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  4. Roanoke

Roanoke, Virginia

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Roanoke, Virginia Short-Term Rental Market Overview

Population: 97,912
Annual Visitors: 2,000,000
Total STRs: 480
ADR: $139.56

Visitor Profile

Roanoke, Virginia, attracts approximately 1.5 million visitors annually, showcasing a diverse demographic profile. The majority of visitors are between the ages of 25 and 54, with a notable presence of families and outdoor enthusiasts. The primary purposes for visiting include leisure activities, business travel, and cultural exploration, significantly contributing to the local economy. In 2023, the tourism economic impact in Virginia’s Blue Ridge region reached $1.3 billion, highlighting the importance of tourism to Roanoke’s economic landscape. The city’s rich history, vibrant arts scene, and outdoor recreational opportunities make it a compelling destination for various traveler segments.

In terms of visitor statistics, Roanoke sees a mix of demographics, with a balanced gender ratio and a growing number of international tourists. The average length of stay is around two to three nights, with peak seasons occurring in the spring and fall, when outdoor activities and festivals draw larger crowds. According to the tourism bureau, visitors are particularly attracted to the Roanoke Star, local museums, and outdoor recreation options, which are essential for STR operators to consider when planning accommodations. The region’s appeal lies in its combination of urban amenities and natural beauty, making it an ideal location for both short getaways and extended vacations. For more insights on Roanoke tourism statistics and visitor demographics, visit the official tourism site and learn about the economic impact of tourism in the area.

Roanoke, Virginia, attracts approximately 1.5 million visitors annually, showcasing a diverse demographic profile. The majority of visitors are between the ages of 25 and 54, with a notable presence of families and outdoor enthusiasts. The primary purposes for visiting include leisure activities, business travel, and cultural exploration, significantly contributing to the local economy. In 2023, the tourism economic impact in Virginia’s Blue Ridge region reached $1.3 billion, highlighting the importance of tourism to Roanoke’s economic landscape. The city’s rich history, vibrant arts scene, and outdoor recreational opportunities make it a compelling destination for various traveler segments.

In terms of visitor statistics, Roanoke sees a mix of demographics, with a balanced gender ratio and a growing number of international tourists. The average length of stay is around two to three nights, with peak seasons occurring in the spring and fall, when outdoor activities and festivals draw larger crowds. According to the tourism bureau, visitors are particularly attracted to the Roanoke Star, local museums, and outdoor recreation options, which are essential for STR operators to consider when planning accommodations. The region’s appeal lies in its combination of urban amenities and natural beauty, making it an ideal location for both short getaways and extended vacations. For more insights on Roanoke tourism statistics and visitor demographics, visit the official tourism site and learn about the economic impact of tourism in the area.

Top Attractions

Roanoke, Virginia, is a vibrant city nestled in the stunning Blue Ridge Mountains, offering a rich tapestry of attractions that cater to all interests. From the iconic Roanoke Star, which overlooks the city and serves as a beloved symbol, to the fascinating Science Museum of Western Virginia, visitors will find a delightful mix of outdoor adventures and cultural experiences. Roanoke’s charm lies in its ability to blend history with modernity, making it an ideal destination for families, couples, and solo travelers alike. Whether you’re exploring the picturesque Mill Mountain Park or delving into the region’s history at the Virginia Museum of Transportation, Roanoke promises a memorable experience for everyone.

One of the must-see attractions is the Roanoke Star, a massive illuminated star perched on Mill Mountain. This landmark offers breathtaking views of the city and surrounding mountains, making it a perfect spot for photography and relaxation. For those interested in science and discovery, the Science Museum of Western Virginia provides interactive exhibits and educational programs, ideal for families. The Virginia Museum of Transportation showcases the rich rail history of the region, featuring a vast collection of locomotives and vintage cars. It’s a fascinating stop for history buffs and families alike. Outdoor enthusiasts will enjoy the extensive trails and scenic vistas at Mill Mountain Park, where you can hike, picnic, and immerse yourself in nature. For more information on these attractions, check out the official visitor guide at Visit Roanoke VA. With so much to offer, Roanoke is a treasure trove of experiences waiting to be explored. For a comprehensive overview of the city, visit Virginia.org and Roanoke Visitors & Tourism.

Roanoke, Virginia, is a vibrant city nestled in the stunning Blue Ridge Mountains, offering a rich tapestry of attractions that cater to all interests. From the iconic Roanoke Star, which overlooks the city and serves as a beloved symbol, to the fascinating Science Museum of Western Virginia, visitors will find a delightful mix of outdoor adventures and cultural experiences. Roanoke’s charm lies in its ability to blend history with modernity, making it an ideal destination for families, couples, and solo travelers alike. Whether you’re exploring the picturesque Mill Mountain Park or delving into the region’s history at the Virginia Museum of Transportation, Roanoke promises a memorable experience for everyone.

One of the must-see attractions is the Roanoke Star, a massive illuminated star perched on Mill Mountain. This landmark offers breathtaking views of the city and surrounding mountains, making it a perfect spot for photography and relaxation. For those interested in science and discovery, the Science Museum of Western Virginia provides interactive exhibits and educational programs, ideal for families. The Virginia Museum of Transportation showcases the rich rail history of the region, featuring a vast collection of locomotives and vintage cars. It’s a fascinating stop for history buffs and families alike. Outdoor enthusiasts will enjoy the extensive trails and scenic vistas at Mill Mountain Park, where you can hike, picnic, and immerse yourself in nature. For more information on these attractions, check out the official visitor guide at Visit Roanoke VA. With so much to offer, Roanoke is a treasure trove of experiences waiting to be explored. For a comprehensive overview of the city, visit Virginia.org and Roanoke Visitors & Tourism.

Regulations

Roanoke, Virginia, has established specific regulations for short-term rentals to ensure safety, compliance, and community standards. Property owners interested in renting their homes or apartments on platforms like Airbnb or Vrbo must navigate several key requirements. First, a rental inspection is mandatory to confirm that the property meets safety standards. Additionally, owners must comply with local zoning laws, which dictate where short-term rentals are permitted. While there is no specific short-term rental permit required, adherence to the Virginia Landlord Tenant Act is essential for managing tenant relationships. Owners should also be aware of tax obligations, including the transient occupancy tax, which applies to short-term rentals. Understanding these regulations is crucial for property owners to avoid penalties and ensure a successful rental experience.

To operate a short-term rental in Roanoke, property owners must first ensure their property complies with safety requirements outlined in the Rental Inspections Program. This program mandates inspections to verify that the property meets health and safety codes. Zoning restrictions are also critical, owners should check local ordinances to determine if their property is in an area designated for short-term rentals. While no specific short-term rental license is required, compliance with the Virginia Landlord Tenant Act is necessary for managing rental agreements. Failure to adhere to these regulations can result in penalties enforced by the Code Enforcement department. By staying informed and compliant, property owners can successfully navigate Roanoke’s short-term rental landscape.

Roanoke, Virginia, has established specific regulations for short-term rentals to ensure safety, compliance, and community standards. Property owners interested in renting their homes or apartments on platforms like Airbnb or Vrbo must navigate several key requirements. First, a rental inspection is mandatory to confirm that the property meets safety standards. Additionally, owners must comply with local zoning laws, which dictate where short-term rentals are permitted. While there is no specific short-term rental permit required, adherence to the Virginia Landlord Tenant Act is essential for managing tenant relationships. Owners should also be aware of tax obligations, including the transient occupancy tax, which applies to short-term rentals. Understanding these regulations is crucial for property owners to avoid penalties and ensure a successful rental experience.

To operate a short-term rental in Roanoke, property owners must first ensure their property complies with safety requirements outlined in the Rental Inspections Program. This program mandates inspections to verify that the property meets health and safety codes. Zoning restrictions are also critical, owners should check local ordinances to determine if their property is in an area designated for short-term rentals. While no specific short-term rental license is required, compliance with the Virginia Landlord Tenant Act is necessary for managing rental agreements. Failure to adhere to these regulations can result in penalties enforced by the Code Enforcement department. By staying informed and compliant, property owners can successfully navigate Roanoke’s short-term rental landscape.

Frequently Asked Questions

What are the short-term rental regulations in Roanoke, Virginia?
Roanoke, Virginia, has established specific regulations for short-term rentals to ensure safety, compliance, and community standards. Property owners interested in renting their homes or apartments on platforms like Airbnb or Vrbo must navigate several key requirements. First, a rental inspection is mandatory to confirm that the property meets safety standards. Additionally, owners must comply with local zoning laws, which dictate where short-term rentals are permitted. While there is no specific short-term rental permit required, adherence to the Virginia Landlord Tenant Act is essential for managing tenant relationships. Owners should also be aware of tax obligations, including the transient occupancy tax, which applies to short-term rentals. Understanding these regulations is crucial for property owners to avoid penalties and ensure a successful rental experience.To operate a short-term rental in Roanoke, property owners must first ensure their property complies with safety requirements outlined in the Rental Inspections Program. This program mandates inspections to verify that the property meets health and safety codes. Zoning restrictions are also critical, owners should check local ordinances to determine if their property is in an area designated for short-term rentals. While no specific short-term rental license is required, compliance with the Virginia Landlord Tenant Act is necessary for managing rental agreements. Failure to adhere to these regulations can result in penalties enforced by the Code Enforcement department. By staying informed and compliant, property owners can successfully navigate Roanoke's short-term rental landscape.
Do I need a permit to operate a short-term rental in Roanoke, Virginia?
Short-term rental regulations vary by location. In Roanoke, Virginia, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Roanoke, Virginia?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Roanoke, Virginia, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Roanoke

Roanoke attracts visitors with its beaches and waterfront activities and outdoor recreation and natural beauty. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Roanoke, Virginia Market Performance Trends

LTM Avg. Daily Rate$138.00
LTM Occupancy Rate60.4%
LTM Avg. Revenue$1,877
Monthly Short-Term Rental Market Performance Data for Roanoke
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$134.8966.7%$1,911
Aug 24$134.0461.9%$1,864
Sep 24$137.9559.3%$1,849
Oct 24$139.7567.7%$2,246
Nov 24$144.1660.4%$2,072
Dec 24$134.0851.6%$1,781
Jan 25$126.1745%$1,346
Feb 25$129.0646.4%$1,375
Mar 25$135.3250%$1,701
Apr 25$138.9156.1%$1,843
May 25$153.2667.7%$2,437
Jun 25$139.5660%$1,905

Short-Term Rental Market Performance Analysis for Roanoke

The short-term rental market in Roanoke demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Roanoke, Virginia Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Roanoke
QuarterTypical Home Value (USD)
Q2 17$151,385
Q3 17$148,103
Q4 17$151,007
Q1 18$152,444
Q2 18$153,272
Q3 18$155,081
Q4 18$155,576
Q1 19$159,027
Q2 19$162,251
Q3 19$164,162
Q4 19$166,631
Q1 20$170,134
Q2 20$173,230
Q3 20$178,490
Q4 20$187,341
Q1 21$193,904
Q2 21$201,844
Q3 21$205,694
Q4 21$206,373
Q1 22$216,506
Q2 22$228,871
Q3 22$233,569
Q4 22$235,175
Q1 23$236,608
Q2 23$243,739
Q3 23$248,440
Q4 23$250,823
Q1 24$253,429
Q2 24$259,053
Q3 24$260,665
Q4 24$263,538
Q1 25$265,226
Q2 25$265,522
Q3 25$268,880
Q4 25$272,642

Market Overview

  • Typical Home Value:$272,178
  • Median Sale Price:$257,816
  • Median List Price:$276,125

Current Inventory

  • Homes For Sale:572
  • New Listings:129

Detailed Market Analysis

The average home value in Roanoke, VA is $272,178, up 3.1% over the past year. Learn more about the Roanoke housing market and real estate trends.

Real Estate Market Analysis for Roanoke, Virginia

The residential real estate market in Roanoke, Virginia presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in Roanoke, Virginia benefit from consistent market appreciation and strong resale values. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Roanoke, Virginia Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Roanoke
QuarterNumber of Listings
Q3 1694
Q4 16103
Q1 17116
Q2 17132
Q3 17149
Q4 17143
Q1 18156
Q2 18160
Q3 18174
Q4 18195
Q1 19195
Q2 19202
Q3 19224
Q4 19240
Q1 20265
Q2 20261
Q3 20238
Q4 20235
Q1 21236
Q2 21242
Q3 21237
Q4 21254
Q1 22266
Q2 22306
Q3 22332
Q4 22382
Q1 23391
Q2 23439
Q3 23466
Q4 23450
Q1 24460
Q2 24461
Q3 24488
Q4 24487
Q1 25483
Q2 25480

Booking Activity

  • 1-3 Months:59.9% Booked
  • 4-6 Months:58.6% Booked
  • 7-9 Months:60.9% Booked
  • 10-12 Months:11.6% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Roanoke

Roanoke vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Roanoke, Virginia Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Roanoke
Bedroom ConfigurationNumber of Properties
Studio8
1 Bed129
2 Beds90
3 Beds58
4 Beds9
5+ Beds11

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Roanoke

    The vacation rental market in Roanoke features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Virginia

    • Abingdon
    • Afton
    • Aldie
    • Alexandria
    • Amissville
    • Arlington
    • Austinville
    • Basye
    • Bedford
    • Bentonville
    • Big Stone Gap
    • Blacksburg
    • Bluemont
    • Boydton
    • Bracey
    • Bristol
    • Buena Vista
    • Bumpass

    Related Short-Term Rental Markets

    Explore 125 vacation rental markets within Virginia. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Roanoke

    Active STRs
    480
    Avg Daily Rate
    $140
    Occupancy Rate
    60%
    Population
    97,912
    Annual Visitors
    2,000,000

    Markets in Virginia (50)

    • Abingdon
    • Afton
    • Aldie
    • Alexandria
    • Amissville
    • Arlington
    • Austinville
    • Basye
    • Bedford
    • Bentonville
    • Big Stone Gap
    • Blacksburg
    • Bluemont
    • Boydton
    • Bracey
    • Bristol
    • Buena Vista
    • Bumpass
    • Cape Charles
    • Chantilly
    • Charles City
    • Charlottesville
    • Chesapeake
    • Chesterfield
    • Chincoteague Island
    • Christiansburg
    • Clarksville
    • Colonial Beach
    • Concord
    • Cross Junction
    • Crozet
    • Culpeper
    • Damascus
    • Deltaville
    • Disputanta
    • Edinburg
    • Elkton
    • Faber
    • Fairfax
    • Fancy Gap
    • Floyd
    • Forest
    • Fort Valley
    • Fredericksburg
    • Free Union
    • Fries
    • Front Royal
    • Gainesville
    • Gasburg
    • Glade Spring

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