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  4. Norfolk

Norfolk, Virginia

Short-Term Rental Market Data & Investment Analysis

Norfolk, Virginia Short-Term Rental Market

The Norfolk, VA area STR market averaged $388/night at 73.3% occupancy in June 2026, revenue up 2.1% year over year.

Quick Answer: Norfolk, Virginia is an active short-term rental market. average occupancy in the Norfolk/VA Beach market area is 73%. average monthly revenue in the Norfolk/VA Beach market area is $7,033. average daily rate in the Norfolk/VA Beach market area is $388. the top operator in the Norfolk/VA Beach market area is Village Realty with 351 listings. market score is 55/100 (grade D).

Avg Monthly Revenue
$7,033
↑ 2.2% YoY
73%
Occupancy
↑ 1.7% YoY
$388
Avg Daily Rate
↑ 1.8% YoY
82.9 days avg lead time5.1 avg length of stay

Market data reflects the Norfolk/VA Beach regional market, which includes Norfolk. Regulations, taxes, and permit details below are specific to Norfolk.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation67
Seasonality46
Investability69
Rental Demand50
Revenue Growth98

Market Overview

Norfolk, Virginia is a coastal city in the Hampton Roads metro, anchored by Naval Station Norfolk, the world’s largest naval base, plus a growing cruise terminal and revitalized downtown waterfront, with a population of 231,105. The StaySTRA STR series for this area is tracked at a shared submarket level covering Norfolk and nearby Hampton Roads communities rather than uniquely for the city itself, so the figures below describe the Norfolk, VA area STR market.

The Norfolk, VA area STR market posted an average daily rate of $388.17 and 73.31% occupancy in June 2026, with a trailing average revenue per listing of about $7,033.12. Year over year, revenue is up 2.09% and occupancy is up 1.88%, even as ADR is down 6.76%, meaning more bookings are offsetting a lower average nightly rate. Average booking lead time is 82.89 days and average length of stay is 5.10 nights. Regional tourism is a major economic driver: visitor spending reached a record roughly $1.5 billion in 2024, up nearly 5% year over year, supporting more than 12,600 hospitality and tourism jobs; visitors mix leisure travelers drawn to museums, gardens, and waterfront dining, military personnel and their households, business and convention attendees, and a growing base of cruise passengers.

Seasonal Patterns

Monthly seasonal data for Norfolk, Virginia
MonthOccupancy
Jan39%
Feb52%
Mar58%
Apr57%
May59%
Jun71%
Jul72%
Aug71%
Sep51%
Oct46%
Nov46%
Dec44%

Month-by-month nightly rates and revenue figures for Norfolk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Norfolk/VA Beach market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Norfolk/VA Beach market as a whole, which includes Norfolk, so these counts are not Norfolk-only figures.

#OperatorListingsReviewsRating
1Village Realty3511,976★ 4.38
2Vacasa2778,440★ 4.29
3Sojourn2623,757★ 4.53
4Brindley Beach Vacation & Sales234619★ 4.11
5Christian Taylor Vacations2001,552★ 4.57

What Kind of STR Should I Buy in Norfolk?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Norfolk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb39.4%
vrbo16.5%
both44%

Investment Analysis

The full investment analysis for Norfolk — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Norfolk)

Typical home values, median sale prices, and the 10-year price trend for Norfolk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Norfolk — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Norfolk permits short-term rentals but requires a multi-step approval process, and operators need to understand two distinct STR categories. Homestays require the owner to be present and use the property as their primary residence; Vacation Rentals allow all owners to reside elsewhere. Both cover stays of 1 to 29 nights. Every STR needs a Zoning Permit, a Business License, and a Fire Marshal inspection before operating.

Properties under 4 bedrooms in eligible districts (R-C, SF-2, SF-4, SF-6, with Homestays also allowed in SF-T, SF-10, and MF-NS) can qualify for a free by-right Administrative Permit, processed in 4 to 6 weeks, requiring $300,000 minimum liability insurance. Properties that need a Conditional Use Permit instead, which covers vacation rentals in SF-T, SF-10, or MF-NS districts, any STR with 4 or more bedrooms, or properties with 3 or more dwelling units, pay $1,080 for the first application ($355 for subsequent ones), take 3 to 6 months for City Council approval, and must carry $1,000,000 in liability insurance. Zoning permits are valid for 2 years; Business Licenses ($50 to $75) renew annually, and fire inspection fees run $50 to $75. Tax obligations include a 9.0% transient occupancy tax plus a $3 per bedroom per night room tax, registered with and remitted to the Commissioner of the Revenue by the 20th of each month. Maximum occupancy is capped at 2 guests per rented bedroom; there is no annual night cap. The application process was overhauled effective September 2, 2025 (older third-party guides referencing the retired HostCompliance portal are obsolete), and Ordinance No. 50139 revised the room tax structure with a new coupon effective January 2026. Enforcement is rated moderate.

Market Comparison

The Norfolk, VA area’s $388.17 ADR runs well above the roughly $220 national median ADR, about 76% higher, and its 73.31% occupancy also runs well above the commonly cited US short-term rental median of about 55%. That combination places Norfolk among the stronger-performing markets in this batch on both rate and fill, consistent with its position as a major Hampton Roads tourism, naval, and cruise-port destination.

Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for Norfolk, so this profile omits it.

Frequently Asked Questions About Norfolk, Virginia

What is the average daily rate for short-term rentals in Norfolk, VA?
Norfolk short-term rentals average $388 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the short-term rental occupancy rate in Norfolk?
The Norfolk, VA area STR market averaged 73.31% occupancy in June 2026, up 1.88% year over year, with revenue up 2.09%.
What is the difference between a Homestay and a Vacation Rental in Norfolk?
Homestays require the owner to be present and use the property as their primary residence. Vacation Rentals allow all owners to reside elsewhere. Both cover stays of 1 to 29 nights and require a Zoning Permit, Business License, and Fire Marshal inspection.
How much does a short-term rental permit cost in Norfolk?
A by-right Administrative Permit is free for qualifying smaller properties. A Conditional Use Permit costs $1,080 for the first application ($355 for subsequent ones) and requires City Council approval.
What is the best month to operate a short-term rental in Norfolk?
Occupancy in Norfolk peaks in Jul (72%) and is softest in Jan (39%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
How much lodging tax applies to short-term rentals in Norfolk?
Operators collect and remit a 9.0% transient occupancy tax plus a $3 per bedroom per night room tax, registered with the Commissioner of the Revenue.
What does a typical home cost in the Norfolk short-term rental market?
Zillow’s typical home value was $315,535.97 as of June 2026, with a median sale price of $318,833.33 across 914 homes for sale.
Norfolk, VirginiaRev $7,033ADR $388Occ 73%Score D (55)

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Table of Contents

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Quick Facts: Norfolk/VA Beach market area

Avg Daily Rate
$388
Occupancy Rate
73%
Avg Revenue/Mo
$7,033
Norfolk Population
231,105

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