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  1. Home
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  3. Virginia
  4. Afton

Afton, Virginia

Short-Term Rental Market Data & Investment Analysis

Afton, Virginia Short-Term Rental Market

Afton short-term rentals earned $265 ADR at 46% occupancy in June 2026.

Quick Answer: Afton, Virginia is an active short-term rental market. average occupancy in the Charlottesville market area is 46%. average monthly revenue in the Charlottesville market area is $3,568. average daily rate in the Charlottesville market area is $265. the top operator in the Charlottesville market area is Wintergreen Resort with 219 listings. market score is 92/100 (grade A).

Avg Monthly Revenue
$3,568
↑ 8.2% YoY
46%
Occupancy
↓ 3.5% YoY
$265
Avg Daily Rate
↑ 10% YoY
62.4 days avg lead time3.7 avg length of stay

Market data reflects the Charlottesville regional market, which includes Afton. Regulations, taxes, and permit details below are specific to Afton.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation74
Seasonality91
Investability71
Rental Demand76
Revenue Growth77

Market Overview

Afton, Virginia sits in the Blue Ridge foothills about 20 miles west of Charlottesville, straddling the line between Albemarle and Nelson counties, and serves as the northern gateway to the Nelson 151 craft-beverage trail of wineries, breweries, cideries, and distilleries. In June 2026, the most recent month with complete data, the average daily rate across all listings was $265.16 at 46.27% occupancy, generating average monthly revenue of $3,568.39 per listing. Occupancy is down 3.25% year over year, while ADR is up 6.57% and monthly revenue is up 8.50% year over year.

Afton’s booking data shows an average booking lead time of 62.40 days and an average length of stay of 3.71 nights, the shortest average stay in this batch, consistent with weekend wine-trail and mountain getaways rather than extended vacations. Bedroom mix, listing-type mix, channel mix, and market-score data in this data set are currently tracked at a shared regional level rather than measured uniquely for Afton, so this profile omits those figures rather than present regional numbers as if they were Afton-specific. The rate, occupancy, revenue, and booking figures above come from Afton’s own monthly data.

Seasonal Patterns

Monthly seasonal data for Afton, Virginia
MonthOccupancy
Jan43%
Feb48%
Mar43%
Apr51%
May51%
Jun51%
Jul57%
Aug57%
Sep51%
Oct58%
Nov49%
Dec44%

Month-by-month nightly rates and revenue figures for Afton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Charlottesville market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Charlottesville market as a whole, which includes Afton, so these counts are not Afton-only figures.

#OperatorListingsReviewsRating
1Wintergreen Resort219187★ 4.62
2Evolve905,297★ 4.80
3Be Still Getaways762,924★ 4.88
4Lydia Mountain Lodge and Log Cabin631,406★ 4.76
5Guesthouses582,507★ 4.89

What Kind of STR Should I Buy in Afton?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Afton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb45.3%
vrbo6.3%
both48.4%

Investment Analysis

The full investment analysis for Afton — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Afton)

Typical home values, median sale prices, and the 10-year price trend for Afton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Afton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Afton is unincorporated and split between Nelson and Albemarle counties, so short-term rental rules depend on which side of the county line a property sits on. Both counties permit short-term rentals, but require registration or licensing plus tax collection, and investors should verify a parcel’s county and zoning district before purchasing.

On the Nelson County side, where most short-term rental activity in this area is concentrated, owners must obtain a county business license from the Commissioner of the Revenue and complete a zoning approval confirming the use is compliant before licensing is issued. A 7.00% transient occupancy tax has applied since July 1, 2024, which platforms such as Airbnb and Vrbo now collect and remit on the host’s behalf.

On the Albemarle County side, hosts enroll on the county’s Short-Term Rental Registry (free for first enrollment, with a $27 annual re-enrollment fee plus a $50 fire-safety inspection) and collect a combined 10% transient occupancy tax (a 9% base tax plus an additional 1% daily short-term rental tax). Albemarle’s owner-occupied homestay designation is restricted to a full-time primary residence in a single-family dwelling, vacation homes do not qualify, and requires on-parcel parking. A non-owner-occupied whole-house rental, treated as tourist lodging, may require a special use permit depending on the zoning district.

Neither county publishes a hard cap on nights rented per year. Enforcement is rated moderate and is administrative, driven through zoning review, business licensing, and platform tax remittance rather than active patrol.

Market Comparison

Afton’s 46.27% occupancy in June 2026 runs below the roughly 55% median occupancy typically seen across the broader U.S. short-term rental market, while its $265.16 average daily rate sits above the roughly $220 national median ADR. This combination, above-average rates but below-average occupancy, reflects a destination built around weekend wine-trail visits and a concentrated fall peak season rather than steady year-round demand.

Top property manager data in this data set is currently tracked at a shared regional level rather than uniquely for Afton, so this profile does not present specific operator names, listing counts, or ratings as Afton-specific.

Frequently Asked Questions About Afton, Virginia

What is the average Airbnb occupancy rate in Afton, VA?
Afton short-term rentals averaged 46.27% occupancy in June 2026, ranging seasonally from about 43% in January to 58% in October.
What is the average nightly rate for a short-term rental in Afton?
The average daily rate across all Afton listings was $265.16 in June 2026. Luxury-tier listings averaged $541.60, more than double the all-listings rate.
Do I need a permit to operate a short-term rental in Afton, VA?
Yes, but requirements differ by county. Nelson County requires a business license and zoning approval; Albemarle County requires enrollment on its Short-Term Rental Registry plus a fire-safety inspection.
What taxes apply to short-term rentals in Afton?
A 7.00% transient occupancy tax applies on the Nelson County side, or a combined 10% tax (9% base plus a 1% daily short-term rental tax) on the Albemarle County side.
What is the best time of year to own a short-term rental in Afton?
Occupancy in Afton peaks in Oct (58%) and is softest in Jan (43%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
What does it cost to buy into the Afton short-term rental market?
The typical home value in Afton was $475,728.20 as of June 2026. At current revenue levels, that implies a gross rental yield of roughly 9.0% before expenses.
Afton, VirginiaRev $3,568ADR $265Occ 46%Score A (92)

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Table of Contents

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Quick Facts: Charlottesville market area

Avg Daily Rate
$265
Occupancy Rate
46%
Avg Revenue/Mo
$3,568
Afton Population
313

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