Norfolk, Virginia Short-Term Rental Market
Hampton Roads short-term rentals averaged $299 ADR, 54.9% occupancy and $4,328 monthly revenue in September 2026.
Quick Answer: Norfolk, Virginia is an active short-term rental market. average occupancy in the Norfolk/VA Beach market area is 55%. average monthly revenue in the Norfolk/VA Beach market area is $4,328. average daily rate in the Norfolk/VA Beach market area is $299. the top operator in the Norfolk/VA Beach market area is Village Realty with 351 listings. market score is 55/100 (grade D).
Market data reflects the Norfolk/VA Beach regional market, which includes Norfolk. Regulations, taxes, and permit details below are specific to Norfolk.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Norfolk is a coastal Virginia city of 231,105 residents in the Hampton Roads metro, anchored by Naval Station Norfolk, a growing cruise terminal and a revitalized downtown waterfront. The performance figures on this page describe the Hampton Roads STR market rather than Norfolk alone. In September 2026, the Hampton Roads STR market posted an average daily rate (ADR) of $299, occupancy of 54.9% and average monthly revenue of $4,328 per listing. Year over year, occupancy rose 11.2%, ADR rose 8.7% and revenue rose 12.9%, so growth came from both more booked nights and higher prices. Entire home listings earned an ADR of $329, about $30 above the all-listings average. The regional picture has improved steadily. Average monthly revenue per listing was $3,370 in 2023, $3,546 in 2024 and $3,840 in 2025. The first nine months of 2026 average $4,497 per month, on 61.2% occupancy and a $275 ADR. Demand drivers are broad. Visitor spending in Norfolk reached a record of about $1.5 billion in 2024, up nearly 5%, and supports more than 12,600 hospitality and tourism jobs. Visitors include leisure travelers drawn to museums, gardens, the zoo and waterfront dining, military personnel and their guests, business and convention attendees, and cruise passengers. The cruise terminal is projected to handle about 300,000 passengers a year starting in 2025. Bedroom, channel, listing-type and operator data is tracked at a shared regional level rather than uniquely for Norfolk, so this profile omits it.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 52% |
| Mar | 58% |
| Apr | 57% |
| May | 59% |
| Jun | 71% |
| Jul | 73% |
| Aug | 70% |
| Sep | 52% |
| Oct | 46% |
| Nov | 46% |
| Dec | 44% |
Month-by-month nightly rates and revenue figures for Norfolk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Norfolk/VA Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Norfolk/VA Beach market as a whole, which includes Norfolk, so these counts are not Norfolk-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Village Realty | 351 | 1,976 | ★ 4.38 |
| 2 | Vacasa | 277 | 8,440 | ★ 4.29 |
| 3 | Sojourn | 262 | 3,757 | ★ 4.53 |
| 4 | Brindley Beach Vacation & Sales | 234 | 619 | ★ 4.11 |
| 5 | Christian Taylor Vacations | 200 | 1,552 | ★ 4.57 |
What Kind of STR Should I Buy in Norfolk?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Norfolk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 39.4% |
| vrbo | 16.5% |
| both | 44% |
Home Value Trends (Norfolk)
Typical home values, median sale prices, and the 10-year price trend for Norfolk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Norfolk — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Norfolk permits short-term rentals, but operators need a multi-step approval before hosting. Rentals of 1 to 29 nights fall into two types: Homestays, where the owner is present and the property is a primary residence, and Vacation Rentals, where all owners live elsewhere. Operators must obtain a Zoning Permit, then a Business License, and pass a Fire Marshal inspection. Properties under 4 bedrooms in districts R-C, SF-2, SF-4 and SF-6 (Homestays also in SF-T, SF-10 and MF-NS) can qualify for a by-right Administrative Permit, which takes 4 to 6 weeks and requires $300,000 in liability insurance. A Conditional Use Permit is required for vacation rentals in SF-T, SF-10 and MF-NS, any STR with 4 or more bedrooms, and properties with 3 or more dwelling units. It costs $1,080 for the first application and $355 for later ones, takes 3 to 6 months for City Council approval, and requires $1,000,000 in liability insurance. Zoning permits are valid for 2 years, and Business Licenses cost $50 to $75 and renew annually. Fire inspection fees run $50 to $75. Paved parking is required based on bedroom count, and occupancy is capped at 2 guests per rented bedroom. There is no annual night cap. Taxes include a 9% occupancy tax plus a $3 per bedroom per night room tax, remitted to the Commissioner of the Revenue by the 20th of each month. The application process was overhauled on September 2, 2025, and a revised room tax structure under Ordinance 50139 took effect in January 2026. Enforcement severity is rated moderate.
Market Comparison
In September 2026, the Hampton Roads STR market posted a $299 ADR and 54.9% occupancy. The market is also moving in the right direction, with occupancy up 11.2% and ADR up 8.7% year over year. Seasonality is pronounced. July occupancy of 72.6% sits far above January occupancy of 38.9%, so annual results depend on how well a host handles the summer peak and the winter trough. The 2026 year to date occupancy of 61.2% and ADR of $275 are both above the 2025 full year figures of 56.6% and $245. Bedroom, channel, listing-type and operator data is tracked at a shared regional level rather than uniquely for Norfolk, so this profile omits it. For investors, the combination of a $299 ADR, 54.9% occupancy, a typical home value of $315,536 and a permit process with a clear by-right path for smaller homes makes Norfolk a market worth evaluating property by property.
Frequently Asked Questions About Norfolk, Virginia
How much do short-term rentals earn in the Norfolk area?
Are short-term rentals legal in Norfolk, Virginia?
What does a short-term rental permit cost in Norfolk?
What taxes apply to Norfolk short-term rentals?
When is the best time of year for Norfolk-area short-term rentals?
How far ahead do guests book in the Hampton Roads STR market?
What is the typical home value in Norfolk?
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