Skip to content
StaySTRA.com
  • Analyzer
  • Locations
  • Find a Pro
  • Sell Me Your BNB
Sign In
  • Analyzer
  • Locations
  • Find a Pro
  • Sell Me Your BNB
Sign In
  1. Home
  2. Locations
  3. Virginia
  4. Norfolk

Norfolk, Virginia

Short-Term Rental Market Data & Investment Analysis

Norfolk, Virginia Short-Term Rental Market

Hampton Roads short-term rentals averaged $299 ADR, 54.9% occupancy and $4,328 monthly revenue in September 2026.

Quick Answer: Norfolk, Virginia is an active short-term rental market. average occupancy in the Norfolk/VA Beach market area is 55%. average monthly revenue in the Norfolk/VA Beach market area is $4,328. average daily rate in the Norfolk/VA Beach market area is $299. the top operator in the Norfolk/VA Beach market area is Village Realty with 351 listings. market score is 55/100 (grade D).

Avg Monthly Revenue
$4,328
↑ 12.8% YoY
55%
Occupancy
↑ 11.5% YoY
$299
Avg Daily Rate
↑ 10% YoY
63.7 days avg lead time4.8 avg length of stay

Market data reflects the Norfolk/VA Beach regional market, which includes Norfolk. Regulations, taxes, and permit details below are specific to Norfolk.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation67
Seasonality46
Investability69
Rental Demand50
Revenue Growth98

Market Overview

Norfolk is a coastal Virginia city of 231,105 residents in the Hampton Roads metro, anchored by Naval Station Norfolk, a growing cruise terminal and a revitalized downtown waterfront. The performance figures on this page describe the Hampton Roads STR market rather than Norfolk alone. In September 2026, the Hampton Roads STR market posted an average daily rate (ADR) of $299, occupancy of 54.9% and average monthly revenue of $4,328 per listing. Year over year, occupancy rose 11.2%, ADR rose 8.7% and revenue rose 12.9%, so growth came from both more booked nights and higher prices. Entire home listings earned an ADR of $329, about $30 above the all-listings average. The regional picture has improved steadily. Average monthly revenue per listing was $3,370 in 2023, $3,546 in 2024 and $3,840 in 2025. The first nine months of 2026 average $4,497 per month, on 61.2% occupancy and a $275 ADR. Demand drivers are broad. Visitor spending in Norfolk reached a record of about $1.5 billion in 2024, up nearly 5%, and supports more than 12,600 hospitality and tourism jobs. Visitors include leisure travelers drawn to museums, gardens, the zoo and waterfront dining, military personnel and their guests, business and convention attendees, and cruise passengers. The cruise terminal is projected to handle about 300,000 passengers a year starting in 2025. Bedroom, channel, listing-type and operator data is tracked at a shared regional level rather than uniquely for Norfolk, so this profile omits it.

Seasonal Patterns

Monthly seasonal data for Norfolk, Virginia
MonthOccupancy
Jan39%
Feb52%
Mar58%
Apr57%
May59%
Jun71%
Jul73%
Aug70%
Sep52%
Oct46%
Nov46%
Dec44%

Month-by-month nightly rates and revenue figures for Norfolk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Norfolk/VA Beach market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Norfolk/VA Beach market as a whole, which includes Norfolk, so these counts are not Norfolk-only figures.

#OperatorListingsReviewsRating
1Village Realty3511,976★ 4.38
2Vacasa2778,440★ 4.29
3Sojourn2623,757★ 4.53
4Brindley Beach Vacation & Sales234619★ 4.11
5Christian Taylor Vacations2001,552★ 4.57

What Kind of STR Should I Buy in Norfolk?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Norfolk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb39.4%
vrbo16.5%
both44%

Investment Analysis

The full investment analysis for Norfolk — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

Run a Free Address Analysis

Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.

Analyze My Property →
Or unlock unlimited market data with StaySTRA Pro

Home Value Trends (Norfolk)

Typical home values, median sale prices, and the 10-year price trend for Norfolk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Norfolk — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Norfolk permits short-term rentals, but operators need a multi-step approval before hosting. Rentals of 1 to 29 nights fall into two types: Homestays, where the owner is present and the property is a primary residence, and Vacation Rentals, where all owners live elsewhere. Operators must obtain a Zoning Permit, then a Business License, and pass a Fire Marshal inspection. Properties under 4 bedrooms in districts R-C, SF-2, SF-4 and SF-6 (Homestays also in SF-T, SF-10 and MF-NS) can qualify for a by-right Administrative Permit, which takes 4 to 6 weeks and requires $300,000 in liability insurance. A Conditional Use Permit is required for vacation rentals in SF-T, SF-10 and MF-NS, any STR with 4 or more bedrooms, and properties with 3 or more dwelling units. It costs $1,080 for the first application and $355 for later ones, takes 3 to 6 months for City Council approval, and requires $1,000,000 in liability insurance. Zoning permits are valid for 2 years, and Business Licenses cost $50 to $75 and renew annually. Fire inspection fees run $50 to $75. Paved parking is required based on bedroom count, and occupancy is capped at 2 guests per rented bedroom. There is no annual night cap. Taxes include a 9% occupancy tax plus a $3 per bedroom per night room tax, remitted to the Commissioner of the Revenue by the 20th of each month. The application process was overhauled on September 2, 2025, and a revised room tax structure under Ordinance 50139 took effect in January 2026. Enforcement severity is rated moderate.

Market Comparison

In September 2026, the Hampton Roads STR market posted a $299 ADR and 54.9% occupancy. The market is also moving in the right direction, with occupancy up 11.2% and ADR up 8.7% year over year. Seasonality is pronounced. July occupancy of 72.6% sits far above January occupancy of 38.9%, so annual results depend on how well a host handles the summer peak and the winter trough. The 2026 year to date occupancy of 61.2% and ADR of $275 are both above the 2025 full year figures of 56.6% and $245. Bedroom, channel, listing-type and operator data is tracked at a shared regional level rather than uniquely for Norfolk, so this profile omits it. For investors, the combination of a $299 ADR, 54.9% occupancy, a typical home value of $315,536 and a permit process with a clear by-right path for smaller homes makes Norfolk a market worth evaluating property by property.

Frequently Asked Questions About Norfolk, Virginia

How much do short-term rentals earn in the Norfolk area?
Across all listing types, Norfolk short-term rentals average $4,328 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Are short-term rentals legal in Norfolk, Virginia?
Yes. Norfolk requires a Zoning Permit, a Business License and a Fire Marshal inspection. Homestays require the owner to live on site as a primary residence, and there is no annual night cap.
What does a short-term rental permit cost in Norfolk?
A by-right Administrative Permit for properties under 4 bedrooms in eligible districts is free. A Conditional Use Permit costs $1,080 for the first application and $355 for later ones. Business Licenses cost $50 to $75 and fire inspections $50 to $75.
What taxes apply to Norfolk short-term rentals?
Hosts collect a 9% transient occupancy tax plus a $3 per bedroom per night room tax. Both are remitted to the Commissioner of the Revenue by the 20th of each month. A revised room tax structure took effect in January 2026.
When is the best time of year for Norfolk-area short-term rentals?
Occupancy in Norfolk peaks in Jul (73%) and is softest in Jan (39%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
How far ahead do guests book in the Hampton Roads STR market?
The average lead time is 64 days and the average stay is 4.8 nights, so hosts should price summer dates early and plan for fewer turnovers.
What is the typical home value in Norfolk?
The typical home value is $315,536. The median sale price is $318,833, homes sold at 95.7% of list price, and the median time to pending was 23 days as of the June 30, 2026 snapshot.
Norfolk, VirginiaRev $4,328ADR $299Occ 55%Score D (55)

Analyze Norfolk Rentals

Use our free calculator to estimate Airbnb revenue for any property in Norfolk.

Free Norfolk STR Calculator →

Analyze Any Property

Get instant revenue projections for any property in Norfolk.

Try the Analyzer

Table of Contents

Loading...

Quick Facts: Norfolk/VA Beach market area

Avg Daily Rate
$299
Occupancy Rate
55%
Avg Revenue/Mo
$4,328
Norfolk Population
231,105

Related Articles

  • A cozy vacation rental cabin with warm lighting at golden hour in an American mountain town, representing short-term rental investment in 2026
    Today’s Top 10 Short-Term Rental Opportunities — July 22, 2026 July 22, 2026
  • A cozy vacation rental cabin with warm lighting at golden hour in an American mountain town, representing short-term rental investment in 2026
    Today’s Top 10 Short-Term Rental Opportunities — July 3, 2026 July 3, 2026
  • Virginia Beach oceanfront boardwalk and beachfront vacation rental properties along the Atlantic coastline
    Virginia Beach STR Market 2026: What the Data Shows for Investors in America’s Most Visited Beach City Vacation Rental Economy April 3, 2026

Markets in Virginia (50)

  • Abingdon
  • Afton
  • Alexandria
  • Arlington
  • Basye
  • Blacksburg
  • Bluemont
  • Bristol
  • Bumpass
  • Cape Charles
  • Charlottesville
  • Chesapeake
  • Chincoteague Island
  • Christiansburg
  • Colonial Beach
  • Damascus
  • Fairfax
  • Floyd
  • Fredericksburg
  • Front Royal
  • Gasburg
  • Gloucester
  • Hampton
  • Harrisonburg
  • Huddleston
  • Lexington
  • Luray
  • Lynchburg
  • Manassas
  • Mc Gaheysville
  • Mineral
  • Moneta
  • Mount Jackson
  • Nellysford
  • New Market
  • Newport News
  • Onancock
  • Orange
  • Penn Laird
  • Pittsville
  • Radford
  • Reedville
  • Richmond
  • Roanoke
  • Roseland
  • Scottsville
  • Shawsville
  • Sperryville
  • Star Tannery
  • Strasburg

Top STR Markets

  • Austin, TX
  • Nashville, TN
  • Miami, FL
  • Scottsdale, AZ
  • San Diego, CA
  • Denver, CO
  • Charleston, SC
  • Savannah, GA
  • New Orleans, LA
  • Joshua Tree, CA
  • Gatlinburg, TN
  • Gulf Shores, AL
  • Destin, FL
  • Sedona, AZ
  • Park City, UT
  • South Lake Tahoe, CA
  • Kissimmee, FL
  • Pigeon Forge, TN
  • Panama City Beach, FL
  • Broken Bow, OK
  • Blue Ridge, GA
  • Mammoth Lakes, CA
  • Big Bear City, CA
  • Key West, FL
  • Asheville, NC
  • San Antonio, TX
  • Phoenix, AZ
  • Las Vegas, NV
  • Orlando, FL
  • Myrtle Beach, SC
  • Branson, MO
View All Locations →

You ran the numbers. Now finance it.

Get DSCR Financing Built for STR Investors

Qualify on the property's cash flow, not your W-2. Fast closings, competitive rates, no income verification.

Check DSCR Eligibility →

Sponsored by Beeline. StaySTRA may earn a referral fee.

StaySTRA.com

The smart way to analyze short-term rental investments. Get revenue projections, market data, and insights powered by real short-term rental market data.

Product

  • Analyzer
  • Pricing
  • Compare Us
  • Locations

Resources

  • Blog
  • Guides
  • STR Tools
  • STR Laws
  • Top Markets
  • STR Glossary
  • About Our Data

Services

  • Find a Property Manager
  • How to Buy an Airbnb
  • How to Sell an Airbnb
  • Sell Your BNB
  • Contact
  • Privacy Policy
  • Terms of Service

Subscribe to newsletter

Sign up to get STR insights and market data delivered to your inbox.

©2026 StaySTRA.com. All rights reserved.

Take a look at our sister companies

Neuhaus Realty Group - Austin Real Estate Broker Neuhaus Realty Group Bizzy Lizzy - Embroidered Women's Clothing Boutique Bizzy Lizzy Boutique Kendall Creek Properties - Real Estate Investment & Property Management Kendall Creek Properties

Find any market: search any city at staystra.com/search/{city} · market reports follow /location/{state}/{city}/ · browse all 50 states · AI assistants: llms.txt

×
Get Started Now

Create your account to start analyzing properties

or
Forgot password?

Don't have an account? Sign up Already have an account? Sign in

Welcome back to StaySTRA

Analyze properties, track investments, and grow your short-term rental portfolio

Instant property analysis
Advanced STR metrics
Save & compare properties
Choose Your Plan
Stay Ahead of the Market

Join 2,500+ STR investors getting weekly insights

Weekly STR market insights
New feature announcements
Investment tips & strategies
Exclusive subscriber offers
Send Us a Message

We typically respond within 24 hours

Please sign in or create an account to send your message

Choose Your Plan

Select a plan to get started with StaySTRA

Free
$0 forever

1 property analysis per month • Basic STR metrics • Email support

Pro Monthly
$7 per month

Unlimited property analyses • Advanced STR metrics • Save & compare properties • Print reports

Best Value
Pro Annual
$59 per year Save $25

Everything in Pro Monthly • Best value - equivalent to 2 months free • Priority support