRs with 4 bedrooms or fewer by right through an Annual Short-Term Rental Permit, costing $225 a year and applied for online through the county’s MuniRevs portal, while dwellings with 5 or more bedrooms require a Special Use Permit, roughly $500 and non-refundable, with Planning Commission and Board review.

There is no statutory maximum number of rental nights per year and no owner occupancy or primary residence requirement. Occupancy is limited to 2 guests per bedroom plus 2 additional for properties on public water and sewer, and private septic properties must have capacity verified by the Virginia Department of Health.

A 5% county Transient Occupancy Tax applies, on top of Virginia’s 5.3% state and 1% local sales tax, plus a business and personal property tax that took effect October 1, 2023. Properties inside the small incorporated Town of Mount Jackson itself follow the town’s own zoning under Code of Ordinances Chapter 66 and must obtain a town business license; investors should confirm with the town whether a separate town permit or town occupancy tax applies.

Enforcement is rated moderate but active and cooperative: the county has identified roughly 508 short-term rentals and reports that about 9 in 10 are permitted or working through compliance, following the county’s 2023 overhaul of its STR rules.

Market Comparison

The Mount Jackson area’s occupancy of 52.78% sits just below the broader US short-term rental median of roughly 55%, while its $261.61 average daily rate runs well above the roughly $220 national median, reflecting a market with premium pricing tied to Shenandoah Valley tourism and Bryce Resort proximity.

Property manager data for this area is tracked at a shared regional level rather than uniquely for Mount Jackson, so this profile omits naming specific operators here.

Frequently Asked Questions About Mount Jackson, Virginia

What is the average daily rate for short-term rentals in the Mount Jackson, VA area?
Mount Jackson short-term rentals average $262 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for the Mount Jackson area STR market?
52.78% as of June 2026, up 2.51% year over year.
Are short-term rentals legal in Mount Jackson, Virginia?
Yes. Most Mount Jackson-address properties sit in unincorporated Shenandoah County, which permits STRs of 4 bedrooms or fewer by right with a $225 annual permit; 5+ bedroom homes need a Special Use Permit.
What is the lodging tax rate for short-term rentals in Mount Jackson?
A 5% county Transient Occupancy Tax applies, on top of Virginia’s 5.3% state and 1% local sales tax.
When is peak season for the Mount Jackson area STR market?
Occupancy in Mount Jackson peaks in Jul (60%) and is softest in Jan (39%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
How much does a typical home cost in Mount Jackson, Virginia?
The typical home value was $334,263.59 as of the June 2026 Zillow snapshot, with a median list price of $415,466.67 and 31 homes listed for sale.
Mount Jackson, VirginiaRev $3,923ADR $262Occ 53%Score A (98)

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Table of Contents

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Quick Facts: Shenandoah Valley market area

Avg Daily Rate
$262
Occupancy Rate
53%
Avg Revenue/Mo
$3,923
Mount Jackson Population
2,019

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